Authority matters. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care? In this webinar, I took a look at how you can build stronger brand signals through simple & sophisticated SEO techniques. We'll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics.

1. SEO WEEK:
BRAND AUTHORITY & SEO
SEMrush webinar – 12th February 2015

2. Charlie Williams
Consultant
charlie (at) white.net
@pagesauce

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https://www.thinkwithgoogle.com/collections/zero-moment-truth.html

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http://patft.uspto.gov/netacgi/nph-
Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u
=%2Fnetahtml%2FPTO%2Fsearch-
adv.htm&r=1&f=G&l=50&d=PALL&S1=08682
892&OS=PN/08682892&RS=PN/08682892

17. @pagesauce
http://moz.com/blog/panda-patent-
brand-mentionshttp://www.seobythesea.com/2014/04/
the-panda-patent/

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"A reference query for a particular group
of resources is a previously submitted
search query that has been categorized
as referring to a resource in the particular
group of resources."

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http://www.thesempost.com/google-rewrites-
quality-rating-guide-seos-need-know/

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Expertise
Authoritativeness
Trustworthiness

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http://moz.com/blog/the-next-generation-of-ranking-signals

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Google wants to
separate brands & good
experiences from thin
affiliates
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http://www.copyblogger.com/
guest-posting-best-practices/

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http://adwords.google.com/keywordplanner

39. @pagesauce
http://keywordtool.io/

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http://www.semrush.com/uk/webinars/view/a-
user-centred-approach-to-building-content-
for-traffic-links/

41. @pagesauce
http://buzzsumo.com/
http://backlinko.com/skyscraper-technique

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Awareness Consideration Intent Decision

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http://www.thesempost.com/supplementary
-content-google-quality-raters-guidelines/

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46. THANK YOU
@whitedotnet
Charlie Williams
charlie (at) white.net
@pagesauce