Here are the slides for a talk I delivered at SEOday 2017 in Kolding, Denmark. With content marketing as fashionable as it is, and some industry experts claiming its longer necessary, technical SEO gets lost in the shuffle. But the technical choices and opportunities for websites have developed at a huge rate in recent years. In this talk we’ll look at how SEOs should continue to embrace their inner geek, and not be scared of jumping into the technical side. We’ll see how there’s some really exciting stuff we should be doing, such as page speed, Schema, AMP, Javascript, and log file analysis. And how this helps, not hinders, us form making amazing content.