Hispanics are more active online sharers than non-Hispanics. They share content twice as often on average and their shares are 35% more likely to be clicked. Hispanics are more likely to share content about family, food, and culture. Younger Hispanic generations share behaviors are converging with their peers, with Millennials more likely to share on mobile. Sharing behaviors among Hispanics strongly correlate with purchase behaviors, with sharers of certain categories 50% more likely to purchase those products.
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 1,000 consumers. We looked across generation, gender, ethnicity and sexual orientation in Australia to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 1,000 consumers. We looked across generation, gender, ethnicity and sexual orientation in Australia to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Digital (Internet, Social, Mobile) Japan Statistics OverviewCream
This presentation provides a quick overview and benchmarks on key statistics related to the state of all things digital in Japan such as mobile, social and internet. These key figures should be taken into consideration when considering marketing and advertising activities in Japan.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Digital (Internet, Social, Mobile) Japan Statistics OverviewCream
This presentation provides a quick overview and benchmarks on key statistics related to the state of all things digital in Japan such as mobile, social and internet. These key figures should be taken into consideration when considering marketing and advertising activities in Japan.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
IIMC Talk on Digital Marketing Mix by Aji Issac (CEO, TechShu.com)Aji Issac
Aji Issac (Founder & CEO, TechShu - End to End Digital Marketing Agency) talked about Digital Marketing Mix for different type of companies and different phases of business. The video will also be uploaded soon.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Kristen Purcell was invited to speak this Thursday, August 12th, with the staff of the online news site Philly.com. She will share data on online news and information consumption from Pew Internet’s report Understanding the Participatory News Consumer (link). Kristen will highlight some findings about local news coverage that were not included in the original report. Roughly four in ten adults say there is currently not enough news coverage of their neighborhood or local community (38%) or that there is not enough coverage of their state (39%). These “local news enthusiasts” are slightly younger and more mobile than other adults, and are more engaged in social network site use and in commenting on and sharing news they find online.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
How today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information. Read more: pewinternet.org
ThinkNow Research - Mobile Trends Study 2014ThinkNow
The question isn’t whether or not Hispanic consumers adapt to mobile technology faster than their non-Hispanic counterparts. We know they do. The same goes for the frequency of mobile phone use. The questions are… To what degree? and For what purposes? Find out in this insightful new study by ThinkNow Research
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
The State of Social report is our quarterly check-in with
50 of the top brands in the world and their sophistication
across the major social properties. In Q4, we’re
introducing one new channel and researching new tactics,
strategies, and campaigns to see who’s pushing the
envelope in the social world.
Last quarter, sports, retail, and automotive were the
leading industries in our study. Who led the industry in
Q4? Let’s dive into the data
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Nielsen Global New Product Innovation Report- June 2015Aidelisa Gutierrez
Innovation matters. It can drive profitability and growth, helping
companies succeed even during tough economic times. Nielsen’s
Breakthrough Innovation research found that the top innovations
launched in the U.S. generate more than $50 million revenue their first
year; in fact, the 2015 winners generated, on average, more than twice
this amount, $119 million. In Europe, the top innovations produce
upwards of £/€10 million in their launch year. Innovation also helps
companies stay relevant to shoppers, and it can build long-term loyalty
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
In all six cultures Catalyst studied, altruistic leader
behaviors such as empowerment and humility were
an important part of the repertoire among inclusive
leaders. Further, Catalyst found that the practice of
altruistic leadership is an effective way of helping
women and men feel included. Our results suggest
that global organizations seeking to create more
inclusive work cultures should consider how
to develop and reinforce altruistic leadership
behaviors among their talent—especially among
emerging leaders.
Millennials overwhelmingly believe that business needs a reset in terms of paying as much attention to people and purpose as it does products and profit. Seventy-five
percent of Millennials believe businesses are too
fixated on their own agendas and not focused
enough on helping to improve society.
The economist intelligence unit: Voice of the customer, whose job is it, anywayAidelisa Gutierrez
In what areas should marketing focus investments in order to contribute most to your business in 3 years?
#1 Customer Analytic
#2 Customer Relationship Management
#3 Social Media
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Methodology
The purpose of the study is to better understand the online social behaviors of
Hispanic consumers – what they share online, how they share it, who they
influence, and how all of this can give us insight into their offline purchase
behaviors.
Over the course of 4 months, ShareThis collected online social behavior data from
over 42 million unique users logging nearly 70 million sharing events. We then
cross-matched each user with a database of 30 million offline purchasers across
every major CPG, Retail, Finance, and Auto category.
In order to build a multi-dimensional profile of the Hispanic audience, we broke out
the broader Hispanic segment into three sub-segments (General, Moms, and
Millennials) and compared all results to non-Hispanic users in our network.
2
3. A few terms and definitions….
For the purposes of this study, Hispanic users were defined based on a combination of self-identification
sources including surveys, census data, DMV registrations, public records, and verified demographic data
from leading verification companies.
A share refers to the specific act of posting a piece of web content on a social channel,
such as Facebook or Twitter.
A click-back is a page view triggered by clicking on content shared by someone in your
network.
Consumption of web content refers to the aggregate number of page views, including
those from searches and click-backs.
Engagement is calculated by dividing the number of users who performed a specific action
(e.g. sharing) by the total number of users.
3
5. Hispanics are more social, more
influential, and more impressionable
online, especially within certain target
content categories
Hispanics are twice as likely to share, and each user
shares 5 times as often
Shares by Hispanic users are 35% more likely to be
clicked on
Hispanics are much more social with content about
family, food, and culture
5
6. Despite the many differences in sharing
behaviors between Hispanics and nonHispanics, we find that these behaviors
converge among younger generations
Hispanics use Pinterest and Twitter less often, preferring to share via email
and blogging channels
Hispanics consume plenty of content on mobile devices, but they’re
generally less inclined to actually share on these devices
However, sharing behaviors converge in younger generations:
Hispanic Millennials are more inclined to share on mobile, and more likely
to use Twitter and Pinterest
6
7. Among Hispanics, the correlation
between sharing and purchase
behaviors is more pronounced.
Hispanics are more likely to take to the web to read and
share CPG-related product reviews, opinions, and advice
…and more likely to purchase the products they share
about. Purchase lift among Hispanic sharers is 50%
higher than it is among non-Hispanics.
7
9. Hispanics are generally twice as likely to share content
online, and each user shares 5 times as often
Average number of sharing
events per user:
Social Engagement
% of total users who shared or clicked back on
shared content
2.1x
65%
5.0x
1.9
31% of users clicked back
on shared content
17%
7%
0.4
Hispanics
Non-Hispanics
of users shared content
Non-Hispanics
9
Hispanics
10. In terms of content consumption, Hispanics are broadly
in line with the rest of the web. Arts & Entertainment,
Family, and Sports are the most searched and viewed
categories
User Engagement - Consumption:
% of total users who viewed content
% Hispanics
100%
Index vs Non-Hispanics (Base: 100)
98%
75%
107
127
131
95%
82%
50%
124
75%
112
112
112
100
71%
69%
89
83
62%
59%
75
56%
54%
93
95
53%
50%
49%
90
38%
25%
0%
(an index value of 110 means Hispanics are 10% more likely to consume content than non-Hispanics)
10
11. When it comes to sharing, however, we find that
Hispanics are more vocal about family, food, and culture
User Engagement - Sharing:
% of total users who shared content
% Hispanics
Index vs Non-Hispanics (Base: 100)
40%
256
223
30%
20%
10%
187
214
207
30%
184
32%
27%
123
21%
148
126
135
108
24%
18%
172
18%
14%
16%
15%
12%
0%
11
123
109
14%
11%
10%
12. Moreover, Hispanics are more influential across the
board, especially when it comes to the content they
share the most
Influence – Click-backs per Share:
Hispanics
Index vs Non-Hispanics (Base: 100)
40.00
30.00
168
143
141
129
115
155
150
128
35.0
123
28.9
20.00
21.3
133
123
134
103
24.5
20.3
16.8
146
20.0
19.8
17.4
15.7
17.3
14.9
10.00
12.5
10.5
0.00
On average, shares by Hispanic users are 35% more likely to be clicked on than shares by non-Hispanic users.
12
13. Compared to the rest of the web, Hispanics are less likely
to share on Twitter and Pinterest, and twice as likely to
use email
Moreover, they’re nearly 50% more likely to use blogging channels such as Tumblr and Blogger,
both for sharing and viewing shared content.
Social Channels:
Top Social Channels Indexed
Over non-Hispanic users
% of total shares,
Hispanics (outer) and Non-Hispanics (inner)
Email
Facebook
1.95
10.2%
Email
7.6%
4.3%
Pinterest
5.3%
Tumblr/Blogger
5.3%
6.0%
8.0%
5.9%
Other
Facebook
12.9%
Twitter
0.99
Tumblr / Blogger
1.43
62.0%
61.2%
Pinterest
11.4%
Twitter
0.72
0.66
Benchmark: Non-Hispanic users
This may be an indication that they prefer to share content via more intimate, personally-curated social
channels.
13
14. Despite consuming plenty of content on mobile devices,
they’re generally less inclined to use them to share such
content
For Hispanics, mobile makes up 17% of total content consumption, but only 7% of sharing
activity.
Mobile Consumption:
Mobile Sharing:
iPhone
% of total content consumed
% of total content shared
Tablet
19.6%
Android
6.4%
15.5%
13.6%
6.2%
6.2%
8.1%
7.2%
5.8%
3.3%
3.9%
1.0%
5.1%
Hispanic
3.5%
2.8%
3.5%
Non-Hispanic
Hispanic
Non-Hispanic
Mobile adoption among Hispanics continues to outgrow the rest of the population, but mobile as a sharing
platform has a ways to go.
14
15. This may be driven in part by a lower affinity toward
mobile-friendly content
Hispanics are less likely to share pictures, videos, and interactive content, and less likely to do so
on platforms like Pinterest and Twitter, which normally drive a disproportionate amount of
mobile sharing.
Top Content Shared on Mobile:
Social Channels Used on Mobile:
% of users mobile users who shared content
% of total shares,
Hispanics (outer) and Non-Hispanics (inner)
0%
5%
10%
15%
20%
Family & Parenting
Facebook
Culture & Religion
Politics & Government
2.9%
3.4%
Email
Hispanics
Non-Hispanics
Twitter
Pinterest
Food & Drink
Tumblr
Style & Beauty
Linkedin
Other
Sports
5.2%
4.9%
7.4%
4.1%
1.3%
1.1%
18.9%
4.1%
13.6%
60.3%
0.7%
72.1%
Arts & Entertainment
Home & Garden
In general, we find that sharing behaviors vary greatly from device to device. This is not the case for Hispanics,
who use mobile in much the same way as they use their desktops.
15
16. However, this changes when we look into younger
generations, whose mobile sharing tends to
converge with the rest of the web
This may be an indication that mobile has been slower in crossing generational barriers for
Hispanics.
Top Content Shared on Mobile
Mobile Sharing:
% of users who shared on mobile
% of total content shared
Hispanic Millennials
Non-Hispanic Millennials
0%
10%
iPhone
Tablet
15.9%
15.5%
Android
Style & Beauty
5.9%
Food & Drink
6.2%
Technology
Health & Fitness
6.2%
5.1%
Sports
Arts & Entertainment
3.8%
4.2%
Travel & Leisure
Hispanic Millennials
Non-Hispanic Millennials
Business
16
20%
30%
40%
17. Moreover, broader
sharing behaviors for
Hispanic Millennials are
much more aligned with
the rest of the web
Top Social Channels:
% of total Millennials sharing,
Hispanic (outer) and non-Hispanic (inner)
Facebook
9.8%
Email
2.7%
Twitter
Pinterest
Hispanic Millennials use Twitter, Pinterest
and LinkedIn more often than average
Hispanic users. In fact, they’re even more
active on Twitter than their non-Hispanic
counterparts.
Tumblr/Blogger
5.3%
4.9%
5.3%
6.9%
3.1%
5.2%
5.8%
4.6%
9.5%
LinkedIn
9.7%
Other
17
64.8%
62.3%
18. This holds true when it comes to the type of content
consumed by Millennials
User Engagement - Consumption:
% of total Millennial users who searched or viewed content (including social views)
Hispanic Millennials
Index vs Non-Hispanics (Base: 100)
100%
98%
101
105
106
107
96%
104
97
75%
73%
83%
100
98
96
79%
97
99
95
96
79%
68%
76%
50%
102
59%
65%
62%
59%
58%
40%
25%
0%
18
19. …And the type of content they share
User Engagement - Sharing:
% of total Millennial users who shared content
Hispanic Millennials
Index vs Non-Hispanics (Base: 100)
60%
114
117
121
113
108
51%
50%
20%
111
111
112
119
120
114
111
118
46%
40%
30%
112
35%
33%
38%
36%
33%
37%
33%
31%
27%
28%
10%
0%
19
26%
26%
20. Among Hispanics, sharing behaviors strongly correlate
with purchase behaviors
Sharers of content related to specific product categories (e.g. fitness blogs and healthy foods) are more
likely to purchase such products than non-sharers. Hispanic sharers are about twice as likely to
purchase related products, compared to 1.3x among non-Hispanic sharers.
Social Purchase Lift:
Lift in purchase rate among frequent sharers of related content
Purchase Lift - Hispanics
3.0x
Purchase Lift - Non-Hispanics
2.5x
2.7x
2.0x
1.5x
1.0x
2.2x
2.1x
1.8x
1.6x
1.6x
1.5x
1.3x
2.1x
1.9x
1.3x
1.5x
1.4x
1.2x
1.0x
1.2x
0.5x
–
Children’s
Products
Health food
Personal Care
Frozen Foods
Baking
Sweets & Snacks
Beverages
Household
Supplies
Note: purchase data was derived from 33 leading retailers selling over 250 brands, representing approximately 60% of all products
sold in the U.S.. However, this does not include purchases from small independent grocery stores, which may represent a higher
proportion of purchases within the Hispanic audience
20