BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.
Sample Advertising Proposal Letter
To Ryan Andrews
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
Dear Mr. Andrews,
We would like to present you with a advertisement proposal related to the
yet-to-release cosmetic product “X-men” exclusively for men. We have
always contributed significantly in world’s cosmetic industry and developed
various effective products for women till date. This is for the first time we
are releasing the new range of cosmetic products exclusively for men.
Other competitors for this product are Gillette Fusion and Sure .despite
these competitors we still feel that we can be the leading brand in this
market. Our advertising campaign will feature Wayne Rooney and show him
training with Manchester united and going home and being a ideal dad.
We believe that these products build with high technology and effective
ingredients, would satisfy customer’s need. Therefore, we want to regulate
the advertisement procedure through various beauty magazines, channels
and newspapers for reaching out to our intended customer’s base effectively.
Budget and cost are negotiable on proposal acceptance. Looking forward to
your early intimation regarding the proposal within 5 days from receiving it.
Ferine Cosmetics Ltd.