Social Engine's latest infographic covering 1. LinkedIn User Statistics; .2 Content Marketing Statistics; and 3. B2B Focussed statistics

1. LINKEDIN USER
STATISTICS
LINKEDIN CONTENT MARKETING
STATISTICS
LINKEDIN B2B FOCUSED
STATISTICS
According to Business Insider Intelligence, TechCrunch & Fortune, LinkedIn has
officially crossed the half-billion user mark in 2017. Since they were founded in
2002, they’ve continued to grow their user base year after year.
500 MILLION
SUBSCRIBERS
LINKEDIN NOW HAS OVER
1
LinkedIn’s monthly active user base reached 260 million in March 2017. That’s
almost 2.5x the 106 million monthly active users last reported in 2016. This number
comes from research conducted by web usage company Apptopia and has not
been confirmed by LinkedIn.
260 MILLION
LINKEDIN USERS
ARE LOGGING IN EACH MONTH.
2
If you think 500 million is enough for LinkedIn to sit back and celebrate, you
couldn’t be more wrong. LinkedIn CEO Jeff Weiner has said he wants LinkedIn
to be the home of all working professional across the world, and be the central
hub for every job posting across the estimated 70 million companies worldwide.
As of right now, that number works out to around 3 billion people.
They’re not done hustling.
4
Of those using the platform monthly, up to 40% are accessing it on a daily basis.
If that is the case, that’s over 100 million professionals you could be targeting
every single day. To make that even more excited, LinkedIn users typically use
the platform to find relevant content, meaning they’ll be much more willing
to check out what you’re sharing. We’ll dig into that one soon though…
40% OF MONTHLY
A C T I V E U S E R S
U S E L I N K E D I N D A I L Y .
3
This comes straight from LinkedIn’s Marketing Solutions Blog. From a B2B
perspective, the decision-makers you’re trying to reach are using LinkedIn.
If you double down on your LinkedIn efforts, you’ll be able to target the right
people in the place they like to spend their scrolling time.
61 MILLION LINKEDIN USERS
AND 40 MILLION
ARE SENIOR LEVEL INFLUENCERS
ARE IN DECISION-MAKING POSITIONS.
5
According to LinkedIn and Adweek, Millennials make up a significant chunk of
LinkedIn’s total user base. Like it or not, Millennials are the decision-makers of
the future (and present in many cases). As a B2B marketer, this should be seen
as a great opportunity to get in front of them now.
OF THE 2 BILLION MILLENNIALS GLOBALLY
87 MILLIONOF THEM ARE ON LINKEDIN.6
Mobile is booming and LinkedIn’s mobile user numbers reflect that. Their mobile
user count is climbing every month, which only makes it easier to reach the
people you’re trying to reach. Mobile makes it easier for a user to just open
the app and scroll through, giving you more opportunities to reach them.
MindSea Founder & CEO Bill Wilson just published a great post on their blog
highlighting Six Mobile Trends The Best CMOs Are Paying Attention To that’s
definitely worth checking out for even more info on what’s trending in the
mobile world.
THERE ARE
63 MILLIONUNIQUE MOBILE USERS MONTHLY.
According to TechCrunch, LinkedIn’s slidedeck sharing platform SlideShare is up
to at least 70 million users monthly. SlideShare expert and Foundation Marketing
President Ross Simmonds has long been an advocate of the platform and its
marketing potential. Check out his most-viewed SlideShare deck on Instagram
Marketing with over 345,000 views:
7
LINKEDIN SLIDESHARE NOW HAS
70 MILLIONMONTHLY ACTIVE USERS.8
According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn, 94% of B2B
marketers use LinkedIn as a content distribution channel, compared to Twitter
at 89%, Facebook and YouTube both at 77%, and Google+ 61%. If you have
content to distribute (which you definitely should), LinkedIn should be your
first stop. It’s where most B2B marketers go first.
L I N K E D I N I S T H E
#1 CHANNEL
B 2 B M A R K E T E R S U S E T O
DISTRIBUTE CONTENT AT 94%.
1
Yes, more than half of all social traffic to B2B sites comes from LinkedIn.
Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites
& blogs, with more than half of that traffic comes straight from LinkedIn.
Facebook and Twitter may have more monthly active users, but LinkedIn
clearly separates itself as the go-to for B2B content distribution.
2
3 BILLION
LINKEDIN’S REPORTED
USER GOAL IS
LINKEDIN MAKES UP MORE THAN
TO B2B WEBSITES & BLOGS.
50% OF ALL
SOCIAL TRAFFIC
What makes LinkedIn articles even better for B2B marketers is the fact that
most readers are high-level decision makers. Not only can you get your content
boosted by using their publisher platform, you can get it boosted and read by
the people you want reading it.
This one stat alone should be enough to convince you to start investing your
time in LinkedIn as a B2B marketer. Of all B2B leads coming from social media,
LinkedIn is responsible for 80%. That’s 4 out of every 5 leads coming from
LinkedIn. All other platforms combined make up less than 20%, including
Facebook and Twitter. Fewer users definitely does not mean less B2B leads.
3
ABOUT
ARE IN UPPER-LEVEL POSITIONS
(MANAGERS, VPS, DIRECTORS, C-LEVEL)
45% OF ALL
LINKEDIN ARTICLES
1 VS. 13% ON TWITTER & 7% ON FACEBOOK.
80% OF B2BLEADS COME FROM LINKEDIN
LinkedIn is the leader in driving traffic back to your business’ website and blog.
If you’re using content to drive traffic, conversions, and sales, you need to be
sharing it on LinkedIn.
2 C O M E S F R O M L I N K E D I N .
46% OF SOCIAL TRAFFIC
TO CORPORATE WEBSITES
LINKEDIN DRIVES MORE TRAFFIC TO B2B BLOGS & SITES
90% of the social traffic was driven by the big three networks,
with half of it coming f rom LinkedIn
others
80.33%
0.21%
6.73%
12.73%
NUMBER OF CONVERSIONS PER SOCIAL PLATFORM