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BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.
Task 2C2
Sample Advertising Proposal Letter
To Ryan Andrews
PRO,
Date: 6th
June 2011
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
men “X-men”
Dear Mr. Andrews,
We would like to present you with a advertisement proposal related to the
yet-to-release cosmetic product “X-men” exclusively for men. We have
always contributed significantly in world’s cosmetic industry and developed
various effective products for women till date. This is for the first time we
are releasing the new range of cosmetic products exclusively for men.
Other competitors for this product are Gillette Fusion and Sure .despite
these competitors we still feel that we can be the leading brand in this
market. Our advertising campaign will feature Wayne Rooney and show him
training with Manchester united and going home and being a ideal dad.
We believe that these products build with high technology and effective
ingredients, would satisfy customer’s need. Therefore, we want to regulate
the advertisement procedure through various beauty magazines, channels
and newspapers for reaching out to our intended customer’s base effectively.
Budget and cost are negotiable on proposal acceptance. Looking forward to
your early intimation regarding the proposal within 5 days from receiving it.
Yours Faithfully
George Madrew
Ferine Cosmetics Ltd.
Task 2C2
Sourced from sampleproposal.org
Task 2C2

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Unit 2 merit letter correction exercise

  • 1. BTEC Creative Media Production Unit 2 Communication for Creative Media Production Merit grade task: On the reverse of this page is a genuine sample letter taken from a website that is intended to show students how to write a proposal letter to clients. For whatever reason, it is very badly written. You need to re-write any parts of the letter that you think need revision to make it read clearly in formal English. Task 2C2
  • 2. Sample Advertising Proposal Letter To Ryan Andrews PRO, Date: 6th June 2011 Centric Advertisement Co. Subject: Advertising proposal for the yet-to-release cosmetic product for men “X-men” Dear Mr. Andrews, We would like to present you with a advertisement proposal related to the yet-to-release cosmetic product “X-men” exclusively for men. We have always contributed significantly in world’s cosmetic industry and developed various effective products for women till date. This is for the first time we are releasing the new range of cosmetic products exclusively for men. Other competitors for this product are Gillette Fusion and Sure .despite these competitors we still feel that we can be the leading brand in this market. Our advertising campaign will feature Wayne Rooney and show him training with Manchester united and going home and being a ideal dad. We believe that these products build with high technology and effective ingredients, would satisfy customer’s need. Therefore, we want to regulate the advertisement procedure through various beauty magazines, channels and newspapers for reaching out to our intended customer’s base effectively. Budget and cost are negotiable on proposal acceptance. Looking forward to your early intimation regarding the proposal within 5 days from receiving it. Yours Faithfully George Madrew Ferine Cosmetics Ltd. Task 2C2