The document emphasizes the significance of responsive web design, which adapts website layouts according to varying device types and screen sizes, enhancing user experience across smartphones, tablets, and desktops. It highlights key elements to consider in responsive design including content flow, image adjustments, and navigation methods tailored for touchscreen versus mouse use. The increasing reliance on mobile devices for internet browsing necessitates businesses to implement responsive design to accommodate various screen resolutions effectively.

1. Understanding The Importance Of
Responsive Design For Your Websites
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2. Responsive web design responds to the websites based on the device type and
the screen size. It is hard and impractical to have unique design for devices
from different companies such as Apple, Motorola, Blackberry, Samsung etc.
Each device has specific screen resolution and it requires a unique design
approach to fit the content for different gadgets. Some web pages may have
static content which is easy to display in shortened form whereas other pages
may have huge images which gets truncated or distorted when displayed on
the small screens. The purpose of responsive design and development is to
make a single website that responds differently when viewed from different
devices. When the site is designed as responsive, the page layout automatically
gets adjusted to various screen sizes and capabilities of the devices. For
instance, an user might see a page content in two rows in the desktop version
whereas on mobile devices it can be viewed as a single column.
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3. Growth in the number of responsive sites
Today almost every business is implementing responsive design for their
websites to improve the browsing experience of small screen users. The growth
of using smartphones and tabs for browsing the internet has rapidly increased
over the past few years. Previously web developers focused on accommodating
websites for various screen resolutions of laptops & desktops but today it has
become necessary to adjust the design for all the technology gadgets
irrespective of the device type & size. This means the website should be
responsive not only to all devices like laptops, desktops,tabs, smartphones etc
but properly adjust to the screen sizes of the respective devices. No matter
what device people use for browsing – a 19 inch notebook, 10 inch tab or 7 or 4
inch smartphone, the site should resize itself to the screen.
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4. Elements to consider in responsive design

Portrait vs landscape
Many of the smartphones have flexible choice to view the page in different
orientations – portrait, landscape or even completely square. However
everyday new devices are coming into market with variations in screen size,
color, and functionality. While switching between the page orientations
some of the features get distorted and the original page layout may not be
visible to the user. To have a website with flexible accommodating features
these elements should be taken into consideration while designing for
responsiveness.
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5. Elements to consider in responsive design-Contd

Touchscreen vs Mouse
While working on PCs people normally use mouse for navigation and selection
whereas on tabs & smartphones they use touch screen and scroll down options
to navigate through the page. The design guidelines for touchscreen is
obviously different from cursor based interaction. To make the design work for
every device, the developers should consider responsive design that takes into
account all navigational options.
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6. Elements to consider in responsive design-Contd

Flow of content
While making it compatible to smaller screens, elements of the web page
generally get rearranged and start taking up more vertical space. The user has
to scroll down the page or follow the flow to view full content of the web page.
For instance, if web page has a flexible horizontal stripe layout with four
columns, then it becomes difficult to adjust the widths in smaller screen
formats. Fortunately, responsive design has the flexibility of coding to adjust
content flow for every standard screen size.
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7. Elements to consider in responsive design-Contd

Images and graphics
Images and graphics could easily break layouts when they are adjusted to fit in
the smaller screens for mobiles and tabs. Responsive designs accommodate
flexible layouts so that the images get automatically adjusted to smaller sizes
without losing any feature. The layout or the image may look too smaller in
size but the picture quality remains same for visibility.
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8. Elements to consider in responsive design-Contd

Page speed
Mobile devices do not respond the same way as desktops when downloading
heavy images, ads and graphics. While creating responsive design, it may be
wise to have fewer graphics and smaller ads instead of keeping them as it is.
Websites with heavy visual effects take longer to load on a smartphone than
on desktops & laptops.
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About MARVIST
Marvist Consulting LLC is a 11-year old premium Digital Marketing company
that has established a special niche as high-quality provider for SMBs with its
professionalism and innovative approach. As a Professional SEO Firm Marvist
offers customized strategic SEO solutions in digital marketing while exclusively
focusing on small and medium enterprise market segments in the USA and
Canada.
Thank you for spending your precious time in reading this article!

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About MARVIST
Marvist Consulting LLC is a 11-year old premium Digital Marketing company
that has established a special niche as high-quality provider for SMBs with its
professionalism and innovative approach. As a Professional SEO Firm Marvist
offers customized strategic SEO solutions in digital marketing while exclusively
focusing on small and medium enterprise market segments in the USA and
Canada.
Thank you for spending your precious time in reading this article!