SlideShare a Scribd company logo
urFooz   Yi-Wen Huang Hyomi Joeng German Martinez Dolapo Victoria Roberts Aakanksha Wadia  
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: WARC, Mintel
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: AdMap
Consumers  
Target Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Secondary Research: Understanding Our Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: SIMMONS
Primary Research: Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product  
Suggestions:  Existing features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions: New Features (Free Services) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions: New Features (Free Services) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions: New Features (Free Services - Monetization through vendors) Feature Monetization Targeted ads on the card CPM, CPC deals Recommendation System:  Both urFooz and your friends can recommend music, books, movies etc.  Pay per click (PPC) format: when an avatar clicks on say a recommended book. Pre ordering abilities for products like games, music, books, and DVDs. An x amount of fee charged per y amount of orders placed from urFooz. Application downloads  Depends on vendor
Suggestions: New Features (Paid Services - Monetization through Consumers) Feature Monetization Professionally created avatars provided by urFooz. $ 5/avatar A virtual hard drive on the urFooz card.  $20/person Alert service to phone as a text message (alerts for birthdays, events etc) $5/person/year Sports updates (pick and choose games) $5/person/month $50/person/year Music - local/underground/ indie bands 99 cents/song * Membership packages
Projected Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotion time period 1 year Total SU student population 19,000 Projected product awareness in 1 year (70%) 13,500 urFooz trial percentage (60%) 8,000 Actual serious urFooz users (40%) 3,000
Budget Allocation ,[object Object],[object Object],[object Object]
Budget Allocation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget Allocation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategy: Creative & Media
Fooz U!  (“You’ve been foozed!”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fooz U! ,[object Object],[object Object],[object Object],[object Object]
Media Allocation ,[object Object],[object Object]
On Campus ,[object Object],[object Object],[object Object],[object Object]
On Campus  ,[object Object],[object Object],[object Object],[object Object],[object Object]
On Campus  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
The End  

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UrFooz

  • 1. urFooz Yi-Wen Huang Hyomi Joeng German Martinez Dolapo Victoria Roberts Aakanksha Wadia  
  • 2.
  • 3.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12. Suggestions: New Features (Free Services - Monetization through vendors) Feature Monetization Targeted ads on the card CPM, CPC deals Recommendation System: Both urFooz and your friends can recommend music, books, movies etc. Pay per click (PPC) format: when an avatar clicks on say a recommended book. Pre ordering abilities for products like games, music, books, and DVDs. An x amount of fee charged per y amount of orders placed from urFooz. Application downloads Depends on vendor
  • 13. Suggestions: New Features (Paid Services - Monetization through Consumers) Feature Monetization Professionally created avatars provided by urFooz. $ 5/avatar A virtual hard drive on the urFooz card. $20/person Alert service to phone as a text message (alerts for birthdays, events etc) $5/person/year Sports updates (pick and choose games) $5/person/month $50/person/year Music - local/underground/ indie bands 99 cents/song * Membership packages
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.