18 b task 1
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This document announces the creation of a new brand called "Selim" that currently offers a perfume called "Blue Ivy" targeted at women ages 14-23. The founder hopes to expand the brand to include a men's line as well and describes the brand and its first product as chic, innovative, glamorous, and modern.
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Unit 2 merit letter correction exercise
The document is a sample proposal letter from a cosmetics company to a client that needs revision. The letter poorly written and unclear in parts. Key information includes:
The company is proposing an advertising campaign for a new line of men's cosmetics called "X-men". They believe their new scented deodorant product and campaign featuring actor Tom Hardy will make them leaders in the male cosmetics market. The letter requests the client's acceptance of the proposal and budget within 5 days.
Goffs glossy
This short document contains questions about recent events, details of a school play, happiness levels at school, issues at the school, and an overall opinion on the quality of the school.
Primary and secondary research
Primary research involves collecting original data through methods like questionnaires, interviews, observations, and testing. Secondary research summarizes and analyzes existing research, rather than primary data collection. It is commonly used in medical and market research to synthesize findings from multiple primary studies through systematic reviews and meta-analyses. Examples of primary research include questionnaires, interviews, and observations, while secondary research relies on published reports and studies.
Summary
The document appears to be a survey with numerical ratings of various items. It lists ratings for several names and colors, with numbers 1 through 5. It also lists ratings for different block designs, with the second block design receiving the highest rating of 5. The document concludes with a single word "Summary" but provides no actual summary.
18 c task 3
The document discusses market research conducted on a design concept for an advertisement. The research found that respondents liked the all-black and white design with a navy and gold bottle that made it stand out. There was a concern that the advertisement portrayed smoking positively, which some found problematic. To address this, the cigarette and smoke would need to be removed through cropping or airbrushing for compliance with advertising standards. Overall, people responded positively to how the advertisement was laid out.
18 c finishing questionnaire task 2
This document is a questionnaire asking for feedback on an advertisement, asking respondents about their opinions on the color concept, name, overall concept, what catches their eye the most, and slogan, and asking for any suggested improvements. It also asks respondents to rate the advert as boring, fun, dull, cool, or mysterious and to answer yes or no questions about whether they like specific elements.
Recommended
Unit 2 merit letter correction exercise
The document is a sample proposal letter from a cosmetics company to a client that needs revision. The letter poorly written and unclear in parts. Key information includes:
The company is proposing an advertising campaign for a new line of men's cosmetics called "X-men". They believe their new scented deodorant product and campaign featuring actor Tom Hardy will make them leaders in the male cosmetics market. The letter requests the client's acceptance of the proposal and budget within 5 days.
Goffs glossy
This short document contains questions about recent events, details of a school play, happiness levels at school, issues at the school, and an overall opinion on the quality of the school.
Primary and secondary research
Primary research involves collecting original data through methods like questionnaires, interviews, observations, and testing. Secondary research summarizes and analyzes existing research, rather than primary data collection. It is commonly used in medical and market research to synthesize findings from multiple primary studies through systematic reviews and meta-analyses. Examples of primary research include questionnaires, interviews, and observations, while secondary research relies on published reports and studies.
Summary
The document appears to be a survey with numerical ratings of various items. It lists ratings for several names and colors, with numbers 1 through 5. It also lists ratings for different block designs, with the second block design receiving the highest rating of 5. The document concludes with a single word "Summary" but provides no actual summary.
18 c task 3
The document discusses market research conducted on a design concept for an advertisement. The research found that respondents liked the all-black and white design with a navy and gold bottle that made it stand out. There was a concern that the advertisement portrayed smoking positively, which some found problematic. To address this, the cigarette and smoke would need to be removed through cropping or airbrushing for compliance with advertising standards. Overall, people responded positively to how the advertisement was laid out.
18 c finishing questionnaire task 2
This document is a questionnaire asking for feedback on an advertisement, asking respondents about their opinions on the color concept, name, overall concept, what catches their eye the most, and slogan, and asking for any suggested improvements. It also asks respondents to rate the advert as boring, fun, dull, cool, or mysterious and to answer yes or no questions about whether they like specific elements.
18 c task 1
The document discusses modifying a smoking advertisement by cropping out the cigarette and smoke to avoid implying smoking is good, while keeping the bottle visible to show the product being sold, as some people are initially attracted to the bottle.
18 b task 7 and task 8
This very short document contains a list of 5 product names and 5 band names. It does not provide any other details about the items listed.
18 b task 6
The document features pictures of a model holding a bottle with the product and brand name, providing information on the sex featured and brand. Additional pictures show the model holding the bottle along with details on the product, brand, and sex.
18 b task 5
Molly is a 17-year-old girl living in central London who enjoys shopping at unique stores in areas like Camden and Covent Garden. She likes going to concerts, festivals, and the movies in her free time. Molly dresses differently and listens to a variety of popular music genres. She would be interested in perfume advertisements that feature quirky or rebellious women.
18 b task 3 and task 4
The document analyzes and summarizes several perfume advertisements. It notes that many ads feature beautiful women, promoting a glamorous lifestyle. Black and white or sepia images give some ads a film noir or retro allure. The analyses examine bottle designs, slogans, imagery, and typography to infer information about the targeted gender and scent profiles, such as flowers, richness, or strength. One ad's use of the actress from the 1960s suggests it aims to evoke nostalgia for that era.
18 a task 3
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. It applies the Advertising Codes written by the Committees of Advertising Practice to handle complaints and proactively check ads, taking action against misleading, harmful or offensive advertisements. The UK Advertising Codes establish rules for advertisers, agencies and media owners to follow, including general responsibilities and restrictions on ads targeting children or specific sectors like alcohol and gambling.
18 a task 2
This document contains marketing images and text for a branded product, including the main product image, brand name, logo, and product name shown in different configurations on three sections.
18 a task 1
This document analyzes the target audiences, messaging, design elements, and settings of three different advertisements. The first ad targets children ages 5-10 and promises fun when wearing the shoes. It uses bold colors against a dull background. The second targets women wanting to work on their bums, claiming the shoes will make their bums look good. It emphasizes the word "tone" in its typography. The third targets young men ages 15-24, citing a quote from Einstein that wearing the shoes will make them look cool. It uses a corkboard design and depicts the man as Einstein.
Game console analysis
The Wii is the most popular game console in the class. Just Dance is the most popular game. Kiss FM is the favorite radio station for both boys and girls in the class. Students watch between 14 to 28 hours of TV per week on average and recently saw Step Up 3D as the most popular film. Facebook is the most popular social networking site for the class.
Target aud
Molly is a 17-year-old girl living in central London who enjoys shopping at unique stores in areas like Camden and Covent Garden. She likes going to concerts, festivals, and the movies in her free time. Molly dresses differently and listens to a variety of popular music genres. She would be interested in perfume advertisements that feature quirky or rebellious women.
Shoe advit
This document analyzes the target audiences, messaging, design elements, and settings of three different advertisements. The first ad targets children ages 5-10 and promises fun when wearing the shoes. It uses bold colors against a dull background. The second targets women wanting to work on their bums, claiming the shoes will make their bums look good. It uses bold typography to draw attention. The third targets young men ages 15-24, citing a quote from Einstein that wearing the shoes will make them look cool. It is designed to look like a classroom corkboard.
Shoe advit
This document analyzes the target audiences, messaging, design elements, and settings of three different advertisements. The first ad targets children ages 5-10 and promises fun when wearing the shoes. It uses bold colors against a dull background. The second targets women wanting to work on their bums, claiming the shoes will make their bums look good. It uses bold typography and a natural setting. The third targets young men, citing Einstein saying the shoes will make them look cool. It uses a classroom setting and depicts the man as Einstein.
Perfume ads, mood bord
The document describes several perfume advertisements. It analyzes the visual elements and text used to convey information about the target audience and scent of the fragrances. Several ads target women and have bright, floral designs meant to communicate a sweet, summery smell. One targets men with simple black and white packaging suggesting a strong scent. Another evokes the 1960s with retro imagery and themes of romance to appeal to all ages.
Perfume ads, mood bord
The document describes several perfume advertisements. It analyzes the visual elements and text used to convey information about the target audience and scent of the fragrances. Several ads target women and have bright, floral designs meant to communicate a sweet, summery smell. One targets men with simple black and white packaging suggesting a strong scent. Another evokes the 1960s with retro imagery and themes of romance to appeal to all ages.
Block design
The document features pictures of a model holding a bottle with the product and brand name, identifying the model's sex and describing key features of the fragrance. Additional photos show the bottle and name of the perfume from different angles with repetition of the gender and brand.
Task 1 conventions
This document discusses the layout and features commonly found in magazines, including lead stories, celebrity articles, competitions, advertisements, and television listings. It also compares the most and least popular television shows based on their listing in magazines.
Target aud
Molly is a 17-year-old girl living in central London who enjoys shopping at unique stores in areas like Camden and Covent Garden. She likes going to concerts, festivals, and the movies in her free time. Molly dresses differently and listens to a variety of popular music genres. She would be interested in perfume advertisements that feature quirky or rebellious women.
Presentation
Fashion and trends are always changing. What was in style last season may be out of style now. Designers introduce new looks at fashion weeks around the world and influencers on social media help spread the latest styles to their many followers hoping to stay on top of the newest looks.
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18 c task 1
The document discusses modifying a smoking advertisement by cropping out the cigarette and smoke to avoid implying smoking is good, while keeping the bottle visible to show the product being sold, as some people are initially attracted to the bottle.
18 b task 7 and task 8
This very short document contains a list of 5 product names and 5 band names. It does not provide any other details about the items listed.
18 b task 6
The document features pictures of a model holding a bottle with the product and brand name, providing information on the sex featured and brand. Additional pictures show the model holding the bottle along with details on the product, brand, and sex.
18 b task 5
Molly is a 17-year-old girl living in central London who enjoys shopping at unique stores in areas like Camden and Covent Garden. She likes going to concerts, festivals, and the movies in her free time. Molly dresses differently and listens to a variety of popular music genres. She would be interested in perfume advertisements that feature quirky or rebellious women.
18 b task 3 and task 4
The document analyzes and summarizes several perfume advertisements. It notes that many ads feature beautiful women, promoting a glamorous lifestyle. Black and white or sepia images give some ads a film noir or retro allure. The analyses examine bottle designs, slogans, imagery, and typography to infer information about the targeted gender and scent profiles, such as flowers, richness, or strength. One ad's use of the actress from the 1960s suggests it aims to evoke nostalgia for that era.
18 a task 3
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. It applies the Advertising Codes written by the Committees of Advertising Practice to handle complaints and proactively check ads, taking action against misleading, harmful or offensive advertisements. The UK Advertising Codes establish rules for advertisers, agencies and media owners to follow, including general responsibilities and restrictions on ads targeting children or specific sectors like alcohol and gambling.
18 a task 2
This document contains marketing images and text for a branded product, including the main product image, brand name, logo, and product name shown in different configurations on three sections.
18 a task 1
This document analyzes the target audiences, messaging, design elements, and settings of three different advertisements. The first ad targets children ages 5-10 and promises fun when wearing the shoes. It uses bold colors against a dull background. The second targets women wanting to work on their bums, claiming the shoes will make their bums look good. It emphasizes the word "tone" in its typography. The third targets young men ages 15-24, citing a quote from Einstein that wearing the shoes will make them look cool. It uses a corkboard design and depicts the man as Einstein.
Game console analysis
The Wii is the most popular game console in the class. Just Dance is the most popular game. Kiss FM is the favorite radio station for both boys and girls in the class. Students watch between 14 to 28 hours of TV per week on average and recently saw Step Up 3D as the most popular film. Facebook is the most popular social networking site for the class.
Target aud
Molly is a 17-year-old girl living in central London who enjoys shopping at unique stores in areas like Camden and Covent Garden. She likes going to concerts, festivals, and the movies in her free time. Molly dresses differently and listens to a variety of popular music genres. She would be interested in perfume advertisements that feature quirky or rebellious women.
Shoe advit
This document analyzes the target audiences, messaging, design elements, and settings of three different advertisements. The first ad targets children ages 5-10 and promises fun when wearing the shoes. It uses bold colors against a dull background. The second targets women wanting to work on their bums, claiming the shoes will make their bums look good. It uses bold typography to draw attention. The third targets young men ages 15-24, citing a quote from Einstein that wearing the shoes will make them look cool. It is designed to look like a classroom corkboard.
Shoe advit
This document analyzes the target audiences, messaging, design elements, and settings of three different advertisements. The first ad targets children ages 5-10 and promises fun when wearing the shoes. It uses bold colors against a dull background. The second targets women wanting to work on their bums, claiming the shoes will make their bums look good. It uses bold typography and a natural setting. The third targets young men, citing Einstein saying the shoes will make them look cool. It uses a classroom setting and depicts the man as Einstein.
Perfume ads, mood bord
The document describes several perfume advertisements. It analyzes the visual elements and text used to convey information about the target audience and scent of the fragrances. Several ads target women and have bright, floral designs meant to communicate a sweet, summery smell. One targets men with simple black and white packaging suggesting a strong scent. Another evokes the 1960s with retro imagery and themes of romance to appeal to all ages.
Perfume ads, mood bord
The document describes several perfume advertisements. It analyzes the visual elements and text used to convey information about the target audience and scent of the fragrances. Several ads target women and have bright, floral designs meant to communicate a sweet, summery smell. One targets men with simple black and white packaging suggesting a strong scent. Another evokes the 1960s with retro imagery and themes of romance to appeal to all ages.
Block design
The document features pictures of a model holding a bottle with the product and brand name, identifying the model's sex and describing key features of the fragrance. Additional photos show the bottle and name of the perfume from different angles with repetition of the gender and brand.
Task 1 conventions
This document discusses the layout and features commonly found in magazines, including lead stories, celebrity articles, competitions, advertisements, and television listings. It also compares the most and least popular television shows based on their listing in magazines.
Target aud
Molly is a 17-year-old girl living in central London who enjoys shopping at unique stores in areas like Camden and Covent Garden. She likes going to concerts, festivals, and the movies in her free time. Molly dresses differently and listens to a variety of popular music genres. She would be interested in perfume advertisements that feature quirky or rebellious women.
Presentation
Fashion and trends are always changing. What was in style last season may be out of style now. Designers introduce new looks at fashion weeks around the world and influencers on social media help spread the latest styles to their many followers hoping to stay on top of the newest looks.
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18 b task 1
- 1. Hey guys I have very exciting news that I’ve created a new and exciting brand called ‘Selim’. It is a brand made for young women at the moment but I’m hoping to expand my brand to accommodate a men’s line too, so watch out. The brand is very chic and innovative which will appeal to my younger target audience of 14-23year olds. My product is very chic and modern like my brand and is called ‘Blue Ivy’. This perfume is for those glamorous types- think film noir/ femme fatale- and is hitting shops soon so make sure you pick one up.