MBC is a media company that provides various advertising opportunities in virtual worlds like Second Life. This includes embedding commercials in television shows, running commercials on live streaming channels, and advertising on in-world media players and newspapers. MBC also offers video production, live broadcasting, and studio rental services. Their television programming covers genres like music, news, talk shows, and comedy. Advertising packages are available for all shows and channels, ranging from 10-second spots to sponsorships.
WINNING AN AUDIENCE WITH SMART DATA
• MBC Group wanted to increase TV viewing share and grow revenues
• Clusters delivered a segmentation of viewers in key territories
• The intelligence was used to inform MBC’s marketing, and optimise programming and scheduling
• MBC’s research team has benefited from improved effectiveness and visibility
• In just three months, MBC saw an increase of over 25% audience share for a specific timeslot
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
sebuah stasiun TV, terutama pipa terestrial, harus mampu mempelajari hal makro (terkait produksi) sebelum memproduksi sebuah tayangan atau satu paket tayangan dalam periode tertentu
WINNING AN AUDIENCE WITH SMART DATA
• MBC Group wanted to increase TV viewing share and grow revenues
• Clusters delivered a segmentation of viewers in key territories
• The intelligence was used to inform MBC’s marketing, and optimise programming and scheduling
• MBC’s research team has benefited from improved effectiveness and visibility
• In just three months, MBC saw an increase of over 25% audience share for a specific timeslot
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
sebuah stasiun TV, terutama pipa terestrial, harus mampu mempelajari hal makro (terkait produksi) sebelum memproduksi sebuah tayangan atau satu paket tayangan dalam periode tertentu
1. MBC – METAVERSE BROADCASTING COMPANY
MBC Marketing / PR / Advertising Opportunities
Metaverse Broadcasting Company
Advertisement Opportunities
2. MBC Marketing / PR / Advertisement Opportunity
Metaverse Broadcasting Company is dedicated using Virtual Worlds constructing and engaging a
global audience. We are a specialized solutions provider and media company and have many
advertising and service options to suit any audio/visual need.
Marketing / PR / Advertisement Opportunity Options
Commercial Embed in pre-productions - Metaverse TV creates original and compelling television
programming using virtual motion capturing called machinima (created word of Machine and
Cinema) and professional video production techniques. Commercial advertisements are available
during commercial breaks taken in our various productions. Commercial advertisement time is
allotted in 10 second blocks and is available for purchase in 20, 30 and 60 second adverts and will be
embedded within the production.
* The benefit of a commercial embedment in pre-productions is no running length on this
commercial. You are buying a permanent spot in this pre-production. When this pre-production is
distributed on the Internet and on our television channels, your advertisement will remain embedded
in that show as long as this show remains on the internet and our television channels.
**See show title and description section for list of shows that are currently in production.
Live Channel Commercial - Metaverse TV runs several live channels that can be viewed on the
Internet, in Second Life and other Virtual Worlds on our flash media players. Commercial
advertisement time is allotted in 10 second blocks and is available for purchase in 20, 30 and 60
second adverts which will appear in between programs and can be purchased on a monthly basis.
These commercials are not embedded within any programming and will be removed from the live
channel when the paid advertising campaign time is over.
*See live channel descriptions for list of available options.
Second Life Media Players - Each day we give away hundreds of Media Players (Virtual Television) in
Second Life for free which offers a wide variety of content such as video on demand, live channels,
magazines, YouTube & Hulu access and more. Users navigate through a flash menu system where
advertising space can be purchased on a monthly basis.
*Advertising images required resolution 856x480
The Metaverse Tribune - The Metaverse Tribune is an electronic newspaper/blog that focuses on
Virtual Worlds, Gaming, Internet and Technology. Advertisements on the web site can be
purchased on a monthly basis.
*Advertisement Image width 260 x 150 resolution
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3. MBC Marketing / PR / Advertisement Opportunity
Services
Video Production - MBC is one of the longer running video production service companies in Second
Life and offer quality video production for commercials, weddings, live events and many other
production options.
Live Broadcast - MBC has state of the art broadcasting solutions and can stream to thousands of live
viewers at once. No longer will Second Life SIM restrictions prevent anyone from witnessing your
event. Metaverse TV runs several different live channels through the LiveStream.com and Justin.TV
services. Commercials/Infomercials will be able to run between programming and supports
Commercial advertisement time, which is allotted in 10 second blocks and is available for purchase
in 20, 30 and 60 second adverts. With state of the art broadcasting technology, Metaverse TV is able
to instantly go live from locations within Second Life and other Virtual Worlds.
• MBC 1 (Metaverse TV Channel 1) is showing the latest Metaverse TV programming on this
channel. Important events and live shows are broadcasted live in real time. Advertisement
will be scheduled in between ‘not live on the air’ programs.
• MBC 2 (Metaverse TV Channel 2) Since August of 2007 Metaverse TV is running a re-
broadcasting of great shows and entertainment playing 24 hours, seven days a week. This is
our catch-up service.
• Torleyvision (No Advertisements on this channel at this time.)
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4. MBC Marketing / PR / Advertisement Opportunity
Pre-Production Services
Grid Hitz TV: In June of 2010, Metaverse TV will be launching its exclusive music channel. Catch
music videos from all the popular artists in the Virtual World and exclusive live concerts.
Virtual Scenery Channel: (No Advertisments on this channel at this time.)
MBC News: With over 100 episodes filmed, MBC News is the longest virtual news program running.
MBC News is a scheduled weekly program which has been expanding to include more episodes and
special interviews. Anchor Dousa Dragonash and her team, Malburns Writer, Sigmund Leominster
and the roving reporter Lisa Hermano deliver compelling news stories from virtual worlds, the
internet and more.
The Stream Scene: The Stream Scene is a biweekly music program produced by Second Life veteran
Twstd Ruggles. Lance Rembrandt, who is a popular real life musician, will perform on the Stream
Scene with various other assorted popular musicians from the grid, such as Shakti Cianci and Juel
Resistance. From live performances, to exclusive interviews and stunning visual machinima music
videos, the Stream Scene is the show to watch to keep up with the music industry in Second Life.
Spotlight TV: Spotlight TV is a weekly talk show filmed in front of a live audience developed by
Scorpinosis Nightfire. Scorpnosis is the brilliant host of Spotlight TV and the show highlights the
many great contributions going on in Second Life. He loves to examine how things in the virtual
world affect us here in the physical world. From large discussion panels, over music performances to
deep one on one interview, the Spotlight TV studio is the place to be on Thursday Nights.
The Frolic Mills Show: The Frolic Mills Show is a bi weekly talk show in which the Best of Second Life
Magazine's owner Frolic Mills hosts a half hour discussion with a vital resident in Second Life. Usually
a very successful entrepreneur or designer is with Frolic and answers question, such as how it was
for these successful residents as a newcomer to the virtual world and how they became successful.
Lucy Listens: Lucy Listens is a short machinima exploration of the deep and dark secrets in all us
avatars. Lucy Eberhart takes emails from fans that need advice and turns the question into a short
advisory film.
Out and About with Dousa Dragonash: ‘Out and About’ takes MBC News Anchor Dousa Dragonash
out of the studio. She is exploring one thematic in an ‘in depth interview’ which will highlight virtual
locations and achievements.
The Area: The Area is a short comedy machinima series that chronicles the trials and tribulations of
Second Life Welcome Centers. This series in MBC independently created by Michelle Leckrone and
hosted by Misty Putzo
*Metaverse TV is also developing and creating new shows. For information on the latest
developments and upcoming shows please contact your MBC sales representative.
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5. MBC Marketing / PR / Advertisement Opportunity
Metaverse Island Shop Rentals
Our Virtual Headquarters is not only the center of our productions but also is a genuine work of art
created by the renowned Second Life Builder Lumiere Noir. Become part of the Metaverse
Broadcasting Family and set up shop with us!
Pre-Productions
Advertisement
per 20 30 60 every
second second second second further 10 Sponsorship
Show Name price price price price second price per month
M.B.C. News 2 US 40 US 57 US 108 US 20 US 200 US
The Stream Scene 2 US 40 US 57 US 108 US 20 US 200 US
Spotlight TV 2 US 40 US 57 US 108 US 20 US 200 US
The Frolic Mills Show 2 US 40 US 57 US 108 US 20 US 200 US
Lucy Listens 2 US 40 US 57 US 108 US 20 US 200 US
Out and About 2 US 40 US 57 US 108 US 20 US 200 US
The Area 2 US 40 US 57 US 108 US 20 US 200 US
Live Channels (month) 1 US 20 US 30 US 60 US 10 US
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