Periscope is a live video streaming app for iOS and Android. It was acquired by Twitter in 2015. In this presentation, You will understand how Periscope can be used as a business platform.

1. Analyzing Periscope as a
Social and Business Platform
1
Presented by:

2. Value Proposition
Source: http://www.adviso.ca/wp-content/uploads/2015/08/Periscope.png
https://www.periscope.tv/
Value Proposition
“While there are many ways to discover events and places, we realized there is no
better way to experience a place right now than through live video. A picture may
be worth a thousand words, but live video can take you someplace and show you
around.”
- Periscope Website
About Periscope
• Owned by Twitter
• App based platform
• Live video broadcast
• Global or private
• 24-hour availability of broadcasts
• Live likes and comments

3. • 41% of users are aged 16-24 and 3
in 4 of them are under 35.
• Number of users: 10 Million
• Daily active users: 1.84 Million
• 1% of Internet users between the
ages of 16 and 64 who were
surveyed use Periscope.
• Periscope has a much bigger share
in the all-important 16-through-
24 age group.
• 29 percent of Periscope URLs are
posted by women.
• Top 3 Countries where Periscopes
are live from are U.S.A., Turkey
and Brazil.
• Periscope is available in 25
languages. 3
Demographics
Source: http://www.omnicoreagency.com/periscope-statistics/
*Data as of 2015

4. 4
Reasons why your business should use Periscope
Offers real-time engagement
This is one of the best features of the Periscope app. Nothing compares to being able
to serve customers live on a broadcast and get an immediate response.
Humanizes your brand
Periscope allows viewers to connect with you on a more personal level while giving an
inside look into your business.
Create content for other platforms
Businesses can use the broadcasted content on other social media platforms after the
app’s 24-hour time frame.
Live demo of products or live broadcast of events
Businesses can use Periscope to broadcast behind the scenes, live Q&A, product
launch, live tutorial, etc.
Cost effective
Periscope is a cost-effective way to experiment and see what broadcasts work best for
attracting viewers.

5. 5
Optimal time to broadcast on Periscope
Periscope is connected with Twitter, accordingly, the best time to broadcast would be similar to the time people are
active on Twitter.
M T W TH F
W TH F SA SU
B2B
B2C
Source: https://blog.kissmetrics.com/marketers-guide-to-periscope/

6. 6
Is Periscope the right platform for your business?
Is it worth the effort?
Target
Audience
CompetitorsRelevance
You want to be
where your
customers and
competitors are.
If your
competitors are
fierce and you
don’t want to
fall back in
race, then
targeting your
audience on
Periscope will be
ideal.
If your target
audience are in
the age group of
16-24 years/ are
active users of
Twitter,
Periscope is an
excellent
platform to
include in your
social media list.
Periscope is a
great platform
to interact with
your customers
real-time. If your
business
involves, live
demos, event
broadcast,
product launch,
Q&A sessions,
etc. then
Periscope should
be a platform
you must
considerSource: http://janetfouts.com/easy-guide-periscope-app/

7. 7
Source: https://lh3.googleusercontent.com/fullscope.tv
http://fullscope.tv/
http://www.neubrain.com/images/Technology/BusinessAnalytics-icon.png
How to measure success on Periscope – Analytics Tools
Grow and track your
most engaged
viewers and follow
up with them
Free sign-up and
use of basic tools.
However, use of
premium tools is
$399 and above
Run ads and build
your email list
Measure and
compare your
broadcasts. Track
data of each
broadcast
Save your broadcast
replays

8. 8
Periscope – B2C vs B2B
• Creative and cost effective way to communicate with the
customers.
• Run contests, offer promotions, live broadcast events,
shows and product launch.
• Brands can be humanized by engaging with the audience
real-time.
• Enhance customer service.
• Execute international product demos, training and
presentations with ease.
• Share updates and news about the business and improve
transparency.
• Team up with the influencers and build a broadcast
together.
• Live stream conferences.
Periscope is an excellent
platform which both B2B
and B2C businesses can
use. However, B2C
companies can make full
use of the platform by
using it creatively to build
strong relationship and to
engage with their
customers real- time.
Source: http://janetfouts.com/easy-guide-periscope-app/

9. 9
Example of an organization that has successfully used Periscope
DORITOS
• Doritos became the first brand to run a contest
on Periscope to promote its new ‘Roulette’
product.
• The brand used live streaming in a fun way that
engaged new fans on Periscope and Twitter.
• Doritos created a live-streamed game
coordinated across Twitter, Vine, and Periscope.
Contestants were chosen at random on
Periscope and given prizes live.
• Periscope game helped create massive
exposure for the new product launch.
Source: http://www.digitaltrainingacademy.com/casestudies/2016/04/periscope_case_study_doritos_dares_viewers_to_play_roulette_live.php

10. 10
Requirements and cost to use Periscope
Monetary
Human
Resource
Time
Periscope is a free live streaming and broadcasting app. It does not need any expensive equipment.
All it needs is a smartphone to shoot videos. However, there is a separate cost involved for businesses to
measure Periscope’s broadcast analytics.
Periscope most likely needs a person who is creative to
shoot the video in an interesting way in order to engage
the followers.
This platform requires dedication and time in order to
shoot creative and compelling videos. To deliver excellent
content one has to put in some effort which includes, time
and creative human resources.

11. 11
Looking for more resources to understand about Periscope?
These resources will help you to understand better about
Periscope - as a social and business platform.
Video – An introduction to using Periscope by Krishna De
Blog – Janetfouts.com
Website – Roshsillars.com

12. 12
Citations
• "Free Images - Pixabay." Free Images - Pixabay. N.p., n.d. Web. 21 Oct.
2016.
• KrishnaDeOnline. "An Introduction to Using Periscope for Live Streaming
Video Content." YouTube. YouTube, 01 Apr. 2015. Web. 24 Oct. 2016.
• "Easy Guide to the Periscope Video Streaming App." Janet Fouts Comments.
N.p., n.d. Web. 25 Oct. 2016.
• OG Follow. "Periscope." Periscope. N.p., 21 Oct. 2015. Web. 25 Oct. 2016.
• "Periscope Case Study: Doritos Dares Viewers to Play 'Roulette'
Live." Digital Marketing Case Study. N.p., n.d. Web. 25 Oct. 2016.
• "The Marketer." 's Guide to Periscope. N.p., n.d. Web. 25 Oct. 2016.
• Inc, Twitter. "Periscope." Periscope. N.p., n.d. Web. 25 Oct. 2016.
• Salman.aslam.mughal. "• Periscope by the Numbers: Stats, Demographics
& Fun Facts." • Periscope by the Numbers: Stats, Demographics & Fun
Facts. N.p., 15 Sept. 2015. Web. 25 Oct. 2016.