Understanding the big picture of Internet marketing is key to getting the most out of your online efforts. Learn all about the Internet marketing ecosystem by comparing it to human body. Presentation originally given at MSPu's Chicago Bootcamp in July 2010.

1. Internet Marketing for MSPs

2. James Omdahl

3. Who is this guy?

4. Internet Marketing Guy/Dude/Viking

5. InsureMe Insurance Lead Generation Company SEO PPC Affiliate marketing Social media Blogging

6. InsureMe Insurance Lead Generation Company SEO PPC Affiliate marketing Social media Blogging SOLD

7. Properazzi.com World’s Largest Real Estate Search Engine Search engine optimization 16 languages 30 countries Millions and millions of web pages

8. World’s Longest Commute

9. Bubble = Burst

10. The Last Straw

11. Mike Cooch Everon Technology Services Challenges: Long sales process (MSP average is 6 months) MSPs competition growing Needed an effective, trackable way to grow his business Found Internet Marketing

12. Internet Marketing for MSPs

13. Help me with my personal problem…

14. I suck at dinner parties.

15. Internet Marketing is… Foreign to most people Uses a lot of acronyms Can seem a bit abstract Not easy to relate to Is more than just one thing Overall, makes for bad conversation

16. I needed an analogy

17. What do we all have in common?

18. We are all HUMANS!

19. Today you will help me test…

20. THE MOST AMAZING

21. THE MOST RELATABLE

22. THE MOST LOOSELY CRAFTED ANALOGY DESCRIBING INTERNET MARKETING

23. HOW INTERNET MARKETING IS LIKE THE HUMAN BODY

24. What is the #1 Thing We Need? (even clipart people)

25. WE NEED AIR!

26. In the Internet marketing world you need a Web Presence

27. What is a Web Presence?

28. Real Estate

29. Air = Oxygen ------------ Web Presence = Website

30. Websites

31. Websites Are: Online store or office Sales pitch Business card First impression The MOST IMPORTANT part of your web presence.

32. Air Isn’t Just Oxygen

33. Web Presence isn’t just a Website

34. Social Media

35. Blogs

36. Adversites

37. It’s All Real Estate

38. AIR IS GOOD BUT…

39. Respiratory System

40. Conversion Points

41. Conversion Points Are: Phone number Email address Info capture forms Purchases If they can’t CONTACT you, you can’t SELL them anything.

42. The Conversion Point Rule

43. Website + Conversion Points

44. Air + Respiration

45. YOU LIVE!

46. YOU LIVE!(until)

47. Water & Food

48. Traffic to Your Website

49. Good News! There is a lot of traffic out there

50. Every Month in the United States

51. So how do you get the traffic?

52. Question for You… If you need a product or service but don’t know where to buy it, where do you go?

53. Yellow Pages

54. The Internet

55. You’re Not Alone 54% of Americans use the Internet & local search instead of phone books 1 97% of American Internet users use the Internet to shop2 74% of users perform local searches3 Sources: 1comScore Networks; 2NPD Group, November, 2008; 3Kelsey Group;

56. Your ability to be found on the Internet is KEY to finding new clients and growing your business.

57. Types of Search Engine Traffic

58. National Search

59. Local Search

60. Organic Search (The Free Stuff)

61. Organic Search Free to be there Algorithmic rankings “Merit based” SEO The way to get ranked is by doing SEARCH ENGINE OPTIMIZATION

62. POP QUIZ!

63. What is This?

64. What is This?

65. COWS!

66. SEO is about making it easy for Search Engines to understand what your website is about

67. SEO is Like Water

68. A Majority of Searches

69. Sometimes it just falls from the sky…

70. Other times it takes a little knowledge or skill to get it

71. And occasionally it’s going to be im-frikkin’-possible

72. In the end, most of us just want to pay for it.

73. Local Search

74. Local Search Free to be there Algorithmic rankings Submitted by business Geography + Optimization 82% of local searches result in an in-store visit, phone call, website visit or purchase.

75. The Magic of Local Search Find potential customers that want to buy local Less competition than organic search Searches don’t even have to be local to get local results More and more searches are going local, especially with mobile searching going up.

76. Local Search is Like Gardening

77. Depending on where you live it can be easy or hard

78. The more work you put in, the higher the yield

79. Some things are just not in your control

80. You’ll likely need other sources of nourishment

81. Paid Search

82. Paid Search Pay-per-click Text & Banner Geo-Targeting Google AdWords If you want new traffic to you website RIGHT NOW, paid search is for you.

83. Paid Search Benefits Extremely trackable You control your budget and targeting Sophisticated geographic targeting options You can have a paid search account up and running in less than one hour

84. Paid Search is Like Going to the Store

85. There are many options, but a few dominant sources

86. Quality often reflected in the price

87. Finding deals takes some time and effort

88. It’s quick, it’s convenient and you get what you want.

89. Bonus Method!

90. Social Media

91. Social Media Emerging Channel Hyper-Social Indirect Selling Time Intensive Social media helps you establish self-brand, build trust and be a leader.

92. Social media is like eating at a party or networking event.

93. You are expected to be social before you eat

94. It can be a lot of fun

95. Sometimes you end up at the wrong party

96. In the end, you might just end up with crappy hors o’doeuvres

97. Food & Water IS GOOD BUT…

98. Digestive System

99. Digestion Gives Us Energy Growth Byproducts

100. Metabolism controls our speed of digestion

101. Sales Cycle

102. Sales Cycle Result Energy = Operating Costs & Momo Growth = Business Growth Byproducts = Money in Your Pocket

103. Metabolism Booster

104. Email Marketing

105. Email Marketing Speeds up sales process Gives information Generates demand Automatable Return for email marketing is $43.62 for every dollar spent.* *Direct Marketing Association, 2009

106. What Email Marketing Does Automates follow-up, so you don’t forget Delivers messages and information that prospects need before buying Builds a deeper relationship with your prospects Frees up your time so you can focus on closing hot leads

107. Email Marketing Tips Segment your list Send Helpful, Actionable Messages (HAM) Move them through the stages of your sale Use lead scoring to find hot prospects Automate whatever you can automate Learn more at the email marketing session!

108. Now you are:BreathingDrinkingEating…

109. Which means you have:EnergyGrowthByproducts

110. Now Your Business Has: A WEB PRESENCE With CONVERSION POINTS Getting traffic from SEARCH ENGINES Which is turning into LEADS And you are selling to the leads more quickly with EMAIL MARKETING Which brings you…

111. THE PAYOFF Resources to Cover Costs and Create Momo Business Growth Money in Your Pocket!

112. YAY!

113. But wait…

114. I want to grow more.

115. Reproductive System

116. The Magic of Reproduction

117. Reselling customers using Email Marketing

118. Reselling with Email Cheapest contacts Already bought once You know about them Inexpensive to do If you aren’t UPSELLING or CROSS-SELLING with EMAIL, you are CRAZY!

119. Reselling to current prospects brings…

120. Energy & Momo

121. Growth

122. A whole lot of byproduct!

123. Money

124. In Conclusion…

125. Internet Marketing is an Ecosystem

126. Understanding the Ecosystem

127. KutendaForMSPs.com Sign-up by Friday with the code: MSPU2010 $99/month for the first 3 months $299/month after that ($100/month off!)

128. Upcoming Webinar The 7 Deadly Sins of Small Business Pay-Per-Click Marketing and How to Avoid an Eternity in PPC Purgatory (Can I Get an Amen!?) July 28th

129. Daily Quick Tips Type “Kutenda” into the iTunes Store. New tips every day!

130. Internet Marketing for MSPs