The document discusses market research conducted on a design concept for an advertisement. The research found that respondents liked the all-black and white design with a navy and gold bottle that made it stand out. There was a concern that the advertisement portrayed smoking positively, which some found problematic. To address this, the cigarette and smoke would need to be removed through cropping or airbrushing for compliance with advertising standards. Overall, people responded positively to how the advertisement was laid out.

1. Analyse
I have found out from my research that they love the concept of the
design and really sand out because its all black and white and then
the bottle in navy and gold to make it stand out and people get
attracted to the bottle not just the advert. There was a problem with
the smoking and how some people found it that I was portraying that
smoking is good but I did not mean it to look like that also it would not
go though because of the ASA would fix this problem by cropping or
air brushing the cigarette out with the smoke. I feel like it would still give
it and mystery, chic look to it. People liked the way I set out the advert
and how it is.