In this webinar for Kerboo I took a detailed look at how an agile thinking approach to your content can lead to SEO dividends. With an agile approach, the audience's needs come first, & by combining this with user-centred keyword research which looks at intent as well as language you create a content development environment where SEO content, UX & content strategy meet. This environment encourages creating content that is useful, that answers questions, & this matches the moves being made by Google to present the best possible answer to the implied question behind every search.