Millennials are consuming television differently than older generations by watching shows online and on-demand instead of watching live TV. They are less likely to have cable subscriptions and instead use streaming services like Netflix, which they can access anytime, anywhere on multiple devices. This is causing challenges for the television industry as cord-cutting, cord-shaving, and cord-nevering become more common, and viewers expect to be able to access all content individually rather than through bundled cable packages. To adapt, the television industry will likely offer smaller, personalized content bundles and focus on providing access across all devices.

1. Modern Day Technologies:
Changing the Way Millennials Consume Television
Photo: Jens KreuterBy Emily Maniquet

2. Millennials are not viewing television like the older generations
Today’s young people simply do
not watch sports like their parents do (10)

3. “Raised in the Internet era of multitasking, they will
often stop watching a game and catch up later by
watching highlights on YouTube, Twitter or Vine” (10)
Photo: Chari Ot
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Photo: Wilfred Iven

4. “It was little bit weird,
when I walk into a dorm
room and see one, my
first thought is, it’s
unnecessary, almost a
waste of space.” (12)
Millennials are buying less televisions
Photo: Sven Scheuermeier

5. Netflix Takeover
In the
future, Netflix
will know exactly
what you want to
watch, even
before you do.
You won’t have to
spend all that time
browsing through
endless lists of
shows on your
television (3)
Photo: Ryan McGuire

6. The way
shows are
becoming
popular
are
changing
radically!
Shows need to be
worthy of being
found, networks
need to make them
as accessible
across multiple
platforms as easy
and frictionless as
possible (9)
Photo: Wilfred Iven

7. Recently, Millennials
have been moving
away from TV and
have been viewing
shows online
“In recent years,
the television
industry has seen
viewers
increasingly
gravitate towards
online streaming
video services
and shunning
pricier cable and
satellite
subscription” (7)
Photo: Sebastiaan ter Burg

8. Now in order to receive
what show you want,
you have to bundle
with different servers
Photo: Ryan McGuire

9. “If you want to get access to a lot of
content you're going to have to pay for
several services. You'll choose between
Netflix, HBO, Amazon Prime, basic
cable, Hulu or Showtime. Or maybe
you'll just get all of them” (5)
https://www.flickr.com/photos/catr/2443946244/
https://www.flickr.com/photos/121483302@N02/14019907992/

10. Television providers are becoming
concerned with Cord-Cutters
Photo: Miguel A. Amutio

11. “Cutting the cord means a
consumer no longer has pay-TV.
They have decided the cost is
no longer worth it” (9)
“Driving the cord-cutting phenomenon is a host
of factors, from rising cable subscription costs
to innovative consumer electronic devices that
deliver the Internet to television and television
to the Internet” (11)

12. Cord Shaving
“Cord-shavers have had pay TV,
but they have decided to go down
to a much more basic package.
They may just pay for a channel
like HBO, but they no longer want
ESPN” (9)
Photo: Leery

13. “Cord-neverers are generally
millennials who have moved
out of their parents' house, but
who have never paid for cable.
There is no value to them to
pay for TV.” (9)
Photo: Binyamin Mellish
Cord Nerves

14. “The Internet has
created television's
scariest generation - a
generation of viewers
beyond the control of
the incumbent industry
giants, disdainful of
copyright, enabled by
digital plenitude,
unwilling to pay for
bundled content
packages, and highly
adept at finding
alternative sources of
visual
entertainment” (11) Photo: Ryan McGuire

15. Another reason Millennials are not watching TV in the
traditional sense is because of the cost.
Photo: Fabian Blank

16. “If you look at what the pay-TV bundle
costs nowadays, it is $70 to $90 a month
compared with the content costs of the
bundle, which are around $45” (2)
Photo: Vitaly Taranov

17. Millennials rather use services such as Netflix because of its
accessibility and convenience
Photo: Anieto2k

18. “Younger viewers are also far
more impatient when it comes
to accessing their content…
54% of the millennials will stop
watching a show because it
was too burdensome to
access” (1)
Photo: Daniel Nanescu

19. Binge Watching
“Entertainment
is fast
becoming an
all-you-can-eat
buffet. Call it
the Netflix
effect”(6)
Photo: Ryan McGuire

20. “Video on demand, or the Netflix effect, is ushering in a
mediated culture of instant gratification, infinite
entertainment choices, and immersive experiences in
televisual fantasies that combine drama and realism in
irresistibly fascinating and spectacular ways”(6)
Photo: Thomas Leuthard

21. “Changing technological paradigms are altering customer
preferences. Consumers have embraced smartphones, laptops,
tablets, and different forms of wireless internet. In turn they are
adopting an anywhere, anytime, any device lifestyle and
increasingly demand this access from all of their service
providers” (12)
Photo: Vadim
Sherbakov

22. T H E F U T U R E O F T V
The television industry is now under intense pressure to
maintain its revenue streams and margins in the face of
internet-based competition (8)
Photo: Bridget Braun

23. • Smaller pay TV content bundles
• Increased overall video consumption, but at lower
average unit price
• Anywhere, anytime, any device
• TV and video subscriptions move from household to
individual based accounts (7) Photo: Viktor Hanacek
T H E F U T U R E O F T V

24. Works Cited
1.Franklin, Garth. "Millennials Abandon Difficult To Access Shows - Dark Horizons".
Darkhorizons.com. N.p., 2016. Web. 23 Oct. 2016.
2.Gimpel, Gregory. "Five Pressing Issues Shaping The Future Of TV & Video". The MIT
Centre for Digital Buisness (2013): n. pag. Web. 23 Oct. 2016.
3.Lapowsky, Issie. "What Television Will Look Like In 2025, According To Netflix". Wired
(2014): n. pag. Web. 23 Oct. 2016.
4.Macker, Neil. "Cutting The Cord: How Will Media Companies Adapt?". Morningstar (2016):
n. pag. Web. 23 Oct. 2016.
5.Manjoo, Farhad. "Why Movie Streaming Sites So Fail To Satisfy". The New York Times
(2014): n. pag. Web. 23 Oct. 2016.
6.Matrix, Sidneyeve. "The Netflix Effect: Teens, Binge Watching, And Ondemand Digital
Media Trends". Research Gate (2014): n. pag. Web. 23 Oct. 2016.
7.Reuters. "More People Are Subscribing To Multiple Video Streaming Services". Fortune
(2016): n. pag. Web. 23 Oct. 2016.
8.Pisharody, Aditya. "The Future Of Television: Will Broadcast And Cable Television Networks
Survive The Emergence Of Online Streaming?". (2013): n. pag. Web. 23 Oct. 2016.
9.Sapan, Josh. "Outside Voices: The Death Of Indifferent TV Viewing". The Wall Street
Journal (2015): n. pag. Web. 23 Oct. 2016.
10.Shoalts, David. "Viewing Sports On Television In Decline Among Younger Fans, Study
Finds". The Globe and Mail (2015): n. pag. Web. 23 Oct. 2016.
11.Strangelove, Michael. "Television's Scariest Generation: Cord Cutters And Cord Nevers".
Web. 23 Oct. 2016.
12.Williams, Alex. "For Millennials, The End Of The TV Viewing Party". The New York Times
(2014): n. pag. Web. 23 Oct. 2016.