The document discusses opportunities for growth in analytics, big data, and in-memory databases from 2013 to 2017. It finds that the global market for analytics and big data will grow to $220 billion by 2017, with North America representing $90 billion of that total. It also reports that for every $1 of revenue SAP makes from in-memory databases or analytics and big data, SAP partners will make $10.86 and $2.71 in revenue, respectively, presenting significant opportunities for partners. The top verticals for analytics and big data are discrete manufacturing, process manufacturing, government, and communications and media.