Carhoots.com effectively utilized Pinterest to enhance brand engagement and awareness for eBay, achieving significant traffic and follower growth. The campaign saw nearly 10,000 repins, resulting in 10,000 hits to eBay in just a few days and continued traffic for months. Following the success, eBay expanded their influencer network, leveraging the insights gained from the partnership with Carhoots.

2. carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

6. Country City
1. United States: 80% (1.6m) 1. Los Angeles
2. Canada: 5% (102k) 2. New York
3. United Kingdom: 4% (77k) 3. Dallas
4. Mexico: 2% (41k) 4. Atlanta
5. Australia 1.7% (34k) 5. Chicago
carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

8. carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

10. Photo by EdgarGlez | Automotive Art - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/31903485@N02 Created with Haiku Deckcarhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

11. carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

12. carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

13. ● High Virality - almost 10,000 repins
increases audience reach
● 3,000 likes and high number of
comments trigger brand engagement
● Generated 10,000 hits to eBay site in
first few days
● High lifetime value of pins (delivered
40k additional hits in 6 months after
pin was posted)
● ‘Found on eBay’ increases brand
exposure and awareness
● Custom description and CTA’s
carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

14. ● eBay given full permissions and
control to manage a ‘sponsored
board’ under the Carhoots Pinterest
account
● Instant 35,000 followers to engage
with.
● More brand awareness and exposure
● Used to repin original eBay pins to
larger audience to increase follower
count of eBay ‘owned’ board
carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

15. "In April 2014 we engaged in a very successful pilot campaign with the Carhoots team that saw
them exceed beyond expectation the results we set before the test. Subsequently, heads were turned
internally prompting leadership to invest in and launch the 'eBay social influencer network',
a project that now sees eBay working with over 100 influencers globally.
eBay is always striving to find ways to increase its awareness and bottom line across unique channels
and Pinterests massive potential has been validated by the Carhoots team who continue to
consistently deliver results to this day. Thanks to them we now have an advantage over competition
and are well placed to continue benefiting from Pinterests future growth."
Jerry Smith - Head of Social Influencer Network, eBay Inc.
carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834

16. carhoots.com | pinterest.com/carhoots | twitter.com/carhootsapp | Phone: 415.871.0834