Beesline is a 20-year-old Lebanese cosmeceutical company that produces natural skincare and beauty products. It was founded in 1993 by an AUB chemistry graduate and his sister. Beesline has expanded over the years and now offers over 95 products across 13 categories. Its mission is to provide high-quality natural care using plant extracts and bee products. While it faces competition from large brands, Beesline positions itself as offering 100% natural products without preservatives. It aims to become a more recognized international brand by expanding its markets and strengthening its marketing.

1. Business InsiderAGSC 229
Mr. Boutrous Madani
Group 3
Tarek Amro
Hani Mdeihli
Zeinab Zein
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2. Outline
• Introduction
• History
• Mission and Vision
• Products
• Positioning
• Market
• Competition
• Beesline the Shop
• SWOT Analysis
• Future of Beesline
• Conclusion 2

3. Beesline
• A 20 year old cosmeceutical company established in 1993
• A subsidiary of Natural SARL with testing labs in France in
which expert dermatologists create formulas based on natural
ingredients
• Local factory is located in Bchamoun Industrial Park
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4. History
• The idea of Beesline started in 1993 when an AUB chemistry
graduate and his sister, a PhD in Pharmaceutical studies,
began mixing creams in a small family apartment.
• In 1994, the famous beeswax Lip Care was born and found
instant success.
• By 1998, Beesline went from its first few products to a whole
new lines of care.
• In 2000, a state-of-the art R&D department was established.
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5. Mission and Vision
• Beesline’s Mission:
“To propose the highest quality care, to solve the most difficult
skin problems, by offering different product lines for every
type of skin or needed results.” (Beesline.com)
• Beesline’s Vision:
“To become an international brand and to compete with other
brands in the industry” (Sabahji)
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6. Products
• Natural products
from head to toe
• Free of paraben,
silicon and paraffin
• Based on plant
extracts and
apitherapy, tested by
dermatologists in
French laboratories
• Suit all kinds of
people 6

7. Types of Products
• Today Beesline have over
95 different product
under 13 categories:
- General Care
- Whitening
- Express Masks
- Body Care
- Sun Care
- Oily Skin
- Hygienic
- Feminine Hygiene
- Senso Therapy
- Hair
- Hot Spot
- Baby Care 7

8. Positioning
• In a niche market, Beesline offers products that other
companies can’t offer
• 100% natural and edible ingredients with no preservatives and
no animal testing
• Nowadays, more and more people are demanding for natural
products
• Products for the 5 senses
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9. Market
• Beesline targets the middle and upper class customers since
its products aren’t cheap however they are relatively cheaper
than some of the competitions’ products.
• Beesline exports to Oman, KSA, UAE, and Bahrain that net
about 60% of its profits.
• Distributes its products to pharmacies, beauty salons, spas
and other boutiques.
• Sells its products in their own new retail shop in Ras Beirut
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10. Competition
• Beesline has many seasoned competitors who have been in
the market for over 50 years:
• L’Oreal
• Lancaster
• Yves Rocher
• Nivea
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11. Beesline the Shop
• Beesline opened its own
boutique and spa space in Ras
Beirut in which customers are
welcome to test and buy
Beesline’s natural products.
• This venture increases
Beesline’s visibility and thus
customer base to increase
sales.
• Beesline builds customer
relationships with its clients
which increases their customer
lifetime value. 11

12. Ads and Sponsoring
• Street Billboards
• Radio
• Advertising in the most
popular magazines, by
putting free samples
• Sponsoring Events (AUB’s
annual Honey Day)
• Advanced and easy to
access website, with a
section for comments and
feedbacks from customers
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13. SWOT Analysis
Strengths
• 100% natural and 0% preservative or additives
• 3 year shelf life
• Various product lines
• Beneficial effects of the natural ingredients
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14. SWOT Analysis
Weaknesses
• Low profile and weak marketing
• Not well known due to poor customer relationship
• Still a weak brand
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15. SWOT Analysis
Opportunities
• High demand for cosmetics
products in Lebanon
• New innovation and
products - give the
opportunity to promote
new lines of products
• Brand - will have a short-
term positive impact in
which companies will want
to compete together
• International markets to
increase sales and exports 15

16. SWOT Analysis
Threats
• Bad economy
• Giant competitors (luxurious
brand) available long time ago
with good reputation.
• Small market with many
competitors
• Appearance mentality that
promotes the way we look in
the society gives luxurious
brands an opportunity to gain
more market share
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17. Future of Beesline
• Beesline continues to expand and develop its R&D and
Marketing departments.
• Beesline will attempt to enter international market further
down the line to countries other than Gulf countries.
• They believe, they have the potential of becoming an
international brand
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18. Conclusion
• Beesline have a wide range of products for all ages
• Beesline mainly see the gulf region as a potential market
• Beesline believes that it can one day become an international
brand
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19. References
• - Contact: Antoine Sabahji - Marketing Manager at Beesline.
Phone Number: 03-601920 & 05-807870(1)
• - www.beesline.com
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20. Thank you for listening! 
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