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September 2018
Open Inclusion
The value of inclusion-led innovation
• See more broadly
• Understand more deeply
• Change more effectively
• Make better experiences for all
We help organizati...
Innovation is:
“Turning an idea into a solution that adds value from a customer’s
perspective”
Nick Skillicorn
“Work that ...
Make exciting new technology durable, benefiting all
Create products that work for more people, more often
#Cavs
#Inclusio...
Desigual campaign Sept 18
We are all different – normal is a flawed concept
Some differences are visible, most are hidden.
Humans are not static sets of capabilities, needs and preferences. We
all fluctuate in and around our personal “normal”
Fe...
Emerging technologies are solutions without strong use cases
People with strong unmet access needs are looking for solutio...
e.g. Sonification of graphs
Great for people who
• are blind or vision impaired
• who learn differently and find graphs
ha...
NASA moonshot created 6,300 mainstream
technologies including CAT scans.
F1 racing has gifted us with tyres, seat belts
an...
Potential market size
Depthofunmetneed
A prioritisation model for inclusive innovation
When we design for disability first,
we often stumble upon solutions that are not only inclusive,
but also are often bette...
Curb cut effect
• Service a wider audience
and gain valuable
mainstream benefits from
inclusive design
Inclusive insight
•...
christine@openinclusion.com
Twitter: @openforaccess
www.openinclusion.com
better for all
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The value of inclusion-led innovation

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Presentation by Open Inclusion to the Sainsbury's/Microsoft Designathon, September 2018

Published in: Design
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The value of inclusion-led innovation

  1. 1. September 2018 Open Inclusion The value of inclusion-led innovation
  2. 2. • See more broadly • Understand more deeply • Change more effectively • Make better experiences for all We help organizations capture valuable and practical insights from people with a very broad range of perspectives, needs and preferences. These insights can drive breakthrough product and service innovations. Open in-sight
  3. 3. Innovation is: “Turning an idea into a solution that adds value from a customer’s perspective” Nick Skillicorn “Work that delivers new goodness to new customers in new markets, and does it in a way that radically improves the profitability equation” Mike Shipulski Let’s make things that are fundamentally better
  4. 4. Make exciting new technology durable, benefiting all Create products that work for more people, more often #Cavs #Inclusion #innovation
  5. 5. Desigual campaign Sept 18 We are all different – normal is a flawed concept Some differences are visible, most are hidden.
  6. 6. Humans are not static sets of capabilities, needs and preferences. We all fluctuate in and around our personal “normal” Feeling more resilient Feeling more vulnerable Over Time
  7. 7. Emerging technologies are solutions without strong use cases People with strong unmet access needs are looking for solutions Unmet customer needs Emerging Technology Resilient valuable human-centred solutions
  8. 8. e.g. Sonification of graphs Great for people who • are blind or vision impaired • who learn differently and find graphs harder to decipher than sound • spot trends more quickly via sound that via sight It’s amazing what value you can create when you start with a strong need. Innovation catalyst
  9. 9. NASA moonshot created 6,300 mainstream technologies including CAT scans. F1 racing has gifted us with tyres, seat belts and on board engine monitoring systems. Emerging technologies are like caterpillars… They are just waiting for the right use case to transform into solutions. Extreme needs shortens time to innovation
  10. 10. Potential market size Depthofunmetneed A prioritisation model for inclusive innovation
  11. 11. When we design for disability first, we often stumble upon solutions that are not only inclusive, but also are often better than when we design for the norm. Let people with disabilities help you look sideways, and in the process, solve some of the greatest problems. Elise Roy US Attorney and inclusive design advocate “
  12. 12. Curb cut effect • Service a wider audience and gain valuable mainstream benefits from inclusive design Inclusive insight • Gather pragmatic, actionable feedback High impact for effort • Use the right research method/s for the project stage, organisation and industry dynamics People power • Access diverse customers with broad inclusion needs and preferences How can you do this? Ask the people who know Engage customers with lived experience of access needs
  13. 13. christine@openinclusion.com Twitter: @openforaccess www.openinclusion.com better for all

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