The document provides information about the University of St. Gallen (HSG) in Switzerland. HSG was founded in 1898 as one of the first business schools in Europe. It is a public university located in St. Gallen, Switzerland. The university has around 6,000 students studying business administration, economics, law, and international relations. HSG offers bachelor's, master's and PhD programs. It is consistently ranked as one of Europe's top business schools and holds EQUIS and AACSB accreditations.
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A multi-campus structure offers the unique opportunity for students to experience different cultural contexts within the same institution on a large scale and in a coordinated manner via integrated curricula and cross-campus seminars. Obviously, such a concept also bears its challenges due to, for example, coordination costs and different national legal frameworks.
To avoid such challenges, many schools decide to exclusively rely on partnerships with other institutions of higher business education in other countries. Again other business schools, such as INSEAD or ESSEC, choose to build campuses even further away on other continents. In contrast a European cross-border multi-campus business school has its particularities as Europe allows it to embrace maximum cultural diversity at minimal geographical distance.
This presentation focuses on the implications of such a structure with respect to branding, communications, marketing and positioning. Furthermore, consequences for additional areas such as alumni relations, programme design, executive education, and scientific research are discussed. Equally, an outlook on future trends is given that might influence such a structure including the increasing globalisation of the business school landscape, the rising importance of MOOCs and the emergence of corporate universities.
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The EIC Group is China's leading student recruitment agency. We are actively looking for mainstream European university partners to work with us in China on student recruitment.
Strategic implications for a European cross-border multi-campus business schoolESCP Europe
More than 40 years ago, ESCP Europe, which was established in Paris in 1819, decided to branch out into other European countries and thereby lay the ground for being the first European cross-border multi-campus business school. Today, ESCP Europe has campuses in Paris, London, Berlin, Madrid, and Torino plus an additional 100 partnerships all over the world.
A multi-campus structure offers the unique opportunity for students to experience different cultural contexts within the same institution on a large scale and in a coordinated manner via integrated curricula and cross-campus seminars. Obviously, such a concept also bears its challenges due to, for example, coordination costs and different national legal frameworks.
To avoid such challenges, many schools decide to exclusively rely on partnerships with other institutions of higher business education in other countries. Again other business schools, such as INSEAD or ESSEC, choose to build campuses even further away on other continents. In contrast a European cross-border multi-campus business school has its particularities as Europe allows it to embrace maximum cultural diversity at minimal geographical distance.
This presentation focuses on the implications of such a structure with respect to branding, communications, marketing and positioning. Furthermore, consequences for additional areas such as alumni relations, programme design, executive education, and scientific research are discussed. Equally, an outlook on future trends is given that might influence such a structure including the increasing globalisation of the business school landscape, the rising importance of MOOCs and the emergence of corporate universities.
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Presented at Euprio 2014 by Andreas Kaplan, Professor of Marketing and Director of Brand and Communications et ESCP Europe.
Presentations from International Conference "Motivation for development", Sofia, 10-12 Oct. 2012, organised by Euroguidance and Europass Bulgarian and Foundation Business for education. / Презентации от Международната конференция "Мотивация за развитие", София, 10-12 Окт. 2012, организирана от Еврогайдънс и Европас България, и Фондация на бизнеса за образование.
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University of St.Gallen
1. 18.12.2009
Page 1
University of St.Gallen (HSG)
Graduate School of Business, Economics, Law and Social Sciences
2. 18.12.2009
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University of St.Gallen (HSG)
• HSG: Founded in 1898 as one of the first Business Schools in Europe
• Public university: Canton of St.Gallen
• Core fields: Business, Economics, International Relations, Law
• Degrees: Bachelor of Arts HSG, Master of Arts HSG, Ph.D., MBA, EMBA
• Student body: 6,000 students including 2,040 international students (34%)
from 80 countries, and 30% female students
• Student distribution: 65% Business Administration, 15% Law,
10% Economics, 10% International Relations
• Faculty: 80 professorships; 360 lecturers, assistants and visiting professors
• Institutes: 30 + institutes and research centers
• Workforce: 1,000 employees
• Rankings: Consistently ranked as one of Europe's leading Business Schools
• Accreditations: EQUIS and AACSB (first in German-speaking world)
3. 18.12.2009
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Undergraduate studies: 5 majors
Business
Administration • Business Administration
Economics • Economics
International • International Affairs
Affairs
Law • Law
Law and • Law and Economics
Economics
4. 18.12.2009
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10 Master's Programs
• Information, Media and Technology Management
• Strategy and International Management (taught in English)
Business • Marketing, Services and Communication Management
Administration
• Accounting and Finance
• Banking and Finance (taught in English)
• Economics
Economics
• Quantitative Economics and Finance (taught in English)
International • International Affairs and Governance
Affairs (taught in English or German)
Law • Law
Law and
Economics • Law and Economics
5. 18.12.2009
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Program architecture: 3 levels – 3 pillars
The academic structure at the University of St.Gallen: three levels – three pillars:
Levels: Assessment Level, Bachelor's Level and Master's Level
Pillars: Contact Studies, Independent Studies and Contextual Studies
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Special academic offers
CEMS Master’s in International Management (CEMS MIM)
• a unique global Master's degree in addition to HSG Master's degree
• developed and offered by 25 leading business schools and over 50 leading
international companies (Corporate Partners)
• ranked #1 in the Financial Times European Ranking of Master's in Management
Programmes (October 2009)
• gives you an international focus in a globalized world
• the program's mission to set a global standard of excellence for pre-
experienced Master degrees in management
by
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Special academic offers
DM2 Double Degree Programme
• Participating universities
- ESADE (Bacelona, Spain)
- Groupe HEC (Paris, France)
- RSM Erasmus University (Rotterdam, Netherlands)
- Università Commerciale Luigi Bocconi (Milan, Italy)
- University of St. Gallen (St. Gallen, Switzerland)
8. 18.12.2009
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Special academic offers
Double degree in Master's Programs with other
international partner universities
• Sciences Po (Paris)
• Fletcher School (Boston)
• Yonsei Graduate School of International Studies (Korea)
• Nanyang Technical University (Singapore)
• FGV (Brazil)
9. 18.12.2009
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Highly committed students
• Formal student participation in all university
bodies and decisions
• Student Union: plays a very constructive and
respected role
• organization of political participation in university
affairs
• freshmen's week
• production of scripts
• student magazine and radio
• ball, etc.
• Student initiatives: cultivation of
responsibility and leadership
• More than 80 student associations
(sports, culture, society...)
• International clubs: Club Latinoamericano,
Cercle des Francophones, Gateway to India, The Graduate Fair "HSG Talents'
Asian Students Association, etc. entirely organised by students.
10. 18.12.2009
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Student initiatives: 3 examples
The International Students‘ Committee (ISC) organizes the
annual ISC-Symposium at the University of St.Gallen with
leaders from Europe, America and Asia from the worlds of
business, finance, politics and science, and a cross-section of
students from leading universities and business schools
around the world.
Joint project of the student body, the canton of St.Gallen,
AIESEC and the HSG. Twelve students from Eastern Europe
are awarded scholarships that enable them to obtain an
economic education in Switzerland.
Oikos is a student initiative in the area of sustainable
development. The students organize an annual international
conference on sustainable development as well as the
annual "Model WTO" where students simulate actual
discussions at the WTO.
11. 18.12.2009
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Career Services Center (CSC-HSG)
CSC-HSG services
• Individual career counselling
• Optimization of application documents
• Application guidebook
• Seminars and workshops on career choices
• Recruiting events (career fairs and corporate presentations)
• Lending library
• HSGtalents platform
• Website: www.csc.unisg.ch
• Job and internship exchange
• Events calendar
• Corporate profiles
12. 18.12.2009
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Latest rankings results
Financial Times Ranking*
• Executive Education: 14th place of the best Business Schools in Europe**
• EMBA: ranked 20th out of the best business schools in Europe**
**Was the only German-language European business school to be admitted to this ranking.
• Top European Business School: ranked 25th out of the best business schools in Europe,
ranked 1st in German-speaking Europe
* As a consequence of the Bologna reforms, the HSG will be admitted in the field of initial education (MSc) for
the first time in 2009. The full-time MBA will first be admitted in 2010
CHE
• Business Administration: top-group in German-speaking Europe
• Economics: top-group in German-speaking Europe
• Law: top-group in German-speaking Europe
SwissUp
• Economic Sciences: 1st place in Switzerland
• Law: 3rd place in Switzerland
Source: www.rankings.unisg.ch, 2008
13. 18.12.2009
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International accreditations
EQUIS (European Quality Improvement System)
• Initial accreditation in 2001, reaccreditation in 2004
• European Foundation for Management Development
• Some 110 accreditations, mainly in Europe, leading
European Business Schools (IMD, HSG, WHU,
University of Mannheim, Bocconi, ESADE, Erasmus,
HEC Paris, etc.)
AACSB (International Association to Advance Collegiate
Schools of Business; US-based)
• Initial accreditation in 2004
• Some 550 accreditations, about 30 in Europe
14. 18.12.2009
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Internationalization: a process ...
Cultural diversity
• 50 university places at the Master‘s Level are earmarked for students from regions outside the
European Union
Programs in English language
• 4 Master's Programs, several Ph.D. Programs, a full-time MBA and several executive MBAs
Faculty
• 48% foreign national faculty
• international visiting professors
International exchange programs
• some 150 individual partnerships
• strategic partnerships: CEMS, PIM, APSIA
• Joint-degree and double-degree program
International networking
• Centro Latinoamericano-Suizo de la
Universidad de San Gallen
• Center for Sino Swiss Competence
• Hub in Singapore
• Asia Research Center
Student Body: 34% international students
from 80 countries
15. 18.12.2009
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International Exchange
Guest students
• More than 450 students from
150 partner universities and 50 nations
spend a guest semester at the HSG
each year
• Pre-semester German language course
• Orientation program
• BuddySystem
• Housing office
• Many courses in English at Bachelor
and Master levels
Source: University of St.Gallen, 2008
16. 18.12.2009
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... more than 150 partner universities
Pontificia Universidad Católica, Santiago de Chile Università Commerciale Luigi Bocconi Milano
South Universidad Torcuato di Tella, Buenos Aires Stockholm School of Economics
America Universidad Adolfo Ibáñez,Vina del Mar London School of Economics
CEMS
Fundação Getulio Vargas, São Paulo University College Dublin
Instituto Autónomo de México ESADE Barcelona
Universidad del Pacífico, Lima HEC Paris
EM Lyon
ITESM, Monterrey WU Wien Babson College, Boston
ESCP, Paris
University of Chicago
Sciences Po, Paris
Europa Duke University, Durham
Handelshoyskolen BI, Oslo
McGill University, Montreal
University of Göteborg
University of Michigan, Ann Arbor
University of Warwick
HEC Montreal
University of the Witwatersrand
New York University
Tel Aviv University
IIM, Bangalore Northwestern University
Nanyang, Singapore Pepperdine University
Europe, Africa
Sophia University, Tokyo University of Toronto
Middle East
Chinese University, Hong Kong
Asia / Oceania Melbourne Business School USA and Canada
Australian Graduate School of Management, Sydney
...
18. 18.12.2009
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Exchange programs for guest students
Regular Exchange
for undergraduate & graduate students from partner universities
• Course program
courses available from bachelor or master level courses
• Semester dates
Fall semester September to December
Spring semester February to May
• Application procedure
contact the International Office at your home university
19. 18.12.2009
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Exchange programs for guest students
International Study Program (ISP)
for MBA students from partner universities
• Course program
course choice fixed within the ISP Program
• Program highlights
program includes several company visits
• Program dates
Fall term September to November
Spring term January to March
more information at: www.isp.unisg.ch
20. 18.12.2009
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Exchange programs for guest students
Freemover
for undergraduate & graduate students from
non-partner universities
• Course program
courses available from bachelor or master level courses
• Semester dates
Fall semester September to December
Spring semester February to May
• Application deadline
30 April (for Fall semester)
30 November (for Spring semester)
21. 18.12.2009
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Exchange programs for guest students
Swiss Mobility
for undergraduate & graduate students from Swiss universities
• Course program
courses available from bachelor or master level courses
• Semester dates
Fall semester September to December
Spring semester February to May
• Application deadline
30 April (for Fall semester)
30 November (for Spring semester)
22. 18.12.2009
Page 22
Master studies with Swiss Federal Scholarships
• Through the Federal Commission for Scholarships for Foreign
Students (FCS), the Swiss Government grants foreign students
university scholarships
• It is possible to make a Master program as a Swiss Federal
Scholarship holder
• Information: www.exchange.unisg.ch → incoming → programs
→ other programs → Swiss Federal scholarships
• Contact: exchange@unisg.ch
24. 18.12.2009
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Facts and impressions of St.Gallen
• 75,000 inhabitants
• German-speaking part of Switzerland
• Close to Swiss Alps + Lake
Constance
• City founded in 610 AD
• Cultural + educational history since
900 AD
• In the past: textiles and embroideries
• Today: trade, services,
and education
• only 1 hour’s journey
to International
Airport Zurich
25. 18.12.2009
Page 25
Abbey Library and Cathedral of St.Gallen
(UNESCO World Heritage) St.Gallen's picturesque old town
A traditional house in Thurgau The "Säntis" Mountain During the St.Gallen Open Air, the Sitter Valley is
transformed into Switzerland's biggest tent city
for three days
26. 18.12.2009
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Switzerland
• Population: 7.5 million
• Surface area: 41,285 km2
• Four national languages
• Federal republic with direct
democracy
• Internationally recognized
neutral nation
• Headquarters of companies with
a worldwide reputation
• United Nations Office at Geneva,
biggest UN duty station outside
the New York headquarters
• Excellent public transport system
Zurich
• Short distances to major cities in Europe
• The quality level of universities and research institutes attracts many
scientists and students from overseas (17.2% international students)
27. 18.12.2009
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See you in St.Gallen!
University of St.Gallen (HSG)
International Exchange
Dufourstr. 50
CH-9000 St. Gallen
www.exchange.unisg.ch
E-mail: exchange@unisg.ch
Phone: +41 71 224 23 39