The document discusses the importance of studying consumer behavior for marketers. It defines consumer behavior and outlines its scope. Understanding consumer behavior helps marketers 1) design better products that meet consumer needs, 2) make products available at the right place and time, 3) design promotional programs aimed at the right individuals, 4) ensure information is available through appropriate media, and 5) make better pricing decisions based on consumer values and competitors. Studying why consumers have certain preferences is key to exploiting opportunities and meeting challenges in the market.
It is a man’s activity and nothing else, O Raghava that is the cause of all his actions and the recipient of their consequences. Destiny has nothing to do with it.
Destiny refers to the good or bad results that proceed from action. People label the wished for and unwished for consequences resulting from the good and bad deeds of human activity as destiny.
In the end, even all the various desires that men may have entertained in their minds come to be accounted as his deeds. The keen and firm resolution with which an act was done in a former state of life that truly is termed destiny in successive births.
Thus the acts of all active beings conform to their natures, and the actions of men are in accordance with their desires…
It is a man’s activity and nothing else, O Raghava that is the cause of all his actions and the recipient of their consequences. Destiny has nothing to do with it.
Destiny refers to the good or bad results that proceed from action. People label the wished for and unwished for consequences resulting from the good and bad deeds of human activity as destiny.
In the end, even all the various desires that men may have entertained in their minds come to be accounted as his deeds. The keen and firm resolution with which an act was done in a former state of life that truly is termed destiny in successive births.
Thus the acts of all active beings conform to their natures, and the actions of men are in accordance with their desires…
A verse by verse commentary on LUKE chapter 11 dealing with the teaching of Jesus on Prayer and then Jesus and Beelzebub. The sign of Jonah and the lamp of the body are dealt with before Jesus pronounces six woes on the Pharisees.
A verse by verse commentary on Matthew chapter 15 dealing with Jesus and the Pharisees controversy over what is clean and unclean. Then Jesus encounters the Canaanite woman who has a daughter possessed. Because of her great faith her daughter was healed. Jesus then goes on to feed the four thousand.
The senses of an unreasonable man are always running astray to the wrong and never turning to the right way. The eyes of a blind man lead him to fall into a pit.
Who is that great man that has crossed the great ocean of the world, whose exemplary conduct exempts one from misery? O you good men who are present here and learned in divine knowledge, teach me so that I may obtain the fullness of my heart and may not come to grief and sorrow anymore.
Rama, the incarnation of Lord Vishnu, the Lord of the ‘Three Worlds’ is humbly praying to the two great sages of his time learned in divine knowledge to teach him the method to clean the impurities of his mind so that he does not have to face grief and sorrow anymore.
A verse by verse commentary on Matthew chapter 17 dealing with the Transfiguration of Jesus before his disciples, the healing of the Epileptic boy, and the issue of the temple tax.
A verse by verse commentary on LUKE chapter 7 dealing with the faith of the Centurion, and Jesus raising the son of a widow woman. Jesus goes on to heal many and praise John the Baptist, and then He is anointed by a sinful woman.
Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets. Android's user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input. In addition to touchscreen devices, Google has further developed Android TV for televisions, Android Auto for cars, and Android Wear for wrist watches, each with a specialized user interface. Variants of Android are also used on notebooks, game consoles, digital cameras, and other electronics.
Android has the largest installed base of all operating systems (OS) of any kind.Android has been the best selling OS on tablets since 2013, and on smartphones it is dominant by any metric.
Initially developed by Android, Inc., which Google bought in 2005,Android was unveiled in 2007 along with the founding of the Open Handset Alliance – a consortium of hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices.As of July 2013, the Google Play store has had over one million Android applications ("apps") published – including many "business-class apps"that rival competing mobile platforms – and over 50 billion applications downloaded.An April–May 2013 survey of mobile application developers found that 71% of developers create applications for Android,and a 2015 survey found that 40% of full-time professional developers see Android as their priority target platform, which is comparable to Apple's iOS on 37% with both platforms far above others.In September 2015, Android had 1.4 billion monthly active devices.
Android's source code is released by Google under open source licenses, although most Android devices ultimately ship with a combination of open source and proprietary software, including proprietary software required for accessing Google services.Android is popular with technology companies that require a ready-made, low-cost and customizable operating system for high-tech devices.Its open nature has encouraged a large community of developers and enthusiasts to use the open-source code as a foundation for community-driven projects, which deliver updates to older devices, add new features for advanced users or bring Android to devices originally shipped with other operating systems. The success of Android has made it a target for patent (and copyright) litigation as part of the so-called "smartphone wars" between technology companies.
introduction to Consumer Behavior for PGDAM and MBA students. The presentation highlights various aspects of Consumer Behavior, its impact, importance to understand the behavior of target market. Process of Marketing Segmentation for targeting different type of audiences.
The presentation also highlights darker side of consumer behaviour aspects and how companies use black hat techniques to attract more consumers.
Consumer Behaviour _E-Notes-1 (Introduction,Significance,Ethical Marketing,Co...Venkat. P
Introduction and overview to study of Consumer Behaviour – Definition of Consumer Behaviour – Significance – Development of the concept & The discipline of Consumer Behaviour – Marketing impact on Consumers – Marketing ethics and Social Responsibility – Understanding consumer and Market Segments.
A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book 'Competitive Advantage'. In simple words
'Value Chain'
is a high level model of how business receive raw-materials, add value to the raw-materials through various processes and sell as finished products to customers. 'Value Chain' analysis looks at every step of business, from raw-materials to the eventual end users, with one goal to deliver maximum value.
Michael Porter introduced the value chain analysis concept in his 1985 book ‘The Competitive Advantage’.
Porter suggested that activities within an organisation add value to the service and products that the organisation produces and all these activities should be run at optimum level if the organisation is to gain any real competitive advantage. If they are run efficiently, the value obtained should exceed the costs of running them i.e. customers should return to the organisation and transact freely and willingly. Michael Porter suggested that the organisation is
split into ‘primary activities’ and ‘support activities’.
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSELovell Menezes
Chapter 5 - Business Arithmetic . ABC analysis
The inventory control technique known as ABC analysis builds on Pareto's Principle. In ABC analysis, a company reviews its inventory and sorts all SKUs into three categories, called "A" , "B" and "C" items. The typical breakdown might look like this: "A" inventory: 20 percent of SKUs, 80 percent of value. "B" inventory: 30 percent of SKUs, 15 percent of value. "C" inventory: 50 percent of SKUs, 5 percent of value. Pareto's Principle and ABC analysis for control
Whether or not you're familiar with the economic principle known as
Pareto's Principle
, you may have observed its effects. This principle holds that in a given system, a relative handful of "causes" will produce the majority of "effects." For example, one may find that 20 percent of customers are responsible for 80 percent of sales, or that 30 percent of the product lines result in 70 percent of returns. The principle is named for Vilfredo Pareto, an Italian economist who studied land ownership in
Italy in the early 1900‘s and found that roughly 20 percent of the population held title to about
80 percent of the land. Legend has it that he further developed the theory upon observing that 20 percent of the pea pods in his garden produced 80 percent of the peas. For this reason, Pareto's Principle is often referred to as the "80/20" rule.
- Understand what marketing is , role of marketing
- Difference between market orientation and product orientation
- Difference between consumer goods and service markets and industrial markets
- Analyze the marketing of non-profit organizations
- Describe the elements of a marketing plan
- Asset led marketing and social marketing
Textbook for Class 12 Part 1 . Planning , Organizing , Staffing , Directing , Controlling , Business Environment , Management Principles , Nature and Significance of Managament . All chapters in one PDF
Made according to CBSE guidelines . “Screening advertisements in newspapers/
magazines, and through radio and TV
programmes and reporting on the differences
in appeal of different media of advertising” . Includes questionnaire , pictures , summaries , conclusion .
Departmental store Project Class 12 Marketing ( 783 )Lovell Menezes
Made according to CBSE guidelines . “Visited a departmental store/retail shop or
consumer co-operative store located nearby to
study and report on the functioning of the
store or shop.” . Includes questionnaire , pictures , summaries , conclusion .
Branding and Packaging Project Class 12 Marketing ( 783 ) Lovell Menezes
Made according to CBSE guidelines . “Market survey of selected consumer products
on the basis of brand name and package.
Collection of data and preparing report on the
basis of popularity of different brands and
popularity and quality of packages of products,
and reasons there of.” . Includes questionnaire , pictures , summaries , conclusion .
Class 12 Marketing ( 783 ) Department store project guidelines CBSELovell Menezes
Class 12 Marketing and Salesmanship Project 2 Viva CBSE
VISIT A DEPARTMENTAL STORE/ RETAIL SHOP OR CONSUMER COOPERATIVE STORE LOCATED NEARBY TO STUDY AND REPORT ON THE FUNCTIONING OF THE STORE OR SHOP
Project guidelines
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
Unit 3 consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17
1. Unit 3 : Introduction to Consumer Behaviour
In Unit 1, you studied about the marketing concept that emphasized the importance of the cus-
tomer. Customer needs and wants should form the beginning of all product design and mar-
keting activities. For this it is essential for marketers to understand consumer behaviour. Ses-
sion I of this Unit highlights the importance of studying consumer behaviour and describes the
stages in the typical consumer decision making process. Session II describes the different types
of buyer behaviour and the participants in the purchase decision.
Session I
Meaning and Defining Consumer Behavior and its Scope
Meaning
Consumer behavior refers to all the processes related to why, how, when, from whom con-
sumers purchase and pay for a product and how they consume and dispose of it in order to
meet their needs.
Definition
“The process whereby individuals decide whether, what, when, where, how and from whom to
purchase goods and services.” …as defined by Professors Walter and Paul.
Scope
The scope of consumer behaviour is very broad. It starts from the point where a consumer ex-
periences a need which can be fulfilled by a product.
It includes the decisions and activities involved in the purchase of a specific product alternative.
It encompasses all the factors that influence the process of consumer need recognition, choice
of alternative and product consumption. These factors include cultural factors (e.g. food and
dress habits, customs and rituals),
social factors (e.g. family and friends),
personal factors (e.g. consumer age and occupation),
psychological factors (e.g. consumer personality, motives, attitudes etc.) and marketing activi-
ties.
It ends only after the consumer has used and disposed of the product.
Figure 2.1 depicts an overview of the factors that influence consumer behaviour.
1
2. Figure 2.1: Scope of Consumer Behaviour
Importance of Studying Consumer Behaviour
Studying consumer behaviour can help marketers make better decisions about their marketing
programmes.
The following are some of the benefits of understanding consumer behaviour for marketers:
1. Understanding the needs and the motives: underlying consumer purchases can help
marketers design better products.
Having knowledge of the features and benefits consumers look for in a product will enable
manufacturers to build in these attributes and benefits in to their brands.
2
Socio-Cultural Influences
Family, Friends, Sub-Culture,
Culture
Purchase Decision Making Process
Consumer Personal Factors
e.g. Age, Marital Status,
Family size, Income
OccupaFon
AcFviFes by Marketers
Product, Price, DistribuFon, AdverFsing and
other PromoFon
Consumer Psychological Factors
e.g. Personality,MoFves
Need RecogniFon
InformaFon Search
EvaluaFon of AlternaFves
Purchase
Post Purchase Behaviour
3. For example for consumers who want a bathing soap that fights germs, manufacturers offer
brands such as Lifebuoy soap and Dettol soap. For consumers who are looking for a soap
which is gentle on the skin, manufacturers offer soaps such as Dove and Pears . Similarly for
the cost conscious car-owner there is the Maruti 800, Alto and other hatchback car models
such as the Hyundai Santro and Maruti Swift. On the other hand for customers looking for
luxury cars with more powerful engines, there are car models such as Toyota Corolla and
Honda Volkswagen Vento.
Product packaging is also influenced by the knowledge of consumer behaviour.
Several brands of shampoo have been able to add greatly to their sales by launching the Rs.
1 or Rs. 2 shampoo sachet after they realized that many cost conscious consumers want to
use quality products but are unwilling to spend a large amount at one time on shampoo
bottles.
2. Knowing when and where consumers buy products: enables marketers to make the prod-
uct available at the right place and time.
The key to the survival and success of many fast-moving consumer goods such as cold drinks,
bread, salt and soap is wide availability because marketers have understood that if a particular
brand is not available then consumers will easily take a substitute rather than go searching for a
specific brand.
On the other hand, for high-end luxury products limited distribution is possible and in fact adds
to the exclusive image of the brand. With the increase in internet penetration in India and
greater consumer confidence about purchasing online, many marketers are ensuring that their
products can be purchased through the online mode.
3. An understanding of the role that different individuals play in the purchase process : can
help design better promotional programmes such as advertisement and personal selling and
aim them at the right people.
For example the manufacturers of milk additives (such as Bournvita, Maltova and Horlicks) ad-
dress their advertising and sales promotion campaigns to both mothers and children, since the
former are the buyers of the product category and the latter are the users.
The yes pls attempt is to persuade the mothers by highlighting the nutritional value of the
product. while attracting children to the brand through good taste and associations with car-
toon characters and celebrities.
4. A knowledge of the sources of information that various consumers are exposed to or
use to know about the product: can help marketers ensure that information about the prod-
uct is available to their target consumer in the appropriate media.
3
4. Thus products for which the decision makers are women will be advertised in women’s maga-
zines or TV programmes watched by women. Expensive luxury watches will be advertised in
glossy magazines read by business executives.
5. Pricing decisions also need to be based on an understanding of consumer behaviour:
Pricing cannot be a mechanical process based only on cost of the product and desired profit
margin.
Pricing is a complex task and must also take in to account the value that consumers place on
the product as well as competitors offerings.
Mobile phone manufacturers such as Nokia, Samsung and Micromax have phones available at
various price points in India. These manufacturers want to cater to the customers who would
like a low-priced phone with the minimum features as well as the customers who want the lat-
est features and are willing to pay for them.
6. The study of consumer behavior takes us to the roots of “why a consumer has positive or
negative predisposition?”
7. Comprehending consumer needs, expectations and aspirations coupled with problems is a
must to exploit marketing opportunities and meeting the challenges beset along with the op-
portunities.
Summary : Thus, consumer behavior is the case of micro behavior as well as macro behavior.
CB encompasses all the efforts, explain all the acts of choice either at a given time or over a
period of time.
Major questions involved in CB :
What are the products they buy? >> Why they buy them ?
How they buy them ? >> When they buy them ?
Where they buy them ? >> How often they buy them ?
Who is important in the buying decisions?
Success Story : Procter and Gamble states : “ Our business is based on understanding the
consumer and providing the kind of products that the consumer wants. We place enormous
emphasis on our product development area and our marketing area, and on our people know-
ing the consumer.”
Why to study CB :
1) Buyer’s reactions to a firm’s marketing strategy have great impact on the firm’s success.
4
5. 2) The proof of establishing consumer orientation in the marketing concept of the firm
depends on how marketing mix is developed to include positive answers to the ques-
tions listed above.
3) By gaining a better understanding of the factors that affect buyer behavior, marketers
are in a better position to predict how consumers will respond to marketing strategies.
4) CB helps in selection and segmentation of the target markets.
5) Devising an appropriate marketing strategy most relevant to the target market seg-
ment.
6) Evaluation of marketing programmes, strategies and tactics.
7) Assessing the trends of change and preparing marketing plans to suit future changes.
8) Finally, a consumer is the principal – a priori of business.
Major contributors to the field of CB :
1) Howard-Sheth 2) Englel-Kollat-Blackwell and 3) Nicosia.
Important Note :
Four Os in Marketing and Organiza-
tion
Objects
Prodcut Mix
Brand
Package
Service
Product
Objec.ves
Price
Allowances
Credit Terms
Discounts
Price
5