Joshua Rex, profile picture
Uploaded byJoshua Rex
768 views

OPEN Media Technologies

The document describes an advertising technology called the Open Media Unit. It transforms static ads into intelligent channels that deliver contextual content dynamically to users across devices without disruption. It is proven to significantly outperform industry benchmarks for interaction and engagement. The Open Media Unit delivers different content to different placements and markets simultaneously from a single creative. It centralizes partner content and intelligently delivers various contextual experiences to the unit to redefine digital advertising.

Embed presentation

Download to read offline
1 OPEN MEDIA TECHNOLOGIES OPEN MEDIA UNIT™ / OVERVIEW THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
2 QUIETLY REDEFINING AD SPACE™ World’s best display advertising technology …. TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS Delivering contextual content dynamically – straight to the user – dynamically & without disruption …. Through ad space & digital media – across all screens & devices …. Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively …. Guaranteed to drive deeper engagement & create ongoing brand conversation …. Powered by Miomni – the world’s leading asset management & distribution platform …. Simply put …. this is …. QUIETLY REDEFINING AD SPACE™ THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
3 OPEN MEDIA UNIT™ / USPs 1 DOES NOT DISRUPT THE USER EXPERIENCE •  the entire content experience is delivered directly to the user inside the OPEN Media Unit •  no unnecessary click-through, no auto-expand, no auto-play and no distracting animation. DELIVER TO ANY SCREEN OR DEVICE •  built in JavaScript/HTML – the OPEN Media Unit can be delivered to any device or screen: desktop, tablet, mobile etc. INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES •  interaction rates 300% & engagement times 600% higher than the industry average. AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK •  no technical integration required – tested & approved by all major publishers. NO FILE SIZE LIMITS •  content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time. TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME •  see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
4 OPEN MEDIA UNIT™ / USPs 2 COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE •  track content engagement across devices and optimise accordingly: deliver the right content, to the right place, at the right time. •  customised to your campaign KPIs/requirements. ADD & REMOVE FUNCTIONALITY DYNAMICALLY •  comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple languages etc. DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE •  dynamically deliver to users the right content – defined by the user’s position in the funnel. SOCIAL INNOVATION •  deliver immersive content experiences direct to users in the Facebook news feed and timeline. •  embed as a dynamic content channel on social media properties. CREATE AN ONGOING BRAND CONVERSATION •  push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content. ACCOUNTABILITY ON IMPRESSIONS DELIVERED •  only pay for when the OPEN Media Unit is viewed – not blind impressions. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
5 OPEN MEDIA UNIT™ / REDEFINING SUCCESS THE AVERAGE ACROSS ALL OPEN MEDIA UNIT™ CAMPAIGNS HAVE: •  Surpassed industry benchmark interaction rates by > 300% •  Surpassed industry benchmark interaction times by > 600% AVERAGE INTERACTION RATE 2.4% 2.00% 2.6% > 6% AVERAGE INTERACTION TIME 9 secs N/A 11 secs > 45 secs AVERAGE VIDEO COMPLETE RATE 51% 48% N/A > 80% OPEN Media Unit 300 x 250 compared to Rich Media Polite Load 300 x 250 with video. DoubleClick source: Year in Review 2009 Benchmark. MediaMind source: MediaMind Global Benchmark Report 2010 – Europe. GDN source: GDN benchmarks Jan 2010 – Dec 2010. Interaction rate (IR): This Is Open measures IR as the number of impressions with a least one interaction out of the total number of served impressions. Impressions with multiple interactions are counted for only once. An interaction is defined as a 3 second or longer mouse over OR a click - whatever action occurs first. DoubleClicK AND MediaMind measure interaction as a 1 second or longer mouse over OR a click. Average Interaction Time: This Is Open measures Interaction Time as the average duration the user has the mouse inside the format and does not include video consumption. MediaMind include video consumption in interaction time and do not split out non-video interaction time. Average completion rate: This Is Open completion rate used for comparison is for the featured video. The OPEN Media Unit consists of multiple videos - each of which are featured periodically. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
6 OPEN MEDIA UNIT™ / DELIVERING MULTIPLE, CONTEXTUAL CONTENT EXPERIENCES – FROM 1 CREATIVE Media Media Media Media Media Media Partner / Partner / Partner / Partner / Partner / Partner / Territory Territory Territory Territory Territory Territory OPEN MEDIA UNIT™ - ORIGINS VIDEO ? 1 MARKETS Asset Management System Global Edge Cache 2 PHOTOS 3 AUDIO X TEXT SCRIPT/ APPS Deliver the right content – to the right place – at the right time .… Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE …. Optimise the content experience in real-time …. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
7 OPEN MEDIA UNIT™ / A GENUINE MEDIA FIRST FOR ONLINE DISPLAY MEDIA Media partner content centralised on Miomni platform for intelligent, dynamic delivery to the open media unit. 1 creative – delivering 4 contextual - cross media partner content experiences - simultaneously DEFAULT CONTENT: CNBC DEFAULT CONTENT: ECONOMIST DEFAULT CONTENT: EURONEWS DEFAULT CONTENT: GENERIC Media partner content displayed by default on respective media owner placements. User content experience extended to all media partner content – across every media placement, enabling user access, for example, to CNBC, Euronews and Generic content within the Economist media owner placements etc. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY OBJECTIVE Engage C-Suite and business leaders in Shell’s alternative energy initiatives. Drive user downloads of media partner content & incentivize ongoing user engagement across paid & owned media placements. SOLUTION MEDIA FIRST! Independently managed & optimized dynamic content channels for each media owner – providing user access to all partner content – fulfilled via one creative unit. RESULTS Average Interaction rate: 6% + Average interaction time: 2 minutes + FEATURES Intelligent content delivery & management – by media owner / placement Video, Photo and Article gallery Social feeds & full social media integration Download content Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimization – by individual placement THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
9 OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN / GENERIC DEFAULT HOME SCREEN / CNBC DEFAULT HOME SCREEN / EURONEWS DEFAULT HOME SCREEN / THE ECONOMIST MEDIA PLAYER / SOCIAL TO0LS MEDIA PLAYER / DOWNLOAD CONTENT 300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
10 OPEN MEDIA UNIT™ / STANDARD MODULES / FUNCTIONALITY 300 X 250 not to scale. Selected screens only •  Customised skin according to brand guidelines •  Dynamic pre roll on loading •  4 cell home screen •  Dynamic media player: –  Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available. –  Media carousel module –  Sort/filter component –  Next video / replay / CTA / push to owned media / incentivise sharing –  Integrated social media tools •  Universal content sharing/distribution •  Facebook Like and Twitter Follow •  Social Media tools •  Twitter/Facebook/ RSS feed module •  Tiled content view •  Dynamic external hyperlinks •  Full screen module •  Custom tracking •  Embed code for owned media placements, e.g. Facebook and Brand Website(s) •  Ongoing content management and campaign optimisation •  4TB global data allowance per month •  24/7 monitoring •  Full reporting •  End of campaign analysis •  Unlimited Bolts Ons – tailored to campaign KPIs THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
11 OPEN MEDIA UNIT™ / DYNAMIC FUNCTIONALITY BOLT-ONS Social distribution incentives, e.g. share to unlock content, enter competition etc. Maps Owned media instances, e.g. Facebook pages, YouTube channels, websites etc. Domain sensitive content – multiple / simultaneous content views Additional content packages – videos x 5 bundles / photos x 10 bundles Multiple content views – time stamped Additional data packages – GB / TB bundles Custom SWF integration, e.g. games, 3d engines Video integration – YouTube / vimeo etc. User upload / download content – videos / photos / articles / audio / coupons Soft sub-titling – multi languages User content ratings Multiple languages – user interface / content meta data Product linking (Plinking) – dynamic product linking to video time lines Live video streaming Interactive video hot spots Live event participation apps, e.g. user scoring during surfing comp. live stream Payment / subscription gateway Live data visualisations, e.g. live telemetry, GPS track position Full screen – alternate view Event countdown Auto full screen on interaction Reminders / Alerts – SMS Custom formats and sizes Calendar events – iCal, Google calendar, outlook Additional CMS training Data capture – email / telephone number etc. Custom event tracking Coupon / PDF – print, download Post click tracking – beacon / spotlight tracking Registration / sign up / client’s CRM integration Mobile / Tablet apps hand off – iOS, Android, Win 7/8 Competitions QR Codes Polls DR / Re messaging OPEN Media Unit THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
12 OPEN MEDIA UNIT™ INTRODUCING 5 GAME CHANGERS FOR 2013 1.  INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION 2.  AUTOMATED CREATION / OPTIMISATION / DELIVERY 3.  INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN 4.  NEW FORMATS SIZES 5.  REAL-TIME ANALYTICS ACROSS SCREENS THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
13 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Reviews’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘Register for Special Offers’, ‘Add Product to Basket’, ‘Add Product to Wish List’ etc. Selected example screens THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
14 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘Download Brochure’, ‘Book a Test Drive’, ‘Locate a Dealer’ etc. Selected example screens THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
15 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘’Register for Newsletter’, Browse Collections’, ‘Add to Basket’ etc. Selected example screens THIS IS OPEN LIMITED Copyright © This Is OPEN Ltd 2013. All rights reserved.
16 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXISTING RE-MESSAGING SOLUTIONS User visits brand website, e.g. Ford Transit User visits MSN home page (or other website) User is cookied and added to re-messaging audience pool User re-messaged with disruptive display media ad for Ford Transit THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
17 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 1 AWARENESS AWARENESS CONSIDERATION CONSIDERATION ENGAGEMENT ENGAGEMENT ACTION ACTION PURCHASE PURCHASE User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement) User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Download Brochure home screen User fulfills engagement criteria for re-targeting – Watches 1 video All other content modules accessible THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
18 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 2 AWARENESS AWARENESS CONSIDERATION CONSIDERATION ENGAGEMENT ACTION ACTION PURCHASE PURCHASE User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement) User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Book Test Drive screen User fulfills engagement criteria for re-targeting – Watches 2 videos All other content modules are accessible THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
19 OPEN MEDIA UNIT™ / 2. AUTOMATED CREATION / OPTIMISATION / DELIVERY AUTO CREATION OF OPEN MEDIA UNIT™ •  Dashboard enables format build without coding •  Built in JavaScript / HTML •  Super light •  Any ad format / size •  Delivered to any device / screen •  Dynamically managed & optimised THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
20 OPEN MEDIA UNIT™ / 3. INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER … THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
21 OPEN MEDIA UNIT™ / 4. NEW FORMATS SIZES •  JAVASCRIPT VERSION OF OPEN MEDIA UNIT – FOR ACROSS SCREEN / DEVICE DELIVERY •  EXTEND CAMPAIGN REACH & ENGAGEMENT ACROSS NEW OPEN MEDIA UNIT FORMATS OPEN MEDIA UNIT (IAB DESKTOP FORMATS) OPEN MEDIA UNITS (IAB MOBILE / TABLET FORMATS) THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
22 OPEN MEDIA UNIT™ / 5. REAL-TIME ANALYTICS ACROSS SCREENS Admin view: displays all campaigns THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
CONTACT DETAILS OPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX 57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com W1F 7NW M +44 7919 397 740 M +44 7879 486 672 +44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321 www.thisisopen.com THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .

More Related Content

PDF
Userfarm, Video Crowdsourcing
byUserfarm
 
PDF
Open Media Unit / Overview
byJoshua Rex
 
PDF
This Is Open - Open IMU (Intelligent Media Unit) - USPs
byJoshua Rex
 
PDF
Open IMU™ - Quietly Redefining Ad Space
byJoshua Rex
 
PDF
The New Multiscreen World By Google
byservicesmobiles.fr
 
PDF
Global digital trends 2013 WSI - Aegis Media
byHanna Forsström
 
PDF
Apps Savvy Plugged In Nyc011210
byPluggedIn
 
KEY
UberVU Presents at Under the Radar
byDealmaker Media
 
Userfarm, Video Crowdsourcing
byUserfarm
 
Open Media Unit / Overview
byJoshua Rex
 
This Is Open - Open IMU (Intelligent Media Unit) - USPs
byJoshua Rex
 
Open IMU™ - Quietly Redefining Ad Space
byJoshua Rex
 
The New Multiscreen World By Google
byservicesmobiles.fr
 
Global digital trends 2013 WSI - Aegis Media
byHanna Forsström
 
Apps Savvy Plugged In Nyc011210
byPluggedIn
 
UberVU Presents at Under the Radar
byDealmaker Media
 

Similar to OPEN Media Technologies

PDF
Open IMU - Intro
byJoshua Rex
 
PDF
Open IMU - Film case studies
byJoshua Rex
 
PPT
Rp investor deck
bymicroventures
 
PPTX
Crisp seminar presentation abbrev.
byadsmobi1
 
PDF
Open imu intro
byJoshua Rex
 
PDF
Open media portfolio
byJoshua Rex
 
PDF
Rp investor deck 2.13.13
bymicroventures
 
PDF
Legal Crash Test 2012 - Алексей Соломатин Smartag TV
bylegalcampspb
 
PDF
Using Qt to Build Mobile Applications Featuring Social Networking and Monetiz...
byaccount inactive
 
PDF
Multimedia Academy 2015 Keynote Presentation, Andrea Harrison
byHarvardComms
 
PDF
DG - Digital 101
byRyan Manchee
 
PDF
Open IMU - FILM case studies
byJoshua Rex
 
PDF
Xmanager for Mobile Network Operator
byInteract
 
KEY
12 Trends from Cannes 2011
byThe Social Practice
 
PPTX
E marketing project-part_1
byparsonschel
 
PPTX
Osborn barr 1 7 presentation1
byChris Poidomani
 
PDF
Sensis Digital Advertising Overview & Opportunities - June 2011
bySensis
 
PDF
Digital media Series - caching & opportunity landscape - mobile video
bySujit Mishra
 
PDF
Contentzo | context aware content widgets
byAnant Damle
 
PDF
Smobiad product sheet
bySmobiAd
 
Open IMU - Intro
byJoshua Rex
 
Open IMU - Film case studies
byJoshua Rex
 
Rp investor deck
bymicroventures
 
Crisp seminar presentation abbrev.
byadsmobi1
 
Open imu intro
byJoshua Rex
 
Open media portfolio
byJoshua Rex
 
Rp investor deck 2.13.13
bymicroventures
 
Legal Crash Test 2012 - Алексей Соломатин Smartag TV
bylegalcampspb
 
Using Qt to Build Mobile Applications Featuring Social Networking and Monetiz...
byaccount inactive
 
Multimedia Academy 2015 Keynote Presentation, Andrea Harrison
byHarvardComms
 
DG - Digital 101
byRyan Manchee
 
Open IMU - FILM case studies
byJoshua Rex
 
Xmanager for Mobile Network Operator
byInteract
 
12 Trends from Cannes 2011
byThe Social Practice
 
E marketing project-part_1
byparsonschel
 
Osborn barr 1 7 presentation1
byChris Poidomani
 
Sensis Digital Advertising Overview & Opportunities - June 2011
bySensis
 
Digital media Series - caching & opportunity landscape - mobile video
bySujit Mishra
 
Contentzo | context aware content widgets
byAnant Damle
 
Smobiad product sheet
bySmobiAd
 

Recently uploaded

PDF
DataLiva-LivaGRC- Business Software for Governance, Risk, and Compliance
byMustafa Kuğu
 
PDF
How Application Performance Monitoring Tools Are Used in Performance Testing
byhenrycavill30521
 
PDF
Building Software in the AI Era: Spec-Driven Development with Kiro IDE
byHaim Michael
 
PDF
splunk-peak-threat-hunting-framework.pdf
bylobster6719
 
PPTX
Information about Trusted Platform Module(TPM)
bynewtoknow techs
 
PDF
Chapter 1 Introduction to Computer Security.pdf
byGetnet Tigabie Askale -(GM)
 
PDF
oracle_apex_tamil_export_an_application.pdf
byUthamaselvan M
 
PDF
Xemelgo - RFID Industry Predictions for 2026
byRich Rogers
 
PPTX
Large Language Model. LLM Audit Artificial Intelligence
byMANASCHOUDHARY22
 
PDF
The Future of AI-Powered Fashion Design 10 Top Generators for 2026
bymockitseo
 
PDF
Azure Identity, Governance, and Monitoring solutions
byVICTOR MAESTRE RAMIREZ
 
PDF
How to Connect HP LaserJet MFP M234dwe to WiFi
byPrinter Tales
 
PDF
The map to conquer linear algebra for IT engineer
byakipii ogaoga
 
PPTX
Search Engine Responses to Conspiratorial Search Practices AANZCA 2025 Presen...
bykkasianenko
 
PPTX
Sensors-and-Actuators-in-IoT-Systems.pptx
byMuhammedNihal54
 
PPTX
AN Introduction to UNIX File System—An Approach
bysonjuktaweb
 
PPTX
Google Cloud Platform Compute Engine Capabilities
byKrishkrish440307
 
PPTX
Cesium formate brine - A brief history - prepared by John Downs in May 2011
byJohn Downs
 
PDF
The CISO_Transformation_Playbook From Cost Centre to Chief Trust Officer
bysajjasridhar1990
 
PPTX
Route_Inspection_Problem_Presentation.pptx
byIqraHanif27
 
DataLiva-LivaGRC- Business Software for Governance, Risk, and Compliance
byMustafa Kuğu
 
How Application Performance Monitoring Tools Are Used in Performance Testing
byhenrycavill30521
 
Building Software in the AI Era: Spec-Driven Development with Kiro IDE
byHaim Michael
 
splunk-peak-threat-hunting-framework.pdf
bylobster6719
 
Information about Trusted Platform Module(TPM)
bynewtoknow techs
 
Chapter 1 Introduction to Computer Security.pdf
byGetnet Tigabie Askale -(GM)
 
oracle_apex_tamil_export_an_application.pdf
byUthamaselvan M
 
Xemelgo - RFID Industry Predictions for 2026
byRich Rogers
 
Large Language Model. LLM Audit Artificial Intelligence
byMANASCHOUDHARY22
 
The Future of AI-Powered Fashion Design 10 Top Generators for 2026
bymockitseo
 
Azure Identity, Governance, and Monitoring solutions
byVICTOR MAESTRE RAMIREZ
 
How to Connect HP LaserJet MFP M234dwe to WiFi
byPrinter Tales
 
The map to conquer linear algebra for IT engineer
byakipii ogaoga
 
Search Engine Responses to Conspiratorial Search Practices AANZCA 2025 Presen...
bykkasianenko
 
Sensors-and-Actuators-in-IoT-Systems.pptx
byMuhammedNihal54
 
AN Introduction to UNIX File System—An Approach
bysonjuktaweb
 
Google Cloud Platform Compute Engine Capabilities
byKrishkrish440307
 
Cesium formate brine - A brief history - prepared by John Downs in May 2011
byJohn Downs
 
The CISO_Transformation_Playbook From Cost Centre to Chief Trust Officer
bysajjasridhar1990
 
Route_Inspection_Problem_Presentation.pptx
byIqraHanif27
 

OPEN Media Technologies

  • 1.
    1 OPEN MEDIA TECHNOLOGIES OPEN MEDIA UNIT™ / OVERVIEW THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 2.
    2 QUIETLY REDEFINING ADSPACE™ World’s best display advertising technology …. TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS Delivering contextual content dynamically – straight to the user – dynamically & without disruption …. Through ad space & digital media – across all screens & devices …. Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively …. Guaranteed to drive deeper engagement & create ongoing brand conversation …. Powered by Miomni – the world’s leading asset management & distribution platform …. Simply put …. this is …. QUIETLY REDEFINING AD SPACE™ THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 3.
    3 OPEN MEDIA UNIT™/ USPs 1 DOES NOT DISRUPT THE USER EXPERIENCE •  the entire content experience is delivered directly to the user inside the OPEN Media Unit •  no unnecessary click-through, no auto-expand, no auto-play and no distracting animation. DELIVER TO ANY SCREEN OR DEVICE •  built in JavaScript/HTML – the OPEN Media Unit can be delivered to any device or screen: desktop, tablet, mobile etc. INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES •  interaction rates 300% & engagement times 600% higher than the industry average. AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK •  no technical integration required – tested & approved by all major publishers. NO FILE SIZE LIMITS •  content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time. TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME •  see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 4.
    4 OPEN MEDIA UNIT™/ USPs 2 COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE •  track content engagement across devices and optimise accordingly: deliver the right content, to the right place, at the right time. •  customised to your campaign KPIs/requirements. ADD & REMOVE FUNCTIONALITY DYNAMICALLY •  comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple languages etc. DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE •  dynamically deliver to users the right content – defined by the user’s position in the funnel. SOCIAL INNOVATION •  deliver immersive content experiences direct to users in the Facebook news feed and timeline. •  embed as a dynamic content channel on social media properties. CREATE AN ONGOING BRAND CONVERSATION •  push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content. ACCOUNTABILITY ON IMPRESSIONS DELIVERED •  only pay for when the OPEN Media Unit is viewed – not blind impressions. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 5.
    5 OPEN MEDIA UNIT™/ REDEFINING SUCCESS THE AVERAGE ACROSS ALL OPEN MEDIA UNIT™ CAMPAIGNS HAVE: •  Surpassed industry benchmark interaction rates by > 300% •  Surpassed industry benchmark interaction times by > 600% AVERAGE INTERACTION RATE 2.4% 2.00% 2.6% > 6% AVERAGE INTERACTION TIME 9 secs N/A 11 secs > 45 secs AVERAGE VIDEO COMPLETE RATE 51% 48% N/A > 80% OPEN Media Unit 300 x 250 compared to Rich Media Polite Load 300 x 250 with video. DoubleClick source: Year in Review 2009 Benchmark. MediaMind source: MediaMind Global Benchmark Report 2010 – Europe. GDN source: GDN benchmarks Jan 2010 – Dec 2010. Interaction rate (IR): This Is Open measures IR as the number of impressions with a least one interaction out of the total number of served impressions. Impressions with multiple interactions are counted for only once. An interaction is defined as a 3 second or longer mouse over OR a click - whatever action occurs first. DoubleClicK AND MediaMind measure interaction as a 1 second or longer mouse over OR a click. Average Interaction Time: This Is Open measures Interaction Time as the average duration the user has the mouse inside the format and does not include video consumption. MediaMind include video consumption in interaction time and do not split out non-video interaction time. Average completion rate: This Is Open completion rate used for comparison is for the featured video. The OPEN Media Unit consists of multiple videos - each of which are featured periodically. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 6.
    6 OPEN MEDIA UNIT™/ DELIVERING MULTIPLE, CONTEXTUAL CONTENT EXPERIENCES – FROM 1 CREATIVE Media Media Media Media Media Media Partner / Partner / Partner / Partner / Partner / Partner / Territory Territory Territory Territory Territory Territory OPEN MEDIA UNIT™ - ORIGINS VIDEO ? 1 MARKETS Asset Management System Global Edge Cache 2 PHOTOS 3 AUDIO X TEXT SCRIPT/ APPS Deliver the right content – to the right place – at the right time .… Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE …. Optimise the content experience in real-time …. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 7.
    7 OPEN MEDIA UNIT™/ A GENUINE MEDIA FIRST FOR ONLINE DISPLAY MEDIA Media partner content centralised on Miomni platform for intelligent, dynamic delivery to the open media unit. 1 creative – delivering 4 contextual - cross media partner content experiences - simultaneously DEFAULT CONTENT: CNBC DEFAULT CONTENT: ECONOMIST DEFAULT CONTENT: EURONEWS DEFAULT CONTENT: GENERIC Media partner content displayed by default on respective media owner placements. User content experience extended to all media partner content – across every media placement, enabling user access, for example, to CNBC, Euronews and Generic content within the Economist media owner placements etc. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 8.
    OPEN MEDIA UNIT™/ SHELL CORPORATE / ENERGY OBJECTIVE Engage C-Suite and business leaders in Shell’s alternative energy initiatives. Drive user downloads of media partner content & incentivize ongoing user engagement across paid & owned media placements. SOLUTION MEDIA FIRST! Independently managed & optimized dynamic content channels for each media owner – providing user access to all partner content – fulfilled via one creative unit. RESULTS Average Interaction rate: 6% + Average interaction time: 2 minutes + FEATURES Intelligent content delivery & management – by media owner / placement Video, Photo and Article gallery Social feeds & full social media integration Download content Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimization – by individual placement THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 9.
    9 OPEN MEDIA UNIT™/ SHELL CORPORATE / ENERGY PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN / GENERIC DEFAULT HOME SCREEN / CNBC DEFAULT HOME SCREEN / EURONEWS DEFAULT HOME SCREEN / THE ECONOMIST MEDIA PLAYER / SOCIAL TO0LS MEDIA PLAYER / DOWNLOAD CONTENT 300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 10.
    10 OPEN MEDIA UNIT™/ STANDARD MODULES / FUNCTIONALITY 300 X 250 not to scale. Selected screens only •  Customised skin according to brand guidelines •  Dynamic pre roll on loading •  4 cell home screen •  Dynamic media player: –  Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available. –  Media carousel module –  Sort/filter component –  Next video / replay / CTA / push to owned media / incentivise sharing –  Integrated social media tools •  Universal content sharing/distribution •  Facebook Like and Twitter Follow •  Social Media tools •  Twitter/Facebook/ RSS feed module •  Tiled content view •  Dynamic external hyperlinks •  Full screen module •  Custom tracking •  Embed code for owned media placements, e.g. Facebook and Brand Website(s) •  Ongoing content management and campaign optimisation •  4TB global data allowance per month •  24/7 monitoring •  Full reporting •  End of campaign analysis •  Unlimited Bolts Ons – tailored to campaign KPIs THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 11.
    11 OPEN MEDIA UNIT™/ DYNAMIC FUNCTIONALITY BOLT-ONS Social distribution incentives, e.g. share to unlock content, enter competition etc. Maps Owned media instances, e.g. Facebook pages, YouTube channels, websites etc. Domain sensitive content – multiple / simultaneous content views Additional content packages – videos x 5 bundles / photos x 10 bundles Multiple content views – time stamped Additional data packages – GB / TB bundles Custom SWF integration, e.g. games, 3d engines Video integration – YouTube / vimeo etc. User upload / download content – videos / photos / articles / audio / coupons Soft sub-titling – multi languages User content ratings Multiple languages – user interface / content meta data Product linking (Plinking) – dynamic product linking to video time lines Live video streaming Interactive video hot spots Live event participation apps, e.g. user scoring during surfing comp. live stream Payment / subscription gateway Live data visualisations, e.g. live telemetry, GPS track position Full screen – alternate view Event countdown Auto full screen on interaction Reminders / Alerts – SMS Custom formats and sizes Calendar events – iCal, Google calendar, outlook Additional CMS training Data capture – email / telephone number etc. Custom event tracking Coupon / PDF – print, download Post click tracking – beacon / spotlight tracking Registration / sign up / client’s CRM integration Mobile / Tablet apps hand off – iOS, Android, Win 7/8 Competitions QR Codes Polls DR / Re messaging OPEN Media Unit THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 12.
    12 OPEN MEDIA UNIT™ INTRODUCING 5 GAME CHANGERS FOR 2013 1.  INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION 2.  AUTOMATED CREATION / OPTIMISATION / DELIVERY 3.  INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN 4.  NEW FORMATS SIZES 5.  REAL-TIME ANALYTICS ACROSS SCREENS THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 13.
    13 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Reviews’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘Register for Special Offers’, ‘Add Product to Basket’, ‘Add Product to Wish List’ etc. Selected example screens THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 14.
    14 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘Download Brochure’, ‘Book a Test Drive’, ‘Locate a Dealer’ etc. Selected example screens THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 15.
    15 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘’Register for Newsletter’, Browse Collections’, ‘Add to Basket’ etc. Selected example screens THIS IS OPEN LIMITED Copyright © This Is OPEN Ltd 2013. All rights reserved.
  • 16.
    16 OPEN MEDIA UNIT™/ 1. INTELLIGENT RE-MESSAGING / EXISTING RE-MESSAGING SOLUTIONS User visits brand website, e.g. Ford Transit User visits MSN home page (or other website) User is cookied and added to re-messaging audience pool User re-messaged with disruptive display media ad for Ford Transit THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 17.
    17 OPENMEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 1 AWARENESS AWARENESS CONSIDERATION CONSIDERATION ENGAGEMENT ENGAGEMENT ACTION ACTION PURCHASE PURCHASE User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement) User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Download Brochure home screen User fulfills engagement criteria for re-targeting – Watches 1 video All other content modules accessible THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 18.
    18 OPENMEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 2 AWARENESS AWARENESS CONSIDERATION CONSIDERATION ENGAGEMENT ACTION ACTION PURCHASE PURCHASE User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement) User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Book Test Drive screen User fulfills engagement criteria for re-targeting – Watches 2 videos All other content modules are accessible THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 19.
    19 OPEN MEDIA UNIT™/ 2. AUTOMATED CREATION / OPTIMISATION / DELIVERY AUTO CREATION OF OPEN MEDIA UNIT™ •  Dashboard enables format build without coding •  Built in JavaScript / HTML •  Super light •  Any ad format / size •  Delivered to any device / screen •  Dynamically managed & optimised THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 20.
    20 OPEN MEDIA UNIT™/ 3. INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER … THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 21.
    21 OPEN MEDIA UNIT™/ 4. NEW FORMATS SIZES •  JAVASCRIPT VERSION OF OPEN MEDIA UNIT – FOR ACROSS SCREEN / DEVICE DELIVERY •  EXTEND CAMPAIGN REACH & ENGAGEMENT ACROSS NEW OPEN MEDIA UNIT FORMATS OPEN MEDIA UNIT (IAB DESKTOP FORMATS) OPEN MEDIA UNITS (IAB MOBILE / TABLET FORMATS) THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 22.
    22 OPEN MEDIA UNIT™/ 5. REAL-TIME ANALYTICS ACROSS SCREENS Admin view: displays all campaigns THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  • 23.
    CONTACT DETAILS OPEN MEDIATECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX 57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com W1F 7NW M +44 7919 397 740 M +44 7879 486 672 +44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321 www.thisisopen.com THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .