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The Enabling Environment for
Digital Financial Services
Stefan Staschen
10 March 2016
Main determinants of success
Regulation
Agents
Issuers
Transaction limits
Registration
Customers
Sign up
Active Use
Product design
Pricing
Platforms
Agents
Sign up
Training
Management
(i.e. liquidity,
branding,
equipment, etc.)
Business
Models
Provider
Product design
Pricing
Platform
Basic Principles and Key Issues in Creating
an Enabling Environment for DFS
Mohammad Moniruzzaman, 2009 CGAP Photo Contest
3
Proportionality
Proportionate regulation maximizes the net-benefit of regulation
Benefits Costs
This is best to be
achieved following a risk-
based approach that
allows for rationalizing the
use of scarce supervisory
resources by focusing on
issues posing the highest
risk to the achievement of
the regulatory objectives
of inclusion, stability,
protection, and integrity
(I-SIP)
4
Level Playing Field
Same risks should be treated in the same way, different risks differently
No material differences
between regulatory
treatment of agents
hired by banks and
nonbanks, as long as
they offer the same
products
Regulation based on
function, not on institutional
type, e.g.
• E-money accounts can
be issued by banks and
nonbanks
• Agents can be used by
various types of financial
service providers
• Financial consumer
protection rules apply to
entire range of financial
service providers
Provide scope for
banks and different
types of nonbanks
(MNOs and others) to
compete on equal
footing
DFS regulation impacts every participant in the DFS value chain
FSP ClientAgent
DFS
participant
Regulatory
environment
Prudential
regulation of banks
and e-money
issuers
1 Agent regulation2 KYC regulation3
Consumer
protection
regulation
4
6
Competition regulation
“Basic regulatory enablers” in digital financial services
Broad consensus about short
list of most critical topics
1. E-money issuance
2. Agents
3. AML/CFT
4. Competition
5. Consumer protection
Nonbank players permitted?
Bank and nonbank agents?
Tiered, risk-based KYC structures?
Different types of institutions?
Tailored to specific risks?
Main issues
7
Bangladesh
Ghana
India
Kenya
Myanmar
Pakistan
Rwanda
Tanzania
Uganda
E-Money No Yes Yes Yes No No Yes Yes Yes 67%
Agent
networks
Yes Yes Yes Yes Yes Yes Yes Yes No 89%
Tiered KYC Yes Yes Yes Yes No Yes No Yes Yes 78%
Multiple
institutions
No Yes Yes Yes No No Yes Yes No 56%
Consumer
protection
Yes No No Yes No Yes No No Yes 44%
Overall score 60% 80% 80% 100% 20% 60% 60% 80% 60% 67%
A snapshot of basic enablers in nine countries
CGAP has been working on
Positive
regulatory
changes in
recent years
Areas in which
change is
relatively likely
to happen soon
8
Regulating Nonbank E-Money
Issuers
Md Farhad Rahman, 2013 CGAP Photo Contest 9
The banking part of DFS regulation
FSP ClientAgent
DFS
participant
Regulatory
environment
Prudential
regulation of banks
and e-money
issuers
1 Agent regulation2 KYC regulation3
Consumer
protection
regulation
4
10
Competition regulation
Bank Agent Client
Nonbank (e.g.,
MNO)
What difference does it make for regulatory treatment?
Bank
Contractual relationship
It is important to draw clear lines between payment,
e-money, and deposit
Payment Electronic money Deposit
Definition
Who can issue?
Prudential
requirements
Deposit insurance
Transfer between
two parties; Time
restricted (e.g. within
T+3)
Special type of repayable
funds with transaction
focus
“Repayable funds”,
intermediation
Payment Service
Providers
E-Money Institutions;
regulated financial
institutions
Regulated
financial
institutions
Low Medium High
NA In most cases not Typically yes
Fund safeguarding and fund isolation
are two key regulatory provisions
Fund safeguarding
Maintain liquid assets
equivalent to e-float
Restrictions on use of
funds
Diversification of e-
float fund holdings
Fund isolation
Ownership of funds
Trust account/escrow
account
Issuer failure:
hierarchy of claims
Transaction limits constitute additional
risk mitigation measures
Maximum transaction values
Maximum value of individual transaction
Maximum monthly/periodic load
Maximum holdings
“Emerging regulatory enablers” in DFS
Paying interest to
e-money holders
Typically not permitted in
order to differentiate from
banking
Could be “pass through”
of interest on pooled
account
Bringing e-money accounts
under deposit insurance
Coverage limits too low or
e-money excluded from
coverage
Pooled accounts in
insured institutions can
provide coverage for each
customer
How about the three models we introduced yesterday?
The pure bank model: Equity Bank
• Using telco as channel
• MVNO license provides access to SIM
The standalone payments model: bKash
• MFS Guidelines: bank-led model
• Behaves very similar to e-money model
The non-bank model: Airtel Money
• In most countries directly licensed by the regulator
• In a few it’s more complicated: e.g. Uganda, India
Basic enabler #1: Regulations permitting and governing e-money
India - yes
No nonbank e-money
issuance, but:
• Prepaid Payments
Instrument Issuers
(Restrictions on cash-
out/requirements to
partner with banks)
• New: Payments banks
Pakistan - no
Different types of banks can
issue stored value accounts
and MNOs have been
permitted to own majority
stake in banks
Bangladesh - no
Not really, but –
• bKash very much operates
like a nonbank e-money
issuer
Rwanda - yes
E-money issuer defined in
PSP regulations, but same
rules apply as for PSPs
except for trust account rules
Uganda - yes
Mobile money service providers
(MNOs and other nonbanks) can
offer e-money services, but in
partnership with banks as the
entity receiving the regulator’s no
objection
20
What do we want to see and how do we get there?
Nonbanks or limited
purpose banks can
issue e-money /
stored value
accounts / small
savings accounts
Sufficient fund
safeguarding and
fund isolation rules
Not subject to full
range of prudential
regulations applied
to financial
intermediaries
Appropriate
e-money
regulation
National Payment
System Law or
clear authority in
another law to
regulate payment
system
Implementing
regulations
governing the
issuance of e-
money by nonbanks
(and banks?)
Alternatively:
Limited purpose
banks
(“differentiated
banks”, niche
banks)
Typical
steps
required to
get there
21
REGULATORY REFORM TO
ADVANCE FINANCIAL INCLUSION:
A CASE STUDY OF GHANA
ELLY OHENE-ADU, BANK OF GHANA
MARCH 2016
Background
• During early to mid 2000s, Ghana recognised
the need to expand the boundaries of financial
services
• MM technology was introduced in the same
period providing a window of opportunity to
extend financial services to rural areas
• In 2008, Ghana issued guidelines on Branchless
Banking (BB) focused on a bank-led and bank-
based approach to BB
Branchless Banking Guidelines
• Mobile money viewed as a channel for use by only
banks and deposit-taking financial institutions to
reach unbanked segments of the population
• MNOs and other Non-banks: Regarded as Agents to
make their platforms available to banks to use
• Mandated that banks alone should lead the process,
own the customers as well as the agents
• Interoperability: “Many-to-many” model - Group of
banks to partner with a group of MNOs; agents were
required to be shared
Poor incentives weakening supply-
side deployments
• Banks were mostly disinterested; Happy to keep
the float accounts
• Active banks reluctant to make investments in
new developments for fear of free-riders
• MNOs made investments, did all the work but
were in contravention of the regulations
• Weak support of agents by banks stifled the
adoption of Mobile Money by users
Low access to financial services
According to Finscope Report of 2010……
• 59% of population lived in rural areas
• 56% adults had access to financial services
– 41% formal, 15% informal
• 44% had no access at all and were financially
excluded
• Only 34% of Ghanaians had a bank account
• However, 80% of population had access to mobile
phones (Also in rural areas)
The Financial Landscape in Ghana
2010
Finscope Survey, 2010
34% 7% 15% 44%
Bank Non-bank formal Informal only Excluded
The Solution:
• Innovation
• Incentives
• Security
• Risk Management
• Consumer Protection
• Well articulated sanctions
The Solution: Revise, Experiment, Monitor
• Introduce clear, pragmatic and flexible regulation
that would enable and foster a healthy
environment for financial inclusion to succeed
• Revise the BB Guidelines to fit market dynamics
• Adopt flexible experimental stance (Kenya,
Philippines, Tanzania, Mexico)
• Adopt proportionate risk-based approach to
regulation
• Keep eyes on the ball: Monitor and manage
emerging risks
EMI GUIDELINES
Engineering Incentives
• Allow non bank-led model but require them to
establish non-bank subsidiaries licensed and
regulated by the central bank
• Abolish many-to-many requirement to free
operators from tight and unmanageable
relationships
• Mandate Non-banks to keep the float with RFIs
• Designate a 15% threshold beyond which the
float should be split and transferred to other
banks to safeguard against bank insolvency
Engineering Incentives
Financial Inclusion:
• A three-tiered account structure with related
transaction limits; risk-based approach to KYC
and CDD so that Individuals with little ID could be
included in the formal financial sector
• Require float-holding banks to pay interest on the
float
• Require electronic money issuers to pay not less
than 80% of interest to account holders
Engineering Incentives
• Establish strong consumer protection,
complaints resolution structures to afford
consumers safeguards against abuse
• Set technology, security and compliance
framework with requirement for certification
in PCI DSS and ISO 27001 standards
• Detailed reporting requirements
• Well articulated sanctions
Permissible Transactions
▪ Domestic payments
▪ Domestic money transfers, including to and from
bank accounts
▪ Bulk transactions (Salaries, benefits, pensions etc.)
▪ Cash-in-cash out transactions
▪ Over-the-counter transactions
▪ Inward international remittances
▪ Savings/credit products under-written by
Regulated Financial Institutions (RFIs)
▪ Insurance products under-written by duly licensed
insurers.
Implementation Challenges
• Negative reaction from banks
• Requirement for agents to take images of
photo IDs of customers upon presentment
• Requirement for compliance with ISO and PCI
DSS standards
• Interest payment and its sharing between
DEMIs and account holders
A changed picture in 2015
Access Strand in FII 2015 vs FinScope 2010
Note: Figures show access to services, not accounts
34%
36%
7%
22%
15%
17%
44%
25%
2010
2015
Bank Non-bank formal Informal only Excluded
The main driver in Ghana has been nonbank formal services
Access to these services tripled in five years
34%
36%
7%
22%
15%
17%
44%
25%
2010
2015
Bank Non-bank formal Informal only Excluded
3x
Exercise
The Central Bank of Gagastan
AML/CFT: do
transaction
limits provide
sufficient
comfort?
Need of
regulatory
oversight for
simple
“payment
services”?
Interest
payment and
deposit
insurance on e-
money
accounts?
Transaction limits
as sufficient
AML/CFT
measure?
Rules on use of
prepaid funds?
GMB Akash, 2011 CGAP Photo Contest
Regulating bank and
nonbank agents
41
Regulating agents as a new channel
FSP ClientAgent
DFS
participant
Regulatory
environment
Prudential
regulation of banks
and e-money
issuers
1 Agent regulation2 KYC regulation3
Consumer
protection
regulation
4
42
Competition regulation
Which risks are regulators most concerned about?
Operational risk
 Agents as a new channel give rise to new operational
risks
 Issues such as IT continuity, contingency planning, and
internal controls
Consumer risks
 The other main concern of supervisors and one that
receives increasing attention
 Issues such as fraud, unauthorized fees, lack of receipt,
lack of liquidity (cash at agent), system downtimes,
inadequate dispute resolution, abusive treatment
Money laundering and terrorist financing risks
 The supervisors’ focus on this depends on importance of
the topic more generally (e.g., a high priority in Pakistan)
43
Authorizing the use of agents: Observed tools and techniques and
recommendations
Current practice Recommendation
Authorization of
channel use
and of
individual
agents
• 1 or 2 stage (channel
authorization and
authorization of
individual agents)
• Risk of delaying agent rollout/closure;
overstretching supervisory capacity  no
approval of individual agents and only new
authorization for significant changes to original
agent business proposal
What to check
at time of
authorization?
• Contract review
• Business and
operational plan
• Financial projections
• Agent due diligence
docs and agent roll-out
plan
• IT infrastructure
• Opportunity to bar poorly designed agent
businesses
• Use model agent contract to be approved by
supervisor or min. standard clauses
• Check contracts with third parties such as
aggregators
• Look at agents as part of broad operational risk
review of the supervised entity
45
Ongoing supervision: Observed tools and techniques and
recommendations
Current practice Recommendation
Inspecting
providers
• Targeted inspection vs. being
part of regular inspections
• Transaction simulations
• Agent due diligence
procedures
• Internal controls
• Access rules to IT system
• Transaction simulation
• Etc.
• Consider materiality of agent business
for the provider
• Make use of offsite analysis and
previous onsite inspections to plan for
visits
• Focus on headquarters and review of
risk management program
• Also visit agent network managers if
heavily involved in operation of agents
• Check quality of reporting process
Offsite surveillance • Wide range of intensity from
detailed database with data on
agent level to no regular
reporting on agent activities
• Only collect information that feeds into
the risk assessment or serves other
regulatory purposes (e.g., financial
inclusion monitoring)
• Automated process
• At a minimum quarterly reporting on
aggregate level
46
Ongoing supervision: Observed tools and techniques and
recommendations (contd.)
Current practice Recommendation
Inspecting agents • Random sample
• Targeted samples according
to certain criteria (top/worst
performers, most fraud
cases, most complaints,
etc.)
• Mystery shopping
• Most countries don’t do this
on a regular basis
• Inspect individual agents only with
very clear supervisory purpose
(e.g. To check price disclosure,
conduct transaction similations,
audit particularly problematic
agents) and prioritize targeted
sampling
Enforcement actions • Wide range of measures
available vs. only
withdrawal of letter of no
objection
• No serious enforcement
actions have been taken yet
• Sufficient enforcement powers
needed including changes in
contracts, suspending or
prohibiting certain practices, and
penalties
47
Two important issues to consider in agent regulations
How to ensure level playing field
between bank and nonbank agents?
Who can be an agent?
• No material difference between
bank and nonbank agents’
regulatory treatment (but bank
agents might be permitted to do
more)
• Best achieved by single regulation
covering both types of agents or by
identical regulations applying to
both types
• Otherwise risk of regulatory
arbitrage and contradictory
treatment of shared agents
• Liability of the provider core
element of both agent types
• Set minimum standards without
unnecessarily circumscribing
growth potential
• Business registration?
• Length of operations?
• Credit history?
• Criminal record?
• Avoid geographic restrictions or
barring certain legal entities from
operating as agents
• Allow for tiered agent structure and
use of agent network managers
48
Exclusivity
Non-
exclusivity
Should providers be allowed to impose exclusivity
on agents?
There is a trade off
between different
considerations and no
simple answer
Some countries have
opted for limited
exclusivity periods
Require technological
capability to
interconnect with other
payment systems
How does M-Shwari fit Kenya’s current legal framework?
 Bank product: The provider is a bank
(CBA) and the customers open bank
accounts with CBA  no e-money
involved
 No direct physical channel for
redeeming funds: M-Shwari customers
are not permitted to use CBA branches.
There are no M-Shwari agents.
Customers can only move money into
and out of their account by first
transferring it to M-Pesa (with a
corresponding change in the M-Pesa
float as the aggregate amount of e-
money issued changes)
50
 Neither agency banking nor e-money regulations apply, M-Shwari
customers use M-Pesa agents, but only after bank money has been
converted to e-money (or vice versa)
India - yes
Have had agent rules for a
long time (since 2006), but
restrictions were only lifted
over time
Kenya, Tanzania, Bangladesh - yes
Different rules for bank and nonbank
agents potentially leading to level
playing field issues
Uganda - no
Only for nonbanks (MFSPs),
but not permitted for banksMyanmar - yes
Mobile Banking Directive
permits agents, but lacks
clarity (e.g. on exclusivity,
tiered agent structure)
Basic enabler #2: Regulations permitting and governing the use
of agents by banks and nonbanks
51
What do we want to see and how do we get there?
Use of agents permitted
by range of relevant
providers
Provider liability clearly
stated
Preferably other relevant
elements clearly
prescribed
Appropriate
agent
regulations First step is to permit
agents (Uganda example
for what happens if not)
and to establish general
principal agent principles
Second step is to define
clear rules
Other relevant issues: (i)
exclusivity; (ii) level
playing field for different
types of agents; (iii)
tiered agent structure;
(iv) use of prefunded
accounts; etc.
Typical
steps
required to
get there
52
KYC Regulation
Bir Azam, 2013 CGAP Photo Contest 53
Responding to AML/CFT concerns
FSP ClientAgent
DFS
participant
Regulatory
environment
Prudential
regulation of banks
and e-money
issuers
1 Agent regulation2 KYC regulation3
Consumer
protection
regulation
4
54
Competition regulation
The Financial Access Task Force (FATF) stipulates that a
risk-based approach may be taken to KYC requirements
The regulation provides guidance at very high level,
leaving room for interpretation under local market
conditions
Countries and FI’s are required to “identify,
assess and understand their ML/TF risk”
1. “Identified Higher Risk”:
Enhanced measures must be applied (i.e. obtaining
additional information on customer (occupation,
volume of assets, source of funds, etc.) and more
frequent updates)
2. “Identified Lower Risk”: Countries may simplify
measures to be applied by FIs
3. “Proven Low Risk”: Countries may exempt FIs
from certain recommendations
Who determines the regulation? What does the regulation say?
The FATF is an Intergovernmental body
which develops international standards on
combating:
• Money laundering
• Terrorist financing, and
• Proliferation of weapons of mass
destruction
• Feb 2012: Issue of Revised Standards
• 40 Recommendations + Interpretive Notes
55
Source: Banxico Circular 2019/95 as modified by Circular 14/2011
Level 1 Level 2 Level 3
Level 4
Traditional bank
account
Max amount in
monthly
transactions
US$ 280 + max
balance of US$ 370
US$1,110 US$3,700 No limit
Customer
information
required to open
account
None
Basic Information
(Name, Address,
Gender)
Full customer information required
Documentation N.A. No paper copy required
Paper copy
required
Customer present at
opening
No
No
(but bank has the
option to request
it)
Yes Yes
Access point
Only debit card.
No mobile
Mobile, card, bank
transfer
Mobile, card, bank
transfers
The same plus
cheques
Tiered account structure
The example of Mexico
59
Using biometrically verified SIMs for account opening
The case of Pakistan
439 665
929 1,060
1,447
1,761
2,112
2,399 2,643
2,966
3,475
3,832
4,238
4,713
5,415
7,538
10,881
13,192
15,322
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Branchless Banking Accounts
(in thousands)
Basic enabler #3: Tiered, risk-based KYC structures
Pakistan - yes
Separate KYC rules for
branchless banking, while in
most other countries existing
rules for banks apply mutatis
mutandis
Bangladesh - yes
Central bank-issued rules vs.
general rules under AML Law: One
can be better at defining
proportionality than the other, but
AML Law generally prevails
India and Pakistan - yes
e-KYC allows customers to
open accounts at agents (and
in Pakistan even on the phone
with biometrically verified
SIMs)
Kenya - yes
Coverage of ID and
accessibility of database: if
good, even low risk accounts
can make use of official ID
and the need for alternative
forms of identification for low
risk accounts is less important
Rwanda - no
Not clear whether PSPs (and
thus EMIs) fall under definition
of “reporting entity” in the AML
Law
62
What do we want to see and how do we get there?
Simplified CDD for
low risk accounts
The extent to which
KYC/CDD is a
problem strongly
depends on the
quality of the ID
system
Biometric
verification of SIMs
can be a game
changer
Risk-based
KYC rules
Ideally the AML law
provides room for
simplified CDD
The question of
how simplification
will look like
strongly depends
on quality of ID
system
Pakistan as
example that pricing
can also play
important role
Typical
steps
required to
get there
63
GHANA’S AGENT GUIDELINES
Agent Guidelines
• Serves to regulate both banking agents as well as
agents of e-money issuers
• Requirement for central bank authorisation to
use agents with submission of ADD, AML, risk-
assessment and conflict resolution policies
• Specifies strict agent eligibility and due diligence
requirements
• Non-exclusivity of agents
• Strict adherence to consumer protection
regulations set forth in the EMI Guidelines
Agent Guidelines
Permissible Activities: E-Money
• Opening of Minimum and Medium KYC e-
money accounts on behalf of principals
• In addition, master-agents may open
Enhanced KYC e-money accounts
• Balance inquiry and provision of account
statements
• Cash-in and cash-out to/from the customer’s
own account
Agent Guidelines
Permissible Activities: E-Money
• Cash-out of direct transfers not received to an
account, including international remittances,
salaries, benefits, loan disbursements
• Funds transfers, domestic remittances,
• Inward international remittances
• Marketing of credit, savings and insurance
products offered and provided by licensed
financial institutions
Agent Guidelines
Permissible Activities: Banks
• All functions analogous to those under e-money,
except the opening of bank accounts
• Receipt, verification and forwarding of
applications for credit, savings, investment and
insurance products to principals
• Receipt and forwarding of applications for credit
cards and check books to principals
• Delivery of bank mail and check books to bank
customers
Threats
• Lack of reliable national personal identification
system
• System related fraud: Systems should be secure
and robust to prevent fraudulent access
• Agent related fraud: Some agents access
customer accounts while supporting them and
withdraw additional funds when not authorized
• Consumer related fraud: PIN secrecy rules are not
enforced and therefore relatives and agents get
access to consumer account and defraud them
• Cybercrime and Money Laundering
The Way Forward
• National strategy on financial inclusion to
address some payment related issues
• Build capacity, strengthen regulation &
supervision to check abuses
• Set up an agent registry to take stock of all
financial agents in Ghana
• Continuous and closer collaboration with
other regulators in the financial space
• Set up Payment System Council to continue to
drive payments ecosystem
Consumer protection
regulation in DFS
Sumon Yusuf, 2013 CGAP Photo Contest 71
Protecting consumers
FSP ClientAgent
DFS
participant
Regulatory
environment
Prudential
regulation of banks
and e-money
issuers
1 Agent regulation2 KYC regulation3
Consumer
protection
regulation
4
72
Competition regulation
Whose job is it to protect DFS customers?
Providers
Regulator
Customers
73
Responsible finance stakeholder survey Summer 2014
What level of responsibility do each of the following actors
have to mitigate consumer risks?
0 10 20 30 40 50 60 70
Consumer Advocates
Donors
International SSBs
Consumers
Regulators
Providers
Results from Pulse Survey Summer 2014
primary responsibility medium responsibility no responsibility
74
Seven Key Concerns of DFS Customers
1. Inability to transact due to
network/service downtime
2. Inability to transact due to
insufficient agent liquidity/float
3. Complex and confusing
user interface
Source: CGAP
76
Seven Key Concerns of DFS Customers
Cont’d.
4. Inadequate provider recourse
5. Lack of transparency
6. Fraud perpetrated on the customer
7. Inadequate data privacy and
protection
Source: FSD Kenya
77
Some insights from CGAP research:
Inconsistent disclosure practices
79
Recourse in Digital Finance: Emerging good
practices
 Opportunities: Increased consumer touch points and
choice; SMS transaction records and confirmations
 Good practices seen amongst DFS providers:
 Specialized DFS line and staff
 Specialized desks for common complaint types:
Reversals, lost SIM/PIN, non-payment products
 Dedicated agent hotline
 Training of agents on complaints handling and fraud
detection
 Enforcement of prominent display of hotline signage at
agent locations
82
Basic Enabler #4: Consumer protection rules considering specific
risks in DFS
What is special about
consumer protection in DFS?
Effectiveness of CP rules on fair
treatment, disclosure, redress in
practice?
Tanzania, Ghana, India,
Myanmar (no), and Pakistan
(yes)
A few lines in the relevant
regulations – is this enough?
Or do we need a dedicated
financial consumer protection
law?
Kenya
Relevance of other regulators
beyond financial regulator (in
particular Competition
Authority of Kenya)
Kenya, Tanzania
Digital credit as newly
emerging area
84
What do we want to see and how do we get there?
Consumer protection
rules specific to the
provision of digital
financial services
This could be part of
a broad FCP regime
or something specific
for agents / e-money
/ digital credit etc.
Appropriate
consumer
protection
regulation Broad authority in
law (increasingly
under stand-alone
FCP law)
Rules tailored to the
specific consumer
protection risks in
DFS
Typical
steps
required to
get there
85
Some lessons from BoG’s experience with introducing regulatory
changes
• Leadership important
• Market driven
• Partnership with private sector:
– Provides visibility
– Lends credibility and trust
– Raises understanding and cooperation and collaboration
– Ensures sustainability of innovations
• Incorporate incentives that create win-win situations
• Should cross-reference with existing and planned
laws
• Access without usage does not promote financial
inclusion  consumer education highlighting
benefits of electronic payments and transactions as
well as key consumer-related risks and how to
mitigate them
86
Some lessons from CGAP work on creating enabling
environment for DFS
• Takes time (often two steps forward, one step
back)
• Important to build
trust with regulators
and industry
• Requires good under-
standing of local
market
• Draw on deep
expertise and global
knowledge of basic
enablers
87
Advancing financial inclusion to improve the lives of the poor
www.cgap.org 88

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The Enabling Environment for Digital Financial Services

  • 1. The Enabling Environment for Digital Financial Services Stefan Staschen 10 March 2016
  • 2. Main determinants of success Regulation Agents Issuers Transaction limits Registration Customers Sign up Active Use Product design Pricing Platforms Agents Sign up Training Management (i.e. liquidity, branding, equipment, etc.) Business Models Provider Product design Pricing Platform
  • 3. Basic Principles and Key Issues in Creating an Enabling Environment for DFS Mohammad Moniruzzaman, 2009 CGAP Photo Contest 3
  • 4. Proportionality Proportionate regulation maximizes the net-benefit of regulation Benefits Costs This is best to be achieved following a risk- based approach that allows for rationalizing the use of scarce supervisory resources by focusing on issues posing the highest risk to the achievement of the regulatory objectives of inclusion, stability, protection, and integrity (I-SIP) 4
  • 5. Level Playing Field Same risks should be treated in the same way, different risks differently No material differences between regulatory treatment of agents hired by banks and nonbanks, as long as they offer the same products Regulation based on function, not on institutional type, e.g. • E-money accounts can be issued by banks and nonbanks • Agents can be used by various types of financial service providers • Financial consumer protection rules apply to entire range of financial service providers Provide scope for banks and different types of nonbanks (MNOs and others) to compete on equal footing
  • 6. DFS regulation impacts every participant in the DFS value chain FSP ClientAgent DFS participant Regulatory environment Prudential regulation of banks and e-money issuers 1 Agent regulation2 KYC regulation3 Consumer protection regulation 4 6 Competition regulation
  • 7. “Basic regulatory enablers” in digital financial services Broad consensus about short list of most critical topics 1. E-money issuance 2. Agents 3. AML/CFT 4. Competition 5. Consumer protection Nonbank players permitted? Bank and nonbank agents? Tiered, risk-based KYC structures? Different types of institutions? Tailored to specific risks? Main issues 7
  • 8. Bangladesh Ghana India Kenya Myanmar Pakistan Rwanda Tanzania Uganda E-Money No Yes Yes Yes No No Yes Yes Yes 67% Agent networks Yes Yes Yes Yes Yes Yes Yes Yes No 89% Tiered KYC Yes Yes Yes Yes No Yes No Yes Yes 78% Multiple institutions No Yes Yes Yes No No Yes Yes No 56% Consumer protection Yes No No Yes No Yes No No Yes 44% Overall score 60% 80% 80% 100% 20% 60% 60% 80% 60% 67% A snapshot of basic enablers in nine countries CGAP has been working on Positive regulatory changes in recent years Areas in which change is relatively likely to happen soon 8
  • 9. Regulating Nonbank E-Money Issuers Md Farhad Rahman, 2013 CGAP Photo Contest 9
  • 10. The banking part of DFS regulation FSP ClientAgent DFS participant Regulatory environment Prudential regulation of banks and e-money issuers 1 Agent regulation2 KYC regulation3 Consumer protection regulation 4 10 Competition regulation
  • 11. Bank Agent Client Nonbank (e.g., MNO) What difference does it make for regulatory treatment? Bank Contractual relationship
  • 12. It is important to draw clear lines between payment, e-money, and deposit Payment Electronic money Deposit Definition Who can issue? Prudential requirements Deposit insurance Transfer between two parties; Time restricted (e.g. within T+3) Special type of repayable funds with transaction focus “Repayable funds”, intermediation Payment Service Providers E-Money Institutions; regulated financial institutions Regulated financial institutions Low Medium High NA In most cases not Typically yes
  • 13. Fund safeguarding and fund isolation are two key regulatory provisions Fund safeguarding Maintain liquid assets equivalent to e-float Restrictions on use of funds Diversification of e- float fund holdings Fund isolation Ownership of funds Trust account/escrow account Issuer failure: hierarchy of claims
  • 14. Transaction limits constitute additional risk mitigation measures Maximum transaction values Maximum value of individual transaction Maximum monthly/periodic load Maximum holdings
  • 15. “Emerging regulatory enablers” in DFS Paying interest to e-money holders Typically not permitted in order to differentiate from banking Could be “pass through” of interest on pooled account Bringing e-money accounts under deposit insurance Coverage limits too low or e-money excluded from coverage Pooled accounts in insured institutions can provide coverage for each customer
  • 16. How about the three models we introduced yesterday? The pure bank model: Equity Bank • Using telco as channel • MVNO license provides access to SIM The standalone payments model: bKash • MFS Guidelines: bank-led model • Behaves very similar to e-money model The non-bank model: Airtel Money • In most countries directly licensed by the regulator • In a few it’s more complicated: e.g. Uganda, India
  • 17. Basic enabler #1: Regulations permitting and governing e-money India - yes No nonbank e-money issuance, but: • Prepaid Payments Instrument Issuers (Restrictions on cash- out/requirements to partner with banks) • New: Payments banks Pakistan - no Different types of banks can issue stored value accounts and MNOs have been permitted to own majority stake in banks Bangladesh - no Not really, but – • bKash very much operates like a nonbank e-money issuer Rwanda - yes E-money issuer defined in PSP regulations, but same rules apply as for PSPs except for trust account rules Uganda - yes Mobile money service providers (MNOs and other nonbanks) can offer e-money services, but in partnership with banks as the entity receiving the regulator’s no objection 20
  • 18. What do we want to see and how do we get there? Nonbanks or limited purpose banks can issue e-money / stored value accounts / small savings accounts Sufficient fund safeguarding and fund isolation rules Not subject to full range of prudential regulations applied to financial intermediaries Appropriate e-money regulation National Payment System Law or clear authority in another law to regulate payment system Implementing regulations governing the issuance of e- money by nonbanks (and banks?) Alternatively: Limited purpose banks (“differentiated banks”, niche banks) Typical steps required to get there 21
  • 19. REGULATORY REFORM TO ADVANCE FINANCIAL INCLUSION: A CASE STUDY OF GHANA ELLY OHENE-ADU, BANK OF GHANA MARCH 2016
  • 20. Background • During early to mid 2000s, Ghana recognised the need to expand the boundaries of financial services • MM technology was introduced in the same period providing a window of opportunity to extend financial services to rural areas • In 2008, Ghana issued guidelines on Branchless Banking (BB) focused on a bank-led and bank- based approach to BB
  • 21. Branchless Banking Guidelines • Mobile money viewed as a channel for use by only banks and deposit-taking financial institutions to reach unbanked segments of the population • MNOs and other Non-banks: Regarded as Agents to make their platforms available to banks to use • Mandated that banks alone should lead the process, own the customers as well as the agents • Interoperability: “Many-to-many” model - Group of banks to partner with a group of MNOs; agents were required to be shared
  • 22. Poor incentives weakening supply- side deployments • Banks were mostly disinterested; Happy to keep the float accounts • Active banks reluctant to make investments in new developments for fear of free-riders • MNOs made investments, did all the work but were in contravention of the regulations • Weak support of agents by banks stifled the adoption of Mobile Money by users
  • 23. Low access to financial services According to Finscope Report of 2010…… • 59% of population lived in rural areas • 56% adults had access to financial services – 41% formal, 15% informal • 44% had no access at all and were financially excluded • Only 34% of Ghanaians had a bank account • However, 80% of population had access to mobile phones (Also in rural areas)
  • 24. The Financial Landscape in Ghana 2010 Finscope Survey, 2010 34% 7% 15% 44% Bank Non-bank formal Informal only Excluded
  • 25. The Solution: • Innovation • Incentives • Security • Risk Management • Consumer Protection • Well articulated sanctions
  • 26. The Solution: Revise, Experiment, Monitor • Introduce clear, pragmatic and flexible regulation that would enable and foster a healthy environment for financial inclusion to succeed • Revise the BB Guidelines to fit market dynamics • Adopt flexible experimental stance (Kenya, Philippines, Tanzania, Mexico) • Adopt proportionate risk-based approach to regulation • Keep eyes on the ball: Monitor and manage emerging risks
  • 28. Engineering Incentives • Allow non bank-led model but require them to establish non-bank subsidiaries licensed and regulated by the central bank • Abolish many-to-many requirement to free operators from tight and unmanageable relationships • Mandate Non-banks to keep the float with RFIs • Designate a 15% threshold beyond which the float should be split and transferred to other banks to safeguard against bank insolvency
  • 29. Engineering Incentives Financial Inclusion: • A three-tiered account structure with related transaction limits; risk-based approach to KYC and CDD so that Individuals with little ID could be included in the formal financial sector • Require float-holding banks to pay interest on the float • Require electronic money issuers to pay not less than 80% of interest to account holders
  • 30. Engineering Incentives • Establish strong consumer protection, complaints resolution structures to afford consumers safeguards against abuse • Set technology, security and compliance framework with requirement for certification in PCI DSS and ISO 27001 standards • Detailed reporting requirements • Well articulated sanctions
  • 31. Permissible Transactions ▪ Domestic payments ▪ Domestic money transfers, including to and from bank accounts ▪ Bulk transactions (Salaries, benefits, pensions etc.) ▪ Cash-in-cash out transactions ▪ Over-the-counter transactions ▪ Inward international remittances ▪ Savings/credit products under-written by Regulated Financial Institutions (RFIs) ▪ Insurance products under-written by duly licensed insurers.
  • 32. Implementation Challenges • Negative reaction from banks • Requirement for agents to take images of photo IDs of customers upon presentment • Requirement for compliance with ISO and PCI DSS standards • Interest payment and its sharing between DEMIs and account holders
  • 33. A changed picture in 2015 Access Strand in FII 2015 vs FinScope 2010 Note: Figures show access to services, not accounts 34% 36% 7% 22% 15% 17% 44% 25% 2010 2015 Bank Non-bank formal Informal only Excluded
  • 34. The main driver in Ghana has been nonbank formal services Access to these services tripled in five years 34% 36% 7% 22% 15% 17% 44% 25% 2010 2015 Bank Non-bank formal Informal only Excluded 3x
  • 36. AML/CFT: do transaction limits provide sufficient comfort? Need of regulatory oversight for simple “payment services”? Interest payment and deposit insurance on e- money accounts? Transaction limits as sufficient AML/CFT measure? Rules on use of prepaid funds?
  • 37. GMB Akash, 2011 CGAP Photo Contest Regulating bank and nonbank agents 41
  • 38. Regulating agents as a new channel FSP ClientAgent DFS participant Regulatory environment Prudential regulation of banks and e-money issuers 1 Agent regulation2 KYC regulation3 Consumer protection regulation 4 42 Competition regulation
  • 39. Which risks are regulators most concerned about? Operational risk  Agents as a new channel give rise to new operational risks  Issues such as IT continuity, contingency planning, and internal controls Consumer risks  The other main concern of supervisors and one that receives increasing attention  Issues such as fraud, unauthorized fees, lack of receipt, lack of liquidity (cash at agent), system downtimes, inadequate dispute resolution, abusive treatment Money laundering and terrorist financing risks  The supervisors’ focus on this depends on importance of the topic more generally (e.g., a high priority in Pakistan) 43
  • 40. Authorizing the use of agents: Observed tools and techniques and recommendations Current practice Recommendation Authorization of channel use and of individual agents • 1 or 2 stage (channel authorization and authorization of individual agents) • Risk of delaying agent rollout/closure; overstretching supervisory capacity  no approval of individual agents and only new authorization for significant changes to original agent business proposal What to check at time of authorization? • Contract review • Business and operational plan • Financial projections • Agent due diligence docs and agent roll-out plan • IT infrastructure • Opportunity to bar poorly designed agent businesses • Use model agent contract to be approved by supervisor or min. standard clauses • Check contracts with third parties such as aggregators • Look at agents as part of broad operational risk review of the supervised entity 45
  • 41. Ongoing supervision: Observed tools and techniques and recommendations Current practice Recommendation Inspecting providers • Targeted inspection vs. being part of regular inspections • Transaction simulations • Agent due diligence procedures • Internal controls • Access rules to IT system • Transaction simulation • Etc. • Consider materiality of agent business for the provider • Make use of offsite analysis and previous onsite inspections to plan for visits • Focus on headquarters and review of risk management program • Also visit agent network managers if heavily involved in operation of agents • Check quality of reporting process Offsite surveillance • Wide range of intensity from detailed database with data on agent level to no regular reporting on agent activities • Only collect information that feeds into the risk assessment or serves other regulatory purposes (e.g., financial inclusion monitoring) • Automated process • At a minimum quarterly reporting on aggregate level 46
  • 42. Ongoing supervision: Observed tools and techniques and recommendations (contd.) Current practice Recommendation Inspecting agents • Random sample • Targeted samples according to certain criteria (top/worst performers, most fraud cases, most complaints, etc.) • Mystery shopping • Most countries don’t do this on a regular basis • Inspect individual agents only with very clear supervisory purpose (e.g. To check price disclosure, conduct transaction similations, audit particularly problematic agents) and prioritize targeted sampling Enforcement actions • Wide range of measures available vs. only withdrawal of letter of no objection • No serious enforcement actions have been taken yet • Sufficient enforcement powers needed including changes in contracts, suspending or prohibiting certain practices, and penalties 47
  • 43. Two important issues to consider in agent regulations How to ensure level playing field between bank and nonbank agents? Who can be an agent? • No material difference between bank and nonbank agents’ regulatory treatment (but bank agents might be permitted to do more) • Best achieved by single regulation covering both types of agents or by identical regulations applying to both types • Otherwise risk of regulatory arbitrage and contradictory treatment of shared agents • Liability of the provider core element of both agent types • Set minimum standards without unnecessarily circumscribing growth potential • Business registration? • Length of operations? • Credit history? • Criminal record? • Avoid geographic restrictions or barring certain legal entities from operating as agents • Allow for tiered agent structure and use of agent network managers 48
  • 44. Exclusivity Non- exclusivity Should providers be allowed to impose exclusivity on agents? There is a trade off between different considerations and no simple answer Some countries have opted for limited exclusivity periods Require technological capability to interconnect with other payment systems
  • 45. How does M-Shwari fit Kenya’s current legal framework?  Bank product: The provider is a bank (CBA) and the customers open bank accounts with CBA  no e-money involved  No direct physical channel for redeeming funds: M-Shwari customers are not permitted to use CBA branches. There are no M-Shwari agents. Customers can only move money into and out of their account by first transferring it to M-Pesa (with a corresponding change in the M-Pesa float as the aggregate amount of e- money issued changes) 50  Neither agency banking nor e-money regulations apply, M-Shwari customers use M-Pesa agents, but only after bank money has been converted to e-money (or vice versa)
  • 46. India - yes Have had agent rules for a long time (since 2006), but restrictions were only lifted over time Kenya, Tanzania, Bangladesh - yes Different rules for bank and nonbank agents potentially leading to level playing field issues Uganda - no Only for nonbanks (MFSPs), but not permitted for banksMyanmar - yes Mobile Banking Directive permits agents, but lacks clarity (e.g. on exclusivity, tiered agent structure) Basic enabler #2: Regulations permitting and governing the use of agents by banks and nonbanks 51
  • 47. What do we want to see and how do we get there? Use of agents permitted by range of relevant providers Provider liability clearly stated Preferably other relevant elements clearly prescribed Appropriate agent regulations First step is to permit agents (Uganda example for what happens if not) and to establish general principal agent principles Second step is to define clear rules Other relevant issues: (i) exclusivity; (ii) level playing field for different types of agents; (iii) tiered agent structure; (iv) use of prefunded accounts; etc. Typical steps required to get there 52
  • 48. KYC Regulation Bir Azam, 2013 CGAP Photo Contest 53
  • 49. Responding to AML/CFT concerns FSP ClientAgent DFS participant Regulatory environment Prudential regulation of banks and e-money issuers 1 Agent regulation2 KYC regulation3 Consumer protection regulation 4 54 Competition regulation
  • 50. The Financial Access Task Force (FATF) stipulates that a risk-based approach may be taken to KYC requirements The regulation provides guidance at very high level, leaving room for interpretation under local market conditions Countries and FI’s are required to “identify, assess and understand their ML/TF risk” 1. “Identified Higher Risk”: Enhanced measures must be applied (i.e. obtaining additional information on customer (occupation, volume of assets, source of funds, etc.) and more frequent updates) 2. “Identified Lower Risk”: Countries may simplify measures to be applied by FIs 3. “Proven Low Risk”: Countries may exempt FIs from certain recommendations Who determines the regulation? What does the regulation say? The FATF is an Intergovernmental body which develops international standards on combating: • Money laundering • Terrorist financing, and • Proliferation of weapons of mass destruction • Feb 2012: Issue of Revised Standards • 40 Recommendations + Interpretive Notes 55
  • 51. Source: Banxico Circular 2019/95 as modified by Circular 14/2011 Level 1 Level 2 Level 3 Level 4 Traditional bank account Max amount in monthly transactions US$ 280 + max balance of US$ 370 US$1,110 US$3,700 No limit Customer information required to open account None Basic Information (Name, Address, Gender) Full customer information required Documentation N.A. No paper copy required Paper copy required Customer present at opening No No (but bank has the option to request it) Yes Yes Access point Only debit card. No mobile Mobile, card, bank transfer Mobile, card, bank transfers The same plus cheques Tiered account structure The example of Mexico 59
  • 52. Using biometrically verified SIMs for account opening The case of Pakistan 439 665 929 1,060 1,447 1,761 2,112 2,399 2,643 2,966 3,475 3,832 4,238 4,713 5,415 7,538 10,881 13,192 15,322 - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Branchless Banking Accounts (in thousands)
  • 53. Basic enabler #3: Tiered, risk-based KYC structures Pakistan - yes Separate KYC rules for branchless banking, while in most other countries existing rules for banks apply mutatis mutandis Bangladesh - yes Central bank-issued rules vs. general rules under AML Law: One can be better at defining proportionality than the other, but AML Law generally prevails India and Pakistan - yes e-KYC allows customers to open accounts at agents (and in Pakistan even on the phone with biometrically verified SIMs) Kenya - yes Coverage of ID and accessibility of database: if good, even low risk accounts can make use of official ID and the need for alternative forms of identification for low risk accounts is less important Rwanda - no Not clear whether PSPs (and thus EMIs) fall under definition of “reporting entity” in the AML Law 62
  • 54. What do we want to see and how do we get there? Simplified CDD for low risk accounts The extent to which KYC/CDD is a problem strongly depends on the quality of the ID system Biometric verification of SIMs can be a game changer Risk-based KYC rules Ideally the AML law provides room for simplified CDD The question of how simplification will look like strongly depends on quality of ID system Pakistan as example that pricing can also play important role Typical steps required to get there 63
  • 56. Agent Guidelines • Serves to regulate both banking agents as well as agents of e-money issuers • Requirement for central bank authorisation to use agents with submission of ADD, AML, risk- assessment and conflict resolution policies • Specifies strict agent eligibility and due diligence requirements • Non-exclusivity of agents • Strict adherence to consumer protection regulations set forth in the EMI Guidelines
  • 57. Agent Guidelines Permissible Activities: E-Money • Opening of Minimum and Medium KYC e- money accounts on behalf of principals • In addition, master-agents may open Enhanced KYC e-money accounts • Balance inquiry and provision of account statements • Cash-in and cash-out to/from the customer’s own account
  • 58. Agent Guidelines Permissible Activities: E-Money • Cash-out of direct transfers not received to an account, including international remittances, salaries, benefits, loan disbursements • Funds transfers, domestic remittances, • Inward international remittances • Marketing of credit, savings and insurance products offered and provided by licensed financial institutions
  • 59. Agent Guidelines Permissible Activities: Banks • All functions analogous to those under e-money, except the opening of bank accounts • Receipt, verification and forwarding of applications for credit, savings, investment and insurance products to principals • Receipt and forwarding of applications for credit cards and check books to principals • Delivery of bank mail and check books to bank customers
  • 60. Threats • Lack of reliable national personal identification system • System related fraud: Systems should be secure and robust to prevent fraudulent access • Agent related fraud: Some agents access customer accounts while supporting them and withdraw additional funds when not authorized • Consumer related fraud: PIN secrecy rules are not enforced and therefore relatives and agents get access to consumer account and defraud them • Cybercrime and Money Laundering
  • 61. The Way Forward • National strategy on financial inclusion to address some payment related issues • Build capacity, strengthen regulation & supervision to check abuses • Set up an agent registry to take stock of all financial agents in Ghana • Continuous and closer collaboration with other regulators in the financial space • Set up Payment System Council to continue to drive payments ecosystem
  • 62. Consumer protection regulation in DFS Sumon Yusuf, 2013 CGAP Photo Contest 71
  • 63. Protecting consumers FSP ClientAgent DFS participant Regulatory environment Prudential regulation of banks and e-money issuers 1 Agent regulation2 KYC regulation3 Consumer protection regulation 4 72 Competition regulation
  • 64. Whose job is it to protect DFS customers? Providers Regulator Customers 73
  • 65. Responsible finance stakeholder survey Summer 2014 What level of responsibility do each of the following actors have to mitigate consumer risks? 0 10 20 30 40 50 60 70 Consumer Advocates Donors International SSBs Consumers Regulators Providers Results from Pulse Survey Summer 2014 primary responsibility medium responsibility no responsibility 74
  • 66. Seven Key Concerns of DFS Customers 1. Inability to transact due to network/service downtime 2. Inability to transact due to insufficient agent liquidity/float 3. Complex and confusing user interface Source: CGAP 76
  • 67. Seven Key Concerns of DFS Customers Cont’d. 4. Inadequate provider recourse 5. Lack of transparency 6. Fraud perpetrated on the customer 7. Inadequate data privacy and protection Source: FSD Kenya 77
  • 68. Some insights from CGAP research: Inconsistent disclosure practices 79
  • 69. Recourse in Digital Finance: Emerging good practices  Opportunities: Increased consumer touch points and choice; SMS transaction records and confirmations  Good practices seen amongst DFS providers:  Specialized DFS line and staff  Specialized desks for common complaint types: Reversals, lost SIM/PIN, non-payment products  Dedicated agent hotline  Training of agents on complaints handling and fraud detection  Enforcement of prominent display of hotline signage at agent locations 82
  • 70. Basic Enabler #4: Consumer protection rules considering specific risks in DFS What is special about consumer protection in DFS? Effectiveness of CP rules on fair treatment, disclosure, redress in practice? Tanzania, Ghana, India, Myanmar (no), and Pakistan (yes) A few lines in the relevant regulations – is this enough? Or do we need a dedicated financial consumer protection law? Kenya Relevance of other regulators beyond financial regulator (in particular Competition Authority of Kenya) Kenya, Tanzania Digital credit as newly emerging area 84
  • 71. What do we want to see and how do we get there? Consumer protection rules specific to the provision of digital financial services This could be part of a broad FCP regime or something specific for agents / e-money / digital credit etc. Appropriate consumer protection regulation Broad authority in law (increasingly under stand-alone FCP law) Rules tailored to the specific consumer protection risks in DFS Typical steps required to get there 85
  • 72. Some lessons from BoG’s experience with introducing regulatory changes • Leadership important • Market driven • Partnership with private sector: – Provides visibility – Lends credibility and trust – Raises understanding and cooperation and collaboration – Ensures sustainability of innovations • Incorporate incentives that create win-win situations • Should cross-reference with existing and planned laws • Access without usage does not promote financial inclusion  consumer education highlighting benefits of electronic payments and transactions as well as key consumer-related risks and how to mitigate them 86
  • 73. Some lessons from CGAP work on creating enabling environment for DFS • Takes time (often two steps forward, one step back) • Important to build trust with regulators and industry • Requires good under- standing of local market • Draw on deep expertise and global knowledge of basic enablers 87
  • 74. Advancing financial inclusion to improve the lives of the poor www.cgap.org 88