The document proposes marketing strategies to promote a social networking product called urFooz to college students. It suggests a two-phase marketing campaign with an emphasis on outdoor advertising in phase one and online advertising in phase two. Creative marketing ideas include "foozing" students by surprising them with confetti and urFooz cards and filming the interactions for sharing online. On-campus activities incorporate urFooz branding like bathroom stall messages and sidewalk paintings. The goal is to increase awareness, trials, and long-term users of the urFooz network on campus.