Responsive web design is becoming increasingly popular as more people use tablets and smartphones. A responsive website automatically adjusts the layout, image sizes, and text based on the device it is being viewed on, whether it is a desktop, laptop, tablet, or mobile phone. This allows a single website to be easily viewed and functional on any device. Some benefits of responsive design include reaching a wider audience, providing a consistent user experience across devices, improving search engine optimization as only one website needs to be optimized, and reducing costs as only one website needs to be managed and maintained.

1. Responsive
Web
Design
is
set
to
stay
What
is
responsive
design?
Increasingly
more
and
more
of
us
are
using
tablets,
Ipads
and
Smartphone’s.
To
keep
up
with
this
rising
trend
responsive
websites
are
becoming
a
popular
choice.
.A
responsive
website
is
a
site
which
can
be
viewed
across
all
devices
PC’s
and
laptops.
The
website
is
built
to
automatically
switch
to
accommodate
for
the
resolution,
image
size
and
browser
that
it’s
being
viewed
from.
Its
clever
stuff!
What’s
the
big
deal?
Reach
a
wider
audience
It’s
the
easiest
way
for
your
website
to
be
seen
by
the
widest
audience
possible
across
multiple
devices
not
just
PCs!
A
web
developer
recently
told
me
that
30-­‐40%
of
visitors
to
tourism
websites
he
builds
are
mobile
or
tablet
users
and
60%
for
an
events
site
he
built.
Stats
vary
of
course
but
you
can
be
sure
that
a
percentage
of
visitors
to
your
site
will
be
using
a
mobile
or
tablet.
So
if
you
want
to
maximise
your
websites
potential
by
reaching
as
many
visitors
as
possible
then
this
is
the
way.
A
better
user
experience
gets
visitors
‘sticking’
around
It
eliminates
the
frustration
of
only
being
able
to
view
part
of
a
page
on
a
mobile
device
or
tablet.
Plus
there’s
no
re-­‐direction
and
users
benefit
from
decent
functionality
and
speed
because
it’s
built
for
multiple
viewing
purpose.
Responsive
web
sites
look
and
function
the
same
on
all
screens
so
you
can
be
sure
of
a
consistent,
quality
experience.
Improve
seo
performance
and
reduce
seo
cost
Responsive
design
means
you
only
need
one
website
so
if
you
choose
to
do
a
seo
campaign
you
can
consolidate
single
seo
tactics
across
multiple
devices
to
get
a
better
return.
Google
officially
recommends
responsive
sites
and
even
say
“responsive
design
sites
have
one
URL
and
the
same
HTML,
regardless
of
device,
which
makes
it
easier
and
more
efficient
for
Google
to
crawl,
index,
and
organize
content
as
oppose
to
a
Google
needing
to
index
and
crawl
multiple
versions
of
the
same
site”
Quoted
from
www.serachenginewatch.com
Easier
and
cheaper
to
manage
You
no
longer
need
to
pay
for
a
separate
desktop
and
mobile
site.
You
only
have
to
pay
to
maintain
one
site
that
can
be
viewed
by
all.
Any
cons?
Not
in
my
professional
opinion.
It’s
worth
pointing
out
that
if
you
supply
your
own
images
for
a
responsive
website
then
for
optimum
quality
you
will
need
to
ensure
that
the
image
is
twice
the
size
you’d
normally
use
for
a
standard
website.

2. Final
thoughts
It
has
been
predicted
that
the
number
of
mobile
connected
devices
will
exceed
the
number
of
humans
on
Earth
in
2014!
With
sales
of
mobile
devices
and
tablets
sky
rocketing
responsive
design
is
key
to
staying
ahead
of
the
competition
and
in
front
of
the
widest
audience
possible.
Could
your
existing
site
become
‘responsive’?
Or
are
you
looking
at
getting
a
new
website?
To
find
out
more
about
what
a
responsive
site
can
do
for
your
business,
get
in
touch
www.clairenicholsdesign.com