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BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE
THEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224)
SYNOPSIS: REACTION PAPER (MARCH 2017)
Name: Kan Sook San ID No.: 0319326
Lecturer: Mr. Prince Favis Isip Tutorial Time: 12.45pm -1.15pm
Reader/Text Title: Learning from
Las Vegas
Synopsis No: 2
Author: Robert Venturi, Denise Scott Brown, Steven Izenour
Word Count: 336 Mark: Grade:
Assessed by: Date: 7th
June 2017 Page No.: 1
The authors address the issue of Modern architecture is restricted to maintain its purism in architectural style. The
main pointof the authors is architecture plays a vital role in communication system as a holding power to resonate
with the community as well as changing the perception of architecture with the symbol and sign along Las Vegas
commercial strip as the architecture of the communication over space and built form.
According to the reader, the authors are trying to prove that symbolism and iconology of Las Vegas commercial
strip are also part of the architectural language that communicates well instead of physical built form and space.
They criticize the pure form and functionality of Modern architecture have imposed limits on architecture where it is
supposed to be freedom of creativity. For instance, modernist’s view in the long island duckling: modern architect
see the duck in form and volume, they often shunned sign and ornament to convey the meaning. In addition, the
authors think that architect should be more open-minded and less authoritarian in new initiative development.
Given the information from the reader, symbolism is a guidance to confirm the sense ofdirection and type ofbold
communication tool to convey message. The buildings are set back causing them to be half hidden and hardly halt
any driver and pedestrian in vastlandscape along the linear strip. Actually, the bold sign slow down the movement
of the car at the highway from a distance. Therefore, protruding enormous sign gradually dominates the building to
prevent disconnection from the highway with a consequence of a new landscape of Las Vegas.
From reading this text, it made a realization that architecture should be inclusive of many possibilities without
judgemental and limitation. Each city has its own way of architecture to communicate as the users adapted their
culture and needs to enhance the quality and identity of the city. The essence ofarchitecture is an endless learning
process from everything that should be daring and perverse then leading to new discovery.

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Reaction paper learning from las vegas

  • 1. BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE THEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224) SYNOPSIS: REACTION PAPER (MARCH 2017) Name: Kan Sook San ID No.: 0319326 Lecturer: Mr. Prince Favis Isip Tutorial Time: 12.45pm -1.15pm Reader/Text Title: Learning from Las Vegas Synopsis No: 2 Author: Robert Venturi, Denise Scott Brown, Steven Izenour Word Count: 336 Mark: Grade: Assessed by: Date: 7th June 2017 Page No.: 1 The authors address the issue of Modern architecture is restricted to maintain its purism in architectural style. The main pointof the authors is architecture plays a vital role in communication system as a holding power to resonate with the community as well as changing the perception of architecture with the symbol and sign along Las Vegas commercial strip as the architecture of the communication over space and built form. According to the reader, the authors are trying to prove that symbolism and iconology of Las Vegas commercial strip are also part of the architectural language that communicates well instead of physical built form and space. They criticize the pure form and functionality of Modern architecture have imposed limits on architecture where it is supposed to be freedom of creativity. For instance, modernist’s view in the long island duckling: modern architect see the duck in form and volume, they often shunned sign and ornament to convey the meaning. In addition, the authors think that architect should be more open-minded and less authoritarian in new initiative development. Given the information from the reader, symbolism is a guidance to confirm the sense ofdirection and type ofbold communication tool to convey message. The buildings are set back causing them to be half hidden and hardly halt any driver and pedestrian in vastlandscape along the linear strip. Actually, the bold sign slow down the movement of the car at the highway from a distance. Therefore, protruding enormous sign gradually dominates the building to prevent disconnection from the highway with a consequence of a new landscape of Las Vegas. From reading this text, it made a realization that architecture should be inclusive of many possibilities without judgemental and limitation. Each city has its own way of architecture to communicate as the users adapted their culture and needs to enhance the quality and identity of the city. The essence ofarchitecture is an endless learning process from everything that should be daring and perverse then leading to new discovery.