The document is a sample proposal letter from a cosmetics company to a client that needs revision. The letter poorly written and unclear in parts. Key information includes:
The company is proposing an advertising campaign for a new line of men's cosmetics called "X-men". They believe their new scented deodorant product and campaign featuring actor Tom Hardy will make them leaders in the male cosmetics market. The letter requests the client's acceptance of the proposal and budget within 5 days.
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Running Head: PARADISE COOKWARE 1
PARADISE COOKWARE 2
Assignment #3
Part C: Marketing Plan/ Paradise Cookware
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MKT 500, Online
11/29/2014
Paradise Cookware’s branding, pricing, and distribution strategy.
Branding
Paradise Cookware’s branding is quite unique compared to the other company’s brand. The brand was created strategically to separate ourselves from every other company in the market. The words “paradise Cookware “are written in very colorful lettering. Each letter is enhanced by a palm tree. On the background of the letters are smiling chefs. This branding is meant to bring out the user-friendly nature of this company, whose motto is to be very attractive, safe, user friendly, and the best cookware in the marketplace. Definitely this branding has made Paradise Cookware unique from the rest of the cookware companies (Nicholas, 2004).
Pricing
Paradise Cookware’s products are priced at 5% lower compared to the competition, with the exception of personalized orders. The customers of Paradise Cookware not only enjoy excellent quality products, they also enjoy lower prices compared to the competition. The average whole sale prices for the cookware are usually lower compared to the retail prices. The price difference of the wholesale and retail is about 20%. The customers buying retail still enjoy the combination of quality and price savings, especially when they buy many products because of the discounts they get. Paradise Cookware uses a multiplier of 3.0 on the variable cost of every item in order to come up with the retail price. When the company prepares a quotation or a bid, there will be a total retail price for all items. Paradise Cookware writes its quotation for the clients depending on
the discounts they have received. This means prices quoted on the bids can vary depending on the discounts received.
Distribution Strategy
Paradise Cookware basically deals with designing and producing cookware. Their target market is North American, considering the Company is situated in USA and Canada and the product is designed with the culture in mind. However, we do plan on expanding, especially with on line sales. The company’s products are distributed all over the world. We manufacture roasting pans, fry pans, sauce pans, stock pots, Copper core pan sets, and glass pan lids. We have clients beyond just individual customers; we also cater to corporate clients. As mentioned, we have online markets where people buy online and have the products delivered to their door. The company has sales people in all their branches all over the US & Canada. The number of salespeople depends on size of the stores. On average the number of sale people in every stores vary between 7 -10 (Shane, 2007).
Company’s major competitors as inter- or intra-competitors.
Paradise Cookware has one major competitor, Cookware Moms’ Company. This company has for decades been manufacturing elegant and sophi.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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1. BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.
Task 2C2
2. Sample Advertising Proposal Letter
To
Ryan Andrews
PRO,
Date: 6th
June 2011
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
men “X-men”
Dear Andrews,
We would like to present before you an advertisement proposal related to
the yet-to-release cosmetic product “X-men” exclusively for men. We have
always contributed significantly in world’s cosmetic industry and developed
various effective products for women till date. This is for the first time we
are releasing the new range of cosmetic products exclusively for men.
The main competitors for this product are, Nivea, Right Guard, and Sure.
However we believe that with the success of our advertisement campaign we
can be the leaders in this market. Our advertisement campaign will feature
Tom Hardy at a boxing gym then using our deodorants after a shower. Our
fragrance is something very new for this market and includes the scents
petunia.
We believe that these products will build with high technology and effective
ingredients, would satisfy customer’s need. Therefore, we want to regulate
the advertisement procedure through various beauty magazines, channels
and newspapers for reaching out to our intended customer’s base effectively.
Budget and cost are negotiable on proposal acceptance. Looking forward to
your early intimation regarding the proposal within 5 days from receiving it.
Yours Faithfully
George Madrew
Ferine Cosmetics Ltd.
Task 2C2