1. BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.
Task 2C2
2. Sample Advertising Proposal Letter
To
Ryan Andrews
PRO,
Date: 6th
June 2011
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
men “X-men”
Dear Mr Andrews,
We would like to present before you an advertisement proposal related to
the yet-to-release cosmetic product “X-men” exclusively for men. We have
always contributed significantly in world’s cosmetic industry and developed
various effective products for women till date. The strength of this product I
think will be good at selling and will become a good brand. I think the name
is a good selling point and will be good. Its usp will be to help get rid of
wrinkles.
The main competitors for this product are Nivea and Garnier because they
also sell similar products to this target audience.
This is for the first time we are releasing the new range of cosmetic
products exclusively for men.
The target audience for this product is men between 40-60. Johnny depp will
be advertising my anti rincle cream.
We believe that these products build with high technology and effective
ingredients, would satisfy customer’s need. Therefore, we want to regulate
the advertisement procedure through various beauty magazines, channels
and newspapers for reaching out to our intended customer’s base effectively.
Budget and cost are negotiable on proposal acceptance. Looking forward to
your early intimation regarding the proposal within 5 days from receiving it.
Task 2C2
