The document provides details about Alexandria Korel's background, education, work experience, skills and qualifications. It includes a summary of her role as a Project Manager at The Vibe Agency where she coordinated events of various sizes, managed budgets, and developed a loyal client base. A list of past events she produced from 2014-2017 for companies like Philip Morris International, Danone, and Coty is also included, demonstrating her extensive experience in the event planning industry.
Refine Asia stands for class, creativity, and absolute professionalism in Asian corporate and luxury travel services. We apply our accredited experience and expertise to deliver flawless and reliable travel & event arrangements custom-tailored to every detail of your requirements, bringing you the most rewarding, enriching, and satisfying experiences of perfect Asian-style service.
Refine Asia is a member of the prestigious Focus Asia travel group, a highly successful tourism operation combining decades of industry experience. Refine’s core team of travel and business professionals, with over twenty years’ experience in the industry, represents the culmination of extensive efforts in creative product development in the commercial and high-end categories. With representative offices throughout Asia and sales offices worldwide, Refine Asia offers only proven, original, effective, and high-quality business and travel services in our region – Your Perfect Asia.
Refine Asia stands for class, creativity, and absolute professionalism in Asian corporate and luxury travel services. We apply our accredited experience and expertise to deliver flawless and reliable travel & event arrangements custom-tailored to every detail of your requirements, bringing you the most rewarding, enriching, and satisfying experiences of perfect Asian-style service.
Refine Asia is a member of the prestigious Focus Asia travel group, a highly successful tourism operation combining decades of industry experience. Refine’s core team of travel and business professionals, with over twenty years’ experience in the industry, represents the culmination of extensive efforts in creative product development in the commercial and high-end categories. With representative offices throughout Asia and sales offices worldwide, Refine Asia offers only proven, original, effective, and high-quality business and travel services in our region – Your Perfect Asia.
2. EDUCATION
University of Central Florida, Orlando, Florida Graduation: May 2014
Rosen College of Hospitality Management
Bachelor Of Science
Major: Event Management | Minor: Hospitality Management
Maintained GPA: 3.5 Dean’s List 2013 & 2014
Coursework included: The Event Industry, Guest Service Management, Event Services, Lodging
Operations, Meeting Management, Hospitality Human Resources Management, Hospitality and
Tourism Marketing, Special Event Coordination, Advanced Tradeshow Management, & more.
3. WORK EXPERIENCE OVERVIEW
Project Manager, The Vibe Agency, Miami Beach June 2014- Present
Project Manager
Prestige Consultant, Ulta Beauty August 2011-June 2014
Make-up Artist
Freelance Make-Up Artist August 2011-Present
Freelance artist for film, wedding, make-up lessons, & special occasions
Edge Events Group & Side Bar Orlando July 2013-January 2014
Junior Project Manager
A Friend Affair Event Planning July 2013-January 2014
Junior Project Manager
4. THE VIBE AGENCY ; PROJECT MANAGER
JUNE 2014 – PRESENT
Responsibilities Included:
• Coordinate all details & logistics of events such as conferences & meetings, special events, trade shows, sales meetings, teambuilding activities
• Produced events in multiple states in the US including:
• Florida, California, New York City, Chicago, Georgia, New Orleans, Seattle
• Calculate & establish budgets and ensure they are adhered to
• Review locations & book site visits with the venues & clients prior to contracting
• Book vendors : Venues, Activities, Entertainment, Décor
• Created menus & designed table settings to express variety of themes
• Hired & supervised temporary staff including hostesses, models, and security personnel
• Manage events on site through production
• Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations
5. THE VIBE AGENCY ; PROJECT MANAGER – CONT’D
JUNE 2014 – PRESENT
Achievements Included:
• Project Management & Customer satisfaction
• Seamlessly orchestrated events, with budget of up to $300,000
• Successfully developed on-the-spot contingency plans
• Established an extensive resource network, by consistently developing contacts
• Devised work schedules to ensure successful event coordination
• Illustrated Efficiencies of time management and money
• Built a loyal clientele
• Ensure best rates by skillfully negotiating with suppliers, vendors, and entertainers
• Sourced high qualified vendors/suppliers
6. ULTA BEAUTY ; PRESTIGE CONSULTANT/MAKE UP ARTIST
AUGUST 2011 – JUNE 2014
Responsibilities Included:
• Customer service
• Take and record customer details and increase clientele
• Book event appointments: Marketing Prestige brands within the store
• Create and develop vendor events: Create the WOW factor for clients
• Provide beauty treatments & expertise
• Assist customers with product queries and finalize purchases
• Promote and sell all range of beauty products
• Clean and maintain product stock
7. ULTA BEAUTY ; PRESTIGE CONSULTANT/MAKE UP ARTIST –
CONT;D
AUGUST 2011 – JUNE 2014
Achievements Included:
• Consistently met daily target of selling
• Knowledge on current trends in the industry
• Built a loyal clientele
• Developed methods to attract new members, retain current members, and encourage attendance at various
functions
• Produce a large guest list for the day of vendor events
• Built experience within the beauty industry within a wide range of cosmetic brands
8. FREELANCE MAKE UP ARTIST
AUGUST 2011 – PRESENT
Responsibilities Included:
Communicating with clients to clarify visual requirements
Maintaining an up-to-date knowledge of available make-up and beauty products
Maintaining awareness of health and safety issues
Time management-working quickly and accurately in time-pressured conditions
Taking detailed notes and photographs of work, maintaining an up-to-date portfolio
Proactive in marketing and networking to build clientele for myself
Achievements Included:
Producing both a creative and technical accurate visual representation
Artistic ability
Pristine color perception
Able to work under pressure
Great hand-eye coordination
9. EDGE EVENTS GROUP ; JUNIOR PROJECT MANAGER
JULY 2013 – JANUARY 2014
Responsibilities Included:
•Worked closely with various internal divisions to successful communicate and execute events
•Organizing clients needs and objectives
•Setting up and attending key stakeholder meetings
•Supporting Event Managers in the planning and execution of on and off site events
•Promoting Events through Social Media
•Set up/Break down of Event
•Time management
•Produced production agendas
•Managed social networking
Achievements Included:
Organizing meetings/events for the clients
Catering to the Clients’ needs
10. A FRIEND AFFAIR EVENT PLANNING; JUNIOR PROJECT MANAGER
JULY 2013 – JANUARY 2014
Responsibilities Included:
•Pre Event duties: Meetings with the Mr. & Mrs.
•Set up & break down of wedding
•Keeping the wedding on schedule
•Occasional Make-up for the Bride/ Bridesmaids
Achievements Include:
•Experience with weddings
•Brides’ Objectives and Needs
•Knowledge of all logistics & details of wedding management
11. PROMOTIONAL WORK
Edge Events Group:
•Restaurant and Lodging Expo – Orlando Convention Center
•Surf Expo – Orlando Convention Center
•180 Grey Goose Lounge - Orlando Style Magazine's 10 Year Anniversary Party
•180 Med Spa Winter Park – Event for the VIP Guests
Sidebar Orlando:
•Come Out With Pride Event
SpiBelt-Health & Fitness Staffing
•Disney Princess Half Marathon Expo at ESPN Wide World of Sports
12. AREAS OF EXPERTISE
•Strategic Corporate Planning
•Loyalty & Customer Acquisition
•Organization & Follow – Through
•Resource Management
•Team Leadership
•Talent Recruitment
•Sales Coaching
•Administrative Oversight
•Marketing & Promotion
•Contract Negotiation
•Customer Satisfaction
•Vendor Coordination
•Computer Skills: PowerPoint/Prezi, Word, Excel
•Experienced social media user
•Communication skills
•Problem-solving Skills
•Punctual
•Project Management
14. ALEXANDRIA’S EVENT INDUSTRY EXPERIENCE
YEAR OF 2014
• AUGUST 2014 | MIAMI | SAMAMA MEETING| 15 PAX
• NOVEMBER 2014 | SAN FRANCISCO | LE PUBLIC SYSTEM | 30 PAX
• NOVEMBER 2014| SAN FRANCISCO | PONS VOYAGE| 36 PAX
• DECEMBER 2014 | NEW YORK CITY | PHILIP MORRIS INTERNATIONAL | 70-80 PAX
• DECEMBER 2014 | SAN FRANCISCO MCI | 13 PAX
15. ALEXANDRIA’S EVENT INDUSTRY EXPERIENCE
YEAR OF 2015
•JANUARY 2015| NEW YORK CITY | PRICER | 65 PAX
•FEBRUARY 2015 | SEATTLE | PHENOMENE | 300 PAX
•APRIL 2015 | MIAMI | BENETTI | 70 PAX
•APRIL 2015 | NEW YORK CITY | DB FRANCE | 10 PAX
•APRIL 2015 | MIAMI | AEROTURBINE | 250 PAX
•MAY 2015 | NEW ORLEANS | EGENCIA | 60 PAX
•MAY 2015 | MIAMI | DENNIS BIRTHDAY PARTY | 10 PAX
•MAY 2015 | CHICAGO | SISLEY | 60 PAX
•JUNE 2015 | NEW YORK CITY | DANONE | 200 PAX
•JUNE 2015 | NEW YORK CITY |ORMES | TRADESHOW STAFFING
16. ALEXANDRIA’S EVENT INDUSTRY EXPERIENCE
YEAR OF 2015 CONT’D
•JUNE 2015 | NEW YORK CITY | DANONE | 200 PAX
•JUNE 2015 | NEW YORK CITY | FRENCH TOUCH | 200 PAX
•JULY 2015 | MIAMI | LVMH | MEETING EQUIPMENT ACCOMMODAITON
•AUGUST 2015 | MIAMI | SAMAMA MEETING | 15 PAX
•OCTOBER 2015 | BOCA RATON | MIDCONTINENTAL CHEMICAL | 80 PAX
•OCTOBER 2015 | PHILIDELPHIA | SAGARMATHA |20 PAX
•OCTOBER 2015 | MIAMI | CREDIT AGRICOLE | HALLOWEEN GIFTS
•NOVEMBER 2015 | MIAMI | ICC | 450 PAX
17. ALEXANDRIA’S EVENT INDUSTRY EXPERIENCE
YEAR OF 2016
•FEBRUARY 2016 | MIAMI | DANONE | 120 PAX
•FEBRUARY 2016 | AUSTIN, TEXAS | SWITZERLAND PMI | 22 PAX
•MARCH 2016 | ORLANDO & MIAMI | GRZZLYS TRAVEL | 45 PAX
•MARCH 2016 | NEW YORK CITY | DB FRANCE | 8 PAX
•MARCH 2016 | MIAMI | JAEGER LE COULTRE | 10 PAX
•APRIL 2016 | MIAMI | BENETTI YACHTS | 70 PAX
•APRIL 2016 | NEW YORK CITY | FRENCH TOUCH | 150 PAX
•APRIL 2016 | ATLANTA, GEORGIA | SPHEREA | 12 PAX
•JUNE 2016 | NEW YORK CITY | FRENCH TOUCH CONFERENCE | MARKETING MATERIALS
•JUNE 2016 | NEW YORK CITY | REVIENSLEON | MARKETING MATERIALS
18. ALEXANDRIA’S EVENT INDUSTRY EXPERIENCE
YEAR OF 2016 CONT’D
JUNE 2016 | MIAMI | LOREAL TRAVEL RETAIL OF AMERICAS | 200 PAX
JUNE 2016 | MIAMI | GRIZZLYS TRAVEL | 10 PAX
JUNE 2016 | NEW ORLEANS | HOPSCOTCH/ORKYN | 12 PAX
JULY 2016 | MIAMI | COTY | 85 PAX
JULY 2016 | NEW YORK CITY | DB FRANCE | 10 PAX
OCTOBER 2016 | SAN FRANCISCO / PALO ALTO | X- PERIENCE | 19 PAX
OCTOBER 2016 | MIAMI | COTY – TEAMBUILDING ACTIVITY | 2 GROUPS OF 30 PAX
NOVEMBER 2016 | MIAMI | AUDEMARS PIGUET | ART BASEL STAFFING
DECEMBER 2016 | NEW YORK CITY | PHILIP MORRIS INTERNATIONAL | 75 PAX
19. ALEXANDRIA’S EVENT INDUSTRY EXPERIENCE
YEAR OF 2017
•MAY 2017 | MIAMI | BENETTI YACHTS | 70-80 PAX
•JUNE 2017 | NEW YORK CITY | FRENCH TOUCH | 500 PAX
21. PHILIP MORRIS INTERNATIONAL
MEETING MANAGEMENT | 2014
•CORPOARTE PROGRAM | LOCATION: NEW YORK CITY
•5 DAYS OF MEETING MANAGEMENT
•TOTAL OF 80 ATTENDEES
•HOTEL: MILLENIUM BROADWAY HOTEL
• ROOM ACCOMMODATION
• FOOD & BEVERAGE
• MEETING SPACE
• AV ACOMMODATION
• DÉCOR & DESIGN
• CONTENT CONCEPTS
•OFF- SITE DINNER ACCOMMODATION: AUREOLE RESTAURANT
•TEAMBUILDING ACTIVITY : AVATAR STUDIOS
22. AEROTURBINE
CORPORATE SPECIAL EVENT | 2015
•CORPORATE SPECIAL EVENT | LOCATION: MIAMI BEACH
•TOTAL OF 250 ATTENDEES
•VENUE: CLEVELANDER | BUY OUT OF SPACE
• DÉCOR & DESIGN
• FLORAL, FURNTIURE RENTALS, STAGING, ENTERTAINMENT
• FOOD & BEVERAGE
• AV ACCOMMODATION
• GO BO, PROJECTOR/SCREEN, UPLIGHTING
• STAFFING
• HOSTESSES, PHOTOGRAPHER, VIDEOGRAPHER
23. MIDCONTINENTAL CHEMICAL
CORPORATE SPECIAL EVENT | 2015
•CORPORATE SPECIAL EVENT | LOCATION: BOCA RATON
•TOTAL OF 80 ATTENDEES
•GILLIGANS ISLAND THEMED
•VENUE: BOCA RATON RESORT & SPA | GROUP PICK UP BY THE WINDRIDGE K YACHT
• YACHT & DOCKING CONTRACT
• FOOD & BEVERAGE
• STAFFING
• PHOTOGRAPHER
• DÉCOR & DESIGN
• UPLIGHTING, FLORAL, MENU CUSTOMIZATION
• ENTERTAINMENT
• DJ, GILLIGAN ISLAND IMPERSONATORS, PHOTOBOOTH
24.
25. BENETTI
MEETING MANAGEMENT | 2015
•CORPOARTE PROGRAM | LOCATION: MIAMI BEACH
•2 DAYS OF MEETING MANAGEMENT
•HOTEL: THE THOMPSON HOTEL
• ROOM ACCOMMODATION
• FOOD & BEVERAGE
• MEETING SPACE
• SPEEDDATING ACTIVITY
• AV ACCOMODATION
• PROJECTOR/SCREEN, PODIUM, UPLIGHTING, MICROPHONES,
• STAFFING
• PHOTOGRAPHER
•GALA DINNER ACCOMMODATION: HOSTED AT THE HOTEL
•TEAMBUILDING ACTIVITY: BEACH OLYMPICS
26.
27. DANONE
MEETING MANAGEMENT | 2016
• CORPOARTE PROGRAM | LOCATION: MIAMI BEACH
• 4 DAYS OF MEETING MANAGEMENT
• HOTEL: THE THOMPSON HOTEL
• ROOM ACCOMMODATION
• FOOD & BEVERAGE
• WELCOME DINNER, BREAKFAST
•OFF SITE MEETING SPACE ACCOMMODATION: HYPE STUDIOS | WYNWOOD
• MEETING SPACE & BREAKOUT ROOM ACCCOMODAITONS
• AV ACCOMODATION
• PROJECTOR/SCREENS, PODIUM, UPLIGHTING, MICROPHONES, SOUND PACKAGE, LASER JET SET PRINTER
• DÉCOR & DESIGN
• STAGING, FURNITURE RENTALS, FLORAL, COPRORATE UNIFORMS, WORKSHOP & PLENERAY MATERIALS, CUSTOMIZED COLLATERAL, HARLEY DAVIDSON MOTORCYCLE RENTAL, STEP & REPEAT,
• FOOD & BEVERAGE
• WYNWOOD DINER BUY OUT – LUNCHEON
• BILL HANSEN CATERING – AM/PM BREAKS
• CECCONIS BUY OUT (SOHO HOUSE) – LUNCHEON
• STAFFING
• PHOTOGRAPHER
28.
29. DANONE – CONT’D
MEETING MANAGEMENT | 2016
•TEAMBUILDING ACTIVITY: VIRGINIA KEY RESTORATION
•DINNER ACCOMMODATION: THE RALEIGH HOTEL | PRIVATE DINING AREA: THE
OASIS
• COCKTAIL RECEPTION, FOLLOWING A BBQ BUFFET & BEER & WINE OPEN BAR
• UPLIGHTING, DJ, FURNITURE RENTALS, FLORAL
•GALA DINNER ACCOMMODATION: THE VICEROY HOTEL: PRIVATE DINING AREA:
FIFTH ROOFTOP & LOUNGE
• COCKTAIL RECEPTION, FOLLOWING A 3 COURS SEATED DINNER & OPEN BAR THROUGHOUT THE
NIGHT
• DJ, SPECIAL DJ BOOTH, GOBO PROJECTION, FLORAL, FURNITURE RENTALS
30. L’OREAL TRAVEL RETAIL OF AMERICA
MEETING MANAGEMENT | YEAR OF 2016
•CORPOARTE PROGRAM | LOCATION: BRICKELL, MIAMI
•1 DAY OF MEETING MANAGEMENT
•HOTEL: THE EAST HOTEL
• MEETING SPACE
• COCKTAIL RECEPTION – ON POOL DECK
• FOOD & BEVERAGE
•TEAMBUILDING ACTIVITY : THE ART OF GIVING
• CHARITY EVENT
• PAINTING ACTIVITY – 24” CANVAS
31.
32. COTY
MEETING MANAGEMENT | YEAR OF 2016
•CORPOARTE PROGRAM | LOCATION: MIAMI BEACH
•3 DAY OF MEETING MANAGEMENT
•HOTEL: THE FAENA HOTEL
• ROOM ACCOMMODATION
• MEETING SPACE
• BREAKOUT ROOMS
• WELCOME DINNER
• FOOD & BEVERAGE
•TEAMBUILDING ACTIVITY : SINGING ACTIVITY – THE HIT FACTORY STUDIO
• THE GROUP PRODUCED A CUSTOMIZED “COTY” SONG TOGETHER
GALA DINNER : THE EAST HOTEL
BUY OUT OF THE SPEAKEASY – THE TEA ROOM
FOOD & BEVERAGE
STEP & REPEAT / DÉCOR
ENTERTAINMENT
37. TESTIMONIALS
“The past edition of the Yacht Master 2016 has been a success! We need to say that Alexandria
has been a great addition to our team and, Paola and I are super keen in requesting her presence
and cooperation also for the next event in 2017. Not only she did a great job but also she was
very well liked from our captains, sponsors and the entire Benetti Team. “
- Silvia Nordio – Benetti Yachts
“First of all I want to thank you for the all the work you have put in this project.
The clients were very happy about the organization, the hotels and restaurants!”
- Julie Van Dun - X Perience
“Thank you Alexandria for everything!!! We much appreciate your assistance.
Thanks for your parntership in Miami!! And for more business together!
- Nicolas Satoyama – Grizzlys
