1. BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.
Task 2C2
2. Sample Advertising Proposal Letter
To
Ryan Andrews
PRO,
Date: 6th
June 2011
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
men “X-men”
Dear Andrews,
We would like to present before you an advertisement proposal related to
the yet-to-release cosmetic product “X-men” exclusively for men. We have
always contributed significantly in world’s cosmetic industry and developed
various effective products for women to this day. This is for the first time we
are releasing the new range of cosmetic products exclusively for men.
The main competitors for this product are Lynx, Right Guard and Garnier.
The strengths of this product are that we are already well known brand
therefore people would want to buy this product. However our weakness of
our band is that we are known for female products and they may not expect
us to release a male product. However we will make our product stand out
by getting a famous celebrity to appear in the advert.
We believe that these products are built with high technology and effective
ingredients, which would satisfy customer’s need. Therefore, we want to
regulate the advertisement procedure through various beauty magazines,
channels and newspapers for reaching out to our intended customer’s base
effectively.
Budget and cost are negotiable on proposal acceptance. Looking forward to
your early intimation regarding the proposal within 5 days from receiving it.
Yours Faithfully
George Madrew
Ferine Cosmetics Ltd.
Task 2C2
