Social media is defined as internet-based applications that allow the creation and exchange of user-generated content. It is built on the foundations of Web 2.0 and consists of communication, collaboration, multimedia sharing, reviews, and analytics. Some key aspects of social media include blogs, microblogging, social networking, location-based networks, events, and various multimedia platforms. Social media serves purposes like communication, collaboration through content marketing and document sharing, multimedia sharing through photos, videos, music and more, reviews like product and business reviews, and analytics through social media measurement and behavioral targeting.

1. What is Social Media ? Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

2. social media definition - Andreas Kaplan and Michael Haenlein a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

3. pillars of social media Communication Collaboration Multimedia Reviews Analytics

4. pillars of social media Communication Blogs Micro blogging Social networking Location-based social networks Events Information Aggregators Online Advocacy and Fundraising Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

5. pillars of social media Communication Collaboration Blogs Micro blogging Social networking Location-based social networks Events Information Aggregators Online Advocacy and Fundraising Content Marketing Social bookmarking Newswires Social navigation Content Management Systems Document Managing and Editing Tools Collaboration Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

6. pillars of social media Communication Collaboration Multimedia Blogs Micro blogging Social networking Location-based social networks Events Information Aggregators Online Advocacy and Fundraising Content Marketing Social bookmarking Newswires Social navigation Content Management Systems Document Managing and Editing Tools Collaboration Photography and art sharing Video sharing Livecasting Music and audio sharing Presentation sharing Media and entertainment platforms Virtual worlds Game sharing Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

7. pillars of social media Communication Collaboration Multimedia Reviews Blogs Micro blogging Social networking Location-based social networks Events Information Aggregators Online Advocacy and Fundraising Content Marketing Social bookmarking Newswires Social navigation Content Management Systems Document Managing and Editing Tools Collaboration Photography and art sharing Video sharing Livecasting Music and audio sharing Presentation sharing Media and entertainment platforms Virtual worlds Game sharing Product reviews Business reviews Community Q&A Survey Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

8. pillars of social media Communication Collaboration Multimedia Reviews Analytics Blogs Micro blogging Social networking Location-based social networks Events Information Aggregators Online Advocacy and Fundraising Content Marketing Social bookmarking Newswires Social navigation Content Management Systems Document Managing and Editing Tools Collaboration Photography and art sharing Video sharing Livecasting Music and audio sharing Presentation sharing Media and entertainment platforms Virtual worlds Game sharing Product reviews Business reviews Community Q&A Survey Social media measurement Internet MR Behavioral Targeting Internet Analytics Trust marketing Email services Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

9. social media communication Blogs Communication Collaboration Multimedia Reviews Analytics Micro blogging Communication Social networking Location-based social networks Events Information Aggregators Online Advocacy and Fundraising Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

10. social media collaboration Content marketing Communication Collaboration Multimedia Reviews Analytics Social bookmarking Collaboration Social navigation Newswires Content Management Document Managing Editing Tools Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

11. social multimedia Photo sharing Communication Collaboration Multimedia Reviews Analytics Music sharing Multimedia Video sharing Presentation sharing Game sharing Live casting Virtual world Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

12. social media review Product review Communication Collaboration Multimedia Reviews Analytics Business review Reviews Community Q&A Survey - - - Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

13. Social analytics Social analytics Communication Collaboration Multimedia Reviews Analytics Internet MR Analytics Behavioral Targeting Internet Analytics Trust Marketing Email Services - Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com

14. Thanks ! Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com