We develop new ‘deep-communication’ web platform
Creating new vector of brand positioning - moving from promo to image
Re-activating CRM database - building up collaborative framework
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012Margaret Gold
The Tech Business Mini MBA is delivered by Minibar in partnership with the ICT KTN. The series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UK’s web sector.
In this workshop, Margaret Gold talks about creating and executing a strategy for the effective use of social media tools, and introduces several approaches to turning social media tools into powerful marketing platforms. The workshop touches on the subjects of improving web traffic, building your brand, the product feedback cycle, the power of Word-of-Mouth and other aspects of marketing for start-ups and digital businesses.
Getting Your Priorities Straight: A Guide to Successful Information Architect...Misty McLaughlin
Not-for-profit organizations often struggle for resources to focus on how engaging their web presence is for supporters. This guide aims to answer what information architecture is, why it matters, what makes good IA, what makes good IA in a nonprofit context, and how organizations can transform their web presence by focusing on IA.
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012Margaret Gold
The Tech Business Mini MBA is delivered by Minibar in partnership with the ICT KTN. The series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UK’s web sector.
In this workshop, Margaret Gold talks about creating and executing a strategy for the effective use of social media tools, and introduces several approaches to turning social media tools into powerful marketing platforms. The workshop touches on the subjects of improving web traffic, building your brand, the product feedback cycle, the power of Word-of-Mouth and other aspects of marketing for start-ups and digital businesses.
Getting Your Priorities Straight: A Guide to Successful Information Architect...Misty McLaughlin
Not-for-profit organizations often struggle for resources to focus on how engaging their web presence is for supporters. This guide aims to answer what information architecture is, why it matters, what makes good IA, what makes good IA in a nonprofit context, and how organizations can transform their web presence by focusing on IA.
In this talk, I outline the way people naturally scan Web pages and explain how you can guide users through key content and actions using visual hierarchy to construct meaningful, prioritized page layouts. You'll be taken through several before and after examples with explanations of how a page's content was prioritized, why, and how that priority is being communicated to users so they don't need to rely on chance to use your Web application.
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
A presentation that explores the creation & planning of a specific Social Idea that harnesses owned & shared media to earn its own media! This will be useful to help understand how to plan & use tactical social media activities to gain awareness of your brand / business activities.
QPRIX_ как провести лотерею после того, как их запретили в 2014GoodKarma.me
Вы, наверное, уже слышали, что проводить ЛОТЕРЕИ (в которых человеку нужно купить продукт или как-то иначе потратить деньги) более невозможно - с февраля 2014 государство монополизировало этот рынок
Что это значит для маркетологов: схемы "купи пачку - получишь водокачку" стали нелегальными
Но ВЫХОД есть и он ЛЕГАЛЕН и ЭФФЕКТИВЕН
the roadshow is aimed to distinctly communicate new BMW 'Efficient Dynamics' concept and will take place in 9 major cities in Russia.
we planned this event to be highly mobile and inventive itself
Необходимая информация по настройке игрофикации: принципы / матрицы / алгоритмыGoodKarma.me
Необходимая информация по настройке игрофикации: принципы / матрицы / алгоритмы
Воркшоп 6 часов (или 3+3).
Впервые прочитан в рамках http://newprolab.com/educer/
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
In this talk, I outline the way people naturally scan Web pages and explain how you can guide users through key content and actions using visual hierarchy to construct meaningful, prioritized page layouts. You'll be taken through several before and after examples with explanations of how a page's content was prioritized, why, and how that priority is being communicated to users so they don't need to rely on chance to use your Web application.
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
A presentation that explores the creation & planning of a specific Social Idea that harnesses owned & shared media to earn its own media! This will be useful to help understand how to plan & use tactical social media activities to gain awareness of your brand / business activities.
QPRIX_ как провести лотерею после того, как их запретили в 2014GoodKarma.me
Вы, наверное, уже слышали, что проводить ЛОТЕРЕИ (в которых человеку нужно купить продукт или как-то иначе потратить деньги) более невозможно - с февраля 2014 государство монополизировало этот рынок
Что это значит для маркетологов: схемы "купи пачку - получишь водокачку" стали нелегальными
Но ВЫХОД есть и он ЛЕГАЛЕН и ЭФФЕКТИВЕН
the roadshow is aimed to distinctly communicate new BMW 'Efficient Dynamics' concept and will take place in 9 major cities in Russia.
we planned this event to be highly mobile and inventive itself
Необходимая информация по настройке игрофикации: принципы / матрицы / алгоритмыGoodKarma.me
Необходимая информация по настройке игрофикации: принципы / матрицы / алгоритмы
Воркшоп 6 часов (или 3+3).
Впервые прочитан в рамках http://newprolab.com/educer/
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
This presentation was given at the WEDU Be More Workshop to inspire non-profit organizations to harness the power of social media to build relationships, develop community advocates and drive revenues.
I presented this on Sept 17, 2008 at WEDU's Be More Effective Workshop to over 200 non-profit leaders in Tampa Bay.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Presentation slides from our March 4, 2009 webinar.
You've probably heard of Web 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
размышления на тему того, зачем брендам создавать свои медиа, что такое медиа бренда и как эти бренд медиа реализовывать в условиях современного информационного шума
как "Слобода" превратилась в "Робототехникум".. В новом сезоне "осень 2016" – встречайте обновлённую версию Клуба робототехники и детского технического творчества.
Первая и самая подробная версия создания бренда #tceh. Это уже потом мы выбрали FiraSans как фирменный шрифт и "подпилили" решётку хэштега вручную. Тут всё ещё на Helvetica, которую я перестал использовать после просмотра одноимённого фильма (рекомендую, кстати!)
Загрузка на слайдшэр поубивала честь картинок:
- 6 слайд – смысл картинки в том, что мы проращиваем, а ФРИИ собирает плоды
- 27 слайд – там фотография Дэна Ариэли, но исчезли фото его книг "Предсказуемая иррациональность" и "The Upside of Irrationality"
Клуб Робототехники и ТехТворчества в IT СлободеGoodKarma.me
IT Слобода - клуб робототехники и технического творчества в Севастополе для детей 7-16 лет. http://goo.gl/vgQzdu
Увлекательные занятия проходят по направлениям «Сделай Сам», «Программирование роботов», «Схемотехника в Minecraft», «Робототехника Lego Mindstorms»
На занятиях детей учат думать, генерировать идеи, мастерить, программировать роботов, создавать полезные и актуальные вещи своими руками. Это возможность дать ребенку получать самые современные знания и полезные навыки в интересной и увлекательной форме.
Задача наших занятий — дать детям стимул к творчеству, научить нешаблонно мыслить, помочь самостоятельно построить в голове научную картину мира.
Занятия состоят из блоков теории, после каждого из которых, ребенку предоставляется возможность самостоятельно применить знания на практике.
#tceh is an ecosystem for growing IT startups based on coworking space and supplemented by best methodologies and practical education units. It also includes soon-to-be-launched club system for enterpreneurs, wanterpreneurs and IT professionals
Лаборатория Знаний. Игрофикация. #2. Анализ Игровых ЭлементовGoodKarma.me
please continue: https://www.facebook.com/ifintroublegamify
but before you go: https://class.coursera.org/gamification-003
DETAILS/ДЕТАЛИ:
http://digitaloctober.ru/en/events/igrofikatsiya_novaya_laboratoriya_coursera_v_do
http://digitaloctober.ru/ru/events/igrofikatsiya_novaya_laboratoriya_coursera_v_do
Лаборатория Знаний. Игрофикация. #1 Learning hub Coursera @DOGoodKarma.me
please continue: https://www.facebook.com/ifintroublegamify
but before you go: https://class.coursera.org/gamification-003
DETAILS/ДЕТАЛИ:
http://digitaloctober.ru/en/events/igrofikatsiya_novaya_laboratoriya_coursera_v_do
http://digitaloctober.ru/ru/events/igrofikatsiya_novaya_laboratoriya_coursera_v_do
Тренды. Поиск и верификация #селигер2013GoodKarma.me
Обзорная лекция по поиску и проверке трендов на Селигере 2013.
Проведена в рамках образовательной инициативы школы Интерактивных Коммуникаций в Рекламе (ИКРА)
NOTA BENE: картинки, рядом с которыми изображён курсор, содержат ссылки
Визуальная презентация сервиса AdRaven.ru, созданного для решения двух задач:
(1) автоматизации некоторых этапов проведения рекламных кампаний в блогосфере и социальных сетях
(2) измерения эффективности рекламных кампаний
AdRaven.ru - система управления кампаниями в блогосфере и соцсетях с задействованием больших групп блогеров, используемая для аналитического мониторинга эффективности размещаемой информации.
Учет ведется по просмотрам, уникальным посетителям, прочтениям во френдах, распределению по странам, городам и демографии
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. mission zOOm
• We develop new ‘deep-communication’ web platform
• Creating new vector of brand positioning
• moving from promo to image
• Re-activating CRM database
• building up collaborative framework
3. target audience
• In case of our project we should not expect big flow of new audience
• the registration process is quite complex
• Winston ceases promo activity, moving towards image campaign thus reducing the motivation to register
• But we should not be scared!
• the CRM database contains more than 100000 contacts so we can concentrate on those, who already have access to our
website
• so we can work with the ‘old’ audience building up loyalty and provoking interest in brand values more than just prizes
• They will come!
• after awhile [year or so] our comfort media solution will boost the value of our content providing services so anyone will be
anxious to join our platform
old friends and old wine are best..
4. TREND_SCAPE
knowledge of trends provides adaptive strategy
5. it’s all about me
i am unique
i am getting prizes or fame
i affect the situation
i am in the game
I AM INVOLVED!
6. on the move
• People are curious
and able to share this curiosity via web technologies
•
• People are mobile now
constant lookout of the interesting things to happen around
• they are on the
worldwide
• telling about ‘em
• People care for their time
and prefer to check out opinions and tips from others before getting involved
•
7. D-I-Y
• ‘Do-It-Yourself’ trend is about time, intention and invention
• ‘i-user’ doesn’t wait for the thing to be done by someone to buy it - he just does
it himself with the help of ‘community power’ and his own inventions
• It’s easier to customize and new-build things as the tech is
not so expensive nowadays
• Trend followers gladly share their know-how and insights - as
this is the matter of the trend
• “I am self-inspired and able to constructively have fun”
8. World Wide Video
• Video blogging and Wide Web Broadcasting are the upcoming and rapidly developing Web instruments
• more than 10 new video-hostings launched during last year
more than 5 000 000 new accounts during last 6 months
•
9. there’s only 5 years left..
• Russia is becoming one of those countries who strategically unsupport smoking
• and tobacco production/distribution
11. insight
i AM cool, and i’m ready to share my ‘coolness’,
AND to support my status i need to NAVIGATE through
all top trends with the help of the like people
12. insight
i’m NOT SO cool, you know.. BUT i’d rather be!! and what can help
me is the NAVIGATION through all cool stuff around so i could choose the
right one for me
13. idea
strategy
way
future
THE_BIG_IDEA
the louder the sound - the longer the echo
14. creative idea
WINSTON NAVIGATOR
• We create site where users can share their insights concerning brand-defined themes
• The brand itself is the main opinion leader helping others to navigate through actual trends in most
contemporary fields
• The idea is to form unique community with truly dedicated participators
15. communication strategy
THE GAME
The most interesting interaction is co-creation
it consists of communication and cooperation
The first step is starting the dialog
the most friendly way is to play a game
Good dialog involves information and rules
we provide them playing media_games
16. the way
STEP BY STEP
Teasing users with new abilities & teaching them ‘the rules’
I)
Creating full-scale brand playground
II)
17. the future
‘ECHO PROJECT’
• Even if the usual ways of communication with the consumer will be closed due to restrictions
still are able to translate brand values
• we
• We form strong brand ambassadors loyal to those values
netware integrating with consumers’ media
• We create software and
22. blogs VS forums
• Creating blog engine in stead of the forum we grant users more possibilities and more freedom
i.e. nobody can manage personal pages and thus we give all the full ‘moderator power’ ability and status
•
• In blog environment we can create sophisticated network of the followers, interested in exclusive content
• brand ambassadors create exclusive content
opinion leaders participate in activity not as evaluators of users’ content but as the main ‘knowledge providers’
•
• every potent user can be noticed and become true trendsetter in the field he’s interested in
we produce non-material motivation in the most friendly environment
•
23. what & where
brand ambassadors create
exclusive content
it gets noticed by users
and post it to the blog
they are commenting and creating info samples
26. ‘obvious things’
• We don’t ask questions - we ask to state their reality
• We ask to share well-known things from their point of view
• Sharing personal knowledge teaches people to collaborate
27. ‘obvious things’
• Obvious things concept is the semiotic method to collect attention of the crowd
we don’t ask questions - we ask to state their reality
•
• We just ask them to share well-known things from their point of view
• this will bring up surprising results in the society so ‘specialized’ as ours is - mostly being ‘life-educated’ to represent just
narrow segment of knowledge we possess unique pieces of information while lack likely unique ones
The wiki-material we gather is post-moderated and classified by tags
•
• By evoking stimuli to share personal knowledge and use ‘collective-conscious’ we teach people the way they
will collaborate on the future playground
• best-rated insights are awarded with encyclopedias and specialized literature on demand
28. ‘action blogging’
• Brand ambassadors start up action blogs about new experience
• They set a new aim [such as ride a bike] and reach it
• Telling users techniques and features of the process in the blogs
task report inspiration
how-to discussion
29. ‘action blogging’
• Action blogging concept is the process of initiation of the communication process by flaming it by bright example
of brand ambassadors
• we start up several blogs dedicated to brand related choices and use ‘em as channels to translate brand values
• the more personality they have - the better
• these bloggers claim a point to reach and then document all the process by photo/video/descriptions
these ‘brand-bloggers’ are created to be followed.. but firstly - to be watched
•
• Main ‘starter’ for this kind of communication is the creative idea of what exactly tasks should look like
• so we provide starting ones which are to be transformed later, on the second step
• So we tease users with the ability to stand up with personal content and seize the chance to become
“Winston Navigator’ and get a trip-for-free
• also provoking them to discuss and interpret the message
incl. yacht journey, music fest trip, ‘instant summer’
trip, master-classes, educational programs
30. schematic vision
common blogs
[wikipedia]
‘obvious things’
user-
user-watchers‘
watchers‘
blogs
blogs
Freedom Tour
City Life Guide
users’ action blogs
Brand Ambassadors’
Summertime
Summer Guide
action blogs user-watchers‘
blogs
user-watchers‘ blogs
Night Life Guide Global Gathering
users’ action blogs
users’ action blogs
user-
watchers‘ user-
blogs watchers‘
user-watchers‘
blogs
blogs
31. Freedom Tour blog
• Action Blogging examples
• brand ambassadors start new game called ‘city stalking’
• we also start the ‘Gadget’ communication here starting discussion
[this might be a co-promo with profile news-generator as www.ixbt.ru]
•
32. Freedom Tour blog
• Action Blogging samples
brand ambassadors develop new game called ‘city stalking’
•
• they start from their own cities, describing every curious thing they can find with the photo/video footage
• and then they ‘swap the cities’ and now they act as the first-comers and also try to find curious places
we also start the ‘Gadget’ communication here starting discussion of ‘needful city things’ covering GPS,
•
communicators, laptops and all other upscaling devices for navigation
• ambassadors get an eye on upcoming tech fetishes and try to present them to the audience [this might be a co-promo
with profile news-generator as www.ixbt.ru]
• Obvious Things sample
all obvious things about city-dwelling
•
33. SummerTime blog
• Action Blogging examples
• brand ambassadors tell stories about their summer and upload content
• describing good and costly places to relax on a winter holidays
• discussing the future summer and the upcoming trends, constructing plans with your friends with
the help of the ‘Winston ambassadors’
34. SummerTime blog
• Action Blogging themes
the starting theme - ‘how i spent my summer’
•
• brand ambassadors tell stories about their summer with the content they upload
it follows with the late autumn theme - ‘take yo summer with u!’
•
• describing good and costly places to relax on a winter holidays
‘tune up yo summer!’
• and it finishes with the winter theme -
• while waiting for the summer we can create it [with art-objects], discuss the future summer and the upcoming trends,
construct plans with your friends with the help of the ‘Winston ambassadors’
so the plans will become the future!
•
• Obvious Things sample
all obvious things about good-summer-action-spending-time
•
35. Global Gathering blog
• Action Blogging examples
• one of DJs [abroad] starts blog describing his tour and sets World- or Nationwide
• using photo/video footage
• city clubber starts his video-blog about nightlife [Winston style] - week-end report
• the rest of the time clubbers may discuss the message
• one of DJs [national] starts his blog about mixing
• lessons on DJ-ing
video-sets of playing live at home parties
• private
37. common terms
user has:
profile personal blog friends
brand provides:
content services specials
38. paradigm transformation
Hide&Seek
City Guides
[cityGame]
[cityGame]
C.T. Surfing
Freedom Tour
Gadget Pilots
[visualPodcasting]
Instant Summer
[PhotoGrafix]
Summertime
Find Your Summer
Music Navigator
Winston Media
[openMix]
Widget
Global Gathering
new
Home Features
Home Lovers [visualPodcasting]
39. City Surfing
• The global way of communication which is transformed from the Freedom Tour concept and includes
all core ideas such as freedom, navigation, new experience
• It also actualizing such trends as ‘on the move’, ‘it’s all about me’, ‘i-guide’
40. hide & seek
• Winston places some hidden/secret codes around the city sightings
• Players [known as ‘navigators’] find them and blog evidences at website
• First ones get prizes [such as GPS]
41. city guides
• Those who wants more sophisticated action become ‘city guides’
• whose task is to create unique city excursion
• each tour is marked on site-integrated Google Maps and supported with description, photos and/or video visuals
• all tours are classified [i.e. you could choose whether you want night or daytime tour; museums or parks etc.]
• Winston makes its own tour for each city as well [monthly or weekly] but it stays hidden for some time
• when it’s announced - those users whose route crossed Winston’s twice or more get prizes
• it this case the prizes are full sets of invites and tickets to the most trendy cultural events
42. gadget pilots
• This is on-going activity on the website where users exchange knowledge of the
upcoming tech gear
• All users are ‘pilots’ - the testers and explorers of the most advanced devices,
information on which is provided firstly by Winston and secondly by users themselves
• this information may vary from texts [when the project is just rumored - to video when it launched]
43. Find Your Summer
• This global communication created by merging ‘Summertime’
Gathering’ platforms main points of which are
and ‘Global
‘catching the Spirit of Summer Together’
• each one stays untouched but together they form new interaction model
• winners of the music contest go to the Global Gathering fest
• winners of the photoGrafix contest go to the Summertime fest
supported by opinion leaders
• This communication is
44. music navigators
• We suggest to download easy-to-use free software for the music creation developed by Winston
• thus we evade problem of copyrighted music appearing on website
• By downloading it user becomes subscriber of monthly samples updates
creating and uploading his tracks back on the website - evaluated by top DJs
•
• best tracks are included in DJ’s mix
invited to the party
best music navigators are
•
SOFTWARE
45. instant summer
• Everyone can find the summer and catch it
• when you do - upload your photos, pictures and videos on-site
• being noticed by an opinion leader gives an opportunity to set up your own exhibition
• Winston gives particular tasks linked with summer to find and accomplish
• participating in these task-game everyone can win a trip to the summertime
46. Home Lovers
• This part of communication is new and aimed at those who are able to make cool things
• These are the people who really love their home but surely can not afford Phillip Stark
they will do even better!
• but we will tell them and
• This communication is supported by Winston as the opinion leader
there’s photo-video blog by brand ambassador where ways to create fancy things or have fun at home are shown
•
47. home features
• It’s a ‘home-creativity’ contest
• show us your best home ‘feature’ and win
• useful home devices
• or a master-class of modern designer
48. Winston Media Widget
• Another piece of the free software is developed by Winston for download
• increasing ‘ECHO ability’
• This widget will stream all media-casts by user-defined channels
• when user finds interesting blog [photo/video blog] he can tag it
• and get all new content right on his desktop or mobile device
NETWARE
49. paradigm transformation
Hide&Seek City Guides
[cityGame] [cityGame]
C.T. Surfing Gadget Pilots
[visualPodcasting]
Instant Summer
[PhotoGrafix]
Find Your Summer
Music Navigator
Winston Media
[openMix]
Widget
Home Features
[visualPodcasting]
Home Lovers
51. results
• SURE results
• Brand is denotated as the ‘cultural patron’ upscaling brand status
• The unique form of consumer communication mechanism developed
• Brand is ‘future-ready’
• POSSIBLE opportunities
• A couple of prizes at Golden Drum and Cannes
• We all become legends