The document provides an overview of various social media technologies and how different business functions can utilize each platform. It discusses social networks like Facebook and LinkedIn, microblogs like Twitter, video networks like YouTube, image networks like Flickr, location-based services like Foursquare, news sites, blogs, forums, online communities, review sites, social bookmarking, wikis, MMORPGs, and virtual worlds. For each one, it lists potential activities for marketing, PR, sales, customer service, HR, and other business functions.
This marketing proposal outlines a plan to increase sales for Kinderhouse, an online retailer of cardboard playhouses. The plan aims to reduce advertising costs, develop the brand, increase demand and sales prices, and identify new channels. Key strategies include improving product imagery, building a child-centric brand, using social media to drive traffic, and cross-selling associated items. The proposal also identifies challenges around the brand name, ownership of marketing assets, delivery issues, and setting consistent pricing.
2011 1-22 university of texas executive mbaJim McKinley
This document provides an overview of online marketing strategies presented by Jim McKinley. It discusses various online marketing channels including paid search, organic search, display advertising, retargeting, and Facebook pages/ads. It also covers key principles for successful paid search including answering the searcher's question and removing barriers to the desired action. Common mistakes in paid search are outlined. The importance of measuring performance and determining which campaigns provide the best ROI is discussed through examples.
Getting Global Paid Search Right: Scale, Strategy, & SuccessCatalyst
Managing a global paid search campaign is an international juggling act. You must expertly balance differences and nuances across countries, regions, platforms, and stakeholders, all while driving positive business outcomes across the board. It’s a lot to tackle, that’s for sure. But, there are ways to simplify the complexity. Check out the presentation from our “Getting Global Paid Search Right” webinar . We’ll share our global paid search approach that earned Catalyst the highest possible rating for Global Execution in The Forrester Wave™: Performance Marketing Agencies, Q3 2019. You’ll learn how to streamline campaign management and maximize business result by:
- Creating a scalable global paid search framework
- Building a global strategy that is also locally tailored (accounting for unique legislation, cultural considerations, and search engine differences)
- Leveraging people & technology for real-time communication & collaboration across the world
- Use automation to ensure standards of excellence in all regions/countries
The document discusses networking and collaboration opportunities provided by RENATA, the national research and education network of Colombia. RENATA connects over 120 universities and research institutions, allowing them to share resources and work on interdisciplinary global projects. It provides infrastructure, technical training, videoconferencing, and funds projects that leverage the academic network. This enables Colombian researchers and educators to collaborate internationally on e-science, e-learning, and innovation initiatives.
Tiara Jason created a social media brand plan to network in the public relations and communications field and establish credibility. Her goals are to work as an event planner or PR professional for non-profits. Her portfolio will showcase her experience and work samples. She aims to get internships, help with a student conference, graduate with a BA in PR, and obtain a master's degree. Her social media presence on sites like LinkedIn, Facebook, Twitter, and Ning will represent her passion for social media and non-profits.
This marketing proposal outlines a plan to increase sales for Kinderhouse, an online retailer of cardboard playhouses. The plan aims to reduce advertising costs, develop the brand, increase demand and sales prices, and identify new channels. Key strategies include improving product imagery, building a child-centric brand, using social media to drive traffic, and cross-selling associated items. The proposal also identifies challenges around the brand name, ownership of marketing assets, delivery issues, and setting consistent pricing.
2011 1-22 university of texas executive mbaJim McKinley
This document provides an overview of online marketing strategies presented by Jim McKinley. It discusses various online marketing channels including paid search, organic search, display advertising, retargeting, and Facebook pages/ads. It also covers key principles for successful paid search including answering the searcher's question and removing barriers to the desired action. Common mistakes in paid search are outlined. The importance of measuring performance and determining which campaigns provide the best ROI is discussed through examples.
Getting Global Paid Search Right: Scale, Strategy, & SuccessCatalyst
Managing a global paid search campaign is an international juggling act. You must expertly balance differences and nuances across countries, regions, platforms, and stakeholders, all while driving positive business outcomes across the board. It’s a lot to tackle, that’s for sure. But, there are ways to simplify the complexity. Check out the presentation from our “Getting Global Paid Search Right” webinar . We’ll share our global paid search approach that earned Catalyst the highest possible rating for Global Execution in The Forrester Wave™: Performance Marketing Agencies, Q3 2019. You’ll learn how to streamline campaign management and maximize business result by:
- Creating a scalable global paid search framework
- Building a global strategy that is also locally tailored (accounting for unique legislation, cultural considerations, and search engine differences)
- Leveraging people & technology for real-time communication & collaboration across the world
- Use automation to ensure standards of excellence in all regions/countries
The document discusses networking and collaboration opportunities provided by RENATA, the national research and education network of Colombia. RENATA connects over 120 universities and research institutions, allowing them to share resources and work on interdisciplinary global projects. It provides infrastructure, technical training, videoconferencing, and funds projects that leverage the academic network. This enables Colombian researchers and educators to collaborate internationally on e-science, e-learning, and innovation initiatives.
Tiara Jason created a social media brand plan to network in the public relations and communications field and establish credibility. Her goals are to work as an event planner or PR professional for non-profits. Her portfolio will showcase her experience and work samples. She aims to get internships, help with a student conference, graduate with a BA in PR, and obtain a master's degree. Her social media presence on sites like LinkedIn, Facebook, Twitter, and Ning will represent her passion for social media and non-profits.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
The document discusses various social media platforms and how businesses can engage with customers on each one. It outlines key platforms like Facebook, LinkedIn, Twitter, YouTube and describes how each can be used to share content, build relationships and engage audiences. The document also provides case studies of businesses successfully using different social media and tips on creating engaging content to fuel social media strategies.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy, content marketing, social media marketing, paid search advertising, search engine optimization, and email marketing. It also provides tips on blogging, using video sites, professional networking, and optimizing websites for search engines.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
This document outlines a proposed roadmap for a company's sales and marketing department. It discusses setting corporate goals for growth, the purpose of expanding markets and increasing market share. It details the major responsibilities of brand awareness, lead generation, customer acquisition, and customer retention. Finally, it addresses budget parameters, support activities, and designing business strategies for different regions and markets.
The document provides an overview of integrated marketing and creative services capabilities, including strategic planning, brand management, advertising, public relations, creative services, digital and social media, event planning, and project management. A wide range of projects are profiled spanning various industries including building products, roofing, environmental services, and home maintenance. Services include marketing initiatives, brand development, creative design, digital solutions, trade show support, and customer programs.
Social media platforms like Facebook, Twitter, blogs and LinkedIn can be leveraged for effective business promotion. Facebook business pages and ads allow targeted advertising to fans and groups. Twitter is useful for getting a business name recognized, building a following and announcing company news. Blogs facilitate customer communication and feedback. Google search engine optimization and AdWords help get noticed. LinkedIn enables self-promotion and networking. Care must be taken to avoid social media disasters from unprofessional CEO posts. Overall, various social platforms strategically utilized can help drive business promotion when used properly.
Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.
Advanced Social Media Strategies: Build Brand, Create Customers and Energize ...InnoTech
Formic Media provides social media strategies and consulting services. Their presentation covered advanced tactics for platforms like Facebook, Twitter, LinkedIn, YouTube and others. They discussed how businesses can build their brand, engage customers and promote evangelism through customized profiles, educational content, targeted advertising and focusing on customer service through social media. Formic recommends testing different content and advertising strategies on various social platforms to increase visibility and drive sales.
Information Marketing Mastery for Professional Speakers - Ford SaeksFord Saeks
Information Marketing Mastery for Professional Speakers; Get More Bookings! Sell More Products! Create Residual Income from Your Expertise by Ford Saeks, Prime Concepts Marketing Keynote Speaker
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
Direct Marketing on a Shoestring Budget 2: Content MarketingAct-On Software
The document summarizes a webinar on content marketing for direct marketing on a shoestring budget. It provides tips for creating different types of content like white papers, case studies, videos, and infographics. It also discusses ways to promote and distribute content through social media, blogs, websites, and other channels. The webinar emphasizes repurposing content across multiple formats to extend reach and using a multi-touch inbound marketing strategy to generate leads.
The document is a presentation on marketing strategies and tools for different stages of the sales cycle. It discusses networking, press releases, search engine optimization, content creation, and relationship building techniques. Key stages covered include awareness, interest, evaluation, trial, adoption, and loyalty. The presentation recommends developing a marketing action plan with allocated budget and timeline to plot campaigns around key customer messages. Sample marketing plans and templates are provided for next steps.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Social Media Optimization Strategies to Build Your BrandUnified Infotech
Social Media Optimization makes your brand become the word-of-mouth. How it works? What should be the tactics to drive more traffic from social media? Catch up with this Power Point Presentation for a brief overview.
Changeworks Communications is a PR and marketing firm established in 2007 that offers various services to benefit businesses. They have a team of 4 employees and 8 associates with experience across industries. Their services include PR, social media marketing, media relations, branding, and internal communications strategies to help change perceptions, positioning, attitudes, behaviors and increase success for clients. They take a customized approach for each client and focus on measurable results and value for the fees charged.
The document outlines a social media strategy for the Baby-G brand. It discusses setting up platforms like Facebook, Twitter, YouTube and a blog to build an online community. The objectives are to create brand awareness and recruit new members to build long-term relationships. Key questions addressed are where to create the community, why people should join, how to attract them, and what benefits the brand will receive. The proposed approach leverages influencers, contests, exclusive content and other engagements. Metrics like sales, awareness, engagement and database growth are identified as expected outcomes of a successful social media presence. A proposed schedule and budget are also provided.
Product launch plan of Shoe Cleaning MousseRitz NG
This document outlines the launch plan for White Plus, a shoe cleaning mousse for white shoes. The product aims to provide an effective and easy-to-use solution for cleaning white shoes with less water and time. The target market is sneaker lovers and collectors aged 18-55 with a household income below HK$1,000,000. The objectives are to increase sales, improve awareness, enhance customer satisfaction and become the market share leader. The launch timeline includes product development, promotions, and sales starting from 1 week to 3 months after launch. Measures to evaluate success include media coverage, sales analysis, customer feedback and engagement on social media and website.
The document provides an overview of best practices for sales and marketing alignment. It discusses using a funnel/bowtie approach to prospect engagement with different channels at each stage. It also recommends calculating lead needs based on assumptions of conversion rates and costs. Additional best practices covered include developing customer profiles and personas, diagnostic selling, content strategy, trade show tactics, and ensuring sales and marketing are aligned with shared goals.
An ROI framework for a brand's social media activityRMM London
This document outlines a social media ROI framework to help organizations measure the impact of their social media activities. It addresses common challenges like proving ROI to senior management and setting measurable key performance indicators (KPIs) across different teams. The framework defines social media strategies, KPIs, measurement methods, targets, and individual activity targets tied to business objectives. It provides examples of how the framework has been applied. The development process involves research, framework creation, target setting workshops, and consultancy to apply the framework to current and new social media activities.
Customer Complaints Management in Financial ServicesRMM London
Root cause analysis that incorporates new real-time data sources will be key to the program of transformation around customer complaints management. The operating model and processes will be designed for early resolution of issues and a single customer view. Measurement frameworks and targets will reward drivers of stronger customer relationships, resolution of underlying service issues, and better products. This approach aims to deliver benefits like increased customer lifetime value, improved brand reputation, greater customer advocacy, and fewer recurring complaints through addressing root causes.
More Related Content
Similar to RMM - Guide to social technologies and their impact on different business functions
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
The document discusses various social media platforms and how businesses can engage with customers on each one. It outlines key platforms like Facebook, LinkedIn, Twitter, YouTube and describes how each can be used to share content, build relationships and engage audiences. The document also provides case studies of businesses successfully using different social media and tips on creating engaging content to fuel social media strategies.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy, content marketing, social media marketing, paid search advertising, search engine optimization, and email marketing. It also provides tips on blogging, using video sites, professional networking, and optimizing websites for search engines.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
This document outlines a proposed roadmap for a company's sales and marketing department. It discusses setting corporate goals for growth, the purpose of expanding markets and increasing market share. It details the major responsibilities of brand awareness, lead generation, customer acquisition, and customer retention. Finally, it addresses budget parameters, support activities, and designing business strategies for different regions and markets.
The document provides an overview of integrated marketing and creative services capabilities, including strategic planning, brand management, advertising, public relations, creative services, digital and social media, event planning, and project management. A wide range of projects are profiled spanning various industries including building products, roofing, environmental services, and home maintenance. Services include marketing initiatives, brand development, creative design, digital solutions, trade show support, and customer programs.
Social media platforms like Facebook, Twitter, blogs and LinkedIn can be leveraged for effective business promotion. Facebook business pages and ads allow targeted advertising to fans and groups. Twitter is useful for getting a business name recognized, building a following and announcing company news. Blogs facilitate customer communication and feedback. Google search engine optimization and AdWords help get noticed. LinkedIn enables self-promotion and networking. Care must be taken to avoid social media disasters from unprofessional CEO posts. Overall, various social platforms strategically utilized can help drive business promotion when used properly.
Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.
Advanced Social Media Strategies: Build Brand, Create Customers and Energize ...InnoTech
Formic Media provides social media strategies and consulting services. Their presentation covered advanced tactics for platforms like Facebook, Twitter, LinkedIn, YouTube and others. They discussed how businesses can build their brand, engage customers and promote evangelism through customized profiles, educational content, targeted advertising and focusing on customer service through social media. Formic recommends testing different content and advertising strategies on various social platforms to increase visibility and drive sales.
Information Marketing Mastery for Professional Speakers - Ford SaeksFord Saeks
Information Marketing Mastery for Professional Speakers; Get More Bookings! Sell More Products! Create Residual Income from Your Expertise by Ford Saeks, Prime Concepts Marketing Keynote Speaker
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
Direct Marketing on a Shoestring Budget 2: Content MarketingAct-On Software
The document summarizes a webinar on content marketing for direct marketing on a shoestring budget. It provides tips for creating different types of content like white papers, case studies, videos, and infographics. It also discusses ways to promote and distribute content through social media, blogs, websites, and other channels. The webinar emphasizes repurposing content across multiple formats to extend reach and using a multi-touch inbound marketing strategy to generate leads.
The document is a presentation on marketing strategies and tools for different stages of the sales cycle. It discusses networking, press releases, search engine optimization, content creation, and relationship building techniques. Key stages covered include awareness, interest, evaluation, trial, adoption, and loyalty. The presentation recommends developing a marketing action plan with allocated budget and timeline to plot campaigns around key customer messages. Sample marketing plans and templates are provided for next steps.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Social Media Optimization Strategies to Build Your BrandUnified Infotech
Social Media Optimization makes your brand become the word-of-mouth. How it works? What should be the tactics to drive more traffic from social media? Catch up with this Power Point Presentation for a brief overview.
Changeworks Communications is a PR and marketing firm established in 2007 that offers various services to benefit businesses. They have a team of 4 employees and 8 associates with experience across industries. Their services include PR, social media marketing, media relations, branding, and internal communications strategies to help change perceptions, positioning, attitudes, behaviors and increase success for clients. They take a customized approach for each client and focus on measurable results and value for the fees charged.
The document outlines a social media strategy for the Baby-G brand. It discusses setting up platforms like Facebook, Twitter, YouTube and a blog to build an online community. The objectives are to create brand awareness and recruit new members to build long-term relationships. Key questions addressed are where to create the community, why people should join, how to attract them, and what benefits the brand will receive. The proposed approach leverages influencers, contests, exclusive content and other engagements. Metrics like sales, awareness, engagement and database growth are identified as expected outcomes of a successful social media presence. A proposed schedule and budget are also provided.
Product launch plan of Shoe Cleaning MousseRitz NG
This document outlines the launch plan for White Plus, a shoe cleaning mousse for white shoes. The product aims to provide an effective and easy-to-use solution for cleaning white shoes with less water and time. The target market is sneaker lovers and collectors aged 18-55 with a household income below HK$1,000,000. The objectives are to increase sales, improve awareness, enhance customer satisfaction and become the market share leader. The launch timeline includes product development, promotions, and sales starting from 1 week to 3 months after launch. Measures to evaluate success include media coverage, sales analysis, customer feedback and engagement on social media and website.
The document provides an overview of best practices for sales and marketing alignment. It discusses using a funnel/bowtie approach to prospect engagement with different channels at each stage. It also recommends calculating lead needs based on assumptions of conversion rates and costs. Additional best practices covered include developing customer profiles and personas, diagnostic selling, content strategy, trade show tactics, and ensuring sales and marketing are aligned with shared goals.
Similar to RMM - Guide to social technologies and their impact on different business functions (20)
An ROI framework for a brand's social media activityRMM London
This document outlines a social media ROI framework to help organizations measure the impact of their social media activities. It addresses common challenges like proving ROI to senior management and setting measurable key performance indicators (KPIs) across different teams. The framework defines social media strategies, KPIs, measurement methods, targets, and individual activity targets tied to business objectives. It provides examples of how the framework has been applied. The development process involves research, framework creation, target setting workshops, and consultancy to apply the framework to current and new social media activities.
Customer Complaints Management in Financial ServicesRMM London
Root cause analysis that incorporates new real-time data sources will be key to the program of transformation around customer complaints management. The operating model and processes will be designed for early resolution of issues and a single customer view. Measurement frameworks and targets will reward drivers of stronger customer relationships, resolution of underlying service issues, and better products. This approach aims to deliver benefits like increased customer lifetime value, improved brand reputation, greater customer advocacy, and fewer recurring complaints through addressing root causes.
RMM is a digital and social media agency that has four main service areas: solution definition, relationship management, content creation, and capability building. They help organizations drive growth and build more profitable customer relationships by creating more connected organizations. RMM works with clients to define solutions, manage relationships, create content, and build internal capabilities in order to help organizations adapt to changing customer needs and disruptive technologies in new ways. RMM is made up of a multi-disciplinary team with experience across various fields including market research, management consulting, creative services, and media planning.
This document discusses how social media can be used by small businesses in six key areas: 1) listening to online conversations, 2) responding to customer questions and complaints, 3) engaging in relevant discussions, 4) networking and making introductions, 5) enlisting advocates and customer feedback, and 6) transforming products based on user input. Effective social media use helps businesses build relationships, gain insights, and improve their offerings to meet customer needs. Case studies are provided showing how various companies have successfully implemented social media strategies in these six areas.
RMM - Trends for beauty & luxury sector, Summer2010RMM London
The document summarizes social media trends in the beauty and luxury sectors for the short, medium, and long term. In the short term, trends include content sharing using social tools, sharing in-store experiences, exclusive community content, how-to videos, and corporate social responsibility initiatives. Medium term trends involve location-based activities, expert webinars, expert gift advice, product customization, and member-get-member initiatives. Long term trends are predicted to include ambassador programs, employee and consultants' social media presence, online consultations, Facebook web-stores, and online beauty academies.
The document provides guidance on using social media for event planning and promotion. It recommends defining the event details, promoting it through paid and viral methods, identifying influencers to invite, choosing an appropriate location based on the target audience, acting as a gracious host, and gathering feedback to improve future events.
RMM - Social media creative planning framework 'KUDOS'RMM London
The document introduces the KUDOS framework for creating successful social media activities. KUDOS is an acronym that represents the key criteria an activity must meet: Knowledgeable, Useful, Desirable, Open, and Shareable. Each letter is then defined, with Knowledgeable focusing on brand and audience knowledge, Useful emphasizing benefit to both brand and audience, Desirable examining what the brand and audience want, Open stressing honesty and transparency, and Shareable considering elements that encourage sharing. The document stresses that organizations should develop their own customized frameworks accounting for their brand values, challenges, and resources.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
9. Facebook Business function Activity Marketing/PR Status updates announcing new product launches Invite fans to brand events (i.e. in-store events) Post links to interesting coverage Post images from brand events or photo shoots Post videos from brand events, behind the scenes or demos Syndicate potential brand blog content Post quizzes, polls and competitions Sales/E-commerce Run exclusive gift with purchase offers Feature new products (e.g. application demonstration) Customer service experience/education Respond to fan questions/complaints R&D Encourage feedback on new brand product/initiative Set polls asking fans to vote on R&D issues
11. LinkedIn Business function Activity PR / Marketing Create brand profile on LinkedIn Link profile to brand blogs and Twitter accounts Create profiles for key staff with links to external social media accounts Maintain key media contacts through personal LinkedIn profiles Maintain key client contacts through personal LinkedIn profiles HR Post job opportunities via Groups or via brand profile
15. Twitter Business function Activity Marketing/PR Status updates announcing new product launches Invite fans to brand events (i.e. in-store events) Link to interesting brand coverage Link to images from brand events or photo shoots Link to videos from brand events, behind the scenes or demos Post quizzes/competitions (inc. use of appropriate hashtags) Sales/E-commerce Tweet (and encourage re-tweet) of gift with purchase offer code Link to new products in the brand online store Customer Service/experience/ education Respond to fan questions/complaints Link to brand response in a public crisis
19. YouTube Business function Activity Marketing/PR Upload TV commercials Upload product demonstration videos (with brand experts) Upload behind the scenes photo shoot videos Upload videos of brand charity work in action Upload interviews with brand models (esp. celebrity models) Customer Service Upload product Q&As/blogger roundtable videos Upload brand response video (in face of public crisis)
22. Flickr Business function Activity Marketing/PR Cross-promote events posted to other platforms (e.g. Facebook) with Flickr albums around events. Curate Flickr user photos around brand activities and events. Curate global user photos by mapping event photos to specific regions Create Flickr user groups around brand events or product offerings. Run photo-competitions to involve users in marketing process, e.g. user image is used as product logo. Customer service experience/education Respond to user questions / complaints. Brand management Buzz monitoring activity on photo comments.
25. foursquare Business function Activity Marketing/PR Create competitions and events around specific locations Utilise Foursquare’s ‘badge’ system to reward loyal users ‘checking in’ (where relevant) Brand management Identify loyal users and encourage brand advocacy Monitor comments and recommendations made around the organisation (where relevant) Sales/E-commerce Offer discounts and other incentives to loyal users ‘checking in’ to the organisation (where relevant)
29. News/mainstream Business function Activity Marketing/PR Maintain journalist / influencer relations to promote organisation Enable product previews for journalists Invite journalists to launches and exclusive events Brand management Daily buzz monitoring for brand mentions on news sites Crisis management activity where relevant R&D Release beta products for feedback and review Sales/E-commerce Run exclusive online offers with news site readers HR Post job openings on news site job listings.
32. Third-party blogs Business function Activity Marketing/PR Seed exclusive brand news to bloggers Leak exceptional brand content with viral potential (e.g. video) to bloggers Send new products to bloggers for review Advertise competitions/prize giveaways via bloggers Invite bloggers to tailored blogger events Customer service experience/education Monitor blogs for questions / complaints and create a response program. Brand management Conduct daily buzz monitoring for complaints. Conduct advocate programs with loyal bloggers R&D Invite bloggers to product-related discussion groups Conduct crowd-sourced R&D projects Invite bloggers to preview groups Sales/E-commerce Inform bloggers about new sales promotions Offer specific blog audiences temporary discount codes
34. Corporate blogs Business function Activity Marketing/PR Promote / launch defining initiatives, offers or competitions. Use live streams to broadcast events Raise awareness about CSR initiatives Update followers about media coverage Post behind-the-scenes footage of photo shoots or ad campaigns Customer service experience/education Monitor blog comments for questions / complaints Respond to online requests for help or complaints Brand management Ensure timely brand positioning on controversial topics (crisis management) Engage with users to reposition brand perceptions (crisis management) Conduct daily buzz monitoring activity on comments R&D Launch crowd-sourced R&D projects Encourage feedback on new brand initiative Sales/E-commerce Inform about upcoming sales Offer special discount codes to followers HR Advertise job openings Promote graduate opportunities
37. Forums Business function Activity Marketing/PR Promote new products, events or initiatives Offer incentives for forum users to become members of brand’s official social media platforms Customer service experience/education Respond to questions / complaints via brand representatives Brand management Conduct daily buzz monitoring activity and flag questions / complaints During crisis management activity, link to brand positioning on controversial topics to mitigate negative buzz R&D Conduct research into product feedback on forums Sales/E-commerce Seed codes to access exclusive online offers
41. Online communities Business function Activity Marketing/PR Promote relevant products, events or initiatives to relevant community Conduct social media relations with influential community users Invite community members to exclusive events Customer service experience/education Answer questions / queries via brand ambassadors. Brand management Conduct daily buzz monitoring activity for questions / complaints Link to brand positioning on controversial topics to mitigate negative buzz R&D Conduct crowdsourced R&D projects Invite community users to exclusive preview/BETA testing group Initiate product-related discussion groups Sales/E-commerce Run exclusive online sales offers
49. Social book-marking Business function Activity Marketing/PR Share brand content from alternative social media networks Create ‘bundles’ of topic-specific links to share on alternative social media links Brand management Monitor “like” number to track popularity of brand links
53. Wikis Business function Activity Marketing/PR Build wiki page specifically around the brand Create industry or topic wiki to share industry intelligence Brand management Conduct monitoring activity to ensure brand page information remains positive / neutral. Update page with new information where relevant. R&D Create internal brand wiki for software or new product documentation
57. MMORPGs Business function Activity Marketing/PR Create virtual presence and run exclusive virtual competitions, initiatives and events. Create brand products exclusive to and usable in the game Invite users to real-world events Customer service experience/education Respond to questions / complaints Brand management Conduct daily buzz monitoring where brand has a presence. Sales/E-commerce Create online store tailored to the environment with online representatives / salespeople Run exclusive online offers
60. Virtual worlds Business function Activity Marketing/PR Launch virtual event to promote product or initiative Create products exclusive to and usable in the virtual world Run virtual advertising Run competitions Customer service experience/education Respond to questions / complaints Provide virtual customer service via brand representative Brand management Identify brand detractors Link to brand response in a crisis R&D Launch virtual discussion groups around new products Sales/E-commerce Run virtual store promoting brand products HR Identify talent and recruit new staff
61.
Editor's Notes
RMM has been advising and helping organisations use social media, technologies and platforms since 2006. We’re a team of 15 analysts, trainers, workshop facilitators, project managers, media relations experts and content creators, headquartered in London with staff in Europe, USA, Australia and Japan. We sit on various panels and committees, such as the IAB social media council, helping to build industry standards for social media activity in Europe.
There’s a whole host of social media places in which a brand can be active – blogs, forums, networks, communities, market-places, social applications This makes it very hard to define what “social media” is. Moreover, the pace at which social media evolves makes spending lots of time trying to define social media a thankless and largely useless task.
There a number of ways a business or brand can implement social technologies that can affect a number of different business functions from marketing and PR, to customer service, research and development, corporate communications and even internal communications.
For more information, please contact me using the details below.