The document summarizes a webinar about how social media is changing the advertising ecosystem. It discusses how Americans now spend over 41 hours per week consuming media across TV, online and mobile. It also shows data on time spent with different devices broken out by race and ethnicity. The document also discusses how tablets and smartphones are commonly used simultaneously with TV, with 41% using tablets and 39% using phones at least once a day while watching TV.
Developing a Product Behaviour Framework: Mobile Insights lead to Product Use...Merlien Institute
Presented by Isaac Rogers, CIO, 20/20 Research & MC Lai, Head of Qualitative, Ipsos
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Presentación hecha en el taller los coordinadores y la capacitación específica, de las 2as. Jornadas de Gestión de la Facultad de Psicología. Anibal Carro https://orcid.org/0000-0003-0365-5638
Developing a Product Behaviour Framework: Mobile Insights lead to Product Use...Merlien Institute
Presented by Isaac Rogers, CIO, 20/20 Research & MC Lai, Head of Qualitative, Ipsos
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Presentación hecha en el taller los coordinadores y la capacitación específica, de las 2as. Jornadas de Gestión de la Facultad de Psicología. Anibal Carro https://orcid.org/0000-0003-0365-5638
The media world is changing. If we want to understand it, we need consumer centirc research, to find out, who people use and perceive media. Examples from UM's study "Media in Mind" demonstrate, how people allocate their attention to media and how the 2-step-flow works today in a "network of experts". The presentation "Navigating the Media World with Consumer Centric Research" was held at the SEMPL 11 conference in Portorož , November 28th 2008.
Emerging media and a growing body of research findings lead to a certain feeling of insecurity in marketing: "Do I the right things to reach my target audience?". Media research have to provice insights, which helps marketing experts to understand the changing media world from a consumer point of view. UM's study "Media in Mind" provide such kinds of real insights, which helps us to understand media usage, attention allocation and the role of influencers in a "network of experts". The presentation was given at the ESOMAR conference "WM3 2008" in Budapest.
This is the full slidedeck of our 'Consumer Insightment' Smartees Breakfast session on 28 February 2013. The main focus is on how to arrive at potent consumer insights. Presentation by Annelies Verhaeghe (Head of Research Innovation InSites Consulting), Simon McDonald (Business Director Media & Entertainment InSites Consulting) & Emma Martin (Senior Trade Insights Executive BBC Global News Ltd).
World’s best display advertising technology ....
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivering contextual content dynamically – straight to the user – dynamically & without disruption .... Through ad space & digital media – across all screens & devices ....
Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively .... Guaranteed to drive deeper engagement & create ongoing brand conversation .... Powered by Miomni – the world’s leading asset management & distribution platform .... Simply put .... this is ....
QUIETLY REDEFINING AD SPACE
GLOBAL DIGITAL MARKETING TRENDS 2013
“We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“
Generation screen, Immersive Storytelling, Seriously Social, Big Data, Free the Menu are digital marketing trends for 2013.
The media world is changing. If we want to understand it, we need consumer centirc research, to find out, who people use and perceive media. Examples from UM's study "Media in Mind" demonstrate, how people allocate their attention to media and how the 2-step-flow works today in a "network of experts". The presentation "Navigating the Media World with Consumer Centric Research" was held at the SEMPL 11 conference in Portorož , November 28th 2008.
Emerging media and a growing body of research findings lead to a certain feeling of insecurity in marketing: "Do I the right things to reach my target audience?". Media research have to provice insights, which helps marketing experts to understand the changing media world from a consumer point of view. UM's study "Media in Mind" provide such kinds of real insights, which helps us to understand media usage, attention allocation and the role of influencers in a "network of experts". The presentation was given at the ESOMAR conference "WM3 2008" in Budapest.
This is the full slidedeck of our 'Consumer Insightment' Smartees Breakfast session on 28 February 2013. The main focus is on how to arrive at potent consumer insights. Presentation by Annelies Verhaeghe (Head of Research Innovation InSites Consulting), Simon McDonald (Business Director Media & Entertainment InSites Consulting) & Emma Martin (Senior Trade Insights Executive BBC Global News Ltd).
World’s best display advertising technology ....
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivering contextual content dynamically – straight to the user – dynamically & without disruption .... Through ad space & digital media – across all screens & devices ....
Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively .... Guaranteed to drive deeper engagement & create ongoing brand conversation .... Powered by Miomni – the world’s leading asset management & distribution platform .... Simply put .... this is ....
QUIETLY REDEFINING AD SPACE
GLOBAL DIGITAL MARKETING TRENDS 2013
“We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“
Generation screen, Immersive Storytelling, Seriously Social, Big Data, Free the Menu are digital marketing trends for 2013.
Jumping into Social Media without a proper plan accompanied by Valuable, Useful and Usable content might be useless. Follow a Step-by-Step approach and Win.
Presentazione di Roberto Bigotti per "I giovedì dell'agenda digitale" di Bologna del 05/04/2012. http://iperbole2020.tumblr.com/post/19626226816/open-data-a-bologna-come-dove-perche
Similar to Webinar: Upfront and personal: social media and the new ecosystem (20)
The State of Social report is our quarterly check-in with
50 of the top brands in the world and their sophistication
across the major social properties. In Q4, we’re
introducing one new channel and researching new tactics,
strategies, and campaigns to see who’s pushing the
envelope in the social world.
Last quarter, sports, retail, and automotive were the
leading industries in our study. Who led the industry in
Q4? Let’s dive into the data
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Nielsen Global New Product Innovation Report- June 2015Aidelisa Gutierrez
Innovation matters. It can drive profitability and growth, helping
companies succeed even during tough economic times. Nielsen’s
Breakthrough Innovation research found that the top innovations
launched in the U.S. generate more than $50 million revenue their first
year; in fact, the 2015 winners generated, on average, more than twice
this amount, $119 million. In Europe, the top innovations produce
upwards of £/€10 million in their launch year. Innovation also helps
companies stay relevant to shoppers, and it can build long-term loyalty
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
In all six cultures Catalyst studied, altruistic leader
behaviors such as empowerment and humility were
an important part of the repertoire among inclusive
leaders. Further, Catalyst found that the practice of
altruistic leadership is an effective way of helping
women and men feel included. Our results suggest
that global organizations seeking to create more
inclusive work cultures should consider how
to develop and reinforce altruistic leadership
behaviors among their talent—especially among
emerging leaders.
Millennials overwhelmingly believe that business needs a reset in terms of paying as much attention to people and purpose as it does products and profit. Seventy-five
percent of Millennials believe businesses are too
fixated on their own agendas and not focused
enough on helping to improve society.
The economist intelligence unit: Voice of the customer, whose job is it, anywayAidelisa Gutierrez
In what areas should marketing focus investments in order to contribute most to your business in 3 years?
#1 Customer Analytic
#2 Customer Relationship Management
#3 Social Media
26. THANK YOU FOR ATTENDING OUR
WEBINAR
Dounia Turrill: Imagine a scenario in which your TV program viewing
experience and your social media outreach (Twitter feed, Facebook updates)
don’t just exist as a second screen experience but are linked on the TV set so
that as you are watching your show you are also engaging with your
communities and taking the water cooler to the screen real time
Deirdre Bannon: Growth of social TV is creating new opportunities for
advertisers and networks to engage with and reach consumers
Jeff Smith: Evaluate your investment in social media advertising just as you
would any other channel – is it delivering brand lift or sales lift? If not, there
may be better places to spend your money
Please contact us if you have any questions or comments:
nielsenmediainsights@nielsen.com
Follow us on Twitter! @NielsenWire #socialimpact
www.nielsen.com