1. BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.
Task 2C2

2. Sample Advertising Proposal Letter
To
Ryan Andrews
PRO,
Date: 6th
June 2011
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
men “X-men”
Dear Mr. Andrews,
We would like to present before you an advertisement proposal related to
the new release cosmetic product “X-men” exclusively for men and children.
We have always contributed significantly in world’s of cosmetic industry and
developed various effective products for women till this day. For the first
time we are releasing the new range of cosmetic products exclusively for
men and children.
One of the many strengths of our product is that our fragrance is innovative
and fresh. Our marketing campaign will include promotional events up and
down oxford street London. Furthermore our advertising campaign will
feature football mega star Cristiano Ronaldo. One of the weaknesses of our
product is that there are many other competitors in this field however we
believe that with the strength of our advertising campaign we will be able to
successfully be leaders in this market.
We believe that these products will be built with high technology and
effective ingredients that would satisfy customer’s need. Therefore, we want
to regulate the advertisement procedure through various beauty magazines,
channels and newspapers for reaching out to our intended customer’s base
effectively.
My target audience is for men and teenagers be
Budget and cost are negotiable on proposal acceptance.
Task 2C2

3. Looking forward to your early intimation regarding the proposal within 5
days from receiving it.
Yours Faithfully
George Madrew
Ferine Cosmetics Ltd.
Sourced from sampleproposal.org
Task 2C2