This letter is a proposal from Ferine Cosmetics Ltd. to an advertising agency to promote their new line of men's cosmetics called "X-men". The letter proposes advertising the product through magazines, television, and newspapers to effectively reach their target customer base and ensure the audience sees the product constantly. The budget and costs for the advertising campaign are negotiable contingent on the agency accepting the proposal. The letter asks for a response regarding the proposal within 5 days. However, the letter is poorly written and needs revision to improve clarity and use formal English.

1. Task 2C2
BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.

2. Task 2C2
Sample Advertising Proposal Letter
To
Ryan Andrews
PRO,
Date: 6th June 2011
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
men “X-men”
Dear Mr Andrews,
We would like to present before you an advertisement proposal related to
the yet-to-release cosmetic product “X-men” exclusively for men.
As a company have always contributed significantly in the world’s cosmetic
industry and developed various effective products for women up till this
date. This is the first time we are releasing the new range of cosmetic
products exclusively for men.
There are many advantages of this product. This deodorant smells great, it
smells refreshing and powerful this deodorant has a non-white effect, it is a
very unique fragrance with effective formulation and long lasting periods of
performance time. Prevents wetness and odour, dries quickly and has a very
easy application. However this product isn’t in a very big bottle so probably
wouldn’t last particularly long, however it is a very cheap deodorant and
worth the money so could afford to buy another one.
We believe that these products have been built with high technology with
effective ingredients which will satisfy customer’s needs. Therefore, we want
to regulate the advertisement procedure through various beauty magazines,
television adverts and newspapers for reaching out to our intended
customer’s base effectively and to make the audience see this product
everywhere, all the time so they will want to buy it.
Budget and cost are negotiable on proposal acceptance.

3. Task 2C2
We are looking forward to your early intimation regarding the proposal
within 5 days from receiving it.
Yours Faithfully
George Madrew
Ferine Cosmetics Ltd.
Sourced from sampleproposal.org