Unit 6 Research Paper Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers’ attitudes and behaviors. Select one industry from the list below and conduct research about strategies that companies in the industry use to promote their products or services. In your report, include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry. Please select one of the industries listed below and search for information about the promotion strategies of a couple companies in the industry. Soft drink Fast food Snack Hotel Restaurant chain Cell phone Computer tablet Banking Insurance Automobile Airline Entertainment Magazine Hair products Cosmetics Personal care products Dental care products Medicine Department store The Research Paper you submit must meet the following requirements: Tell briefly about the industry and companies in the industry Be at least two pages in length. Identify the main topic/question related to Chapter 13 Use APA style for citing paraphrased and quoted material Format your paper using APA style. Use your own words, and include citations and references as needed to avoid plagiarism Question 1 1. Ideas about potential new products should: A- be encouraged from any and all sources, since only a few ideas will develop into successful products. B- not be eliminated from consideration until they have been tested in the commercialization stage. C- come primarily from employees of the firm--so that time won't be wasted evaluating product ideas that are inconsistent with the firm's objectives and resources. D- come from outside the firm, since studies show that really new ideas require a fresh perspective. Question 2 1. As a product moves through its product life cycle: A- a firm should change its target market--but not its marketing mix. B- the competitive situation moves toward monopoly. C- industry profits keep increasing along with industry sales. D- customers' needs and attitudes may change. Question 3 1. Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe compared to the United States, he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is involved in: A- exporting. B- management contracting. C- licensing. D- joint venturing. Question 4 1. Traditional channels of distribution: A- do not perform bulk-breaking activities. B- are usually preferred to other distribution arrangements. C- are easier to control than corporate channel systems. D- may involve little or no cooperation among channel members. Question 5 1. Ravi Singh is working ...