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#Unplugging 
Beyond Hyper Connected Societies 
www.unplugging.eu 
Dr Igor Calzada MBA 
PostDoctoral Research Fellow 
Future of Cities-COMPAS & Ikerbasque 
University of Oxford 
http://www.igorcalzada.com 
igor.calzada@compas.ox.ac.uk 
@icalzada 
Dr Cristobal Cobo 
Research Fellow 
OII Oxford Internet Institute 
University of Oxford 
http://people.oii.ox.ac.uk/cobo 
cristobal.cobo@oii.ox.ac.uk 
@cristobalcobo 
TORCH The Oxford Research Centre in the Humanities 
http://www.torch.ox.ac.uk/unplugging 
Oxford (UK), 20th June 2014
< OUTLINE > 
13:00-13:10 Reception (with Coffee) 
13:10-13:40 Part I: INTRODUCTION (30min) 
1.- Research Question: Why #Unplugging? Subtle notion & novel trend 
2.- Aims & Methodology 
3.- #Unplugging Decalogue 
13:40-14:15 Part II: OPEN DISCUSSION. Movies (35 min) 
14:15-14:30 Coffee-break 
14:30-15:15 Part III: TEAM BUILDING. Roadmap (45min) 
1.- Discussion 
2.- Conclusion 
15:15-16:00 Part IV: WRAPPING UP (45min)
#HER
Part I 
Introduction
1 
Research 
Question
2 
Aims & 
Methodology
3 
#Unplugging 
Decalogue
1 digital & social divide
Did you hear a click? https://www.youtube.com/watch?v=cRBcP6MmE8g
• Plugging vs Unplugging 
• High > Low 
• Who? 
• Millenials 
• Digital Natives
2 
Individualism vs Colectivism
Her Official Trailer #2 (2013) - Joaquin Phoenix, Scarlett Johansson Movie HD 
https://www.youtube.com/watch?v=hTzCSDOM0JQ
• Networked Individualism 
• Alone together 
• NeoCommunitarianism
3 
Socio-Technical Systems
Songdo, South Corea 
https://www.youtube.com/watch?v=rOHA_Fz8j2 
M
• Intensify social fragmentation 
• Hardware > Software 
• Overcome the separation between 
designers and users 
• Artificial > Embedded
4 
Governance 
TopDown 
BottomUp
Smart citizens make smart cities https://www.youtube.com/watch?v=FCptJm9_SIw 
Cuba's DIY Inventions from 30 Years of Isolation 
https://www.youtube.com/watch?v=v-XS4aueDUg 
2001: A Space Odyssey (1968) http://movieclips.com/Dqsmx-2001-a-space-odyssey-movie-hal-9000/
• Master Plan > Emergence 
• Top Down > Bottom Up 
• Smart Cities > FabLabs, Hacking the City
5 
Information
Digital Junkie - Information Overload https://www.youtube.com/watch?v=VxfGuZ5Bsgk 
Google Analytics In Real Life - Site Search 
https://www.youtube.com/watch?v=cbtf1oyNg-8
• Scarcity > Overload 
• Public open access
6 
Social Networking 
vs 
Capital
I Forgot My Phone https://www.youtube.com/watch?v=OINa46HeWg8 
The Social Network The Social Network http://movieclips.com/QRFrt-the-social-network-movie-putting-it-online 
Look up 
https://www.youtube.com/watch?v=Z7dLU6fk9QY#t=51
• Imperative to be connected 
• Trusting interactions 
• Communihood: Hybrid place-based 
power relational of ICTs
7 Context Collapse
• Fragmented > Contextualized 
• Private and Public life 
• Physical environments
Paper vs Ipad or tablet .Funny commercial. Emma. 
https://www.youtube.com/watch?v=dwAuTbx3xKE
8 Ambient Commons
• Infrastructure-centered > People-centered 
• DIY for urban design 
• People attention matter more than ever 
• Rethink attention (McCullough) 
• Manage of the sum of the socio-political 
decision-making processes
Strange Useless Technology https://www.youtube.com/watch?v=IUx27jWoZ0M 
Amsterdam Smart City https://www.youtube.com/watch?v=FinLi65Xtik
9 Socio-political processes
• Cities > urban spaces in permanent 
conflicts of interest (Harvey) 
• Smart city > self-promotional examples 
• Being digitally connected > is not 
guarantee of being smart 
• Anticipated and invigorated as free and 
emergent processes rather than 
controlled and normative
Connected: An Autoblogography About Love, Death & Technology 
https://www.youtube.com/watch?v=2Og60e0zyu8 
1984 (1984) 
Victory is Not Possible 
http://movieclips.com/mgPV-1984-movie-victory-is-not-possible/
10 Political economy
• Who will benefit from the Smart City? 
•We are questioning the property, 
benefits and investments in cities 
• Is unplugged profitable or non-profitable? 
• Private + Finance > Communitarian + 
Socio-Econ. 
• Global North > Global South
What is Ushahidi? https://www.youtube.com/watch?v=EhT3co2qNAA
Part II 
Open Discussion 
Movies
Part III 
Team Building 
Roadmap
TopDo 
wn 
Botto 
mUp
#UNPLUGGING 
the 
SMART 
CITY 
1 
WHO 
2 
HOW 
3 
SYSTEMS 
4 
GOVERNANCE 
5 
INFORMATION 
6 
FOCUS 
7 
SPACE 
8 
DESIGN 
9 
SOCIO-POLITICAL 
PROCESSES 
10 
POLITICAL 
ECONOMY 
Social and 
Digital Divide 
Individualism 
vs 
Collectivism 
Socio vs 
Technical 
Systems 
Master 
Planning vs 
Emergent Plan 
and Top Down 
vs. Bottom Up 
Overload vs 
Scarcity 
Social 
Networking 
vs Social 
Capital 
Context 
Collapse 
Ambient 
Commons 
Control & 
Normative vs 
Free & 
Emergent 
Profitable vs 
Non- 
Profitable 
From High Individualism 
vs Collectivism 
Artificial Top Down and 
Master 
Planning 
Controlled Interaction Fragmented Infrastructure-centered 
Control and 
Normative 
Private and 
Financially 
To Low Networked 
Individualism 
or Neo-communitaria 
nism 
Integrated Bottom Up 
and Emergent 
Plan 
Open Data Trust Contextualized People-centered 
Free and 
Emergent 
Communitaria 
n and Socio-economical
Part IV 
Wrapping Up
Thanks for participating 
Dr Igor Calzada MBA & Dr Cristobal Cobo 
http://www.unplugging.eu 
http://www.torch.ox.ac.uk/unplugging

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#Unplugging Beyond Hyper Connected Socities TORCH The Oxford Research Centre in Humanities University of Oxford England 20June2014

  • 1. #Unplugging Beyond Hyper Connected Societies www.unplugging.eu Dr Igor Calzada MBA PostDoctoral Research Fellow Future of Cities-COMPAS & Ikerbasque University of Oxford http://www.igorcalzada.com igor.calzada@compas.ox.ac.uk @icalzada Dr Cristobal Cobo Research Fellow OII Oxford Internet Institute University of Oxford http://people.oii.ox.ac.uk/cobo cristobal.cobo@oii.ox.ac.uk @cristobalcobo TORCH The Oxford Research Centre in the Humanities http://www.torch.ox.ac.uk/unplugging Oxford (UK), 20th June 2014
  • 2.
  • 3. < OUTLINE > 13:00-13:10 Reception (with Coffee) 13:10-13:40 Part I: INTRODUCTION (30min) 1.- Research Question: Why #Unplugging? Subtle notion & novel trend 2.- Aims & Methodology 3.- #Unplugging Decalogue 13:40-14:15 Part II: OPEN DISCUSSION. Movies (35 min) 14:15-14:30 Coffee-break 14:30-15:15 Part III: TEAM BUILDING. Roadmap (45min) 1.- Discussion 2.- Conclusion 15:15-16:00 Part IV: WRAPPING UP (45min)
  • 7. 2 Aims & Methodology
  • 9. 1 digital & social divide
  • 10. Did you hear a click? https://www.youtube.com/watch?v=cRBcP6MmE8g
  • 11. • Plugging vs Unplugging • High > Low • Who? • Millenials • Digital Natives
  • 12. 2 Individualism vs Colectivism
  • 13. Her Official Trailer #2 (2013) - Joaquin Phoenix, Scarlett Johansson Movie HD https://www.youtube.com/watch?v=hTzCSDOM0JQ
  • 14. • Networked Individualism • Alone together • NeoCommunitarianism
  • 16. Songdo, South Corea https://www.youtube.com/watch?v=rOHA_Fz8j2 M
  • 17. • Intensify social fragmentation • Hardware > Software • Overcome the separation between designers and users • Artificial > Embedded
  • 19. Smart citizens make smart cities https://www.youtube.com/watch?v=FCptJm9_SIw Cuba's DIY Inventions from 30 Years of Isolation https://www.youtube.com/watch?v=v-XS4aueDUg 2001: A Space Odyssey (1968) http://movieclips.com/Dqsmx-2001-a-space-odyssey-movie-hal-9000/
  • 20. • Master Plan > Emergence • Top Down > Bottom Up • Smart Cities > FabLabs, Hacking the City
  • 22. Digital Junkie - Information Overload https://www.youtube.com/watch?v=VxfGuZ5Bsgk Google Analytics In Real Life - Site Search https://www.youtube.com/watch?v=cbtf1oyNg-8
  • 23. • Scarcity > Overload • Public open access
  • 24. 6 Social Networking vs Capital
  • 25. I Forgot My Phone https://www.youtube.com/watch?v=OINa46HeWg8 The Social Network The Social Network http://movieclips.com/QRFrt-the-social-network-movie-putting-it-online Look up https://www.youtube.com/watch?v=Z7dLU6fk9QY#t=51
  • 26. • Imperative to be connected • Trusting interactions • Communihood: Hybrid place-based power relational of ICTs
  • 28. • Fragmented > Contextualized • Private and Public life • Physical environments
  • 29. Paper vs Ipad or tablet .Funny commercial. Emma. https://www.youtube.com/watch?v=dwAuTbx3xKE
  • 31. • Infrastructure-centered > People-centered • DIY for urban design • People attention matter more than ever • Rethink attention (McCullough) • Manage of the sum of the socio-political decision-making processes
  • 32. Strange Useless Technology https://www.youtube.com/watch?v=IUx27jWoZ0M Amsterdam Smart City https://www.youtube.com/watch?v=FinLi65Xtik
  • 34. • Cities > urban spaces in permanent conflicts of interest (Harvey) • Smart city > self-promotional examples • Being digitally connected > is not guarantee of being smart • Anticipated and invigorated as free and emergent processes rather than controlled and normative
  • 35. Connected: An Autoblogography About Love, Death & Technology https://www.youtube.com/watch?v=2Og60e0zyu8 1984 (1984) Victory is Not Possible http://movieclips.com/mgPV-1984-movie-victory-is-not-possible/
  • 37. • Who will benefit from the Smart City? •We are questioning the property, benefits and investments in cities • Is unplugged profitable or non-profitable? • Private + Finance > Communitarian + Socio-Econ. • Global North > Global South
  • 38. What is Ushahidi? https://www.youtube.com/watch?v=EhT3co2qNAA
  • 39. Part II Open Discussion Movies
  • 40. Part III Team Building Roadmap
  • 42. #UNPLUGGING the SMART CITY 1 WHO 2 HOW 3 SYSTEMS 4 GOVERNANCE 5 INFORMATION 6 FOCUS 7 SPACE 8 DESIGN 9 SOCIO-POLITICAL PROCESSES 10 POLITICAL ECONOMY Social and Digital Divide Individualism vs Collectivism Socio vs Technical Systems Master Planning vs Emergent Plan and Top Down vs. Bottom Up Overload vs Scarcity Social Networking vs Social Capital Context Collapse Ambient Commons Control & Normative vs Free & Emergent Profitable vs Non- Profitable From High Individualism vs Collectivism Artificial Top Down and Master Planning Controlled Interaction Fragmented Infrastructure-centered Control and Normative Private and Financially To Low Networked Individualism or Neo-communitaria nism Integrated Bottom Up and Emergent Plan Open Data Trust Contextualized People-centered Free and Emergent Communitaria n and Socio-economical
  • 44. Thanks for participating Dr Igor Calzada MBA & Dr Cristobal Cobo http://www.unplugging.eu http://www.torch.ox.ac.uk/unplugging