The document discusses the growing importance of mobile for businesses. It provides statistics showing that mobile usage is increasing dramatically and will continue to do so, with over 80% of the world's population predicted to be smartphone users by 2021. As people spend more time on their mobile devices, accessing brands, doing research, and making purchases through mobile apps, it is important for companies to create customer-facing and employee-facing mobile apps to engage customers, boost productivity and revenue, and stay competitive. The document encourages readers to download ebooks and start a free trial to learn how to build their own mobile apps using the Fliplet platform.

1. Mobile Statistics 2016:
Why Your Company Needs
to Pay Attention to Mobile

2. Why you should
care about mobile
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Mobile is the way the world communicates
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of the world’s population (6.4 billion) predicted to be
smartphone users by 2021 (Ericsson)
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80%
Mobile Statistics 2016

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Businesses need to become part of their customers’ and
employees’ mobile behaviour
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On average, users are spending 3.3 hours a day on
their smartphones (Exact Target)
Mobile Statistics 2016

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68% of mobile users
are engaging with
brands via apps.
(Flurry Mobile)
Mobile Statistics 2016

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Having a mobile website
is not enough
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People today are spending 86%
of mobile time on mobile apps (Adweek)
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Why users prefer mobile apps
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Apps are:
Quick to load and use
Instant access to materials and quicker
response times.
Optimised for specific tasks
Common tasks can be done faster than using a
website.
Reliable and work offline
Offline access to information and tasks.
Build habits
Constant presence in users’ home screens
and use of icon badges and push
notifications.
Mobile Statistics 2016

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Build apps for your
customers
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There's been a 91% growth in use of mobile
during B2B research & buying (Google)
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Tablet users spend 20% more
than desktop shoppers, twice as
much as smartphone users
(Econsultancy)
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Benefits of customer-facing apps
14
Boost revenue
Additional communication channel
Improve engagement
Stay front of mind
Offer added value
Ensure customers find you,
not your competitors
Mobile Statistics 2016

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Build apps for your employees
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60% of employees already
use apps for work-related activity
(Digital Strategy Consulting)
Mobile Statistics 2016

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Companies gain an extra 240 hours of work per
year from employees due to mobile working (iPass)
Mobile Statistics 2016

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71% spend over two hours a week
accessing company information on
mobile (Fierce Mobile IT)
Mobile Statistics 2016

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Benefits of employee apps
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Boost revenue
Improve productivity
Cut costs
Stay ahead of competition
Mobile Statistics 2016

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Review our 2015 Fliplet usage report
to learn more about mobile apps
adopted and industries adopting
them.
I'm convinced. How can I find out more about apps?
20
Check out the Fliplet blog for more
content on great app ideas for
employees and customers.
Mobile Statistics 2016

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How can I get started?
21
Download one of our Ebooks on
building your own mobile apps.
Start a free trial and build your own
customer and employee apps using
Fliplet
Mobile Statistics 2016

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“Fliplet is helping us to be at the cutting
edge of our industry”
Angie Ferrara, Digital Marketing Manager, Bird & Bird
Mobile Statistics 2016