SlideShare a Scribd company logo
Understanding your future
purchasing options with Autodesk
Holman’s of Nevada, Inc.
The way you buy and access your
Autodesk software is changing
Autodesk is gradually transitioning new
software purchases for our products to
subscription options only so as to provide you:
 Greater flexibility
 More value from your software investments
 An improved user experience
 Access to a broader portfolio of technology
Important thing to note:
Autodesk HAS ANNOUNCED THAT IT will no longer offering new perpetual
licenses of individual products after January 31, 2016
PRODUCTSDEMAND
PRODUCTION ©ICD/ITKE University of Stuttgart
New and Greater Expectations
Flexible Subscription
Options
Personal Real-Time
Immediate Fulfillment Ongoing Value
Shifting from Products to Relationships
Product Product & Services Customer Centric Relationship Centric
Changing Technology & Offerings
Cloud Service
Subscription
Desktop
Subscription
Autodesk
Account
Termed Network
Licenses
Buy your software
Subscribe to your software
Autodesk Subscription
 Protects large upfront
investment of perpetual
software licenses
 Lower cost of entry
 Pay for what they need when
they need it
 Ease of scalability
 Access from any computer
Types of subscriptions Key Advantages
Desktop software
with a perpetual license
Available with
option to add
Desktop software
with a termed license
Available
through
Cloud software
with a termed license
Available
through
Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear
in this document. © 2015 Autodesk, Inc. All rights reserved.
Why Autodesk?
FLEXIBLE
SOLUTIONS
INTEGRATED
WORKFLOWS
OPEN AND
CONNECTED
 Term business models
 Cloud Services
 Design suites
 Simulation
 PLM & data management
 Production
 AnyCAD
 Cloud collaboration
 Mobile apps
 Integration services
 Consulting
Why Autodesk?
 Scalability and accessibility
via transformative delivery
mechanisms through Cloud
Services & Desktop
Subscription, etc.
 Deliver core scalable
authoring platforms
 Enables extension of design
from project conception to
construction handoff
SCALABILITY PRODUCTIVITY CONNECTED
Why Autodesk?
SCALABILITY CONNECTION
 Offering greater scalability
and accessability via
transformative delivery
mechanisms (Cloud services,
Desktop Subscription)
 Productivity
 Delivering highly competitive,
highly capable content
creation platforms (3ds Max,
Maya, Flame, Suites)
 Extending project inetgration
and collaboration – eventually
from script to distribution
(Shotgun, RV)
PRODUCTIVITY
When Desktop Subscription or
Cloud Service Subscription is right for you
 More software to support
additional/new projects
 To have lower upfront cost
and commitment
 To scale up or down quickly
A quarterly, annual or multi-year
plan of:
Cloud Service
Subscription
Desktop
Subscription
When You Need: Recommendation:
When a mixture of Perpetual and Subscription
Licenses is right for you
 To have some licenses on
subscription and some not
 To gain a competitive edge
with new technology
 Some licenses networked,
but not all
 Getting a Desktop Subscription of a
suite rather than adding a perpetual
license of a standalone product – it
may be a better deal
 Adding cloud services to your
toolset
 Remember to keep your perpetual
licenses on Subscription!
When You Need: Recommendation:
When Perpetual Licenses with
Maintenance Subscription are right for you
 To protect the significant
investment you made in
perpetual licenses
 To have networked licenses
 Purchase any additional
perpetual licenses you need
before Feb 1, 2016
 Make sure all products are on
Maintenance Subscription
Multi-year plans are available
When You Need: Recommendation:

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Understanding Your Future Purchasing Options With Autodesk

  • 1. Understanding your future purchasing options with Autodesk Holman’s of Nevada, Inc.
  • 2. The way you buy and access your Autodesk software is changing Autodesk is gradually transitioning new software purchases for our products to subscription options only so as to provide you:  Greater flexibility  More value from your software investments  An improved user experience  Access to a broader portfolio of technology Important thing to note: Autodesk HAS ANNOUNCED THAT IT will no longer offering new perpetual licenses of individual products after January 31, 2016
  • 4. New and Greater Expectations Flexible Subscription Options Personal Real-Time Immediate Fulfillment Ongoing Value
  • 5. Shifting from Products to Relationships Product Product & Services Customer Centric Relationship Centric
  • 6. Changing Technology & Offerings Cloud Service Subscription Desktop Subscription Autodesk Account Termed Network Licenses
  • 7. Buy your software Subscribe to your software Autodesk Subscription  Protects large upfront investment of perpetual software licenses  Lower cost of entry  Pay for what they need when they need it  Ease of scalability  Access from any computer Types of subscriptions Key Advantages Desktop software with a perpetual license Available with option to add Desktop software with a termed license Available through Cloud software with a termed license Available through
  • 8. Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2015 Autodesk, Inc. All rights reserved.
  • 9. Why Autodesk? FLEXIBLE SOLUTIONS INTEGRATED WORKFLOWS OPEN AND CONNECTED  Term business models  Cloud Services  Design suites  Simulation  PLM & data management  Production  AnyCAD  Cloud collaboration  Mobile apps  Integration services  Consulting
  • 10. Why Autodesk?  Scalability and accessibility via transformative delivery mechanisms through Cloud Services & Desktop Subscription, etc.  Deliver core scalable authoring platforms  Enables extension of design from project conception to construction handoff SCALABILITY PRODUCTIVITY CONNECTED
  • 11. Why Autodesk? SCALABILITY CONNECTION  Offering greater scalability and accessability via transformative delivery mechanisms (Cloud services, Desktop Subscription)  Productivity  Delivering highly competitive, highly capable content creation platforms (3ds Max, Maya, Flame, Suites)  Extending project inetgration and collaboration – eventually from script to distribution (Shotgun, RV) PRODUCTIVITY
  • 12. When Desktop Subscription or Cloud Service Subscription is right for you  More software to support additional/new projects  To have lower upfront cost and commitment  To scale up or down quickly A quarterly, annual or multi-year plan of: Cloud Service Subscription Desktop Subscription When You Need: Recommendation:
  • 13. When a mixture of Perpetual and Subscription Licenses is right for you  To have some licenses on subscription and some not  To gain a competitive edge with new technology  Some licenses networked, but not all  Getting a Desktop Subscription of a suite rather than adding a perpetual license of a standalone product – it may be a better deal  Adding cloud services to your toolset  Remember to keep your perpetual licenses on Subscription! When You Need: Recommendation:
  • 14. When Perpetual Licenses with Maintenance Subscription are right for you  To protect the significant investment you made in perpetual licenses  To have networked licenses  Purchase any additional perpetual licenses you need before Feb 1, 2016  Make sure all products are on Maintenance Subscription Multi-year plans are available When You Need: Recommendation:

Editor's Notes

  1. The ways we design and build the world are changing rapidly, which is also changing the tools we use and the ways companies and individuals buy and access software. To provide our customers greater flexibility and more value from their software investments, Autodesk is gradually transitioning new software purchases for our products to subscription options only. This allows Autodesk to deliver both, as well as an improved user experience and access to a broader portfolio of technology. In the first phase of this transition, new seats of individual desktop software products, excluding Design and Creation Suites, will generally be available only as a Desktop Subscription after Jan 31, 2016.   Desktop Subscription products provide a simplified product management and deployment experience, and make it easier to introduce new tools and technology into the workflow with lower upfront cost and the ability to pay as you go. Desktop Subscription is available as monthly, quarterly, or annual plans.  Autodesk will introduce 2-year and 3-year multi-year Desktop Subscription plans in March 2015. (For more details: please refer to the press release (Wednesday, February 4, 2015 8:00 am EST) http://news.autodesk.com/press-release/archived/autodesk-details-subscription-transition-new-software-licenses or http://www.autodesk.com/products/perpetuallicenses)
  2. But why are we making such a big shift? This is just an exciting time in our industry as we see the Future of Making Things changing.   The world around us is changing at a really rapid pace: Infinite computing Mobile devices Pervasive connectivity   Also our means & methods of manufacturing things are changing: 3D Printing Carbon fiber These things are really shaping the future of how things are made.   You’re seeing this show up everywhere with smart roads and smart cars.   And we’re seeing a whole new generation of people who are driving these ideas. There are more architectural and manufacturing companies today than there were just 5 years ago.   Every single one of our customers from AEC, MFG and M&E are seeing a huge change in the way things are made.   There are changes: In Production In the means and methods for manufacturing with the things like 3D printing and carbon fiber In Demand What consumers want – buyers are getting more and more sophisticated and have ever increasing demands In what the Product is Whether it’s a cell phone, a building or a movie And all of these changes are happening simultaneously and is looking similar across our industries.   We see our customers dealing with: More distributed teams Connected ecosystems of production and distribution Greater demand on Capabilities Meaning they have to know exactly what they’re building before they build it   Our job as a company is to deliver new capabilities to meet these  changing demands on our customers.
  3. As a customer, you’ve also got new and greater expectations from the software products and services you use. Many of our customers are coming to us asking to subscribe to the products they want rather than putting an investment into buying what they want. They want the value of the product without having to buy it. They’re asking for alternative consumption models.   We are being asked to provide products that are personal – it’s not sufficient to have a product that everybody else has anymore. There’s a desire to have the applications and services that you use to be personalized. That the technology you use understands your behaviors, adapts to your behavior and becomes personalized and customized to what you want. Your settings, your preferences knowledge about you. You want things to be real-time of course getting things a day late doesn't make any sense. You want things to be immediate this thing about ongoing value we now expect the things we used to get better and better. A product that doesn't get better and better over time just doesn't make any sense anymore. You want to see ongoing value being delivered in the products you use.  
  4. So how do we make this happen? How does Autodesk create the products, services and experiences you’re wanting? We’ve made a fundamental shift over time – flipping our approach on it’s head. While previously there was great focus on pushing out the products & services we developed to our customers – we’re now putting you in the center of it all. It’s not about any customer… It’s about YOU. You specifically…. we’re working build a better, closer, more collaborative relationship directly with you so that we can provide you want you need, when you need it and how you need it.
  5. Change for Autodesk comes in two parts: Technology: You see that expressed:  New products from Autodesk, Inc Cloud services How our hero products are evolving Change in how we offer our products Need to make it easier for the millions of people who want access to: Get our products Use our products Master our products   These changes will help our customers get to the Future of Making things.   So, continue to be a viable software company, we need to a cloud only software company. And this means making the move to a Subscription only model.   Supporting both a perpetual and Cloud model on an ongoing basis takes a tremendous amount of money, effort and time away from our customers.   That’s why we are making the shift to Subscription: It will allow us to focus our development in the right way to help meet all the demands placed on our customers today and into the future.   In Feb 1, 2016 we’re taking the first step in that direction….
  6. The ways we design and build the world are changing rapidly. The ways companies and individuals buy and access software is also changing. You - our customers - have long asked for greater flexibility and more value from their software investments, and this shift allows us to deliver both. Cloud and mobile computing are becoming a requirement in helping enable our customers to more effectively compete and succeed. Subscription-based offerings are the best way for our customers to thrive in cloud and mobile computing and we intend to be the leaders in this space. Autodesk is gradually transitioning new software purchases for our products to subscription options only. Autodesk Subscription is the brand for all Subscription offerings provided by Autodesk. DETAILS: In the first phase of this transition, new seats of individual desktop software products, excluding Design and Creation Suites, will generally be available only as a Desktop Subscription after Jan 31, 2016.   The elimination of perpetual licenses only impacts the ability to make new purchases of new perpetual licenses. Autodesk is doing several things to make the transition to Desktop Subscription as smooth as possible for customers:  Providing the time needed to assess options and make plans by providing a full year of advance notice of changes to come Allowing Maintenance Subscribers to continue to renew their Maintenance Subscriptions and receive/access the benefits of their Maintenance Subscription Making Autodesk Account the one place to manage all of your products, subscriptions and services Providing the ability to lock in your subscription rate by introducing the option of a multi-year Desktop Subscription offering Continuing to offer Autodesk Design and Creation Suites as a perpetual license
  7. MANUFACTURING SLIDE:
  8. AEC SLIDE: We have concentrated for the last few years on developing a scalable cloud platform which not only drives our cloud services but also the accessibility for our solutions. The core platforms of our design tools continue to be scaled and matured for better productivity. The most important piece for the connected environment encompasses the extension of our platforms to include personas for early design conception, simulation and fabrication workflows that connect design to construction and into the entire building lifecycle. Autodesk has been a leader through the 1st two eras, and it is our intention to be there with you through Era 3 and beyond. By thinking about the implications for your work processes and how your firm will want to evolve to be more competitive, Let’s figure out a strategy to help move you to the next generation…
  9. M&E SLIDE: So, let’s review Scalability- Offering them easy ramp up and down through DTS. Productivity- Best in class 3d and Comp tools. Connection- Shotgun/RV allows customer to manage everything from Script to the Distribution of the project. Remember what Liz G said- we’re not selling shotgun to a team, we’re selling it to a facility.