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Unicorn events assist travel conference presentation
The document provides tips for organizing events abroad from Hannah Luffman, Managing Director of Unicorn Events Ltd. It discusses trends like seeking authentic experiences and personalized events. When organizing internationally, it is important to consider lead times which vary by region, know the local culture and destinations, research using convention bureaus and FAM trips, and be aware of factors like VAT and currency fluctuations in contracts. Proper planning is key to successfully organizing events abroad.
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Unicorn events assist travel conference presentation
- 1. HOW TO ORGANISEEVENTS ABROAD HANNAH LUFFMAN, MANAGING DIRECTOR, UNICORN EVENTS LTD
- 2. CONNECTED EVENTS • Enoughof the millennials – “Unplugged Festivals” • Digitally connected • Emotionally connected • Connected Infrastructure – 66 civil airports in Germany • The importance of time • Smart travel UNICORN EVENTS LTD
- 3. TRAVEL AND EVENTSTRENDS • Shift from big cities • Home away from home • Self Service and DIY • Authentic Experiences – TripAdvisor #1 trend “Seeking New Experiences” • Personalised event experience • Event spend is increasing – value driven • Mobile Information / Succinct Itinerary UNICORN EVENTS LTD
- 4. A DEMANDING INDUSTRY •Booking without viewing • Not having full briefs • Lead Times North America Europe Central/South America Asia 18 weeks 7 weeks 6 weeks 8 weeks UNICORN EVENTS LTD
- 5. KEY DESTINATIONS • Avoidthe crowds • Shift in key destinations • Events in the summer months open new possibilities Top Business Destinations for Corporate Events Top Recommendations for Corporate Events London Lisbon Berlin Mallorca Hamburg Lake Como Barcelona Dublin UNICORN EVENTS LTDAMEX Global Events Study 2016
- 6. KNOW YOUR CITY •Use the culture • Consider the culture • Incorporate the theme • See offsite venues UNICORN EVENTS LTD
- 7. BE SUSTAINABLE • Uselocal staffing • Buy local product • Don't take the UK abroad • Think about waste UNICORN EVENTS LTD
- 8. HOW TO RESEARCH •Get a concise brief • Local Convention Bureau • Use recommendations – particularly for ground suppliers • Attend FAM trips • Join networking groups – face to face and online • #eventprofs UNICORN EVENTS LTD
- 9. CHAINS VS. BOUTIQUES •Benefits of the global desk • Rebooking and cancellation • Meeting planner points • Personal service • Time • Cost UNICORN EVENTS LTD
- 10. GROUP AIR TRAVEL •Where are your attendees coming from? • More flexibility • Group rates • Use the local carrier • The impact of visa regulations • Air strikes and terms of travel UNICORN EVENTS LTD
- 11. THINGS TO KNOWABOUT CONTRACTS • VAT is complicated in Europe • Always specify your currency • Factor in exchange rate fluctuations • Wifi is rarely included • Hotels and venues use more third party suppliers than in the UK UNICORN EVENTS LTD
- 12. HELPFUL RESOURCES • Venuefinding agency - time • Online venue finding tools – Venue directory, Meetings Booker, Gratis, Cvent • Get a central contact for chains- group desks • Convention bureaus • Use a DMC / agency UNICORN EVENTS LTD
- 13. QUESTIONS HANNAH LUFFMAN, MANAGINGDIRECTOR, UNICORN EVENTS LTD