The CINCO Media Plan details individual responsibilities for promoting Project Artemis. Chelsey will lead social media efforts by researching trends, creating personas, and mockups. Marjorie will redesign the website focusing on usability and content. Nick will animate the new logo to showcase space travel. Astrid will design promotional posters. Lee and Mondi will create a video to recruit ages 18-25 by sparking curiosity about Mars living. Overall the plan divides tasks creatively while maintaining communication to promote NASA's goals.

1. CINCO Media Plan
Concept and Development

2. In the last
month:
● We created logo ideas and
color schemes
● Decided on a logo
● Drafted a Media Plan
detailing our individual
responsibilities
● Developed individual
Pre-Production Elements

3. Goals &
Responsibilities
● Social Media: Chelsey
● Website Redesign: Marjorie
● Animated Logo: Nick
● Poster: Astrid
● Promotional Video: Lee &
Mondi

4. Social Media Plan
The Social Media Plan includes:
● Research on trends to determine best social
media sites to use
● Personas
● User experience
● User journey
● A mock-up
● Inspirations
Chelsey Mercado
P. 1

5. Where Do People Scroll?
The most popular social media sites include:
● TikTok
● Facebook
● Twitter
● Instagram Chelsey
P. 2

6. Where Do People Scroll?
The top three include:
● Facebook
● Twitter
● Instagram
Chelsey
P.3

7. Who is Our Audience?
● 18-25 year-olds
● Those interested in space exploration or Astronomy
● Those interested in Mars colonization and exploration
Chelsey
P. 4

8. Persona
Profile:
Stephanie Stewart is a busy 23 year-old
university student who regularly uses
Facebook and Instagram to read interesting
blog articles and keep up with family and
friends. Recently, Stephanie started an
astronomy class as an elective course and has
become increasingly interested in space
exploration. She has started following NASA’s
Facebook and Instagram pages so that she
can learn more.
Problems:
● Content isn’t regularly posted on either
page
● Most posts aren’t educational, but
promotional and Stephanie does not enjoy
being subjected to endless promotions.
Stephanie Stewart Chelsey
P.5

9. User Experience
● Efficient
○ Using short text to not lose user
● Informative
○ Deliver up-to-date information from NASA on Project Artemis
● Interesting
○ Using stunning visuals to wow and captivate users
● Usable
○ Accessible to anyone and everyone
● Findable
○ Content will be posted daily at peak times
● Desirable
○ Listening to user feedback to ensure happy, repeated visitors
Chelsey
P.6

10. User Journey
User logs
in to social
media site
User finds NASA
Project Artemis
content
Chelsey
P. 7

11. User Journey
User clicks on
site page link
and scrolls
through content
Satisfied with
content,
User clicks on
web link to learn
more
Chelsey
P. 8

12. Inspiration
Chelsey
P.9

13. Mock- up
Logo
Page Name
Content
Chelsey
P. 10

14. Goals
● Generate traffic for website
● Create quality content to keep
regular traffic to social media
page
● Optimize social media page
based on user response
● Manage daily posts
Chelsey
P.11

15. How?
● Work with POD team to curate engaging content
● Keep up-to-date with NASA’s current affairs
● Focus of user feedback
Chelsey
P.12

16. Website Redesign
Research
● Logo in top corner, two navigation bars
● Mainly features stories and current news
● Twitter widget and Upcoming Events widget

17. Website Redesign

18. Website Redesign

19. Website Redesign

20. Website Redesign

21. Website Redesign

22. Website Redesign
Color Scheme and Fonts
● Neutral color scheme: blacks, grays, whites
● Accent colors: reds, blues
● Fonts: simple, professional, easily read

23. Logo concepts
Animated Logo

24. Animated Logo
Storyboard
for animated
logo

25. ● Logo Re-design
○ Keep NASA Themes
■ Colors, elements, ideas.
○ Show interplanetary travel
■ Future of NASA and what they do
● Animated Logo
○ Keep simple and professional
○ Maintain themes of the re-designed logo
Animated Logo

26. Promotional Poster

27. How to make the perfect poster.
● A poster that appeals to NASA
● A palette consisting of orange, red,
black,yellow.
● A planet Mars will be incorporated.
● Apply 3D effects to make the poster
realistic.
● Cohesive style and themes
● Use Artemis as inspirations

28. Palette Design.
● Black, Red, Yellow, Orange to match Mars color.
● I will add many shades of red and orange with a dash of yellow.
● Incorporate space colors.

29. ● I will add shades of the moon.

30. What's the goal of the poster?
● Promote Project Artemis.
● Tell people about the trip to Mars.
● Encourage people to support NASA
● Recruit for NASA
● Demographics=18 to 25 years old.

31. Demos

32. Promotional Video
● Main purpose is to recruit people into
joining NASA Programs
● Targeted audience age 18-25
● Made to drive curiosity to want to learn
more
Lee/Mondi P.29

33. Video Breakdown
1. Alec and Greg are laying
down watching a sunset
2. Zooms in on Alec’s Face
and he asks Greg a Question.
“Have you ever wondered what
it's like to live on mars”?
Lee/Mondi P.30

34. Video Breakdown
3. Zooms in on Greg’s face
and he responds to the question.
“Actually no I haven’t”
4. Zooms into space. In this
shot space is able to be seen
with Mars being the planet that
stands out. CGI image
Lee/Mondi P.31

35. Video Breakdown
5. CGI image of Mars is shown
as it Rotates around the planet
while Alec starts talking about
Mars. He states ideas or facts
about Mars.
6. It then transitions back to
Greg and Alec laying down with a
zoom out motion.
Lee/Mondi P.32

36. Video Breakdown
7. Zooms back into Alec’s face
and he says “Maybe we can go
to Mars one day”
8. The NASA logo is shown to
end off the video with narration
informing people to sign up now
Lee/Mondi P.33

37. Our
Collaboration
● Rating: 8/10
What we succeed in: creative
design work, delegating roles,
communication about our work
Improvements: ways of
communicating