This summary rewrites parts of a sample proposal letter that was poorly written: The letter proposes an advertising campaign for a new line of cosmetic products for men called "X-men" to the client Ryan Andrews. It suggests featuring famous soccer player Wayne Rooney demonstrating the products' use and benefits. The proposal seeks to advertise through magazines, television channels, and newspapers to effectively reach the target customer base. The letter requests a response regarding acceptance of the proposal within 5 days and states the budget is negotiable upon approval.