This webinar will demonstrate how professional and B2B brands are deftly handling the challenges of mobility and screen size, while also solving branding challenges bigger than any device. Joe Walsh, Principal and Creative Director at Greenfield/Belser will share a visual show and tell with lessons learned and best practices shared.
You will see and learn:
· The difference between responsive and adaptive designed mobile websites
· The pros and cons of device friendly options, including costs
· Four new responsive website case studies and the integrated branding approaches driving them
· Best brand and marketing practices across all devices.
Why UI & UX Design Matters? For building digital and software productsBoldare
Ever stopped to think about good design? And how rare it sometimes seems to be?
A well-designed digital product does more than just function, it does so reliably and with a UX that gives the user exactly what they need and want (and often, more). In a world flooded with cheap products that do the bare minimum, a truly well-designed product stands out.
When you’re building digital products, good design matters. Investing in UX design during the initial development reduces overall costs, increases sales conversions, can boost customer loyalty, reduce the time to market, and increase ROI. This is why, at Boldare, we are intensely committed to great design.
You can check the full version at: https://boldare.click/whydesignmatters-ss
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Join Boldare's newsletter to learn about a C-level point of view on user-centered design, software outsourcing services and the future of business.
Subscribe now --> https://go.boldare.com/newsletter-slideshare/
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Understanding The Importance Of Responsive Design For Your WebsitesUma_sri
Responsive web design responds to the websites based on the device type and the screen size. It is hard and impractical to have unique design for devices from different companies such as Apple, Motorola, Blackberry, Samsung etc. Each device has specific screen resolution and it requires a unique design approach to fit the content for different gadgets.
Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI design that stops you to browse that mobile app. UI and UX design plays a crucial role in mobile app development. A mobile app is nothing without these two aspects basically. AppClues Infotech is one of the best company to develop a creative & dynamic mobile app designs.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
Why UI & UX Design Matters? For building digital and software productsBoldare
Ever stopped to think about good design? And how rare it sometimes seems to be?
A well-designed digital product does more than just function, it does so reliably and with a UX that gives the user exactly what they need and want (and often, more). In a world flooded with cheap products that do the bare minimum, a truly well-designed product stands out.
When you’re building digital products, good design matters. Investing in UX design during the initial development reduces overall costs, increases sales conversions, can boost customer loyalty, reduce the time to market, and increase ROI. This is why, at Boldare, we are intensely committed to great design.
You can check the full version at: https://boldare.click/whydesignmatters-ss
--
Join Boldare's newsletter to learn about a C-level point of view on user-centered design, software outsourcing services and the future of business.
Subscribe now --> https://go.boldare.com/newsletter-slideshare/
--
Understanding The Importance Of Responsive Design For Your WebsitesUma_sri
Responsive web design responds to the websites based on the device type and the screen size. It is hard and impractical to have unique design for devices from different companies such as Apple, Motorola, Blackberry, Samsung etc. Each device has specific screen resolution and it requires a unique design approach to fit the content for different gadgets.
Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI design that stops you to browse that mobile app. UI and UX design plays a crucial role in mobile app development. A mobile app is nothing without these two aspects basically. AppClues Infotech is one of the best company to develop a creative & dynamic mobile app designs.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
Are you Making these eCommerce Mistakes?Ted Politidis
Start with your email: http://eepurl.com/gNoJBL
What mistakes to avoid when building your eCommerce site and what to quickly fix.
This article was originally published on https://www.ergoseo.com/ecommerce-mistakes.html
Web Design - What's Trending in 2021-Mantran PresentationMantran
Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Website Interactivity and Typography trends with examples for each design trend. Watch the presentation.
Visit us: www.mantran.in
Contact us: contact@mantran.in
The 7 most common usability issues by UserTestingInVision App
After watching hundreds of thousands of hours of user research videos, the folks at UserTesting have identified the 7 most common usability issues. Find out what they are—and how to avoid them.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
How not having a Responsive Website can be Detrimental to your business?Helios Solutions
Is your website responsive? Know about the benefits that you are losing out; collaborate with an outsourcing responsive website development agency now!
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Josh Levine
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
UI DESIGN - Art of creating perfect products ( Part 1 )Shervin Mashayekh
This is a two part series of a UI Design workshop keynotes titled " UI DESIGN - Art of creating perfect products "
References :
.Web UI Design for human eye by UXPin
.Erik D. Kennedy post on Medium ( https://medium.com/@erikdkennedy/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda )
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Performance Optimisation For Web & Mobileformfunction
Short overview on performance optimisation for web and mobile. Focus on front-end optimisation which is ±90% of most performance related consideration. Put together for conference in July 2009. Apologies to anyone referenced but not credited. Will happily do so on request!
Web UI Design Patterns and best-practices guide from http://www.uxpin.com -- the best online wireframing, UX & product management suite available anywhere.
Responsive & Adaptive Design: Delivering Websites That Delight Your UsersBBDO
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.
Are you Making these eCommerce Mistakes?Ted Politidis
Start with your email: http://eepurl.com/gNoJBL
What mistakes to avoid when building your eCommerce site and what to quickly fix.
This article was originally published on https://www.ergoseo.com/ecommerce-mistakes.html
Web Design - What's Trending in 2021-Mantran PresentationMantran
Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Website Interactivity and Typography trends with examples for each design trend. Watch the presentation.
Visit us: www.mantran.in
Contact us: contact@mantran.in
The 7 most common usability issues by UserTestingInVision App
After watching hundreds of thousands of hours of user research videos, the folks at UserTesting have identified the 7 most common usability issues. Find out what they are—and how to avoid them.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
How not having a Responsive Website can be Detrimental to your business?Helios Solutions
Is your website responsive? Know about the benefits that you are losing out; collaborate with an outsourcing responsive website development agency now!
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Josh Levine
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
UI DESIGN - Art of creating perfect products ( Part 1 )Shervin Mashayekh
This is a two part series of a UI Design workshop keynotes titled " UI DESIGN - Art of creating perfect products "
References :
.Web UI Design for human eye by UXPin
.Erik D. Kennedy post on Medium ( https://medium.com/@erikdkennedy/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda )
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Performance Optimisation For Web & Mobileformfunction
Short overview on performance optimisation for web and mobile. Focus on front-end optimisation which is ±90% of most performance related consideration. Put together for conference in July 2009. Apologies to anyone referenced but not credited. Will happily do so on request!
Web UI Design Patterns and best-practices guide from http://www.uxpin.com -- the best online wireframing, UX & product management suite available anywhere.
Responsive & Adaptive Design: Delivering Websites That Delight Your UsersBBDO
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.
The presentation slides correspond with the Social Media Monthly November Webinar on Responsive Design, which focused on the web design approach from a marketer's point of view. The presentation serves as a quick but thorough introduction to responsive design and includes informative graphics that help illustrate the concept in an attempt to answer the 5 W's: Who, What, When, Where, Why as well as the How.
For more information, please visit http://www.r2integrated.com
Now, get flexible and compatible website designs through responsive web designing techniques. These web designing and development approach is practiced in order to attain maximum viewing experience.
This is my presentation that I gave at 360Flex Denver.
So you want to build a mobile app? Unfortunately so does everyone else. But don't worry, this session will explore how you can set your application apart from the competition. We will explore a variety of topics including: visual design, common mobile UI patterns, challenges of mobile and touch interfaces, and how prototyping can give you an edge.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Creating your website the right way makes all the difference. Without the right strategy for designing your website your customers just would not be able to connect with your brand or business. Thus it pays to have a website that makes all the right noises in attracting and providing them the right spur to return back to your website.
Starting from the URL that you choose to the user interface that you provide all make a vital difference to how the audience connects with your site. Check out how to create a website that stands out from the crowd by going through this insightful resource now and let your brand visibility grow online.
Top 7 Ways To Improve Teams And SharePoint Navigation In Your Digital WorkplaceRichard Harbridge
70% of people start their journey by navigating. It is at the very heart of an effective digital workplace. Improving the navigation experience is Intranet's number one priority, and it often is not effectively designed or implemented. Navigation is also foundational for integration, automation, security, and many other essential areas of digital workplace investment. Poor navigation creates unnecessary inefficiencies and dependency on already overburdened resources to fill the navigation gaps with their time and effort directing requests, linking digital workspaces, essential applications, and more.
The good news is that organizations employ proven designs and best practices today to overcome these challenges. Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares insight on how to better plan, design, personalize, configure, integrate, and enhance navigation for your Intranet and Digital Workplace. In the end, there will be a Q&A session.
Richard Harbridge is the Chief Technology Officer and owner of 2toLead and a Microsoft MVP. Richard works as a trusted advisor with hundreds of organizations, helping them understand their current needs, future needs, and what actions they should take to grow and achieve their bold ambitions.
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
Similar to Responsible, Responsive Design Webinar - November 12, 2014 (20)
High-tech approach to high-touch marketing results
All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way.
You will learn:
• How to take control of the customer journey from beginning to end
• How software allows us to find potential clients in their natural habitats online
• How listening tools give us insight into patterns of engagement
• How a data-driven content marketing strategy can deliver clients to your doorstep
• Evidence of impressive, transformative results
Match your marketing to your market. Burkey Belser and Barry Reicherter walk you through new technologies and new channels of engagement driving a rational marketing strategy that delivers concrete results.
Three clients—a larger, medium-sized and smaller firm—swept First Place in the website category of the 2017 Legal Marketing Association Your Honor Awards. Each had dramatically different budgets and in-house marketing resources. Our webinar will share their stories in case study form and go deeper into topics like:
1. How to use a web overhaul to land on differentiating brand position and experience.
2. How to usher a successful project like this through a partnership and mistakes to avoid in the broader project.
3. Principles of effective design and content trends.
4. Choice of content management system (CMS) and why it matters (all three firms featured were built on different CMS).
Erika Ritzer and Joe Walsh, Greenfield Belser Principals, alongside winning firm Schwabe, will share a visual show and tell with lessons learned and best practices.
Join us as we share best practices and recipes for success from our reviews of 50 largest associations in America. Discover what other associations are doing—innovative sites and those innovation hasn't reached—along with breakthrough sites that are shining examples of better communications. We look forward to discussing all that we have learned during our site visitsSM review.
You will learn:
- compelling trends in site navigation and structure to guide your redesign
- recognize innovation (or the lack of it) in homepage design
- best practices in the presentation of thought leadership
- why some membership centers sing and others sag
- statistics about responsive design, taglines and other marketing features
- how to balance visual and verbal communications for optimal reader attention
We've reviewed the 100 largest law firm, top 50 accounting firm and largest 50 consulting firm websites to discover what your competitors are doing—innovative sites and those innovation hasn't reached. Join us as we share best practices and recipes for success from the largest professional services firms in the world. Fast-paced and chock full of information and insights.
Rethinking the classic marketing to sales funnel for the digital age and the demands of ROI in your marketing.
There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet but the Internet of Everything and digital’s disruptive effect on marketing programs and plans. 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts.
You will learn:
–How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders
–How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals
–The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
–The importance of compelling content as digital jet fuel for a digital sales force
–The difference between branded anchor content and chatter content
Strategies in Corporate Communications: Fostering a Collaborative Culture in ...Greenfield/Belser Ltd.
Strategies in Corporate Communications: Fostering a Collaborative Culture in the Partnership Ranks
No question about it: culture is defined by the leadership of the firm. But if collaboration is a hallmark of the firm's culture, communications can play a large role in energizing collaboration. This session offers three valuable strategies to help facilitate clear, effective communication and foster creativity between law firm partners. Our presenters will address:
• The Vampire Syndrome: Killing Off Deadly Communications Permanently
A step-by-step program to remove impediments to collaboration that include dreadful practice descriptions, chilly biographies, pale internal updates and bloodless newsletters
• Beyond the Drum Circle
Creative ideas that foster and sustain collaboration.
• What's Your Partner's Elevator Pitch?
How to enable lawyers to "sell" one another through collaborative learning.
Facilitators:
Burkey Belser, President, Greenfield/Belser Ltd.
Joe Walsh, Principal, Greenfield/Belser Ltd.
SPMS Uber Conference - Fresh Branding Ideas Presentation by Joe WalshGreenfield/Belser Ltd.
This visual show-and-tell shares ideas to enhance brand communications and help you make your firm and your offerings unique. The next level presentation is drawn from examples across a variety of engineering, accounting, consulting, law, and other professional services brands – large and small. The program will provide tips and creative examples you can apply to everything from the treetops of advertising and websites to the grassroots of event marketing, thought leadership, and business proposals.
Branding budgets have been reduced amid the recession as business development efforts have become king. But what’s the true cost?
For starters, differentiation, core awareness and communication quality responsibilities have been sacrificed. Pioneering branding efforts among professional services firms have given way to safer, less expensive efforts that suffer from sameness and are easy to ignore.
Join Joe Walsh and Scott Moore, CMO at Dixon Hughes Goodman for this show and tell presentation that will examine whether firms used to be better at branding, if efforts seems to be regressing and how to move from bland to brand.
Has the recession and other forces led to the wrongful death of law firm advertising?
What are the leadership challenges of brand parenting in any economy?
Why are smaller firms delivering more distinct brands?
It’s no wonder executives fail to understand—or appreciate the differences between—content management systems.
They get different information, explanations, opinions and needs expressed by (1) the IT team, (2) vendors of CMS systems and (3) the marketing squad—all with varying degrees of knowledge and experience. We’d like to clear the air, untangle the problem and explain what to look for and how to make a decision.
This will be an agnostic look at what the systems can do and cannot do, and why
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Greenfield/Belser Ltd.
Does your personal brand attract new clients? Do you know what your personal brand is—and whether it compliments or conflicts with your firm’s brand?
Increased legal market competition isn’t going away. The really competitive firms are widening their lead through focused business development and branding efforts. We also know that the biggest benefits that come from understanding and promoting your personal branding is more and better clients.
Yes, content is king in professional and other knowledge-based marketing. But content only rules if it is shared in an engaging way. Delivering content is one thing; delivering persuasive, useful, brand-building content is another. During this presentation you will find principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
3. agenda
• the importance of brands and sites
• responding to brand challenges
• the business case for mobile friendly
• mobile friendly: adaptive v. responsive
• device friendly design tips
4. agenda
• the importance of brands and sites
• responding to brand challenges
• the business case for mobile friendly
• mobile friendly: adaptive v. responsive
• device friendly design tips
11. how important are these Internet sources for
learning about professionals?
85% consider Web
sites important
12. how likely is it that your decision to put a new
professional services firm on your short list would be
influenced by your perception of the quality or lack
of quality of the firm’s Web site?
3/4 (76%) say they are likely to be influenced by your Web site’s quality
13. have you ever put a professional services
provider on your short list based on
information you found on their Web site?
1/2 put professionals on their short list based on Web site info.
17. CMOs believe
their brand is
moderately to
extremely
important
Managing
Partners believe
their brand is
moderately to
extremely
important
only 26%
find their brands
very helpful
95% 92%
20. agenda
• the importance of brands and sites
• responding to brand challenges
• the business case for mobile (duh!)
• mobile friendly: adaptive v. responsive
• device friendly design tips
55. final point on branding and web
design, first impressions matter …
56.
57.
58.
59.
60. agenda
• the importance of brands and sites
• responding to brand challenges
• the business case for mobile (duh!)
• mobile friendly: adaptive v. responsive
• device friendly design tips
61. by 2014, more people will access
the internet from mobile devices
than from desk or laptop computers
— Morgan Stanley
65. mobile or tablet
sitting on couch or train
walking around/in line
travelling/waiting
seeking specific info
consuming content
easily distracted
usage differences
desk or laptop
sitting at a desk
office environment
often “working”
some random surfing
often creating content
focused on the computer
70. agenda
• the importance of brands and sites
• responding to brand challenges
• the business case for mobile (duh!)
• mobile friendly: adaptive v. responsive
• device friendly design tips
78. basic non-technical differences
responsive
requires redo
single “template”
inflexible
less maintenance
more $$ upfront
can be slower
same experience
adaptive
renovation/addition
multiple “templates”
more flexible
more maintenance
more $$ long run
generally faster
custom experience
79. agenda
• the importance of brands and sites
• responding to brand challenges
• the business case for mobile (duh!)
• mobile friendly: adaptive v. responsive
• device friendly design tips
101. cut the fat
don’t
include all
information
from full
site; this will
require
choices
102. sell in small places
key messages can live
comfortably with key
functionality
103. cut the fat
lead with content
carrying words or
images and descriptive
titles to avoid disinterest
or wasted clicks
104. be even smarter about
images and video
don’t shy away from
video and images;
can be a captivating
alternative to reading
must be relevant to
the content; can’t
decorate
105. be even smarter about
images and video
leverage 3rd party
video players (for
consistency, tracking,
SEO, speed, playlists,
etc.); e.g., YouTube
112. questions?
• the importance of brands and sites
• responding to brand challenges
• the business case for mobile
• mobile friendly: adaptive v. responsive
• device friendly design tips
113. RESPONSIBLE WEB DESIGN
design that responds
smartly to brand
challenges and devices
of all shapes
and sizes
April 18, 2012
115. an app vs. a mobile friendly site
(a luxury apartment landlord offers both for different purposes)
Task centric:
pay my rent,
arrange a
service call
Info centric:
search for
new digs or
upgrade
Editor's Notes
Cover lots of ground
Please ask questions during the presentation. If we slow down too much, I’ll speed it up.
You may be suprised at what you see
Cover lots of ground
Please ask questions during the presentation. If we slow down too much, I’ll speed it up.
You may be suprised at what you see
Marketing Ecosystem art (inside of poster)
Everyday is an opportunity because everyone goes to the Internet every day.
Sue, how does this relate to our earlier position that Martindale no longer matters? Says here 70% use directories and Martindale can certainly claim a share of that.
Optimization is important.
Reaching out to clients is important
Blogging might surprise you
Of course, this begs the question: what is quality?
According to _________, factors affecting the perception of quality are
aesthetic appeal
impact?
clarity of message
ease of navigation Sue: do we have information from our survey of Jackson Lewis.
This begs the question: what are they looking for?
GB Power Point Guidelines
Logo
Use the newest tag line “Make Your Firm Unique” on the bottom of every slide.
Background
Every slide’s background should be white with the exception of the closing slide which should be entirely black but for the logo on top.
Font
Headlines: Use “Verdana” (Truetype) for each character in the presentation.
Body Copy: Use “Arial” (Truetype) for each character in the presentation. Do not use boldface.
Headlines
This text should be lower-case 36-point font.
The text is green with a grey shadow (see next page notes for specs).
Center all headlines.
Text
Make body text black and 24 to 28-point font.
Always keep healthy margins.
Do not put too much text on the page. If you have a large block of text, break it up. Don’t depend on Burkey or Joe or Jeffrey automatically to do so.
Bullets
Do not utilize the default circle bullets.
Use square bullets.
Balance design and spacing for visual appeal.
Green Specs:
R - 0, G - 95, B - 0
C - 28, M - 0, Y - 29, K - 48
H - 120%, S - 100%, B - 38%
Grayscale - 30%
Shadow Specs:
Grayscale - 57%
315˚ on slider
Offset - 3 pt
Softness - 5 pt
Transparency - 25%
Green Specs:
R - 0, G - 95, B - 0
C - 28, M - 0, Y - 29, K - 48
H - 120%, S - 100%, B - 38%
Grayscale - 30%
Shadow Specs:
Grayscale - 57%
315˚ on slider
Offset - 3 pt
Softness - 5 pt
Transparency - 25%
Green Specs:
R - 0, G - 95, B - 0
C - 28, M - 0, Y - 29, K - 48
H - 120%, S - 100%, B - 38%
Grayscale - 30%
Shadow Specs:
Grayscale - 57%
315˚ on slider
Offset - 3 pt
Softness - 5 pt
Transparency - 25%
Cover lots of ground
Please ask questions during the presentation. If we slow down too much, I’ll speed it up.
You may be suprised at what you see
Cover lots of ground
Please ask questions during the presentation. If we slow down too much, I’ll speed it up.
You may be suprised at what you see
Cover lots of ground
Please ask questions during the presentation. If we slow down too much, I’ll speed it up.
You may be suprised at what you see
Cover lots of ground
Please ask questions during the presentation. If we slow down too much, I’ll speed it up.
You may be suprised at what you see
Cover lots of ground
Please ask questions during the presentation. If we slow down too much, I’ll speed it up.
You may be suprised at what you see