Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
This document discusses using niche social networks like Tumblr, Pinterest, and Reddit for student recruitment. It provides tips for using each platform effectively. Tumblr is popular among teens and allows short, visual posts. Schools can engage students by commenting on others' posts. Pinterest drives significant traffic through organized image boards and can showcase campus life. Reddit reaches a desirable college-aged demographic; schools should contribute intellectual content and promote faculty discussions rather than overt promotions.
The document proposes introducing a new social media class at the university's Technical Communication department. The class would be responsible for managing the department's social media presence across Facebook, Twitter, LinkedIn and a blog. This would allow the department to better engage with current students, alumni and recruit new students. The document discusses how most university departments are missing opportunities by not having a social media presence and strategies for how the proposed class could improve the department's online engagement and enrollment numbers.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
Iran is emerging as a major market for international student recruitment due to its growing population of intelligent and motivated students, recent easing of sanctions, and surplus of postgraduate applicants. Higher education in Iran has expanded rapidly, with over 4 million university students today compared to 67,000 in 1970. However, this growth has created issues finding postgraduate places for qualified graduates. Recruiters should develop a dedicated website section for Iranian students, engage current Iranian students on campus, and use Instagram to highlight the student experience while being aware of complex social media and government regulations in Iran.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
The document provides tips for using social media to enhance international student recruitment. It recommends (1) researching the most popular social media platforms in target countries or regions, focusing on Facebook for ages 16-24; (2) using keywords in profiles and blogs to make information easy for prospects to find; and (3) involving current and former international students through testimonials, profiles, LinkedIn groups, and info sessions to provide support.
This document discusses using niche social networks like Tumblr, Pinterest, and Reddit for student recruitment. It provides tips for using each platform effectively. Tumblr is popular among teens and allows short, visual posts. Schools can engage students by commenting on others' posts. Pinterest drives significant traffic through organized image boards and can showcase campus life. Reddit reaches a desirable college-aged demographic; schools should contribute intellectual content and promote faculty discussions rather than overt promotions.
The document proposes introducing a new social media class at the university's Technical Communication department. The class would be responsible for managing the department's social media presence across Facebook, Twitter, LinkedIn and a blog. This would allow the department to better engage with current students, alumni and recruit new students. The document discusses how most university departments are missing opportunities by not having a social media presence and strategies for how the proposed class could improve the department's online engagement and enrollment numbers.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
Iran is emerging as a major market for international student recruitment due to its growing population of intelligent and motivated students, recent easing of sanctions, and surplus of postgraduate applicants. Higher education in Iran has expanded rapidly, with over 4 million university students today compared to 67,000 in 1970. However, this growth has created issues finding postgraduate places for qualified graduates. Recruiters should develop a dedicated website section for Iranian students, engage current Iranian students on campus, and use Instagram to highlight the student experience while being aware of complex social media and government regulations in Iran.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
The document provides tips for using social media to enhance international student recruitment. It recommends (1) researching the most popular social media platforms in target countries or regions, focusing on Facebook for ages 16-24; (2) using keywords in profiles and blogs to make information easy for prospects to find; and (3) involving current and former international students through testimonials, profiles, LinkedIn groups, and info sessions to provide support.
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
Instagram has opened up advertising to all businesses and now offers new capabilities for higher education marketing. With over 400 million users, many of whom are prospective students, Instagram provides an engaging way to showcase campus life through high-quality photos and videos. New ad formats allow schools to connect Instagram campaigns to other social media and capture leads more effectively. To be successful, ads should feel natural on Instagram and utilize the platform's emphasis on visual storytelling and authentic content.
MARKETING STRATEGY FOR A BUSINESS SCHOOLSajna Fathima
The document outlines a marketing strategy for BIMS business school with the goal of establishing it as the best business school in South India. It discusses why marketing is important for a business school's success and reputation. The strategy includes establishing a marketing team, promoting the school's unique strengths in media and on its website, holding events to showcase the school, and monitoring key metrics to evaluate the strategy's effectiveness. The overall purpose is to actively communicate the school's values and programs to students, parents, and the community.
This document summarizes information about Maldives National University (MNU) in 3 paragraphs:
MNU is the first and only public university in the Maldives. It was established in 1998 as Maldives College of Higher Education and offers degrees from engineering to management. MNU's vision is to promote higher education and become a leading academic institution in the country and region.
MNU has collaborated with foreign universities on developing programs. It signed an agreement with UNICEF to offer a master's program in social policy and an MOU with Yunnan Open University in China to establish a Chinese language learning center.
Recently, MNU formulated its first open and distance learning policy through a two-
The document provides guidance on marketing strategies for college athletic programs. It discusses 6 major avenues for marketing: 1) technology/media, focusing on websites, videos, and social media. 2) advertising/local media and sponsorships. 3) utilizing coaches and staff as brand ambassadors. 4) creating engaging content for social media outlets. 5) engaging alumni relations. 6) tying all marketing efforts together under an organized plan from the marketing department. For each avenue, it provides specific tactics and examples from other schools. The key message is that smaller schools can effectively market through creativity and grassroots efforts.
This project focused on positioning and marketing for The Beverly J Martin enrichment program, an after-school elementary program located in the Ithaca area. Lead by Julia Kohn and Emily Dunn, they strategically delegated work to group members and focused their efforts on a social media presence, web presence, brand awareness and promotional materials for staff and parents.
Creating fundraising ideas for the enrichment program to execute
Whether you're running a small private preschool or advertising continuing education services at a prestigious university's night school, reaching new and recurring clients is paramount to the success of your institution. Benchmark Email has compiled a comprehensive guide for education institutions, enumerating the current industry statistics and providing actionable strategies for improvement. In Email Marketing for Education Institutions, we'll show you how to build a great online reputation and bring your prospective clients the information they really want to know
This document discusses strategies for Facebook to focus on its core demographic of college students. It recommends that Facebook deepen its penetration within colleges by collaborating with universities to provide services. This would help increase Facebook's user base. It also suggests leveraging detailed user data and relationships with companies like Amazon to provide targeted advertising and services to college students, focusing on products popular within that demographic like textbooks, music, movies and clothing. Maintaining Facebook's brand and user experience while monetizing the active college user base is presented as the optimal strategy.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
The document discusses how higher education institutions can use digital content offers to attract, convert, and delight prospective students through each stage of the enrollment funnel. It provides examples of different types of content offers like eBooks, webinars, guides, and videos that can be utilized at the top, middle, and bottom of the funnel to generate inquiries, applications, and enrolled students. Tips are also given on testing content offers and setting goals to improve digital marketing and recruitment efforts.
The Student Sustainable Farm is struggling to engage volunteers due to lack of promotion. Their Facebook page and website are not effectively promoting farm activities and events. A training workshop will teach farm workers Facebook marketing strategies to boost awareness, educate students, and create connections. The workshop will cover creating visual posts, using design software, developing a marketing plan and calendar to map out engaging Facebook content over time.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
This document provides guidance on using search engine optimization (SEO) strategies to recruit international students. It discusses:
1. Why SEO is important for international student recruitment given most search online for schools.
2. How to audit a school's current international search engine reach using analytics tools.
3. Popular search engines in different countries schools should optimize for, such as Baidu in China and Yandex in Russia.
4. Tips for conducting international keyword research.
This document is a thesis submitted by Kristina Lane to Webster University in partial fulfillment of a Master's degree in Communications Management. It examines the impact and role of social media in businesses. When used correctly, social media marketing can increase brand awareness, promote customer engagement and loyalty, drive traffic to a company's website, and generate leads and sales. While initially created for entertainment, social media has revolutionized communications and marketing. The thesis aims to confirm the importance of social media utilization for businesses and that there are competitive disadvantages for those that do not utilize these platforms. It includes a literature review and examines the top performing social media of Facebook, LinkedIn, Twitter and Instagram for business use.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
Instagram has opened up advertising to all businesses and now offers new capabilities for higher education marketing. With over 400 million users, many of whom are prospective students, Instagram provides an engaging way to showcase campus life through high-quality photos and videos. New ad formats allow schools to connect Instagram campaigns to other social media and capture leads more effectively. To be successful, ads should feel natural on Instagram and utilize the platform's emphasis on visual storytelling and authentic content.
MARKETING STRATEGY FOR A BUSINESS SCHOOLSajna Fathima
The document outlines a marketing strategy for BIMS business school with the goal of establishing it as the best business school in South India. It discusses why marketing is important for a business school's success and reputation. The strategy includes establishing a marketing team, promoting the school's unique strengths in media and on its website, holding events to showcase the school, and monitoring key metrics to evaluate the strategy's effectiveness. The overall purpose is to actively communicate the school's values and programs to students, parents, and the community.
This document summarizes information about Maldives National University (MNU) in 3 paragraphs:
MNU is the first and only public university in the Maldives. It was established in 1998 as Maldives College of Higher Education and offers degrees from engineering to management. MNU's vision is to promote higher education and become a leading academic institution in the country and region.
MNU has collaborated with foreign universities on developing programs. It signed an agreement with UNICEF to offer a master's program in social policy and an MOU with Yunnan Open University in China to establish a Chinese language learning center.
Recently, MNU formulated its first open and distance learning policy through a two-
The document provides guidance on marketing strategies for college athletic programs. It discusses 6 major avenues for marketing: 1) technology/media, focusing on websites, videos, and social media. 2) advertising/local media and sponsorships. 3) utilizing coaches and staff as brand ambassadors. 4) creating engaging content for social media outlets. 5) engaging alumni relations. 6) tying all marketing efforts together under an organized plan from the marketing department. For each avenue, it provides specific tactics and examples from other schools. The key message is that smaller schools can effectively market through creativity and grassroots efforts.
This project focused on positioning and marketing for The Beverly J Martin enrichment program, an after-school elementary program located in the Ithaca area. Lead by Julia Kohn and Emily Dunn, they strategically delegated work to group members and focused their efforts on a social media presence, web presence, brand awareness and promotional materials for staff and parents.
Creating fundraising ideas for the enrichment program to execute
Whether you're running a small private preschool or advertising continuing education services at a prestigious university's night school, reaching new and recurring clients is paramount to the success of your institution. Benchmark Email has compiled a comprehensive guide for education institutions, enumerating the current industry statistics and providing actionable strategies for improvement. In Email Marketing for Education Institutions, we'll show you how to build a great online reputation and bring your prospective clients the information they really want to know
This document discusses strategies for Facebook to focus on its core demographic of college students. It recommends that Facebook deepen its penetration within colleges by collaborating with universities to provide services. This would help increase Facebook's user base. It also suggests leveraging detailed user data and relationships with companies like Amazon to provide targeted advertising and services to college students, focusing on products popular within that demographic like textbooks, music, movies and clothing. Maintaining Facebook's brand and user experience while monetizing the active college user base is presented as the optimal strategy.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
The document discusses how higher education institutions can use digital content offers to attract, convert, and delight prospective students through each stage of the enrollment funnel. It provides examples of different types of content offers like eBooks, webinars, guides, and videos that can be utilized at the top, middle, and bottom of the funnel to generate inquiries, applications, and enrolled students. Tips are also given on testing content offers and setting goals to improve digital marketing and recruitment efforts.
The Student Sustainable Farm is struggling to engage volunteers due to lack of promotion. Their Facebook page and website are not effectively promoting farm activities and events. A training workshop will teach farm workers Facebook marketing strategies to boost awareness, educate students, and create connections. The workshop will cover creating visual posts, using design software, developing a marketing plan and calendar to map out engaging Facebook content over time.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
This document provides guidance on using search engine optimization (SEO) strategies to recruit international students. It discusses:
1. Why SEO is important for international student recruitment given most search online for schools.
2. How to audit a school's current international search engine reach using analytics tools.
3. Popular search engines in different countries schools should optimize for, such as Baidu in China and Yandex in Russia.
4. Tips for conducting international keyword research.
This document is a thesis submitted by Kristina Lane to Webster University in partial fulfillment of a Master's degree in Communications Management. It examines the impact and role of social media in businesses. When used correctly, social media marketing can increase brand awareness, promote customer engagement and loyalty, drive traffic to a company's website, and generate leads and sales. While initially created for entertainment, social media has revolutionized communications and marketing. The thesis aims to confirm the importance of social media utilization for businesses and that there are competitive disadvantages for those that do not utilize these platforms. It includes a literature review and examines the top performing social media of Facebook, LinkedIn, Twitter and Instagram for business use.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
The document discusses using social networks to leverage networking and drive business. It provides an agenda covering understanding relevancy, creating a social media plan, starting today, tools to use, assessing risks, learning more, and contact information. The document includes slides on various social media metrics and demographics. It emphasizes the importance of having a social networking plan, maximizing profiles and tools on sites like LinkedIn, and starting engagement on social networks today.
Brief Attention Span Communications is a social marketing agency that specializes in creating engaging content and campaigns to facilitate interactions between brands and customers on social media platforms. They help spread clients' messages through "assisted virality" and focus on building meaningful connections. Brief has experienced success with campaigns for clients like Trend Micro, Serena Software, and AT&T by producing interesting content that attracts attention and inspires action on social media sites.
Blue Ribbon Mentor-Advocate (BRMA) is expanding its mentorship program to four additional North Carolina counties. To support this expansion, BRMA conducted research including surveys and interviews to understand the new communities and identify potential mentors. The research identified "Game Changers", defined as 50-65 year old African American and Hispanic males, as a target audience for recruitment. A $500,000 marketing campaign will use television, print, online and community events to communicate the opportunities for building relationships and impacting lives through BRMA's program.
This document provides a social media strategy plan for Heavener Leadership Challenge for the 2018-2019 academic year. The plan includes an audit of their current social media presence, objectives to increase engagement and followers, branding guidelines, content strategies, a schedule, roles and responsibilities, a response plan for issues, and methods for measuring and reporting results. The overall goals are to grow their online community and produce more compelling content, especially visual content, to engage audiences on Facebook and Instagram.
Social media marketing services are becoming increasingly important for businesses. The document discusses how social networks have massive user bases, with Facebook having 665 million daily users and Twitter having 288 million monthly users. It provides statistics showing that spending time on social media can increase exposure and lead to new business. Examples are given of large companies like Ford and Kraft that have successfully used social media marketing. The document concludes by outlining three social media marketing plans for businesses that include setting up and maintaining presences on Facebook, Twitter, blogs, YouTube, Pinterest, Instagram and Vine.
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
The document provides an overview of Elemental Pizza, including its mission, current social media presence, competitors, and target demographics. It then outlines goals to strengthen the company's social media presence and engagement. Strategies proposed include local advertising targeting nearby colleges, collaborating with student organizations, and differentiating through creativity. An implementation plan details using major platforms like Facebook, Twitter, YouTube and Instagram to inform customers and showcase the business. Metrics are identified to measure each network's performance.
This document provides an overview of social media marketing through Facebook and YouTube. It discusses key concepts like EdgeRank and various ad formats on these platforms. The key points covered are:
- Facebook's Newsfeed, Timeline, Messenger, and other features that enable marketing. It also explains how to create Facebook ads and acquire fans.
- YouTube's video ad formats like TrueView, how remarketing works on YouTube, and the ad approval process.
- Benefits of digital marketing through Facebook and YouTube like improved ROI, broader reach, and flexibility in targeting audiences.
Undergraduate Consulting Club Case Competition - GT AKPsiMurtaza Bambot
The document proposes strategies for The Economist to leverage "Mass Intelligence" and ensure future growth amid rising digital competition. It recommends expanding their digital content through a new "E-College-ist" model targeting college students, increasing their social media presence on campus, and boosting print advertising revenue through viral videos incorporating public input. A 5-year plan outlines growing advertising in apps, expanding topics, and establishing brand ambassadors on college campuses to engage younger audiences online and increase revenues.
The document provides information about Innovative Marketing Resources (IMR) and their unique inbound marketing approach for higher education. It details IMR's 7-step process for developing a Content Marketer's Blueprint to build an automated admissions engine for clients using content marketing. Key aspects include developing student personas, creating helpful content to attract prospects through each stage of the admissions funnel, building a marketing automation platform, and ongoing optimization through reporting and refinement. Pricing for IMR's services ranges from $5,000 for developing personas and blueprint to $4,500-6,000 per month for ongoing content creation and management through their marketing automation platform.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )ronewmedia_academy
This document discusses how brands can use Facebook to engage large audiences through social experiences and innovative marketing strategies. It provides examples of how companies like McDonald's, L'Oreal, Virgin America and AirAsia have used Facebook ads, pages, events and engagement to reach millions of people. The document advocates creating an "always on" social media calendar and using measurement tools to track success. It also notes the importance of focusing content and experiences that are socially relevant and build authentic connections within a brand's community on Facebook.
Key was building awareness to brand and value OCM brings new college students. Utilized key locations to run content driven articles for SEO and site traffic.
TD Bank is piloting an affiliate marketing program in the US using the Rakuten Affiliate Network. Affiliate marketing involves publishers being paid commissions for referring sales or leads to an advertiser like TD Bank. Rakuten is the largest affiliate marketing network worldwide with over $4.5 billion in annual sales through its network. TD Bank launched its affiliate marketing program in 2015 with credit cards and checking accounts and has since expanded the program. The pilot focuses on publishers like CreditCards.com, DealNews.com and CreditRatings.com to drive customers to TD product pages for applications.
Social Media Business Plan built to leverage new Erin Andrew's partnership and bedding line available on OCM. Plan was in how OCM could leverage her 825,000 followers to increase customer sales and drive added brand awareness.
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
This document outlines a three-phase digital marketing plan for PetSmart and Pet360 Pharmacy. Phase 1 involves a soft launch with a focus on volume control and site functionality. Phase 2 gradually increases traffic while continuing to test site performance. Phase 3 fully launches the digital channel to drive awareness and traffic once the site is optimized. Key elements include a phased TAB rollout on PetSmart.com, launching a dedicated pharmacy landing page, and coordinating SEM strategies between the brands. The plan aims to position PetSmart and Pet360 as the leader in the pet RX space through a seamless customer experience.
Customer Migration Marketing Plan --> Pet360 Customers to PetSmartshirlevangelisto
Mapped successful migration strategy of over 100M customers to PetSmart. The plan provided strategy, data, customer journey touch points, calendar,, and best overall experience to retain customers during PA eCommerce office closure.
Yellowbook New Product Competitive Analysis / Sales Toolshirlevangelisto
Took the initiative to research new product's competitive landscape to provide Sales a strong angle and support selling. Provided the top categories, locations, and pricing for lead targeting and strongest likelihood to purchase. Data lifted sales 80% within 5-months of product launch.
Took initiative to research new product's competitive landscape to provide Sales with top categories, locations, and pricing for lead targeting. Data lifted sales 80% within 5-months of product launch.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
3. I
Context - Social Media Game Plan
o Drive OCM market differentiators.
o Grow social community & brand.
o Increase customer engagement.
o Improve OCM online reputation.
o Push down negative reviews.
Page 3
4. Channel Objective - Grow and Promote OCM Socially
Reputation
Management
Social Media
Management
Social
Advertising
Page 4
5. • Grow social content (FB, Instagram, Pinterest, Snap Chat, & Twitter)
• Drive email collection efforts
• Monitor profiles for customer service support for issues
• Foster engagement to drive social interaction
• Grow social community & voice
• Partner with social influencers and parent/student bloggers
Social Media
Management
• Improve company’s reviews & online reputation
• Implement organic review collection drive
• Monitor ongoing social reputation w/ real time alerts
• Respond same day to negative reviews
• Improve social business details within LinkedIn, as well as expand/grow
employee reviews in Glassdoor
Reputation
Management
• Develop ads specific to geo location for targeting
• Utilize mobile UTM coding for deeper device tracking
• Implement new social keyword, retargeting, match type, & testing strategy
• Create unique landing pages for each social campaign
• Expand efforts into “Pay to Play” ads in new social opportunities
• Introduce ‘Look-alike’ models into targeting efforts for higher convers.
Social
Advertising
Channel Strategy – (3) Areas of Focus
Page 5
7. Social Media Management Tactics
o Run persistent postings to build content,
encourage engagement, & provide helpful tools.
o Drive social interaction through questions, trivia,
opinion polls.
o Run Facebook “Live” streaming videos events
1-2x month showing our on campus interactions.
o Include relevant college articles to provide helpful tools for both parents and students. Also, can apply
added content to email, as well as OCM site.
o Run contests, social promotions, “free gifts” and “giveaways” to drive traffic and email collection (student
& parent) with geo-targeted options available.
o Develop a ‘Video Help’ series for students & parents with key topics of interest, then upload videos onto
YouTube to extend eyeballs and reach.
o Partner with social influencers, parent groups, bloggers, & students to sample new products
& blog about the experience, as well as live stream their box opening.
Page 7
8. Reputation Management Tactics
o Push down negative reviews with organic review collection drive managed through primarily
BeMarketing team with assistance from OCM Customer Care.
Targeting BBB, Facebook, Google Reviews, Rig-off Report.
Keeping BBB slug within new site’s footer, but removing link over at this time.
Removing Yelp OCM listing pages.
o Daily customer service monitoring to report on what people are saying about OCM to gain
customer pulse and insights.
o Same day response to new negative reviews and posts to turn into a ‘positive’ review to
further showing OCM cares about their customers and reputation.
o Track specific social keywords, results, get real-time alerts, and provide monthly analytic
reports to best monitor progress & gather customer insights.
o Work in OCM Voice, Press Releases, and “Pay-to-Play articles to grow outer communication
reputation rings.
Page 8
9. 2018 OCM Voice Campaign -- Ratings and Reviews High in PurchaseKey Areas of Focus to Improve Site Reviews
REMOVING Page 9
10. Social Advertising Tactics
o New Ad creatives & landing pages development associated w/ each target segment.
o Test “pay-to-play” social ad opportunities.
o Leverage Instagram /Facebook video ads, sponsor posts, & Facebook retargeting ads.
o Targeting strategy includes social signaling, demographics, geography, behaviors, as
well as retargeting efforts to ensure messages deliver to relevant audience.
o A/B testing strategy to be developed.
o Develop Facebook ‘match-type’ and ‘look-alike’ modeling audience targeting.
o Long tail Keyword ad groupings and top tier keyword ad grouping to be developed.
o Link monitoring to ensure landing page relevance for higher CTR & CVR.
** Overall Social Advertising strategy and business plan efforts to be provided by the Digital Marketing Team.
Page 10
15. http://www.simonandschuster.com/
books/The-Her-Campus-Guide-to-
College-Life/Stephanie-Kaplan-
Lewis/9781440585128
Test student/parent interest with a giveaway to collect email addresses. Pending
results will determine if additional book purchases are warranted.
Initial Trial: 200 downloadable eBooks ………………………..… $ 1,600
Possible added purchase*: 1,000 downloadable eBooks .…………………....... $ 7,200
Other Media Kit opportunities: …………………………………………………….. $15,000 - $30,000
http://www.simonandschuster.com/books/The-Her-Campus-Guide-to-College-Life/Stephanie-Kaplan-Lewis/9781440585128
HER CAMPUS MEDIA: Social Media “Student Focused” Giveaway Test
Audience Reach
87M Monthly content views across HC national
web & social properties
36M Unique visitors to HC Media Network
45M Social Followers
18 - 24 Age demographic
280 US Schools
MARCH
2018
Page 15
16. http://www.simonandschuster.com/
books/The-Her-Campus-Guide-to-
College-Life/Stephanie-Kaplan-
Lewis/9781440585128
Parent focused articles to use within OCM social channels AND use within the OCM site as
well in building content & parent community.
Initial Trial: 30 articles ……………………..…………………..… $ 8,000
Possible added purchase*: 50 articles ……………………….……….…….... $ 12,000
** Options to test Newsletter and/or Spanish articles
COLLEGIATE PARENT: Social Media “Parent Focused” Articles to Build Content
Audience Reach
500K Monthly content views
200+ Parent & School tested/approved school article library
CTR 17% Average Est
40% Open Rate Est
650 University Admin Contacts
Unlimited annual use, no link back to UP
MARCH
2018
Page 16
17. http://www.simonandschuster.com/
books/The-Her-Campus-Guide-to-
College-Life/Stephanie-Kaplan-
Lewis/9781440585128
Parent focused audience. Product sampling live stream & blogging review. Topic articles to use
within OCM social channels AND use for GenZee efforts in building content & parent community.
Trial Includes: 4 Post Topics, 4 Videos, 4 FB Promo/ Live streams product sampling, 4 blog post.
Initial Trial: ……………………..…………………..… $ 8,000
** Options to test Newsletter and/or Spanish articles
UNIVERSITY PARENT: Social Media “Parent Focused” Content
Audience Reach
1M Monthly Content Views
35K Social Followers
45 -54 Age Demographic
2,281 US Schools (Primarily 4-yrs, not for profit schools)
MARCH
2018
Page 17
19. http://www.simonandschuster.com/
books/The-Her-Campus-Guide-to-
College-Life/Stephanie-Kaplan-
Lewis/9781440585128
PRNEWSWIRE: OCM Press Releases to Extend Customer Awareness
Audience Reach
7M Monthly US Content Views
39K Journalists and Bloggers
116+K Social Followers
67% traffic from Organic Search
70+ US Schools/ “Media Only” Students (College Wire)
1ST APRIL 16Th
2nd JUNE 4th
3RD JULY 9th
Parent focused w/ student influencer press release announcing the launch of our
new products, new microfiber materials, new site, and extensive partnership with
over 900 schools, as their exclusive, officially approved online retail partner.
US Package Includes: (3) US Newslines (parents) & (3) College Package (students)
500 word press releases distributed across the wire, communications cloud, Nat'l
trade publications, US Schools (Media only), print, and broadcast (TV, Radio).
Press Release Package: ……………...…………………..… $ 4,000
Page 19
Press Releases**
**NOTE: 3 press releases: Timing above are estimates and not final
21. http://www.simonandschuster.com/
books/The-Her-Campus-Guide-to-
College-Life/Stephanie-Kaplan-
Lewis/9781440585128
The lower price point
opened the opportunity
to reinvest in added
partners to gain ramp-up
speed through added
content, articles, blogs,
product samplings, and
press releases.
2018 Social Media Budget Re-Allocation Breakdown
BeMarketing Solutions, the unanimous winner in RFP to
best fit OCM’s social needs going forward, as well as (4)
added companies for extended content and reach round
out the 2018 Plan.
Page 21
23. In-Market ‘Weighted’ Timing Strategy
March and April strategy is to build content, engagement,
and OCM Voice, as well as build OCM reputation effort to
pave the way for advertising efforts.
By July, the social media
foundation is built and to
align with content split
best practices:
40% Industry
20% Personal, and
40% Advertising/Sales
Social Steady-State
Page 23
24. March April May June July August
LAUNCH
* NACURH on Campus w/ OCM
Advertising
Ramp up
* Product Sample Opening
* Delivery on Campus w/ students
Social Media and Reputation Management Roll Out Plan
•
Bring in Erin Andrews Collection
Channel Promotion
Ramp up
Reputation
Clean-up
Kathy Ireland
Business Sense
New Site’s FULL Launch
ABC GA Show
“Deal of the Day”
Expand/Build
School Social Network
•
•
Page 24
* Social “giveaways” (email collection)
* Contests (email collection)
* Parent Sampling (Blogging)
* Student Sampling (Blogging)
•Press Release
•
* ACUHO-I on Campus w/ OCM
“Live” Video Streaming Events
CONTENT BUILDING & REPUTATION MANAGEMENT
•
•
••