This short presentation goes into starter and intermediate topics for using Facebook to market your veterinary practice. Presented at an XLVets meeting in March 2015 by Scott Bowler.
1) Facebook has made changes that will significantly reduce organic reach for Page posts on users' News Feeds. It will be rare to see friends' likes and comments on Pages a user does not follow. Multiple posts from the same Page will only show if there is no new content from friends.
2) Google+ is adding collections that allow users to group posts into topics, similar to Pinterest boards.
3) Meerkat now allows viewing live streams directly from Facebook without requiring a Twitter account.
aBeansTalkSocial.com shares how often to post on Facebook and Twitter. Learn how to strategize you posts to schedule them out. Definition of a post or link half-life.
Simple tips to optimize social media including ideas to help organizeaBTSocialUniversity
This document provides information about Karen Bomm and her social media presence and expertise. It discusses how conversation marketing can change brand and customer relationships. It provides tips for developing a social media presence including being authentic, understanding privacy, and determining your role. The remainder of the document consists of sample social media posts and references with images, hashtags, and links to be used across Facebook, Google+, Twitter, and LinkedIn.
aBeansTalkSocial.com offer ways to "Simplify your Social Media". This short presentation will offer you a guide to how many times to post on LinkedIn and a posting schedule. www.aBeansTalkSocial.com
This document discusses how Twitter can be used by teachers for educational purposes. It provides an overview of benefits like facilitating integrated and mobile learning, illustrating technology concepts, and enabling collaboration between teachers and students. However, it also notes some potential concerns like Twitter always being available which could be distracting, tweets being stored forever, and the character limit requiring messages to be brief. The document concludes by giving tips for teachers getting started with Twitter, such as creating an account, following others, tweeting, and using Twitter for class chatter, notes, and posting images.
Whatis Social Media and Why Should I Care?blogtelling
Social media allows users to interact, share information, listen to others, and spread information quickly. It includes platforms like Facebook, Twitter, YouTube, and blogs that let users generate and share content. Using social media effectively can help businesses and organizations listen to discussions about them, share their own information to interested audiences, and amplify their message through reposting to multiple channels at once.
This document discusses using Twitter for educational purposes as a trainer. It provides an overview of benefits like integrated mobile learning, illustrating tech concepts, connecting people, and facilitating real-world collaboration. Potential concerns addressed include tweets being always available and stored forever, the time commitment required, and ensuring privacy. Basic Twitter functions are defined and it encourages trainers to create an account, complete their profile, follow others, tweet, and get more active on the platform over time for class chatter and networking within the education community.
The document provides tips for using different social media applications successfully. It recommends using multiple Twitter accounts with a combination of strategies like following everyone and following interests. It also suggests self-hosting blogs and including subscription boxes and widgets to engage readers. For Facebook, it advises creating pages and groups, using apps like Causes, and posting status updates and photos to gain more fans.
1) Facebook has made changes that will significantly reduce organic reach for Page posts on users' News Feeds. It will be rare to see friends' likes and comments on Pages a user does not follow. Multiple posts from the same Page will only show if there is no new content from friends.
2) Google+ is adding collections that allow users to group posts into topics, similar to Pinterest boards.
3) Meerkat now allows viewing live streams directly from Facebook without requiring a Twitter account.
aBeansTalkSocial.com shares how often to post on Facebook and Twitter. Learn how to strategize you posts to schedule them out. Definition of a post or link half-life.
Simple tips to optimize social media including ideas to help organizeaBTSocialUniversity
This document provides information about Karen Bomm and her social media presence and expertise. It discusses how conversation marketing can change brand and customer relationships. It provides tips for developing a social media presence including being authentic, understanding privacy, and determining your role. The remainder of the document consists of sample social media posts and references with images, hashtags, and links to be used across Facebook, Google+, Twitter, and LinkedIn.
aBeansTalkSocial.com offer ways to "Simplify your Social Media". This short presentation will offer you a guide to how many times to post on LinkedIn and a posting schedule. www.aBeansTalkSocial.com
This document discusses how Twitter can be used by teachers for educational purposes. It provides an overview of benefits like facilitating integrated and mobile learning, illustrating technology concepts, and enabling collaboration between teachers and students. However, it also notes some potential concerns like Twitter always being available which could be distracting, tweets being stored forever, and the character limit requiring messages to be brief. The document concludes by giving tips for teachers getting started with Twitter, such as creating an account, following others, tweeting, and using Twitter for class chatter, notes, and posting images.
Whatis Social Media and Why Should I Care?blogtelling
Social media allows users to interact, share information, listen to others, and spread information quickly. It includes platforms like Facebook, Twitter, YouTube, and blogs that let users generate and share content. Using social media effectively can help businesses and organizations listen to discussions about them, share their own information to interested audiences, and amplify their message through reposting to multiple channels at once.
This document discusses using Twitter for educational purposes as a trainer. It provides an overview of benefits like integrated mobile learning, illustrating tech concepts, connecting people, and facilitating real-world collaboration. Potential concerns addressed include tweets being always available and stored forever, the time commitment required, and ensuring privacy. Basic Twitter functions are defined and it encourages trainers to create an account, complete their profile, follow others, tweet, and get more active on the platform over time for class chatter and networking within the education community.
The document provides tips for using different social media applications successfully. It recommends using multiple Twitter accounts with a combination of strategies like following everyone and following interests. It also suggests self-hosting blogs and including subscription boxes and widgets to engage readers. For Facebook, it advises creating pages and groups, using apps like Causes, and posting status updates and photos to gain more fans.
Social sharing plugins allow users to easily share content from websites across various social media platforms. When users find interesting content online, they can share links and media to sites like Facebook, Twitter, and StumbleUpon directly from the website using plugins. This helps drive traffic and engagement by extending the reach of content beyond a website. Popular all-in-one sharing plugins include AddThis, ShareThis, and Add to Any which integrate sharing options for multiple social networks.
The document provides tips for using LinkedIn to get a better job. It recommends completing your LinkedIn profile, getting recommendations from connections, joining relevant groups to expand your network, asking for introductions to new connections, answering and asking questions to demonstrate expertise, attending LinkedIn Meetup events to meet connections in person, and expanding your network for improved job opportunities.
The document discusses how to write effective blog posts for a business. It addresses why blogging is important for SEO, customer retention and bringing in new customers. It provides tips on how to optimize blog posts for SEO through keywords in titles, headlines, URLs and alt text. The document also gives suggestions for coming up with blog topics based on company news, customer questions, competitors' blogs and more. It recommends scheduling topics in a calendar. Finally, it discusses who should write the blog posts and how to share them on social media like Facebook, Twitter and Instagram.
The document provides tips for using various social media platforms successfully. It recommends for Twitter, maintaining multiple accounts with a combination of strategies like following everyone, using only RSS, and following interests. For blogging, it suggests using subscription boxes, reciprocal linking, blogrolls, commenting, and blog aggregates. And for Facebook, it advises focusing on the number of fans, using events, photos, and causes applications to send updates to fans.
34 day plan for social media success - Social Media get startedSocialCreeper.com
Follow this process and get Assured 100 visitors a Day or up to 2000 Visitors every month (worst case scenario).
You can Do all this yourself or Hire a Social media Expert to have this done for you. …and spend your valuable time on your other areas of business development.
Hire your Social Media Expert for $ 50 a Month and one time campaign set up cost.
Try us; we are sure you’ll love to see your website traffic grow beyond your expectations.
“Save Time, Cut Costs and Work Smarter with Social Creeper”
This is an update to an earlier presentation on Facebook's planned change to their policy on disabling comments made to Wall posts. Currently, Page administrators have the ability to disable user comments to Wall posts, photos, and videos. They will be changing that policy to open up post comments on all Pages with a few exceptions.
This document discusses the use of social networking for advocacy and recovery. It provides examples of popular social networking applications and websites across several categories, including relationship sites, blogs, microblogs, community/rating sites, and aggregators. The document also outlines how social networking can be used as a tool for advocacy, such as finding help, building energy, and mobilizing momentum. Additionally, it discusses how social networking provides support and opportunities for recovery, including becoming part of online communities and finding jobs. Resources on using social networking for nonprofits are also included.
aBeansTalkSocial.com share how often to schedule your posts on LinkedIn, Facebook, Twitter, Google+, Pinterest and Instagram. Tips are included as you learn.
This is an resource sheet of the programs I use in taking on social Networking and also technology - although I put this together for churches, It works for all businesses.
This document provides tips for leveraging visitors from Twitter to drive traffic to a website. It recommends finding influential Twitter users in relevant topics to follow and engage with. It also suggests adding a "tweet this" button and social sharing links to make it easy for readers to share content from the site on Twitter and other social networks. Proper use of retweets and asking for retweets strategically can also help spread key content and engage the Twitter community.
The document provides an overview of using social media for public health outreach. It discusses setting up accounts and profiles on Facebook, YouTube, and Twitter and how to create and share original and existing content through these platforms. The presentation also covers measuring engagement through analytics and getting feedback to improve outreach efforts. The goal is to connect with communities and increase awareness of public health services and programs through social media channels.
This document provides guidance on using Twitter for business purposes. It begins with Twitter statistics that show the large user base and popularity of the platform. It then discusses best practices for setting up a Twitter account and profile, creating and sharing engaging content, growing a following organically, and measuring the results of Twitter marketing efforts. The key recommendations are to test whether your target audience is active on Twitter, consistently post high-quality content, engage with other users, and track metrics like impressions, engagements, leads and conversions.
Do this to get more engagement and reach on your LinkedIn activity.
There is no magic trick, it is ultimately about being consistent and posting unique content that delivers value to your audience.
However, there are some methods that will help drive your growth.
Make sure you tap into these while also continuing to focus on consistently providing valuable insight to your specific audience.
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
Presentation by Cliff Despres of the Institute for Health Promotion Research on their SaludToday website and social media outreach to inform & improve Latino health.
- The EdgeRank algorithm determines which content appears in a user's Facebook News Feed based on several factors.
- It considers a user's previous interactions with both the author of the post and the type of post. Content from accounts and in formats a user has frequently engaged with before is more likely to appear.
- EdgeRank also looks at how other users who saw the post engaged with it, through likes, comments, and shares. High engagement from other users increases the chances of a post being shown. Negative feedback can decrease those chances.
- Understanding EdgeRank helps page administrators optimize their content so it appeals to users' interests and prompts engagement, improving the content's chances of spreading through the News Feed.
1. Social media platforms like Facebook, YouTube, and Twitter have grown significantly in recent years and surpassed more traditional websites in popularity and usage.
2. Turning a blog into an RSS feed that is distributed across social media platforms allows content to reach wider audiences and be more discoverable on search engines.
3. Key tips for using different social media platforms include using Facebook pages for businesses, engaging Twitter followers by sharing links and asking questions, and uploading videos to YouTube to embed on other sites and platforms.
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
Social sharing plugins allow users to easily share content from websites across various social media platforms. When users find interesting content online, they can share links and media to sites like Facebook, Twitter, and StumbleUpon directly from the website using plugins. This helps drive traffic and engagement by extending the reach of content beyond a website. Popular all-in-one sharing plugins include AddThis, ShareThis, and Add to Any which integrate sharing options for multiple social networks.
The document provides tips for using LinkedIn to get a better job. It recommends completing your LinkedIn profile, getting recommendations from connections, joining relevant groups to expand your network, asking for introductions to new connections, answering and asking questions to demonstrate expertise, attending LinkedIn Meetup events to meet connections in person, and expanding your network for improved job opportunities.
The document discusses how to write effective blog posts for a business. It addresses why blogging is important for SEO, customer retention and bringing in new customers. It provides tips on how to optimize blog posts for SEO through keywords in titles, headlines, URLs and alt text. The document also gives suggestions for coming up with blog topics based on company news, customer questions, competitors' blogs and more. It recommends scheduling topics in a calendar. Finally, it discusses who should write the blog posts and how to share them on social media like Facebook, Twitter and Instagram.
The document provides tips for using various social media platforms successfully. It recommends for Twitter, maintaining multiple accounts with a combination of strategies like following everyone, using only RSS, and following interests. For blogging, it suggests using subscription boxes, reciprocal linking, blogrolls, commenting, and blog aggregates. And for Facebook, it advises focusing on the number of fans, using events, photos, and causes applications to send updates to fans.
34 day plan for social media success - Social Media get startedSocialCreeper.com
Follow this process and get Assured 100 visitors a Day or up to 2000 Visitors every month (worst case scenario).
You can Do all this yourself or Hire a Social media Expert to have this done for you. …and spend your valuable time on your other areas of business development.
Hire your Social Media Expert for $ 50 a Month and one time campaign set up cost.
Try us; we are sure you’ll love to see your website traffic grow beyond your expectations.
“Save Time, Cut Costs and Work Smarter with Social Creeper”
This is an update to an earlier presentation on Facebook's planned change to their policy on disabling comments made to Wall posts. Currently, Page administrators have the ability to disable user comments to Wall posts, photos, and videos. They will be changing that policy to open up post comments on all Pages with a few exceptions.
This document discusses the use of social networking for advocacy and recovery. It provides examples of popular social networking applications and websites across several categories, including relationship sites, blogs, microblogs, community/rating sites, and aggregators. The document also outlines how social networking can be used as a tool for advocacy, such as finding help, building energy, and mobilizing momentum. Additionally, it discusses how social networking provides support and opportunities for recovery, including becoming part of online communities and finding jobs. Resources on using social networking for nonprofits are also included.
aBeansTalkSocial.com share how often to schedule your posts on LinkedIn, Facebook, Twitter, Google+, Pinterest and Instagram. Tips are included as you learn.
This is an resource sheet of the programs I use in taking on social Networking and also technology - although I put this together for churches, It works for all businesses.
This document provides tips for leveraging visitors from Twitter to drive traffic to a website. It recommends finding influential Twitter users in relevant topics to follow and engage with. It also suggests adding a "tweet this" button and social sharing links to make it easy for readers to share content from the site on Twitter and other social networks. Proper use of retweets and asking for retweets strategically can also help spread key content and engage the Twitter community.
The document provides an overview of using social media for public health outreach. It discusses setting up accounts and profiles on Facebook, YouTube, and Twitter and how to create and share original and existing content through these platforms. The presentation also covers measuring engagement through analytics and getting feedback to improve outreach efforts. The goal is to connect with communities and increase awareness of public health services and programs through social media channels.
This document provides guidance on using Twitter for business purposes. It begins with Twitter statistics that show the large user base and popularity of the platform. It then discusses best practices for setting up a Twitter account and profile, creating and sharing engaging content, growing a following organically, and measuring the results of Twitter marketing efforts. The key recommendations are to test whether your target audience is active on Twitter, consistently post high-quality content, engage with other users, and track metrics like impressions, engagements, leads and conversions.
Do this to get more engagement and reach on your LinkedIn activity.
There is no magic trick, it is ultimately about being consistent and posting unique content that delivers value to your audience.
However, there are some methods that will help drive your growth.
Make sure you tap into these while also continuing to focus on consistently providing valuable insight to your specific audience.
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
Presentation by Cliff Despres of the Institute for Health Promotion Research on their SaludToday website and social media outreach to inform & improve Latino health.
- The EdgeRank algorithm determines which content appears in a user's Facebook News Feed based on several factors.
- It considers a user's previous interactions with both the author of the post and the type of post. Content from accounts and in formats a user has frequently engaged with before is more likely to appear.
- EdgeRank also looks at how other users who saw the post engaged with it, through likes, comments, and shares. High engagement from other users increases the chances of a post being shown. Negative feedback can decrease those chances.
- Understanding EdgeRank helps page administrators optimize their content so it appeals to users' interests and prompts engagement, improving the content's chances of spreading through the News Feed.
1. Social media platforms like Facebook, YouTube, and Twitter have grown significantly in recent years and surpassed more traditional websites in popularity and usage.
2. Turning a blog into an RSS feed that is distributed across social media platforms allows content to reach wider audiences and be more discoverable on search engines.
3. Key tips for using different social media platforms include using Facebook pages for businesses, engaging Twitter followers by sharing links and asking questions, and uploading videos to YouTube to embed on other sites and platforms.
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
The document provides guidance on using social media to support your brand as an ambassador. It outlines the major social media platforms and how they can be used to connect with networks, listen to conversations, engage with followers, and publish content. Statistics are presented on social media usage which demonstrate the importance of integrating social media strategies to reach broad online audiences.
This document outlines Starbucks' 2016 social media strategy. The goals are to grow the virtual community and foster long-term customer relationships to increase revenue. Two key strategies are increasing interactive content to encourage conversations and store visits, and developing content across more platforms. The strategy includes social media objectives, brand persona, content strategies, and metrics for measuring success.
The document outlines the University of Florida's 2016 social media strategy, which includes objectives of growing their online presence through follower counts and engagement on social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn in order to increase student enrollment. A social media audit analyzes each platform's performance and competitor analysis is also included, along with strategies, tools, timing of posts, roles and responsibilities, policies, and critical response plans for potential incidents. The strategy aims to create more innovative and engaging content to attract new audiences and encourage current users to interact more on social media.
Provides Facebook lessons learned including: why Facebook matters to brands, scaling Facebook brand pages, optimizing your Facebook newsfeed, adding dynamic content to brand pages, and creating compelling landing pages. We have gained 800,000 Facebook fans in ~8 months and the attached shares our lessons learned.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
Facebook is the largest social network with over 1 billion monthly users. It accounts for 1 in 5 page views worldwide and over 50% of the US population is on Facebook. Businesses are increasingly using Facebook to connect with current and potential customers by increasing brand awareness, engagement, and driving traffic. Regular posting of relevant content such as photos, videos, tips, and engaging with users is important for success on Facebook.
This document provides an overview and agenda for a presentation on using Facebook to promote a business. The presentation covers reviewing social media platforms, developing a social media strategy, the basics of using Facebook, integrating social media and websites, advanced Facebook features, changes to Facebook, and demonstrations with live examples. The content educates on the benefits of Facebook for businesses, key stats, setting up a business page, tools like posts, ads, events and offers, and best practices for content and engagement.
Using Social Media As A Powerful Business ToolEXHIB-IT!
The document discusses the rise of social media and how businesses can leverage various social media platforms like Facebook, Twitter, and LinkedIn to connect with customers and build their brand. It provides examples of how companies like Southwest Airlines have used blogging, videos, and responding to customer issues on social media to increase engagement. The document also gives best practices for using different social media features and outlines strategies to get found and promote content on each platform.
Facebook and Twitter 201: Using Facebook and Twitter To Promote Your BusinessSarah Page
This document provides an overview of using Facebook and Twitter to promote a business. It discusses establishing a social media strategy by understanding goals and audience. It also covers optimizing pages on Facebook and Twitter, using visual content like photos and videos, and paid promotion options like promoted posts and ads. The presentation aims to demystify social media and show how social networks can be integrated with a website to drive traffic and awareness.
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexEXHIB-IT!
The document discusses various social media platforms and how they can be used for business purposes. It describes popular sites like Facebook, Twitter, LinkedIn and how companies can create pages, share content, and interact with customers on these channels. The document also provides tips on social media strategies and how to engage audiences on each network.
Measuring the Success of Your Blog Through Content, Social Media, and AnalyticsEmily
The document provides tips for measuring blog success through content, analytics, and promotion. It recommends tracking metrics like page views, social media engagement, and referral sources to determine what content and promotion strategies are most effective. Key content metrics include page views for posts and overall site traffic. Promotion metrics include social shares, likes, and comments. Regularly analyzing these metrics can provide insights into readers' interests to guide future content.
So you're a journalist on social media, but not so sure you're taking the right approach? This session offers tactics and tips to improve your comfort on social media, establish your brand, encourage audience engagement, and measure how well your social media efforts are working over time.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Similar to Understanding Facebook for Veterinary Practices (20)
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
4. https://facebook.com/SevernEdgeVets
4
Introduction to Facebook: A Brief History
2004
2014
Facebook goes live on Harvard’s
campus and expands to other
Universities
According to research performed by
Ignite, an average of only about 3 in
every 100 page fans get shown non-paid
posts by a company in their news feed
2005
High school students
gain access
2006
Open for everyone.
News feed debuted
2007
Total users reaches 50
million
2009
“Likes” introduced
2010
500 million users.
Company pages
introduced
2011
“Timeline” gets
introduced
2012
Adverts get introduced
to the news feed
2013
Facebook reduces the
reach of company
posts
5. https://facebook.com/SevernEdgeVets
5
Facebook in 2015
• 24 million Britons log onto Facebook daily
2.2 hours: Avg. time spent on the site each day
• 59% of the UK has an active account (38 million)
Data compiled by WeAreSocial.net in January 2015
7. https://facebook.com/SevernEdgeVets
7
The Anatomy of a Successful Facebook Post
• Cater to your audience
• Use the language they use
• Tap into their passions
• Be compassionate
• Ask questions
• Encourage debate
• Time your posts
Create Engagement
An average fan
Mary,
Stay at home mum
Married, Aged 43
2 teenage children
1 lap dog
2 cats
I make all the
decisions about
veterinary care in
our household.
10. https://facebook.com/SevernEdgeVets
10
A (Very) Brief Look at Facebook Advertising
• You can pay to “boost posts” or create ads
• Power editor gives most flexibility
• Ads appear in newsfeed and sidebars
• Demographic targeting (age, sex, interests etc)
• Action targeting (likes, shares, comments etc)
• Retargeting using email addresses
• And lots more…
11. https://facebook.com/SevernEdgeVets
11
Have a Strategy & Goals
1. Have a clear set of goals
2. Ensure your presence adheres to brand guidelines
3. Have a social media policy in place
Don’t re-invent the wheel!
http://socialmediagovernance.com/policies/
12. https://facebook.com/SevernEdgeVets
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Tracking Performance
• Decide what your key performance indicators (KPI’s) are, e.g.
• Traffic sent to website
• Post engagement (e.g. shares, likes)
• Revenue generated as a result of Facebook traffic
• Total Reach
• Total likes/fans (not the most useful metric)
• Have a method of tracking & reporting on your KPI’s
13. https://facebook.com/SevernEdgeVets
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My (Current) Top Tips for Posting
• Aim for at least 5 posts per week, but never
more than 2 per day
• Respond to every comment within 24 hours
• Don’t let emotions take hold
• Provide useful links to your site
• Avoid repetition of posts
• Have a test page
• Controversial: request shares
Our Top Performing Posts
• Rehoming & strays
• Questions
• Asking people to share
photos
• Job vacancies
16. https://facebook.com/SevernEdgeVets
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Ok, but how does all this benefit our practice?
• Increased Brand Awareness
• Positive Customer Engagement
• Positive Word of Mouth
• Upselling/Cross Selling
• Instant & Direct Feedback
} Increased
Revenue
17. https://facebook.com/SevernEdgeVets
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Conclusion: Getting the most out of Facebook
• Have clearly defined goals & targets
• Have tracking in place to monitor return on investment
• Understand your audience
• Be consistent
• Listen to what people are saying & respond
• React fast to changing situations
• Do the basics well, but be willing to experiment
• Make decisions based on complete & accurate data