2. Market – Number of EV sold in U.S.
Government promote EV!
# $7,500 subsidize from Federal,
# $2,500 subsidize from California
# Carpool lane
(Data from Plugshare)
3. Market – Number of EV charging stations in U.S.
(Data from Plugshare)
4. Global Market – U.S. leading
U.S.(38%) > Japan(24%) > France(11%) > China(6.2%)… Korea?!!!
5. Battery
Panasonic
NEC
Matsushita
LG Chem
(Ford)
Lithium Iron
1. Longer Range
2. Short
charging time
Car
Model S(Tesla)
Leaf(Nissan)
Prius plugin
RAV4 EV
(Toyota)
Volt(Chrysler)
Torque
1. Lighter
2. Torque
EVSE(Charging
Device)
Commercial Household
1. Cheap
2. Easy install
3. Stable
Charging
Networks
End user tool
Parking
1. Find the right
Charge location
Market – Who are the players?
Plugshare :
Locating
Charging station
EV Manage
System
Active E
(BMW)
Focus(Ford)
Fit EV(Honda)
I(Mitsubishi)
Smart for Two
Vtrux(Via)
More Charging
Stations
6. Purpose
EV is future!
- (1) No air pollution, No noise
- (2) Cost Effective(Price of Electricity<<Price of Gas,
No needs of maintain engine/engine oil)
- (3) Making Car is much easier(No engine tech needed)
- (4) Safe(Tesla is the safest car in the world)
- (5) Can control with your phone(Air-Condition, Charging
start/stop), monitor with your phone(Location, Charging
status)
We want to contribute EV’s growth in the world!
7. Problem/ solution
(1) Planning trip
Problem
Hard to know where is the cheapest place to park/charge my
EV during my trip
As of today,
I go Plugshare to check out whether there is a charging station
and how much is it.
I go to Parkme to check out how much is the parking.
Do a math.
Solution
We can combine plugshare + Parkme !
9. Problem/ solution
(2) Actual trip
Problem
Have to go find another place if it is already taken by somebody else
Solution
We can make a reservation system where you can make a
reservation beforehand what time you will use it.
10. Problem/ solution
(3) Actual Trip
Problem
Many charging networks, and I have to have each card to use each
station– Chargepoint- Card, Blink Card, SemaCharge Pass, GE-Paypal
account,
Solution
Unified card/Unified payment system that can be used for any
charging networks!
11. Problem/ solution
(4) For Commercial owner who installed Charging station
Problem
Too many charging station is idle since it is not priced reasonable
They don’t have enough resource to find out the right price
Solution
We can provide economic pricing system like priceline do for
hotel/flight reservation.
Major factor might be parking fees, popularity of the place, price of
electricity .
12. Problem/ solution
(5) AirBnB For personnel drivers and having charging stations at
home
Problem
Many personnel charging stations are not utilized.
At plugshare, no money traded, no star system whether we can
trust!
Driver who travels always want cheap electricity.
Solution
Airbnb for EV drivers.
Buy bulk if you are frequent users
Trust based(Rating)
13. Problem/ solution
(6) Car navigation to implement our Datapoint(App/Service)
Problem
Current EV navigation only show the location of charging stations.
Solution
EV navigation system use our apps or data point that include pricing
of charging/parking.
14. Market Size
(Market Growth forecast and PaKiTo Sales by year when we take 2% of every charging)
Number of Charging Station forecast by Year) – I.H.S. Media
Year N of Charging StationsAnnuel Growth(Times) Sales($) /station / day Market Share Pakito Sales/year($)
1 2011 1,972
2 2012 6,310 3
3 2013 37,860 6 10 0.10% 138,189
4 2014 151,440 4 10 0.30% 1,658,268
5 2015 454,320 3 10.5 0.50% 8,705,907
6 2016 1,362,960 3 10.5 1.00% 52,235,442
7 2017 3,407,400 2.5 11 1.50% 205,210,665
8 2018 6,814,800 2 11 2.00% 547,228,440
9 2019 8,859,240 1.3 11.5 2.50% 929,666,498
10 2020 10,631,088 1.2 11.5 3.00% 1,338,719,756
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
10000000
2011 2012 2013 2014 2015 2016 2017 2018 2019
15. Team
CEO – Jikhan Jung
: Founder/CEO of Gala-net, first free-to-play gaming portal in U.S.
Grow company into $40M+ Sales across U.S./Europe/South America, 180+ employees
Successfully sold business to Webzen in 2013.
: Graduated Yonsei University, Attend Executive Program at Stanford.
: Special fact – Tri-Cultural/Lingual(Korean/Japanese/English)
CTO – Youngnam Son
: Program team manager of CJ Games, in charge of backhand of mobile/PC games
Developed “The war of Genesis” the 1st successful game made in Korea, Team manger of “Lineage 1” the most
successful games in Korean gaming history.
: Graduated Yonsei University.
: Special fact – Man of technology – can handle all aspect of server/client/engine about
console/Package/PC/mobile game/contents
16. Go to Market
1st Milestone.
(1) Parking + Charging pricing information For SF Bay area(80% done)
(2) Reporting function when the information not correct
: will be done
1st week of September. And we will try release it.
2nd Milestone.
(1) Parking + Charging pricing information For whole U.S.
(2) Real-time availability information API connected with vendors.
(3) Gamification. Like Foursqure, we would assign Pakee to be the owner of charging stations.
: Will be released by October.
