The letter proposes an advertising campaign for a new line of cosmetic products for men called "X-men" to Ryan Andrews of Centric Advertisement Co. It outlines that the product aims to help reduce wrinkles and will target men aged 40-60. Johnny Depp is proposed to endorse the anti-wrinkle cream. The letter requests a response within 5 days regarding acceptance of the advertising proposal and states that the budget and costs are negotiable upon approval.