Core Study Subjects Exam 3 Fall 2007
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The document provides an overview of topics and key concepts to study for an international business management exam, including international strategy, entry modes, exporting, global production and outsourcing, international marketing, and research and development. It also lists five essay questions that may appear on the exam, covering scenarios related to developing a promotion strategy, exporting specialty popcorn, manufacturing strategy, and entering international markets for a new HIV vaccine.
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Instructions: This worksheet is designed to help you decide whether the chosen project team addressed their fiduciary responsibilities and obtained enough information to prove to you that the project you researched was needed and was feasible.
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QUESTIONS
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Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
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c. Establish whether the company’s intention is to be a leader or follower within the industry.
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e. Discuss the marketing research tools that you used in your marketing strategy.
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Business Information Systems
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· Groups will be self-selected teams of 3-4 students. You are encouraged to form or join a group as soon as possible.
· Due date and time: One member of the group must submit a copy of the report in Blackboard, by the due date – that is, by midnight on the day of the first class after Reading Week (that is, the day of the mid-term test)
Topic: A Case Study: Information Systems in [Organization X]
Select an organization (business, not-for-profit, institution, etc.) and interview a senior executive (e.g. the Owner, CEO, CIO or other senior officer) about his or her company’s use of Information Systems.
Your goal is to write a case study of how they use information systems to better manage their enterprise to achieve their strategic or tactical objective.
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When you meet, you will want to learn something about their business. How do they use information systems in general? What has been their recent focus? What problems are they trying to solve and how have they gone about solving them? Are they happy with the results? What have they learned? What are their plans for the future?
Your case study should start with a summary of what the business is all about. It should then deal with how it uses information systems and it should end with your group’s observations and analysis. What are YOUR conclusions? Do you have any recommendations?
Your Group’s Paper:
Submit your written report (i.e. MS Word .doc file), in Blackboard, before the due date. The report should be double-spaced and use the following format:
· Cover page – (list the names of ALL group members)
· Executive Summary - an overview / summary of your report
· Introduction – What does the reader need to know before reading the report?
· Overview of Company
· Business / Industry Context
· Company’s Objectives
· Company’s information Systems (what problem are they trying to solve?)
· Observations (the executive’s and your team’s)
· Your thoughts … and analysis.
· Your conclusions and / or recommendations
· Works Cited - this is an academic assignment … remember to properly cite and credit your sources. If you’re not sure how to do this, see me or talk with someone in the library.
Not counting the cover page, the written report should be at least 15 and no more than 30 pages – and should include ALL of the above sections.
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Your Name
Date
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Internal Analysis
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Competitors’ strengths
Competitors’ weaknesses’
Market Share
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Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
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Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
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Internal:
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Weaknesses
External:
Opportunities
Threats
Trends
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Objectives and Issues
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Marketing Strategy
Branding
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Positioning
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List the demographics for the targeted consumer groups.
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Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note
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Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
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Develop the company’s branding, pricing, and distribution plan.
Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double s.
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VPM
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Assignment 1: How Big Global Businesses Compare
Due Week 4 and worth 200 points
Select one (1) global industry, such as the automobile or cell phone industry. Next, use the Internet to research three (3) major international competitors within the chosen industry. Take note of manner in which the popular international business press (e.g., newspapers, magazines, e-zines, press releases, etc.) depicts the selected companies.
Write a four to five (4-5) page
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
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Unit 1 [GM591 Strategic Project Selection and Initiation].docx
Unit 1
[GM591: Strategic Project Selection and Initiation]
Demonstrating Project Need and Feasibility For a Project of Antiquity
Instructions: This worksheet is designed to help you decide whether the chosen project team addressed their fiduciary responsibilities and obtained enough information to prove to you that the project you researched was needed and was feasible.
Research your chosen project of antiquity and ask yourself each of these questions. Check Yes for those questions that were addressed adequately. If you check No, conduct the corrective actions in italics.
QUESTIONS
YES
NO
Was the project goal defined clearly, in terms that the sponsor can understand? If not, how could the goal have been redefined?
Is the sponsor financially and organizationally able to provide all needed resources? If not, who was the real sponsor and could they get the real sponsor involved?
Did they express the core project concept clearly and succinctly? If not, redefine the core project description for them.
Was some form of project scope and risk analysis or needs analysis conducted to show a bona fide need for the product (deliverables) of the project? If not, should project have been abandoned or an appropriate analysis that proves project need be provided?
Did they clearly express the costs and benefits of the project? If not, restate the description of costs and benefits in terms appropriate to the situation.
Did they consult all project stakeholders to obtain their opinions about the need, scope, risk and feasibility? If not, identify missing stakeholders and explain how they could have addressed this requirement.
Did they define the project scope, risk and strategy in enough detail to enable the sponsor(s) to really understand what they’re getting into? If not, restate the project scope, risk and strategy in a way that can be understood.
Are the results of the research assembled into a well-written document and/or presentation? Ensure all APA and writing requirements are met.
*Sponsor is the customer, client, final owner, or entity providing funding. The sponsor has the power to provide funds, approve the use of resources, and/or stop the project.
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Assignment 3 Part C Final Marketing PlanDue Week 8 and worth 2.docx
Assignment 3: Part C: Final Marketing Plan
Due Week 8 and worth 280 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a four to five (4-5) page paper in which you:
1. Develop the company’s branding, pricing, and distribution strategy.
2. Provide the following marketing strategy information:
a. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
b. Develop the differentiation strategy in relation to the closest competitor.
c. Establish whether the company’s intention is to be a leader or follower within the industry.
d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
e. Discuss the marketing research tools that you used in your marketing strategy.
3. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
4. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
7. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
8. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
9. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one- ...
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Business Information SystemsGroup Assignment - IThis Assig.docx
Business Information Systems
Group Assignment - I
This Assignment will be marked out of 20 and is worth 20% of your Final Grade
· Groups will be self-selected teams of 3-4 students. You are encouraged to form or join a group as soon as possible.
· Due date and time: One member of the group must submit a copy of the report in Blackboard, by the due date – that is, by midnight on the day of the first class after Reading Week (that is, the day of the mid-term test)
Topic: A Case Study: Information Systems in [Organization X]
Select an organization (business, not-for-profit, institution, etc.) and interview a senior executive (e.g. the Owner, CEO, CIO or other senior officer) about his or her company’s use of Information Systems.
Your goal is to write a case study of how they use information systems to better manage their enterprise to achieve their strategic or tactical objective.
You will need to select an organization and executive willing to be interviewed then do some research on his or her company. Then you will develop a list of questions for your interview. Then do the interview. Based on what you learn, you may want to do some additional research and analysis before writing your case study paper.
When you meet, you will want to learn something about their business. How do they use information systems in general? What has been their recent focus? What problems are they trying to solve and how have they gone about solving them? Are they happy with the results? What have they learned? What are their plans for the future?
Your case study should start with a summary of what the business is all about. It should then deal with how it uses information systems and it should end with your group’s observations and analysis. What are YOUR conclusions? Do you have any recommendations?
Your Group’s Paper:
Submit your written report (i.e. MS Word .doc file), in Blackboard, before the due date. The report should be double-spaced and use the following format:
· Cover page – (list the names of ALL group members)
· Executive Summary - an overview / summary of your report
· Introduction – What does the reader need to know before reading the report?
· Overview of Company
· Business / Industry Context
· Company’s Objectives
· Company’s information Systems (what problem are they trying to solve?)
· Observations (the executive’s and your team’s)
· Your thoughts … and analysis.
· Your conclusions and / or recommendations
· Works Cited - this is an academic assignment … remember to properly cite and credit your sources. If you’re not sure how to do this, see me or talk with someone in the library.
Not counting the cover page, the written report should be at least 15 and no more than 30 pages – and should include ALL of the above sections.
The apparent level of effort, thoroughness and completeness when doing the case analysis will be a major component in the evaluation of your submission.
PLEASE NOTE THAT ALL GROUP MEMBERS ARE RESPONSIBLE FO ...
Marketing Plan[Product Name] Marketing Plan[Product Name]Market.docx
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
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Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
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Assignment 2 Part B Your Marketing PlanDue Week 8 and worth 40.docx
Assignment 2: Part B: Your Marketing Plan
Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note
: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
Develop your company’s mission statement and company introduction.
Develop the company’s branding, pricing, and distribution plan.
Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double s.
New Product Checklist(Smp 10 2010)
This document outlines key questions to consider when developing new consumer products. It discusses researching the target consumer and market, testing concept appeal with consumers, determining product pricing and costs, evaluating distribution strategies, ensuring product quality, analyzing financial viability under different volume scenarios, establishing a go-to-market strategy, budgeting startup costs, and planning market and competitive analyses as well as in-market assessments. Addressing these questions thoroughly during product development can help ensure commercial success.
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CEO
The mission of Knockout Shoes is to be recognized as a socially responsible company providing high quality shoes for the North American and Latin American markets.
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VPO
We produce all of our shoes in North America and Latin America because this allows for better control over the manufacturing process and reduces the cost to ship shoes to the two target markets. We limited our models to 50 to maintain better control over the manufacturing process and to limit the costs for styling. We have set our superior material usage rate at 80% to ensure a high quality shoe. We use green materials. We have set the enhanced styling features to $20,000 per model to support the production of a shoe that is perceived to be high quality. We have invested in energy efficiency. We use recycled boxing materials. Our entire workforce has received ethics training, and we have a diverse workforce. We spend $2,000 per worker on Best Practices Training.
VPM
We have set our wholesale price at $60 and our internet price at $85 because the shoes are high quality shoes. We sell only in North America and Latin America. We do not allow internet sales outside of North America and Latin America. We have contracted with Ophrah Beyonse, Tiger Green, and Jose Montana because these three have the best celebrity appeal scores for our two markets. We do not provide for private label production because it does not support our strategy of focused differentiation. We have set our advertising budget at $10,000,000. We offer a $3 rebate as part of our advertising strategy. We are able to provide delivery within 1 week because most of our shoes are manufactured in the country in which they are sold. We have few shipments between North America and Latin America.
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This document provides an overview of marketing objectives and tactics for a pharmaceutical company called OCM. It outlines goals and tactics for both B2C (business to consumer) and B2B (business to business) objectives. For B2C, the goals are to increase customer loyalty and market penetration among key demographic groups by a certain date. The proposed tactics are evaluated and some are rejected as not being appropriate for B2C goals. For B2B, the goals are to increase market share over specific retail channels by a certain date but the goals and tactics require refinement. Feedback is provided on making the goals and tactics more specific and measurable.
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Mgt 510 Success Begins / snaptutorial.com
Assignment 1: How Big Global Businesses Compare
Due Week 4 and worth 200 points
Select one (1) global industry, such as the automobile or cell phone industry. Next, use the Internet to research three (3) major international competitors within the chosen industry. Take note of manner in which the popular international business press (e.g., newspapers, magazines, e-zines, press releases, etc.) depicts the selected companies.
Write a four to five (4-5) page
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
Marketing strategy
This document outlines various strategies for successful product launches and business growth. It discusses pre-launch strategies like identifying target markets and customers, conducting market and customer research, determining appropriate marketing channels, and establishing competitive advantages. Post-launch strategies include using social media for communication, running marketing campaigns, collecting and addressing customer feedback, and expanding business through partnerships and acquisitions. The overall goal is to provide a framework for strategic planning to ensure products are launched at the right time and capture sufficient market share.
Busn 412 business policy complete class
This document provides information about purchasing a complete class package for BUSN 412 Business Policy from Homeworklance.com. It includes a link to download the tutorial, contact information for the website, and an outline of the course content for each of the 7 weeks. The weekly course content includes graded discussion prompts, assignments, and case study analyses related to strategic management concepts. It recommends choosing a company for a course project and analyzing it using tools like SWOT analysis, Porter's Five Forces, and strategic frameworks. The document provides instructions and grading criteria for multiple case analyses and assignments to be completed over the 7 week period.
Assignment 1 Company Description and SWOT AnalysisDue Week 3 an.docx
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. Here is the feedback from week 1 pertaining the mission statement
Alita,
Thank you for your response. Cute company name! I agree it gives a happy and nice vibe. What would be the flavors you will offer?
Try to adjust the mission statement to include the components of "who you are, what you do, and why you are in business". See the example and review the video posted in the discussion. Be sure to adjust for Assignment 1 and you can post here for feedback.
Keep up the good work! Dr. B
(As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis,(use previouscreated SWOT from previous week) be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a 3–5-page paper in which you do the following:
1. (NAB) company name and explain the name’s significance to you. Describe your NAB that you would produce and sell.
2. Develop your company’s mission statement and provide a rationale for its components.
. Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development.
. Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.
· Choose one strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
· Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to res ...
MGT 510 Massive Success / snaptutorial.com
Assignment 1: How Big Global Businesses Compare
Due Week 4 and worth 200 points
Select one (1) global industry, such as the automobile or cell phone industry. Next, use the Internet to research three (3) major international competitors within the chosen industry. Take note of manner in which the popular international business press (e.g., newspapers, magazines, e-zines, press releases, etc.) depicts the selected companies.
Individuals in society
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
Theory Analysis 1The purpose of the assignment is to prepare stu.docx
Theory Analysis 1
The purpose of the assignment is to prepare students to read and comprehend research articles in the field of communication studies. Students will develop a deeper understanding of one area of research for the main topic area.
Instructions:
1. Using the peer reviewed research article you found on video games. Complete the areas below by providing:
a. a citation for the article in APA format
b. the purpose of the study
c. the type of study
d. the methodology used in the study
e. the results
f. a personal reaction
Student’s Name
COM520
Theory Analysis #
APA Citation:
Purpose of Study:
Type of Study:
Methodology:
Results:
Personal Reaction:
Running head: COMPANY NAME 1
21 ForEver
Company Description and SWOT analysis
LaTina Hamm
Strayer University
BUS 599
Dr. Andrea Banto
July 28, 2019
Company Description and SWOT analysis
21 ForEver was established to offer a healthy, all-natural organic beverage supplement. It is essential to want to remain youthful, as you get older, the need for more nutirients and a much more active life style for the older generation is what is most desired. Studies have proven the less active you become once your are older, the greater the need for a boost. 21 ForEver offers just that! It’s invention was because of the limited number of healthy beverages supplements available on the market. 21 ForEver beverages are organic, all-natural with with no pesticides, or artificial sweeteners, colors, or preservatives. 21 ForEver has become a household name with the introduction of "Very Berry" a new addition to 21 FoEver. The growth of 21 ForEver has resulted in this wonderful beverage being found in larger retail stores such as Whole Foods Groceries, Wegmans, and Walmart. The future for 21 ForEver will launch its new vegetable beverage drink line that will appeal to vegans.
Mission Statement
21 ForEver is a cost-effective NAB that is healthy and guarantees that you will live a
much healthier life by incorporating this fantastic beverage which offers more vegetables
compared to beverages in its class on the market today. 21 ForEver desires that consumers will
choose 21 ForEver because we pride our ability to be an organic pesticide-free, all-natural
product. Free of artificial colors, flavors, and sweeteners. 21 ForEver stands proudly
behind its brand which helps to accomplish its mission
Trends in the industry
· 21 ForEver will market via the Pop-Up Shop Trend, where you set temporary retail establisments.
· The desire to consume organic beverages have affected supermarket chains. Although organic beverages are generally high in comparison to sugary drinks, many consumers are switching to organic to promote a healthier lifestyle ("Top 10 Natural & Organic Food Trends for 2019,"n.d.) 21 ForEver has projections future growth rate:
· Have the products p.
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when will pi network coin be available on crypto exchange.
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the what'sapp contact of my personal pi vendor
+12349014282
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
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Lecture slide titled Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria - Prof Oyedokun.pptxWhat price will pi network be listed on exchanges
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the what's app number of my personal pi vendor to trade with.
+12349014282
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After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
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can I really make money with pi network.
Yes of course, you can easily start mining pi network coin today and sell to legit pi vendors in the United States.
Here the what'sapp contact of my personal vendor.
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Who is a pi merchant?
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How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
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