Live video is an effective tool for public relations that allows direct engagement with target audiences. It can be broadcast through various platforms like Facebook Live, Periscope, and YouTube. The document provides tips on how to effectively utilize live video through various platforms and tools to strategically influence audiences. It also shares statistics on live video viewership and examples of how brands have used live video.

1. CATHYHACKL. COM
presented
by: Cathy
Hackl
TELL IT LIVE!
LIVE VIDEO
FOR PUBLIC
RELATIONS
#PRSAICON

2. Intro
Live Video
Facebook Live
Periscope
YouTube
You Now, Busker
Tools & Tech
Connect
CONTENT
OUTLINE

3. Cathy Hackl here.
I help brands and businesses with live video and
virtual reality strategies.
Clients include Applebee's & Teradata.
I write for VR Scout.
I'm a VR/AR + Live Video influencer.
I'm a Latina tech innovator.
Co-creator of Summit.Live (Periscope Summit).
NICE TO
MEET YOU

4. Live video allows users to broadcast videos
directly from their mobile devices to a
variety of major social media platforms. Great way to
promote a personal or corporate brand and increase
engagement with key audiences.
Strategically developed and implemented, live video
can influence the decisions of your target audiences
at a rate that you may not have seen with previous
tactics.
LIVE
VIDEO:
From Chewbacca
mom to Philando
Castile

5. 20%
of Facebookers Watching Live Video.
(source: Global Web Index)
BY THE
NUMBERS

6. 90%
marketers who say authenticity is the biggest plus of
live video.
(source: Rightside)
BY THE
NUMBERS

7. FACEBOOK
LIVE
Rolled out to everyone in 2016.
Saves videos indefinitely.
FB gives preference to live videos in the algorithm.
Broadcast from mobile or desktop.
Allows you to skip to the most engaging parts.
You can go live from a DJI Drone.
“PR pros should not only be knowledgeable about live video,
they should be proficient. Live video empowers brands to
easily become the expert source, build audience and build
credibility,” ~Lisa Buyer

8. FACEBOOK
LIVE
The rise of live-streaming has been one of the most
important trends in the world of social media over the last
year, and although Meerkat and Periscope launched this
trend into the mainstream, it’s Facebook that has been the
real winner here.
Facebook is paying millions of dollars to publishers and
celebrities so they go live. They are doing a big push for
business influencers (CEOs, etc.) to use FB Live.
Ability to schedule live broadcasts (only for verified pages
right now).
Live video pop up when you are on Facebook.
Facebook just launched a TV ad campaign to promoted live
video among users.

9. FACEBOOK
LIVE
AWARENESS

10. FACEBOOK
LIVE
ACTION

11. FACEBOOK
LIVE
RESOURCES:
Facebook Media + The Live Blog
www.facebook.com/facebookmedia
Facebook Live
www.live.fb.com
Facebook for Business Influencers
http://fb.me/influencersguide

12. FACEBOOK
LIVE
USE CASES: BMC Sofftware

13. FACEBOOK
LIVE
USE CASES: Facebook Careers
Used for HR & Recruiting

14. FACEBOOK
LIVE
USE CASES: Michael Phelps

15. INSTAGRAM
Tech media reports that
Instagram seems to be testing
live video in Russia.

16. PERISCOPE
Meerkat started it all, but Periscope brought live video to
the forefront.
Owned by Twitter.
New programs:
- Periscope Producer
- Periscope VIP Program
Resources:
Periscope's blog on Medium
https://medium.com/@periscope

17. PERISCOPE

18. PERISCOPE
Periscope Producer:
Is a new way for brands, media organizations and other live
video creators to broadcast high quality streams from
devices beyond a phone or tablet.
With Producer, you can stream high-quality live video from
external sources, including streaming software, hardware
encoders, and professional cameras, on Periscope and
Twitter. Just like any other broadcast on Periscope,
viewers can send comments and hearts, and watch live in
the Periscope and Twitter apps as well as on the web at
Periscope.tv.
Some of the world’s most well-known brands are
broadcasting exclusive events, including fashion shows and
film previews, allowing their audiences to experience them
together.
Broadcasters interested in creating live video with
Periscope Producer can apply for access at
t.co/periscopeproducer.

19. PERISCOPE
Periscope VIP Program:
To recognize some of the top broadcasters who’ve been
essential in helping shape the Periscope community, the
app is rolling out the Periscope VIP Program. As a member
of the VIP Program, you’ll have access to benefits that will
help you grow your audience, increase your opportunities to
collaborate with other broadcasters, identify you as a VIP
broadcaster and equip you with tools to help you continue
to create and share your live experiences. Three badges:
bronze, silver and gold.
Apply at http://bit.ly/2czg4mz

20. PERISCOPE

21. PERISCOPE

22. TWITTER
LIVE
Twitter Live:
Transmitting Thursday night
football, also deals with
Bloomberg.

23. YOUTUBE
Announced mobile live video at Vidcon. Still hasn't rolled
out to masses. There is YouTube Community which could
be a component.

24. YOUNOW,
BUSKER
YouNow
YouNow
Busker

25. U s e a s t r o n g c o n n e c t i o n .
S t a b i l i z e .
U s e a n e x t e r n a l m i c .
P r o m o t e w h e n y o u a r e g o i n g
l i v e o r s c h e d u l e a h e a d o f
t i m e .
M o n i t o r c o m m e n t s .
E n g a g e / i n t e r a c t .
A s k f o l l o w e r s t o s u b s c r i b e
( t h a t w a y t h e y a r e a l e r t e d
w h e n y o u g o l i v e ) .
G o l i v e . . . o f t e n !
T u r n t h e d o n o t d i s t u r b
b u t t o n o n y o u r p h o n e o n t o
l i m i t d i s t r a c t i o n s .
F o r t i m e s w h e n a p r o f e s s i o n a l
p r o d u c t i o n i s p r e f e r r e d , u s e
t h e F a c e b o o k L i v e A P I f o r
p u b l i s h i n g l i v e v i d e o o n y o u r
o w n o r w i t h a F a c e b o o k
p a r t n e r . l i v e . f b . c o m / a p i o r
u s e P e r i s c o p e P r o d u c e r .
G e t a c c o u n t s v e r i f i e d .
TIPSfor going live

26. Live webcasting software:
- Wirecast from Telestream
- OBS
- Be ive.TV
- Blue Jeans
Tools:
- Mevo Camera
-Diva Ring Light
-Arkon Mounts
-Rode Lav Mics
- Chat light
- Lumee Case
Enlightened Audiovisual
TOOLS
& TECH

29. THANK YOU &
LET' S CONNECT
Join me in NYC for
a hands-on live
video workshop +
some VR
Connect with me:
@CathyHackl
fb.com.hacklcathy