New strategies for old media - understanding media convergence in South Africa. Presentation made at the launch of Media Management in the New Age: How managers lead media in Southern and Eastern Africa on 2 September 2013.
Hyper-local Media: A Small but Growing Part of the Local Media EcosystemDamian Radcliffe
"Hyperlocal media has expanded significantly in the UK in the past 12 to 18 months, notes Damian Radcliffe. Supported by new funding and training initiatives, interest from academics and policy-makers, as well as the increased take-up of internet-enabled mobile devices, the result has been a step-change in activity and interest in the hyperlocal scene." Contribution to “What do we mean by local? The rise, fall and possible rise again of local journalism” – published Sept 2013 by Abramis Academic Publishing and edited by John Mair, Richard Lance Keeble, Neil Fowler: http://www.abramis.co.uk/books/bookdetails.php?id=184549593
Summary version available on the BBC College of Journalism website: http://www.bbc.co.uk/blogs/blogcollegeofjournalism/posts/Hyperlocal-media-A-small-but-growing-part-of-the-local-media-ecosystem
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The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
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UNDP’s continental-scale market assessment explores market forces, imperatives, trends and stakeholder needs in the creation of new revenue-generating opportunities for Africa’s National HydroMeteorological Services (NHMS). The study indicates an increase in the availability and sophistication of weather information, strong demand from private and public customers across a wide range of economic sectors, including agriculture, mining, forestry, construction, aviation, tourism, energy and planning, and a highly competitive business environment, where new ventures will be strongly dependent on highly specialized skills in product development and marketing.
Strategy& consultants explore the trend of traditional media companies buying up new multichannel networks (MCNs) in pursuit of online audiences. To get the maximum advantage from these MCNs, they say, media companies will have to diversify and monetize them—and create new content without losing the unique edge that makes them popular with their audience. For more insights, visit www.strategy-business.com.
Converged Newsrooms: A Case Study from West Africa"Penplusbytes
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Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
Mobile Internet growth in the Middle East and North Africa is strong and accelerating. Although international Internet players have recently boosted their presence in the region, mobile telecommunication operators have a strategic opportunity to secure a control point in the Internet value chain that goes beyond providing connectivity.
Brent Holloway - Growing Revenue Through An Inside Sales StrategyInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/brent-holloway
Session Overview
Brent reveals 8 proven secrets for growing revenue through Inside Sales with real world examples related to people, process, and technology. These examples apply to a wide range of company sizes and impact field sales as well as inside sales.
Customer relations are in transformation! Pre-sales, sales & after sales are changing at high speed. Companies need to figure out the current customer journey, the role of self service, their data strategy and much more. In April 2014 I conducted a global study on the future of customer relationships in collaboration with data collection company SSI and translation agency No Problem!. The study looks into all aspects of a modern customer relation. This deck describes the highlights of the study.
Hyper-local Media: A Small but Growing Part of the Local Media EcosystemDamian Radcliffe
"Hyperlocal media has expanded significantly in the UK in the past 12 to 18 months, notes Damian Radcliffe. Supported by new funding and training initiatives, interest from academics and policy-makers, as well as the increased take-up of internet-enabled mobile devices, the result has been a step-change in activity and interest in the hyperlocal scene." Contribution to “What do we mean by local? The rise, fall and possible rise again of local journalism” – published Sept 2013 by Abramis Academic Publishing and edited by John Mair, Richard Lance Keeble, Neil Fowler: http://www.abramis.co.uk/books/bookdetails.php?id=184549593
Summary version available on the BBC College of Journalism website: http://www.bbc.co.uk/blogs/blogcollegeofjournalism/posts/Hyperlocal-media-A-small-but-growing-part-of-the-local-media-ecosystem
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
Revenue-Generating Opportunities Through Tailored Weather Information ProductsGreg Benchwick
UNDP’s continental-scale market assessment explores market forces, imperatives, trends and stakeholder needs in the creation of new revenue-generating opportunities for Africa’s National HydroMeteorological Services (NHMS). The study indicates an increase in the availability and sophistication of weather information, strong demand from private and public customers across a wide range of economic sectors, including agriculture, mining, forestry, construction, aviation, tourism, energy and planning, and a highly competitive business environment, where new ventures will be strongly dependent on highly specialized skills in product development and marketing.
Strategy& consultants explore the trend of traditional media companies buying up new multichannel networks (MCNs) in pursuit of online audiences. To get the maximum advantage from these MCNs, they say, media companies will have to diversify and monetize them—and create new content without losing the unique edge that makes them popular with their audience. For more insights, visit www.strategy-business.com.
Converged Newsrooms: A Case Study from West Africa"Penplusbytes
Converged Newsrooms: A CaseStudy from West Africa" The 2008 Africa Media Leadership Conference: “Doing Digital Media in Africa: Prospects, Promises and Problems”.May 24 to 27, Kampala’s Imperial Royale Hotel,Uganda
Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
Mobile Internet growth in the Middle East and North Africa is strong and accelerating. Although international Internet players have recently boosted their presence in the region, mobile telecommunication operators have a strategic opportunity to secure a control point in the Internet value chain that goes beyond providing connectivity.
Brent Holloway - Growing Revenue Through An Inside Sales StrategyInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/brent-holloway
Session Overview
Brent reveals 8 proven secrets for growing revenue through Inside Sales with real world examples related to people, process, and technology. These examples apply to a wide range of company sizes and impact field sales as well as inside sales.
Customer relations are in transformation! Pre-sales, sales & after sales are changing at high speed. Companies need to figure out the current customer journey, the role of self service, their data strategy and much more. In April 2014 I conducted a global study on the future of customer relationships in collaboration with data collection company SSI and translation agency No Problem!. The study looks into all aspects of a modern customer relation. This deck describes the highlights of the study.
Technology is changing customer relations rapidly. You see that technology is becoming invisible, technology is creating new experiences for customers, technology is democratizing the world and technology is making customer relations more transparant than ever. These evolutions have a big impact on doing business. In this presentation, I give guidelines for your customer strategy in the day after tomorrow. How to create a future proof customer strategy? It is build on 5 pillars: mobile first, data expertise, platform thinking, boundless experiences and customer collaboration.
Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. I disagree with this approach. In this deck, I am sharing my 10 insights on content creation, based on my own experiences and best practices. But this is an unfinished document, I would love to receive input from other people in the field and I'd be happy to add their content tips into this deck.
There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital relation, your future becomes very uncertain. Succeeding in the digital transformation will not be enough. As a consequence of the digital evolution, there is also a need for the human transformation of your customer relationship. Thinking about the role of humans versus machines, thinking about the role of the warm human touch and considering the power to connect people with people, are the key challenges in this domain. ’When digital becomes human’ is a story about the combination of the digital and the human transformation in your customer strategy. This story will take you on a journey to the future. It is provocative, exciting and scary. Enjoy this amazing view on the future of marketing!
Mediate is an annual publication published by SABCO Press, Publishing & Advertising LLC in Oman. Mediate is a SABCO Media product. TOP was part of 2014 edition, sharing our knowledge and insights about the Omani market.
Presentation made at Unesco workshop for the African J-School Centres of Excellence, in Windhoek Namibia, May 2009. The slideshow motivates why African J-Schools need to mainstream new media in J-School curricula.
A Transformation Roadmap for Media and Entertainment RevitalizationCognizant
By following a five-step plan, media and entertainment companies can optimize human resources, standardize key business processes and revamp aging IT infrastructure to ensure viability over the long term.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
Media Corporation Product PortfolioThis is a portfolio, devel.docxandreecapon
Media Corporation / Product Portfolio:
This is a portfolio, developed over the course of the semester, of any media corporation or series of media products, whether programs, movies, newspapers, magazines, video-games, receiver devices (e.g. iPod, Blackberry, Notebook), artists (musical groups) that exemplify aspects of corporate practice and the political-economy of mass communication. The completed portfolio could address the following questions, among others:
************************************************************************************************************
Topic: iPad
Instruction:
* There are total of 12 entries, each entry includes an article and 2 pages analysis.
* For each entry, we need to summarize the article in about 100 words, then analysis the article on the remaining session.
* The analysis has to show how this article related of political-economy of mass communication.
* The component examples of your portfolio may focus on the relationship between your chosen products and their wider corporate and
political parentage, and/or on the economics of media operations in the market.
* Your analysis should be driven by your discovery of particular news items or other sources of information about your products and you
should aim to add at least one example or discovery AND your corresponding analysis for each week of the course.
* You are strongly advised not to just enter the first items that you encounter in your searches, but to think carefully about the value of each
entry in terms of its weight and potential for insight into key aspects of the political economy of mass communication.
* please also related it to our class material if it’s possible. We learned about business model, major trends in communication industries, rise of
global media system.
*****PLEASE READ THE POWERPOINT I UPLOADED, it’s based on my textbook (market model, business model and trends*****
* REMEMBER, the article has to deal with the relationship between iPad and political-economy of mass communication Here are some of the questions that you can discuss in the analysis:
1) Which is the principal corporation(s) involved in the production and distribution of these products? How do the products relate to and exemplify the business strategies of the parent corporation(s)?
2) In the case of a corporation: what are the key features of its history; what kind of ownership structure does it have and what other companies does it own? What are its main activities and how important are these to the entity’s overall revenues?
3) How do these corporations and/or their products exemplify strategic alliances and partnerships between different corporations?
4) What evidence is there of market success or failure, on the basis of what criteria, at national and international levels?
5) To what market(s) are these corporations/products directed; how are these markets defined?
6) To what extent do these corporations/products exemplify ...
This paper is the result of the information which has been acquired from the case file. We attempted our level most suitable to prepare this case solution.
Magazine Publishers' Transformation: The Time to Act is Now! Value Partners
By Demetrio Di Martino, Partner of the Singapore office, Charles Monteux, Senior Engagement Manager of the São Paulo office and Mark Weston, Business Analyst of the London office. January
No case study: Whither the coal face for viability of Southern African media?Jude Mathurine
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A panel presentation made to the South Africa National Editor's Forum outlining the challenges related to regulating responsible and responsive social media and network practice in South African newsrooms through policy development, education, reflection and practice
Mobile Audio & Video Production EssentialsJude Mathurine
Planning to use your mobile phone (or other mobile device) for producing real-time or near-real time podcasts or video shows? These hints and links will help you get started.
Why the future of African journalism lies in mobile social networksJude Mathurine
Why the digital divide should not be an excuse for African media leaders to ignore the power of social media particular and the Internet in general.
Introduces SMS for Social Networking Systems in Africa.
New Media Technologies For Teaching And Learning Digital Journalism Jude Mathurine
An examination of some of the limitations of trying to teach digital journalism in African Journalism, Media and Communication Schools. Solutions in form of hardware,software and cloudware are identified to facilitate the learning of educators and the teaching of students. The importance of mobile technologies in this regard is highlighted.
Introductory slideshow regarding the importance of tagging and some basic rules for journalists (and all content creators) when considering effective keywords for their posts, articles and other online media.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
New strategies for old media - understanding media convergence in South Africa
1. Jude Mathurine
New Media Laboratory
http://nml.ru.ac.za
Presented on 2 September 2013 @ launch of Media Management in the
New Age: How managers lead media in Southern and Eastern Africa
‘New’ strategies for
‘old’ media
Media convergence approaches in SA
2. ‘Convergence’ generally describes the coming together of parts
that were formerly discrete to constitute a new whole.
Media convergence occurs in the areas of content, technology,
business models and professional activity (Jenkins 2006).
Media convergence describes the processes, phenomena and
consequences that often follow from the digital and networked
nature of contemporary media production, distribution and use.
Some of these are cross media collaboration, media
consolidation, integrated newsrooms and multiplatform
publishing
Convergence
3. ‘Convergence’ is NOT SOLELY TO BLAME FOR NEWS
ORGANISATIONS HAEMORAGGING MONEY, SACKING
JOURNOS OR CLOSING.
Other reasons include recession, unemployment, poor content,
high debt, increase in cover price, inept management,
increased local competition
However, convergence poses large threat for media
managers who fail to understand its manifestations, or who fail
to act on opportunities to adopt convergence strategies that
will suit their organisation, consumers and customers.
The convergence challenge
4. USA - newspaper circulation dropped by 30 per cent from 62.3 million in 1990 to
43.4 million in 2010 (Grueskin et al 2011).
USA network TV news audiences fell by half since 1980 (Guskin & Rosenstiel 2012).
USA newspaper advertising revenue less than half of what it was in 2006
United Kingdom - circulation of paid-for local and regional newspapers in the UK
plummeted by 20 per cent (2007-2009).
UK communications regulator Ofcom found that Great Britain’s Internet
advertising expenditure (ad spend) exceeded television and print advertising in
2011
Turkey newspaper circulation declined 6 per cent (2007-2009)
Greece newspaper circulation down by 18 per cent (2007-2009)
Why convergence?
5. South Africa - Audit Bureau of Circulations indicates SA
daily newspaper circulation down over 5% per year since
2008
6. Old economics of media production and distribution were
dependent upon
aggregation of a large number of consumers (mass audience),
obtaining economies of scale in production and distribution of
content,
and provide of scarce commodity (e.g. news journalism) to the market
at a cost relative to input expenses, market demand etc.
However, media’s principal income based on connecting
consumers (audience) to the market (advertisers).
The traditional media were the primary mediators of trusted
news and information due to specialized access to sources
and technologies of media production
The traditional economic model
7. Certain groups and classes in our societies migrate attention to
DVDs, satellite TV (Africa has an estimated 7.6 million pay TV
subscribers [Balancing Act 2012), PCs and mobile phones and online
channels like YouTube, Facebook, online newspapers and blogs.
Limited traditional media content has been devalued by almost
infinite supply of competitive professional and amateur produced
content
The new media economy is an attention economy.
In SA, for example, 22% go online everyday while only 17% of
population read a daily paper (de Lanerolle 2012)
The new model
8. African print circulation actually grew (up 4,9% in 2009)
One in four Africans own a radio receiver
15% of Africans had access to Internet in 2012 (ITU) but greater
number had access to mobile phones.
Among young audiences we see generations growing up
without the desire to use traditional media.
In many African countries we see hybrid audience media
consumption patterns at top LSMs which creates new
competition for traditional media for attention and adshare.
Audience flight
9. Advertisers realise that digital and networked advertising distribution
is more targeted, customisable and measurable than traditional
models
Facebook, Google connect the market directly to consumers
through sophisticated tools that help target advertising at users
based on their social graph, geographic location, buying habits
and other online behaviours.
In 2012, the South African online advertising market had an
estimated value of R1.52 billion with annual average growth of 30-40
per cent. However, some estimate that companies such as Google
may account for at least half of local online revenues
Ad flight
10.
11. Slash costs:
Retrench
Close loss making printing presses
juniorise newsrooms, hire interns;
hire more contract staff, fewer tenured staff,
outsource reporting
Try to sue Google
Charge for online content through paywalls
Fund content production through sponsorship or
donations
Industry response
12. Source funds through state subsidies e.g. Sarkozy gives
€600m in emergency aid to troubled newspaper industry.
Every 18-year-old gets a year's free subscription to the
paper of their choice
Harness free User Generate Content including citizen
media to provide more content
Push for tax breaks for news industry (USA)
Media organisations convert status from commercial to
not-for-profit service organisations
Industry response
13. A convergence strategy helps media cos cope with fragmenting
media consumption, and helps make content and online brand
ubiquitous by being where your consumers are – consequently
opening opportunities for digital advertisers and new revenue
streams
For top LSMs (Living Standards Measure) convergence channels may include
search and social optimisation and marketing, app and mobile website
development, blogs etc.
For low LSMs convergence channels might include outdoor advertising and
SMS advertising
Convergence: The long game
14. Structural convergence may involve consolidation (merge
operations and increase ownership of content, production and
delivery (eg. Naspers, Nation Media Group)
However, it may also involve strategic partnerships for content
sharing between traditional media (e.g. local newspaper tie-in with
a community radio station to combine ad sales)
Save costs by consolidate editorial roles across large media group
e.g. sub-editors, sports reporters report and work for multiple titles
e.g. Media24 Afrikaans newspaper titles.
Convergence responses
15. Classifieds markets decimated by free online classified companies like
Gumtree or Craigslist. Recruitment advertising lost to LinkedIn, PNet, jobs
noticeboards etc. Media organisations create or buy own classifieds
websites for dating, jobs (CareerJunction – Times Media Group), classifieds
(OLX-Naspers)
Premium SMS revenues (although mobile companies may take up to 50%
for premium SMS line).
SMS used as circulation builders e.g Daily Nation & Star classifieds
Build aggregator websites to house content from all group titles e.g
Independent Online, News24
Convergence responses
16. Create or buy out new digital platforms for publishing and revenue
generation e.g. Caxton buys up mobile business Foneworx.
Purchase may be used to leverage mobile enabled discounts
Be the bank – Kenya’s Nation Group’s N-Soko and Nation Hela card
allows international money transfer
Convergence responses
17. Become the store. Convergence between online
shopping and magazines (see Media24’s Spree)
Convergence responses
18. The future of journalism as a public service and as a
commercial pursuit is dependent on the strength and viability
of its organisations
Media managers require an in-depth understanding of
convergence and local and international online markets and
marketing to adapt strategies that will ensure future viability of
the organisations they manage.
Follow me @newmediajude on Twitter
Final word