The Future of TV By Stuart W. Volkow, UCLA Extension, VentureDNA

Future of TVCopyright 2013, Stuart W. Volkow
The Future of TV
Stuart W. Volkow
UCLA Extension Dept of The Arts and Entertainment Studies
UCLA Office of Custom Programs
svolkow@ucla.edu
Strategist
www.VentureDNA.com
Financial Advisory
Quiz
• Describe at least one new business model for TV.
• How is advertising changing worldwide and what impact is
that having on TV business and programing?
• What Are the New Competitive Threats to TV?
• What are the future roles of broadcast journalists?
• How Can Programmers Appeal toYoungerViewers Who
are online, social and Mobile ?
!
"This instrument can
teach, it can illuminate;
yes, and even it can
inspire. But it can do so
only to the extent that
humans are determined
to use it to those ends.
Otherwise, it is nothing
but wires and lights in a
box."
Edward R. Murrow , 1958 Speech
The devices which science
has given us are niether
good nor evil in
themselves. Their capacity
for good or evil lies in the
use we make of them.
Thus, not in the laboratory,
but in the human heart, in
the realm of spirit, lies the
challenge of the future.
David Sarnoff , RCA, NBC, 1919-1970
TV is Changing in Fundamental Ways
•From one-way to two-way
•From one-to-many to Multi-Modal
•From Scheduled to On-Demand
•From Sequential “Windows” to Simultaneous
•From Broadcast toVariable Quality
(exponential growth in UGC)
•From Channels to Markets

TV is Changing in Fundamental Ways
• Unscripted is here to stay worldwide.
• Networks struggle to find niches and ID.
• Edgy, dark, fantasy, stylized shows lead.
• More complexity all-around.
• Gobalization: Where the growth is.
Challenges
• Chord Cutting
• Audience fragmentation
• Internet advertising
• Direct Internet distribution
• New Producers: Netflix, Amazon, etc.
• Audience behavior change.
• Mobile Technology
8
“We all come together to
ignore each other.”
1. Pay TV (CATV, Satellite Subs)
2. Advertising: Commercials, paid content
3. Pay PerView or rental:
Blockbuster, Old Netflix, Red Box,Youtube,Vudu (Wallmart)
4. Pay to Own (sell through): DVD, Downloads:
iTunes,Amazon
10
Traditional TV Business Models
1. Brand Integration:
VuGuru, Electus, Revision 3,Youtube, Crackle, Hulu, Blip
TV, Funny or Die, L-Studio, Xfaxtor,American Idol etc.
2. Online Only Content Networks: Revision3,
Machinima,Outrigger, Maker
3. Direct to Audience Subscription:
HBO GO, ABC, Xfinity, MLB, NFL.
4. Pay to Download: iTunes,Amazon
5. OTT Subscriptions: Netflix, Amazon Prime, Hulu+
6. Transactions / Direct Sales
11
Emerging TV Business Models
PWC
Global E & M Outlook 2013-2017
• Global E & M spending will rise from $1.6 tn in 2012 to
$2.2tn in 2017, an 11.9% CAGR (from 2.7% over the
last 5 yrs).
• U.S. gains will underperform the worldwide trend, with
the domestic entertainment and media market growing
1.2% CAGR to $495 billion in 2013
• Digital revenue will account for 45% up from 25% in
2012
• TV advertising is declining 0.6%, with recorded music
expected to drop 4.7% on a compound annual basis.
12

BRIC + N 11
• 70% of world’s pop is BRIC + N11
• Large young populations
• Debt : GDP ratios changing
13Jim Oneill, Ex Chair Goldman Sachs
“Istanbul is the most
interesting city in the world.”
“Vietam is the new China”
PwC E&M Report 2013-2017
Structure of the
U.S. TV Business
$70 Billion / YR
U.S. TV Advertising Revenue
>20 Billion to
major Networks
Google’s Ad
Revenue 2013
$50 Billion**
16
Global Advertising 2011=$500 Billion at 4.5% CAGR*
Global Digital Advertising 2011=$80 Billion at 13% 5 Yr CAGR**
$34 Billion
Pay TV
Advertising
Share
(CPG and Auto are largest)
Global Pay TV 2012=$172 bn at 4.3% 5 Yr CAGR**
• Broadcast Networks
• CATV Networks
• DBS Networks
• Owned and Operated Independent Stations
• Affiliate Stations
• Station Groups
• Production Companies
17
US TV Industry by Market Cap.

US Media & Entertainment Industry
Future of TVCopyright 2013, Stuart W. Volkow 20
The US Broadcast Networks
Los Angeles Network
Owned and Operated (o&Os)
21 Future of TVCopyright 2013, Stuart W. Volkow
There are 1600 TV
Broadcasters Licensed in
the USA
Station Groups
23
Text
23 Stations 29 television and two radio stations
six ABC-afﬁliated stations, three NBC
afﬁliates and one independent.
US Pay TV Landscape
24
all numbers in millions Subs
Comcast (CMCSA) 24
Time Warner (TWC) 14
Cox 5.9
Charter (CHTRQ) 5.7
Cablevision (CVC) 3
Sub Tot CATV 52.6
SatelliteSatellite
DirecTV (DTV) 22.2
DISH (DISH) 14
Subtot DBS 31.9
TOTAL 84.5

Future of TVCopyright 2013, Stuart W. Volkow 25 Future of TVCopyright 2013, Stuart W. Volkow
CATV Largest MSOs
>80% subs
26
‣US CATV Revenue: 86 Billion USD
‣26 Billion USD in Advertising
‣Source: NCTA.com
DBS
32 million subs
T e l c o s
28
T r i p l e P l a y
29 30
P a y T V N e t w o r k s

Future of TVCopyright 2013, Stuart W. Volkow 31 Future of TVCopyright 2013, Stuart W. Volkow 32
TV RebornCopyright 2008, Stuart W. Volkow 33
The Bust
‣Disney
‣News Corp
‣Comcast
‣Time Warner
‣CBS
2006-2011
Global TV Biz Company Profiles

Stuart Wayne Volkow, Copyright 2013 37
$106 Bln
Comcast (NASDAQ:CMSCA)
http://corporate.comcast.com/
•18 million Internet subs; #1
•24 million CATV subs
•4.6 million Phone subs; #4
•250 Digital Channels
•>10,000 VOD programs
Stuart Wayne Volkow, Copyright 2013
✦Universal Studios
✦Them Park
✦Universal Music Group
✦NBC Television
Network
✦Cable Networks
✦Digital Properties.....
NBC Uni (Comcast)
Hulu is J.V. With
NewsCorp and $100
million for 10% from
$21 billion Providence
Equity Partners
$14B
Sumner Redstone
Exec Chair of Board
Leslie Moonves
President and CEO
WSJ Interview with Les Moonves
Les Moonves on his Job
http://youtu.be/Ypiq6JMdMiY
http://youtu.be/rd4-NtAIWR8
 29 CBS Television Stations
 The CW (with TWX)
 140 CBS Radio stations
 Smithsonian, TMC

Last.fm 56m/visitors/Mo
$27.9 bln
Sumner Redstone, Chairman
Shari Redstone, Non-Executive Vice
Chair of the Board
Stuart Wayne Volkow, Copyright 2013 Stuart Wayne Volkow, Copyright 2013
Robert A. Iger
President and Chief Executive Officer
✦Media Networks
✦Parks and Resorts
✦Studio
✦Consumer Products
✦Lucas Films
✦Pixar
✦Marvel
✦Bollywood (UTV)
✦Music Group
✦Interactive (games,sites)
Disney
Stuart W. Volkow
Disney ABC
Walt Disney World
Resort
Magic Kingdom
Epcot
Disney’s Animal
Kingdom
Disneyland Anaheim
Tokyo Disneyland
Resort
Disneyland Paris
Disney Cruise Line
Disney Stores
Disney Studio Facility: production,
distribution, facilities, finance
Disney Studios
Walt Disney Television
Touchstone
ABC Family Channel
Fox Kids Europe, Latin America
ABC TV Network
ABC Radio Network
Buena Vista Television
Miramax Film Corp.
Hearst Communications
ESPN
ESPN Classic
ESPNEWS
Disney Channel
E! Entertainment Television (part owned)
A&E Television Networks (part owned)
Toon Disney
SoapNet

Beginning with its 2016 theatrically released feature films, new Disney,
Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios
and Disneynature titles will be made available for Netflix members to
watch instantly in the pay TV window on multiple platforms, including
television, tablets, computers and mobile phones. Also included in the
agreement are high-profile Disney direct-to-video new releases, which will
be made available on Netflix starting in 2013.
Separately, Disney and Netflix have reached agreement on a multi-year
catalog deal that today brings to U.S. Netflix members such beloved
Disney movies such as "Dumbo," "Pocahontas" and "Alice in
Wonderland."
Disney’s NETFLIX Deal
$28.6 B
James Murdoch
News Corp
James Murdoch, Deputy Chief
Operating Officer
Chairman and CEO International
News Corp
Newscorp Owns 52.5% of.....
•2005 acquisitions:
•$580 Million for Intermix Media, aka MYSPACE.
•$650 million for IGN Entertainment, Inc, a leading
community based Internet media and services company for
video games and other forms of digital entertainment.
•Scout Media, Inc., the parent company of Scout.com, the
country’s number one independent online sports network,
and Scout Publishing, producer of 47 of the most widely
read local sports magazines in the U ( www.scout.com )
WebMD/The Health Network
Newscorp’s strategic moves.....

✦Classic Film and Animation Library
✦Time Inc. – 64 magazine titles
✦Time-Warner Trade Publishing Inc.
✦Warner Books
✦Little Brown (publishing)
$38 bln
Jeffery L. Bewkes CEO
34,000 Employees
TBS, Inc. is based in Atlanta, GA, and employs
some 11,000 people worldwide.
America's most successful premium television
company, Home Box Ofﬁce delivers two 24-
hour pay television services—HBO® and
Cinemax®—to over 40 million U.S. subscribers.
40+ million
HBO and Cinemax subscribers in the U.S. as of
December 31, 2009
Time Warner Interactive Units
http://www.timewarner.com/corp/aboutus/digital_initiatives/index.html
Howard Stringer Kazuo Hirai
Sony doubled their annual 2011 losses to
$2.9 billion... CEO Switch
Panasonic reporting over a $10 bln 2011 loss!!!

•Sony-BMG Music (with Bertelman)
•Sony Pictures Entertainment
•Columbia Pictures
•Sony Pictures Classic
•Screen Gems
•TriStar Pictures
•Sony Pictures Releasing
•Part owner of MGM Studios (along with
Comcast), which is part owner of United
Artists (Tom Cruise and Paula Wagner).
•American Movie Channel - part owned
•Bravo - part owned
•Independent Film Channel - part owned
•WE: Women’s Entertainment - part owned
Stuart W. Volkow
Sony
•Sony Electronics
•Sony Broadcast Media Co. Sony
Pictures Home Entertainment
•Sony Pictures Television
•Sony Pictures Television
International
Stuart W. Volkow
Sony Digital and Interactive
Facilities
DVD Authoring Center
Worldwide Product Fulfillment
Gameshow Network (joint owner)
Movielink (joint venture)
Crackle.com
Sony Pictures Digital
Sony Pictures Imageworks
Sony Pictures Animation
SonyPictures.Com
Sony Online Entertainment
Sony Pictures Digital
Stuart W. Volkow
$2 Billion / yr on content
1 B Hrs / month
30 million subs
$10 B
Here you go, fans of Pawn Stars, Storage Wars and Dance Moms: A+E
Networks programming — including some unscripted series that Netflix
dropped last fall — will be available to people who pay $79 a year for
Amazon’s Prime service. It announced today a licensing deal to offer
previous seasons of shows from channels including A&E, bio, History and
Lifetime. “We remain focused on adding TV episodes and movies to
Prime Instant Video that we think our customers will enjoy,” says
Amazon’s Director of Digital Video Content Acquisition Brad Beale.
Devices capable of playing the videos include the Kindle Fire HD (of
course); Apple’s iPad, iPhone, and iPod touch; Roku; Xbox 360;
PlayStation 3; and the Wii U. The retailer says that Prime customers now
can watch more than 33,000 movies and TV shows at no additional cost.
No word on financial terms for the deal with A+E.
The Decline of Broadcast TV?
66

67
IAB Global Mobile Report
Copyright 2013 Stuart W. Volkow
The Pilot System
$400/$400 mln/yr Pilot Picked/Series
2012 113 35/13
2013 146 56/?
•The$audience$wants$control.$We$have$learned$the$lesson$
the$music$industry$didn’t.$Give$the$people$what$they$want.$
We$can$take$a$bite$out$of$piracy
•Quality$and$artistic$freedom$is$more$important.
•We$need$networks$/$studios$to$be$pro>itable.
•TV$is$NOT$the$only$place$to$go.
•Put$talent$at$the$heart$of$everything.$Take$chances.$
Audiences$don’t$know$what$they$want$until$they$see$it.
HoC$went$out$to$every$Network$but$wanted$a$pilot.$
Our$story$would$take$a$long$time$to$tell.$A$sophisticated$multiGlayered$story$
with$complex$characters$that$would$take$a$long$time$to$develop,$to$reveal$
themselves.$Their$relationships$would$play$out.$
Ne>lix$was$the$only$network$that$said$we$believe$in$you.$We$have$run$our$data$
and$we$know$our$audience$will$watch$this$series.$You$don’t$need$to$make$a$
pilot.
The First Golden Age

Second Golden Age
The Third Golden Age
Writer as King of TV
http://vimeo.com/70064188
• Julian Fellows, Downton Abbey
• Alex Gansa, Homeland,
• Vince Gilligan, Breaking Bad,AMC
• Mike Kelly, Revenge,ABC
• Glen Mazzara,Walking Dead,AMC
• Terence Winter, Boardwalk Empire, HBO
• Mathew Wiener, Mad Men,AMC
• Kurt Sutter, Sons of Anarchy, FX
Copyright 2013 Stuart W. Volkow, The Future of TV
The Future is Mobile (And Local)
The Economist, Oct 2012, Special Report on Technology and Geography
Mobile Broadband Subs in Billions (Source, Ericson)
2017
2012
.9.3 .7 3.1
Tablets / Smartphones
By 2017, 85% of ALL U.S.Adults will own Smartphones
and 60% will own tablets.

Tablets are replacing print
•700 Million iOS devices Sold!
•5 year anniversary of App Store 2013
•50 billion downloaded
•$10 billion distributed ($ 5 billion in
2012)
•900,000 Apps in store
•375,000 for iPad
•575 million credit cards on ﬁle!
Tim Cook’s Brag List
Copyright 2012 Stuart W. Volkow, www.stuartvolkow.com
700 million iOS Devices Have Been Sold as of Sept 2013
140 Mln iPads sold with
>80% market share
9 million sold ﬁrst wknd
356 million
http://www.zdnet.com/apple-q2-2013-hardware-sales-by-the-numbers-7000014459/
http://www.digitaltrends.com/mobile/smartphone-sales-android-ios-blackberry-q1-2012/

Android Fragmentation
Service Penetration, Market v. iPhone
Owners,
21%
14%
8%
6%
5%
32%
88%
74%
31%
51%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Playing Games
Browsing
Music
Video
Social Network/Blogs
Percent Phone Owners Using Service in Month
iPhone
Market
The iPhone Changes Behavior
Copyright 2013 Stuart W. Volkow Copyright 2012 Stuart W. Volkow,The Future of TV
Watching a Sikh band performing at a temple in Badalona, a city in Catalonia, which is considering separating from Spain.
By RAPHAEL MINDER
Published: October 30, 2012, NYT, International Herald Tribune
Proprietary and Confidential
Long-Term Market Trends
 2012 connected CE
devices statistics
• 47% smartphones
• 18% tablets
• 65% laptops
• 17% connected TVs
• 37% gaming consoles
• 24% streaming media
players
– 840 million connected
devices in operation in
the US by 2016
• 10 per BB HH
 The future is more
on-demand, personal
viewing of video
– 47% of purchased
video content is viewing
alone
 Most content will be
consumed in the home
– Only 3% of tablets are
configured for 3G
– 83% of consumers use
their tablets primarily in
the home
2
Copyright 2012 Stuart W. Volkow,The Future of TV 90
Everything Can
Be Measured.
But what does
it mean?
When, where,
how and why
we watch is
changing.

Copyright 2012 Stuart W. Volkow,The Future of TV
Nielsen
http://youtu.be/UizO9XjaHCA
17 May 2012
Nielsen: half of
Shanghai consumers
engage in multi-
screen media
consumption while
watching TV
http://cn.en.nielsen.com
Nielsen 3 Screen Report
Vol #8 Q1 2010 Highlights:
• The amount of time spent watching television is increasing:
viewers watched two more hours of TV per month in Q1 2010
than in Q1 2009
• Average time spent simultaneously using TV and Internet in the
home grew 9.8%, to 3 hours and 41 minutes per month
• The number of people who are timeshifting has grown 18%
since last year to 94 million, with the average user now
timeshifting 9 hours and 36 minutes per month
• The mobile video audience grew 51.2% year-over- year,
surpassing 20 million users for the ﬁrst time
• 52.7% of US homes now have HDTVs and receive HDTV
signals

98
F A I L
Revue just wasn't hitting the sales targets Logitech
originally set; after the company dropped the Revue down
to $199 in May, they decided to drop another $100 off this
week. Engadget, 7/28/2011
Internet-Enabled Televisions (IETVs) set to rise by a factor
of six by 2013 and to 148 million by 2012.
iSuppli Corp.
99
Google TV 2.0 ?
100
http://www.google.com/tv/apps.html
http://www.google.com/tv/
102

103
Google TV 2.0 ?
105
http://www.google.com/tv/apps.html
http://www.google.com/tv/
Movies start at $2.99 to rent
and $9.99 to own, and you can
download TV series for even
less. And don’t worry about
ﬁlling up your hard drive and
not having room for games.
The PlayStation®3 system is
the only console that lets you
save all your movies and TV to
an external drive.
106
107 108

The BigWorry for PayTV
Cord Cutting
Reed Hastings - Netﬂix - CEO - Q3 2010 Earnings
Report
...on cord cutting we still see no evidence that our subs
cut cords at greater rates than the general population, and
it's something we survey now and then on. On your
personal experience, you know, it is all over the map. We
have tons of anecdotes of people who -- the streaming
stimulates the uses of other formats for, like you said
streaming meets most of their entertainment needs. So,
quite a lot of variety with 17 million members.
109
Cost of Traditional TV
✦ Comcast Digital Premier
Package: $136.93 per month,
1,632 per year.
Includes 200 digital cable channels, with
premium movie channels, a sports package, on-
demand movies and shows, local programming,
and DVR service.
✦ Satellite TV, per year:
$1,463.88
DirecTV Premier Package: $121.99 per
month. Includes 285-plus digital channels,
with premium movie channels plus HD
channels and HD DVR with service.
Cable, per year $1,643.16
Cost to Replace Traditional TV
Digital antenna (over-the-air local channels and
sports) $50
Hulu Plus, per year ($9.99/month) $119.88
Joost, YouTube, TV.com,
network Web sites (ABC, NBC, CBS, FOX)free
Netﬂix Instant, per year: ($8.99/month) $107.88
Cost for Roku box, $79.99
(free if you have an Xbox, TiVo, Wii, or PS3)
Apple TV: Cost for box $229
$1.99 Cost for one premium show per weeknight
for a year = $517.40
OR
Amazon Video on Demand: Standard-def episodes
$1.99 Cost for one show per weeknight for a year
$517.40
Cost of Traditional TV
✦ Comcast Digital Premier
Package: $136.93 per month,
1,632 per year.
Includes 200 digital cable channels, with
premium movie channels, a sports package, on-
demand movies and shows, local programming,
and DVR service.
✦ Satellite TV, per year:
$1,463.88
DirecTV Premier Package: $121.99 per
month. Includes 285-plus digital channels,
with premium movie channels plus HD
channels and HD DVR with service.
Cable, per year $1,643.16
First year (includes equipment costs) $1,104.15
Beats cable by $539.01
Beats satellite by $359.73
Second year (no equipment costs)
$745.16
Really beats cable and satellite ($898.00;
$718.72)
110
TV A p p s / Widgets
111
Apps as a Medium
Billions of Apps Downloaded

115
VUDU Apps - The
applications platform
for connected TVs and
Blu-ray players
116
117
Google TV Apps
http://connectedtv.yahoo.com/services/tv-widgets/119
http://connectedtv.yahoo.com/services/tv-widgets/120

121
M o b i l e
122
Strategy Question
✦What TV Content Should be Made Available
Over The Internet (ﬁxed/mobile)?
✦UnderWhatTerms?
✦Pricing?
✦What Content Should Be Kept Exclusive for
Broadcast?
✦What New Business Models Will Work With
Which Audience?
123
P
S-VOD and Premium TV Are
Net
You
othe
intro
orig
prog
Net
redu
cus
60%
con
wou
pre
sep
pay
Movie studios might create a limited-time
premium TV release window to leverage greater
market competition
T V O v e r T h e T o p ( O T T )
U.S. Platforms
‣Hulu
‣Netﬂix
‣Vudu
‣Amazon
‣Film ON
‣iTunes
125 Stuart W.Volkow 2007

127 128
129
✦ 23 million Subscribers
✦ > 20,000 Instant Streaming Films and TV Shows
✦ Releases often before Blu-Ray
✦ $2 Billion on Movie Rights by 2011
✦ Epix
✦ Trouble with STARZ and other Producers
✦ 200 plus Netﬂix enabled products that will resulting
in 60 million plus devices sold in 2010-2011
130
131
This isn’t a subscription
service. It’s on-demand with
rentals available from $1 to
$5.99 and purchases starting
at $4.99.
new pricing, variations on old models
132

133
iTunes
134
135
Amazon
136
137
US Networks Hedge The Internet

140
Copyright 2011 Stuart WayneVolkow. Xtropia Partners
Internet Original Content Networks
MAKER STUDIOS
EQAL
VEVO
142
SPORTS OVER THE INTERNET
143 144
http://www.nba.com/leaguepass/broadband/index.html

145 Stuart W.Volkow 2007
Subscriptions
Advertising
146
Stuart W.Volkow 2007
Commerce
147
Youtube
Stars/Channels/Originals/Networks
148
Medialink CEO Michael Kassan (2nd from left) moderates "CSI"-creator Anthony
Zuiker; Machinima CEO Allen DeBevoise; Google VP of marketing Lucas
Watson; GroupM North America CEO Rob Norman; and T-Mobile VP of
advertising Peter DeLuca.
18,914,654,949 Network Video Views
76,624,785 Network Subs
$200 Million
Invested in
Content!!
150

151 152
153 154
155
Branded Media
http://2020.trendmicro.com/

T r a n s m e d i a
Social TV And Second Screen Apps
“About half of Americans visit social
networks while watching TV, and one
in six Americans posts comments
about shows during their
broadcasts....
....people in some countries like China
and India are even more active in
their chatter.”

163
Over 66 million US consumers are simultaneously
using a PC while watching TV.
2nd Screen Applications
Parks Associates and iMediashare & Ooyala VIdeo Q1 2013 Report
We Love Our Devices
•Personal
•Convenient
•Private (sort of)
•Always There
•Discovery
•Social
•Gamiﬁed
•Next Gen
•10% of all viewing
•Live and Longer
Nielsen 2012 Social Media Report
We Love to Share
•1/3 U.S.Twitter users
tweet about TV
•Social TV is Global
http://www.youtube.com/watch?v=-P0tkjkSO20&feature=player_embedded
168

IntoNow
Social Checkin
170
http://youtu.be/GmEiE4qcV3k
171
Copyright 2013 Stuart W. Volkow, The Future of TV Copyright 2013 Stuart W. Volkow, The Future of TV

Copyright 2013 Stuart W. Volkow, The Future of TV Copyright 2013 Stuart W. Volkow, The Future of TV
177 178
TV RebornCopyright 2008, Stuart W. Volkow 179
P G A D e f i n i t i o n
• A Transmedia Narrative project or franchise
must consist of three (or more) narrative
storylines existing within the same fictional
universe
• NOT the same as repurposing material from
one platform to be cut or repurposed to
different platforms
• Transmedia producers also create and implement
interactive endeavors to unite the audience of the
property with the canonical narrative and this
element should be considered as valid qualiﬁcation
for credit as long as they are related directly to the
narrative presentation of a project

“Already more than half of Americans are
watching TV and surﬁng the Web
simultaneously. But another trend--giving
connectivity to the device itself--is going to
fundamentally change the business models
around television and the way we consume
and interact with content.”
Adam Ostrow, 10.12.10
181 182
According to Nielsen, over 70% of
tablet owners and 68% of
Smartphone owners say they use
their devices while watching TV –
much of the time to look up content
about a show, piece of news, that
they are watching.
184
185 186

187 188
http://twitter.com/
betty_draper
Social Games
Broadcast Journalism
Copyright 2012 Stuart W. Volkow, www.stuartvolkow.com Stuart W.Volkow 2007
Unintended Negative
Consequences
of Web 2.0 Video?
ruTE,'-E--F"*'.lnHrtr-JHfuj.ffitr$#fl:
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j
tk "$.; -ffi"ft"".*dh.""+".R S--**fs* ;' E
TVnewssaclip fob
ByhavingJokgrpupwiththesenrutio-rulimpactofYouTtrbe,television
reportinghasbeaorire
";;iilrtrl*a
ofimig.rtightoniournalisticvalue
“Not a day goes by without some new
revelation that calls into question the
reliability, accuracy, and truth of the
information we get from the Internet.”
192

The Echo Effect
Should the Internet be A Primary Source?
Responsible for the accurate reporting of news
stories. Will set up, shoot, write and edit
packages written in a clear and concise manner
while meeting deadlines. Will do live shots,
sometimes consisting of extended live coverage,
in breaking news situations. Produces news
segments as needed. Submits ideas for news
reports, covers news stories assigned by
management and will often be asked to report on
non-breaking informational subject matter for
sweeps or other KTLA programming. Possess
ability to gather information for news stories,
using beat sources, contacts and leads. Must
have a general knowledge of subjects
appropriate to covering the community as
applicable to their assignment. Delivers news
reports, including live reports, demonstrating
energy, confidence, professional appearance
and voice quality. Ability to combine video, audio
and graphics to tell the story effectively.
Demonstrates proficiency at multi-tasking and
must have the ability to prioritize and make
decisions. Candidate will be available to appear
at community events, speaking engagements,
promotions, and other KTLA functions, and as
such, represents KTLA to the public. Answers all
http://karenbrowntv.com/
http://www.nytimes.com/video/
http://www.vice.com/news

http://current.com/shows/vanguard/
Personalization and
Recommendation
Sifting Through Endless Choice
200
201 202
203
Jim Lanzone, Founder-CEO Clicker
1 million TV episodes and 2
million monthly visitors.
"We were looking at the next 50
years of television, and how it was
merging with the Internet," says
Lanzone, Clicker's CEO and co-
founder. "How would you navigate
all of that? A daily calendar
wouldn't cut it anymore, which is
what programming guides were in
the previous 50 years. ... It would
need to be a lot more like a search
engine."
204

The Future of TV By Stuart W. Volkow, UCLA Extension, VentureDNA

The Future of TV By Stuart W. Volkow, UCLA Extension, VentureDNA

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The Future of TV By Stuart W. Volkow, UCLA Extension, VentureDNA